This document discusses the importance and benefits of using social media for marketing purposes. It covers major social media platforms like Facebook, Twitter, LinkedIn, Pinterest and Google+ and notes that they now have over 2 billion combined active users worldwide. The document emphasizes that social media optimization is now an essential part of search engine optimization strategies. It provides tips for getting started with social media marketing, including setting goals, identifying target audiences and creating a content calendar.
This presentation provides useful information to small and mediium-sized businesses on how to use social media to market their products and services. we start with how to create a strategy and then how to get started setting up Facebook page, Twitter profile, Linkedin personal profile, LinkedIn Company page, Pinterest page and Pinterest boards for business, YouTube channel and a blog.
LinkedIn is the world's largest professional network with over 225 million members. It allows users to create a professional profile, connect with colleagues and professionals, find and be recommended for jobs, join industry groups for networking and information sharing, and search for connections and people through the site. Key aspects of using LinkedIn include creating a complete profile, getting recommendations from professional contacts, posting regular updates, and engaging with groups in one's industry.
This document provides an overview of search engine optimization (SEO) best practices. It discusses key components of Google's algorithm like freshness of content, website optimization, links, and social media activity. It also covers conducting keyword research, on-page optimization techniques like optimizing titles, meta descriptions and URLs. Additionally, it discusses link building strategies and the importance of social media and how SEO and social media optimization can work together to improve findability.
Social Media Best Practices for Hudson Valley Bank 2014Bridget Gibbons
The document discusses the benefits of using social media for business purposes. It covers major platforms like Facebook, Twitter, LinkedIn, Pinterest, Google+, and blogs. Some key points made include that social media optimization is the new search engine optimization, the large user bases of leading social media sites, and how social media can be used to increase brand awareness, engage customers, and generate new leads in a cost-effective manner. Guidelines are provided on developing a social media strategy and getting started on key platforms.
Search Engine Optimization (SEO) for Small BusinessesBridget Gibbons
Search Engine Optimization (SEO) for small businesses. This is an introductory presentation which covers the basics of SEO including on-page optimization, blogging, link backs and social media.
This presentation provides useful information to small and mediium-sized businesses on how to use social media to market their products and services. we start with how to create a strategy and then how to get started setting up Facebook page, Twitter profile, Linkedin personal profile, LinkedIn Company page, Pinterest page and Pinterest boards for business, YouTube channel and a blog.
LinkedIn is the world's largest professional network with over 225 million members. It allows users to create a professional profile, connect with colleagues and professionals, find and be recommended for jobs, join industry groups for networking and information sharing, and search for connections and people through the site. Key aspects of using LinkedIn include creating a complete profile, getting recommendations from professional contacts, posting regular updates, and engaging with groups in one's industry.
This document provides an overview of search engine optimization (SEO) best practices. It discusses key components of Google's algorithm like freshness of content, website optimization, links, and social media activity. It also covers conducting keyword research, on-page optimization techniques like optimizing titles, meta descriptions and URLs. Additionally, it discusses link building strategies and the importance of social media and how SEO and social media optimization can work together to improve findability.
Social Media Best Practices for Hudson Valley Bank 2014Bridget Gibbons
The document discusses the benefits of using social media for business purposes. It covers major platforms like Facebook, Twitter, LinkedIn, Pinterest, Google+, and blogs. Some key points made include that social media optimization is the new search engine optimization, the large user bases of leading social media sites, and how social media can be used to increase brand awareness, engage customers, and generate new leads in a cost-effective manner. Guidelines are provided on developing a social media strategy and getting started on key platforms.
Search Engine Optimization (SEO) for Small BusinessesBridget Gibbons
Search Engine Optimization (SEO) for small businesses. This is an introductory presentation which covers the basics of SEO including on-page optimization, blogging, link backs and social media.
The document discusses various social media platforms and how to use them for business purposes. It covers Facebook, Twitter, LinkedIn, Pinterest, Google+, and blogs. For each platform, it discusses why businesses should use it, how to engage audiences, and tips for content creation and growth. Demographic statistics are also provided for the major platforms. The overall message is that social media is an important tool for businesses to connect with customers and drive traffic.
How to use Video and Images to Tell Your Story on Social MediaBridget Gibbons
The document discusses the growth and importance of social media. It notes that major social media platforms like Facebook, Twitter, LinkedIn and Instagram each have hundreds of millions of active users. It emphasizes that imagery is very important for social media and that social media optimization is now a key part of search engine optimization strategies. The document provides tips on deciding which social media platforms to use and creating a social media plan with goals, content creation, and metrics to measure results.
Top ten social media tips for small businessesNat Reynolds
This document provides 10 tips for small businesses using social media: 1) Identify the best social media sites for your business; 2) Plan your objectives and time commitment; 3) Integrate social media into your overall marketing rather than relying on it alone; 4) Actively engage on the social media sites you use; 5) Interact with your audience rather than just sending sales messages; 6) Include links to your social media on all marketing materials; 7) Tell people you're on social media to spark conversations; 8) Focus on quality over quantity of audience; 9) Review your efforts to see if you're meeting your objectives; 10) Ask the author questions on their social media sites.
Engaging potential customers online is more important than ever. This course gives you tools to reach prospects when they Google your product or service, and build an ongoing relationship with them using Social Media. Grow your business using Facebook , Twitter, LinkedIn and blogs. Learn how to leverage social media to drive revenue. We’ll show you how to promote your brand, increase customer engagement, create a community, promote events, reward loyal customers, and have a positive impact on the bottom line. Target the right audience at the right time with search engine optimization (keywords that push you on top of Google results), pay-per-click ads, map optimization, and analytics – so you know what works.
Explore the growing phenomenon some are calling the best social media since Facebook and Twitter. Pinterest is a visual bulletin board that lets you discover new things and get inspiration from people who share your interests —books, travel, home décor, wedding planning, favorite recipes, anything! This class will show you how to set up your pinboards, “pin” and “re-pin” items off the web, “follow” pinners, and “like” photos. Join us and expand the community of people who stimulate your personal – and professional – creativity.
The document provides information on using Facebook for business purposes. It discusses why businesses should use Facebook, how to get started, best practices for posting, measuring effectiveness, and demographics of Facebook users. Key points include that Facebook has over 1 billion active users, social media optimization is important for discoverability, and businesses can use Facebook to connect with customers, promote their brand, and engage with followers.
This document discusses using Facebook for business purposes. It begins with an overview of Facebook and why businesses should use it. Some key points include that Facebook can help with search engine optimization, is an effective marketing platform, and allows businesses to connect with customers in real-time. The document then provides guidance on getting started with a Facebook business page, including tips for posting, adding apps, and creating a social media plan with goals and a content calendar.
Search Engine Optimization (SEO) for Small BusinessesBridget Gibbons
This document provides an overview of search engine optimization (SEO) strategies and tactics. It discusses key aspects of SEO including understanding the search landscape, how search engines work, conducting keyword research, on-page optimization techniques like optimizing titles, meta descriptions and URLs, off-page strategies like link building, and the importance of social media activity. The document serves as a guide for businesses looking to improve their search engine rankings and visibility online through SEO best practices.
The document provides an overview of how to optimize a LinkedIn profile and company page for maximum effectiveness. It discusses filling out key profile sections like the headline, current job, past jobs and skills with targeted keywords. Optimizing the summary, recommendations, groups and other areas with keywords is also covered. Creating a complete company page with information, images and status updates is recommended to promote a company. Showcase pages can further highlight business units or initiatives.
The document discusses the importance and benefits of using various social media platforms for business purposes. It outlines key statistics for Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+, and Instagram to demonstrate how large and active each network is. The document then provides guidance on setting up business profiles or pages on each platform and engaging with audiences by sharing relevant content, starting discussions, and interacting with followers.
Social Media and Search Engine Optimization for Small BusinessesBridget Gibbons
The document discusses the benefits and strategies for using various social media platforms like Facebook, Twitter, LinkedIn and others for business purposes. It emphasizes that social media optimization (SMO) is now an important part of search engine optimization (SEO) strategies. It provides tips on setting social media goals and content calendars, engaging audiences, and measuring effectiveness.
Effective Writing for Online Marketing and Branding – Traditional writing styles don’t always work well on the Internet. Tweets use only 140 characters. You’re supposed to get key words into your tweets, Facebook updates, website and blog. In this salon you’ll learn the best ways to write for all aspects of online branding and marketing–effective tweets, online press releases with subject headers that stand out, using words that get noticed, and more. You’ll leave with a better understanding of how to get as much mileage out of your online words as possible.
The document discusses the importance of using social media for business purposes. It covers major platforms like Facebook, Twitter, LinkedIn and why they are effective marketing tools. Specifically, it notes that social media optimization (SMO) is now an important part of search engine optimization (SEO) strategies. It also provides tips for getting started with social media, including developing a strategy, identifying goals and audiences, and creating a content calendar for regular posting.
Learn blogging best practices - subject headers that stand out, using words that get noticed, and more. You'll leave with a better understanding of how to get as much mileage out of your online words as possible.
This document provides a template to guide companies through establishing a 5-step social media strategy:
1. Establish SMART goals for social platforms
2. Audit current social media presence and target audiences
3. Develop a content strategy including types of content and posting schedules
4. Measure performance using analytics tools
5. Refine the strategy based on learnings
The document provides an overview of social media optimization and planning for businesses. It discusses why social media matters, how to get started with social media planning by defining goals and keywords, creating content calendars, and setting up profiles and analytics tools. It also covers growing engagement on Facebook specifically through posts, contests, offers, events, and building a sense of community. The overall aim is to help businesses leverage social media effectively.
Social Media Marketing changes daily and many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar.
The document provides information about using social media for organizations. It discusses key strategies like using calculated experimentation in social media tools, finding an authentic voice, and being remarkable to engage communities. Specific tips are given for using tools like Facebook, developing an engaging blog, and joining relevant Twitter chats. Resources for social media use and local arts blogs are also listed.
The document provides an overview of search engine optimization (SEO) strategies and tactics. It discusses the search landscape and how search engines work. Key sections include building SEO-optimized websites, conducting keyword research, link building strategies, and using social media to boost SEO. Specific tips covered are optimizing page titles, meta descriptions, images, URLs and using tools like Google Analytics to measure SEO performance.
Social Media and Search Engine Optimization for Small BusinessesBridget Gibbons
The document discusses the benefits and strategies for using various social media platforms like Facebook, Twitter, LinkedIn and others for business purposes. It emphasizes that social media optimization (SMO) is now an important part of search engine optimization (SEO) strategies. It provides tips on setting social media goals and content calendars, engaging audiences, and measuring effectiveness. The large and growing audiences on major platforms make social media a powerful marketing tool for businesses.
Internet marketing for business pwp spr 2013.pptxBridget Gibbons
The document discusses using social media for marketing purposes. It covers creating a social media plan, including setting goals and a content calendar. Key platforms discussed are Facebook, Twitter, LinkedIn, Pinterest, blogs and YouTube. Benefits mentioned are increased visibility, engaging customers in real-time, and leveraging the large user bases of these platforms for business growth.
The document discusses various social media platforms and how to use them for business purposes. It covers Facebook, Twitter, LinkedIn, Pinterest, Google+, and blogs. For each platform, it discusses why businesses should use it, how to engage audiences, and tips for content creation and growth. Demographic statistics are also provided for the major platforms. The overall message is that social media is an important tool for businesses to connect with customers and drive traffic.
How to use Video and Images to Tell Your Story on Social MediaBridget Gibbons
The document discusses the growth and importance of social media. It notes that major social media platforms like Facebook, Twitter, LinkedIn and Instagram each have hundreds of millions of active users. It emphasizes that imagery is very important for social media and that social media optimization is now a key part of search engine optimization strategies. The document provides tips on deciding which social media platforms to use and creating a social media plan with goals, content creation, and metrics to measure results.
Top ten social media tips for small businessesNat Reynolds
This document provides 10 tips for small businesses using social media: 1) Identify the best social media sites for your business; 2) Plan your objectives and time commitment; 3) Integrate social media into your overall marketing rather than relying on it alone; 4) Actively engage on the social media sites you use; 5) Interact with your audience rather than just sending sales messages; 6) Include links to your social media on all marketing materials; 7) Tell people you're on social media to spark conversations; 8) Focus on quality over quantity of audience; 9) Review your efforts to see if you're meeting your objectives; 10) Ask the author questions on their social media sites.
Engaging potential customers online is more important than ever. This course gives you tools to reach prospects when they Google your product or service, and build an ongoing relationship with them using Social Media. Grow your business using Facebook , Twitter, LinkedIn and blogs. Learn how to leverage social media to drive revenue. We’ll show you how to promote your brand, increase customer engagement, create a community, promote events, reward loyal customers, and have a positive impact on the bottom line. Target the right audience at the right time with search engine optimization (keywords that push you on top of Google results), pay-per-click ads, map optimization, and analytics – so you know what works.
Explore the growing phenomenon some are calling the best social media since Facebook and Twitter. Pinterest is a visual bulletin board that lets you discover new things and get inspiration from people who share your interests —books, travel, home décor, wedding planning, favorite recipes, anything! This class will show you how to set up your pinboards, “pin” and “re-pin” items off the web, “follow” pinners, and “like” photos. Join us and expand the community of people who stimulate your personal – and professional – creativity.
The document provides information on using Facebook for business purposes. It discusses why businesses should use Facebook, how to get started, best practices for posting, measuring effectiveness, and demographics of Facebook users. Key points include that Facebook has over 1 billion active users, social media optimization is important for discoverability, and businesses can use Facebook to connect with customers, promote their brand, and engage with followers.
This document discusses using Facebook for business purposes. It begins with an overview of Facebook and why businesses should use it. Some key points include that Facebook can help with search engine optimization, is an effective marketing platform, and allows businesses to connect with customers in real-time. The document then provides guidance on getting started with a Facebook business page, including tips for posting, adding apps, and creating a social media plan with goals and a content calendar.
Search Engine Optimization (SEO) for Small BusinessesBridget Gibbons
This document provides an overview of search engine optimization (SEO) strategies and tactics. It discusses key aspects of SEO including understanding the search landscape, how search engines work, conducting keyword research, on-page optimization techniques like optimizing titles, meta descriptions and URLs, off-page strategies like link building, and the importance of social media activity. The document serves as a guide for businesses looking to improve their search engine rankings and visibility online through SEO best practices.
The document provides an overview of how to optimize a LinkedIn profile and company page for maximum effectiveness. It discusses filling out key profile sections like the headline, current job, past jobs and skills with targeted keywords. Optimizing the summary, recommendations, groups and other areas with keywords is also covered. Creating a complete company page with information, images and status updates is recommended to promote a company. Showcase pages can further highlight business units or initiatives.
The document discusses the importance and benefits of using various social media platforms for business purposes. It outlines key statistics for Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+, and Instagram to demonstrate how large and active each network is. The document then provides guidance on setting up business profiles or pages on each platform and engaging with audiences by sharing relevant content, starting discussions, and interacting with followers.
Social Media and Search Engine Optimization for Small BusinessesBridget Gibbons
The document discusses the benefits and strategies for using various social media platforms like Facebook, Twitter, LinkedIn and others for business purposes. It emphasizes that social media optimization (SMO) is now an important part of search engine optimization (SEO) strategies. It provides tips on setting social media goals and content calendars, engaging audiences, and measuring effectiveness.
Effective Writing for Online Marketing and Branding – Traditional writing styles don’t always work well on the Internet. Tweets use only 140 characters. You’re supposed to get key words into your tweets, Facebook updates, website and blog. In this salon you’ll learn the best ways to write for all aspects of online branding and marketing–effective tweets, online press releases with subject headers that stand out, using words that get noticed, and more. You’ll leave with a better understanding of how to get as much mileage out of your online words as possible.
The document discusses the importance of using social media for business purposes. It covers major platforms like Facebook, Twitter, LinkedIn and why they are effective marketing tools. Specifically, it notes that social media optimization (SMO) is now an important part of search engine optimization (SEO) strategies. It also provides tips for getting started with social media, including developing a strategy, identifying goals and audiences, and creating a content calendar for regular posting.
Learn blogging best practices - subject headers that stand out, using words that get noticed, and more. You'll leave with a better understanding of how to get as much mileage out of your online words as possible.
This document provides a template to guide companies through establishing a 5-step social media strategy:
1. Establish SMART goals for social platforms
2. Audit current social media presence and target audiences
3. Develop a content strategy including types of content and posting schedules
4. Measure performance using analytics tools
5. Refine the strategy based on learnings
The document provides an overview of social media optimization and planning for businesses. It discusses why social media matters, how to get started with social media planning by defining goals and keywords, creating content calendars, and setting up profiles and analytics tools. It also covers growing engagement on Facebook specifically through posts, contests, offers, events, and building a sense of community. The overall aim is to help businesses leverage social media effectively.
Social Media Marketing changes daily and many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar.
The document provides information about using social media for organizations. It discusses key strategies like using calculated experimentation in social media tools, finding an authentic voice, and being remarkable to engage communities. Specific tips are given for using tools like Facebook, developing an engaging blog, and joining relevant Twitter chats. Resources for social media use and local arts blogs are also listed.
The document provides an overview of search engine optimization (SEO) strategies and tactics. It discusses the search landscape and how search engines work. Key sections include building SEO-optimized websites, conducting keyword research, link building strategies, and using social media to boost SEO. Specific tips covered are optimizing page titles, meta descriptions, images, URLs and using tools like Google Analytics to measure SEO performance.
Social Media and Search Engine Optimization for Small BusinessesBridget Gibbons
The document discusses the benefits and strategies for using various social media platforms like Facebook, Twitter, LinkedIn and others for business purposes. It emphasizes that social media optimization (SMO) is now an important part of search engine optimization (SEO) strategies. It provides tips on setting social media goals and content calendars, engaging audiences, and measuring effectiveness. The large and growing audiences on major platforms make social media a powerful marketing tool for businesses.
Internet marketing for business pwp spr 2013.pptxBridget Gibbons
The document discusses using social media for marketing purposes. It covers creating a social media plan, including setting goals and a content calendar. Key platforms discussed are Facebook, Twitter, LinkedIn, Pinterest, blogs and YouTube. Benefits mentioned are increased visibility, engaging customers in real-time, and leveraging the large user bases of these platforms for business growth.
Leveraging Social Media: Develop your personal and professional brandJames Richardson
These are slides from an online webinar held for associates of the CUNY School of Professional Studies. The purpose of the online lecture was to assist individuals and organizations struggling with adding a social media campaign to their marketing strategy.
Social networking-ppt-for-steve-1234455023077777-1durck1
The document provides guidance on using social media effectively to promote a company or brand. It recommends establishing a website and social media profiles, then using tools like ping.fm and RSS feeds to share updates across platforms in order to reach broader audiences. Key networks to engage include Facebook, Twitter, LinkedIn, YouTube and Flickr by posting regularly and engaging with others. It also stresses the importance of quality over quantity and monitoring reputation.
The document provides guidance on using social media effectively for business purposes. It recommends establishing a website and social media profiles, then using tools like RSS feeds and ping.fm to distribute content across platforms. Key platforms discussed include Facebook, Twitter, LinkedIn and blogs. It also emphasizes quality over quantity of content and monitoring online reputation. The overall strategy is to build relationships and distribute engaging, relevant content across multiple social media channels.
The document provides guidance on developing and executing an effective social media strategy for Ohio rural electric cooperatives. It discusses developing goals and objectives, engaging target audiences, best practices for execution, and metrics for measuring success like increases in brand mentions, traffic, and engagement. Regularly revising the strategy based on metrics is recommended.
Social media cheat sheet for businessesPrayukth K V
This document provides an introduction to using social media for business purposes. It outlines the most popular social media platforms including Facebook, Twitter, Pinterest, LinkedIn, Google+, and YouTube. It also describes popular social media management tools like Hootsuite and Sprout Social. Finally, it provides a 10 step process for developing an effective social media marketing strategy including aligning goals, creating a content calendar, listening to audiences, and evaluating performance.
The document provides an overview of using social media for business. It discusses key social media stats, popular social channels, examples of brands using social media successfully and unsuccessfully, and tips for getting started with social media including determining goals, strategy, platform selection, setup, content creation and measurement. The document is meant as an introduction to using social media for business purposes.
This document discusses microblogging and content creation/sharing strategies for social media marketing. It begins with an overview of microblogging, focusing on Twitter, and provides tips for using it to build brands and engage in conversations. It then discusses developing an effective content strategy, including determining appropriate formats, types, platforms and goals for content. It also outlines best practices for crafting tweets and engaging audiences on Twitter. The key aspects covered are using microblogging like Twitter to convey information and start discussions, as well as creating and distributing valuable content across multiple channels to achieve marketing objectives.
4-Step process to creating your own social media strategy for selling, including a look at specific ways to use popular social media sites to increase leads and sales.
This document provides an overview of social media and how it can be used for marketing purposes. It defines social media as forms of electronic communication used to share information online. It then discusses some key statistics about social media usage, including that around 7 in 10 Americans use social media and 69% of Americans use some form of social media. The document also covers the most popular social media platforms - Facebook, Instagram, LinkedIn, and Twitter - and provides basic definitions and statistics about each one. It emphasizes that social media can be used to expand a company's brand exposure and reach customers anywhere in the world.
Digital And Socila Media Marketing..pptxYasmine476
This document discusses leveraging social media for brand conversations and buzz. It provides 10 ways to do this, including posting consistently on relevant social media networks, optimizing content for each platform, engaging with followers, using influencer marketing, and analyzing results to optimize the strategy. The major social media platforms are also outlined, along with why social media has become so popular for connecting with others and finding new people.
The document provides an introduction to social media and networking. It discusses various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Foursquare. It explains how to use each platform, tips for getting started, and how to develop a social media strategy and measure success. The key aspects covered are developing objectives and audiences, choosing appropriate channels, engaging in conversations to build relationships and awareness, and analyzing metrics and conversions.
Content, when done well, can be the fuel that powers your social media. In this presentation, learn how to broaden your reach and engage your core audiences with proven, compelling content for your social media channels. Learn how to create shareable brand content with the potential to go viral – and master the latest social media networks and techniques.
This document provides guidance on using social media for sales purposes. It recommends setting goals, choosing appropriate tools like LinkedIn, SlideShare, YouTube and Facebook, and setting time limits for social media use. It also stresses the importance of measuring results through analytics and lead tracking to evaluate the effectiveness of one's social media strategy. The overall message is that social media can boost sales if used properly by aligning tools with goals and focusing content on providing value to prospects.
The Fab Four: Beginning Social Media (Twitter, Facebook, Google+, LinkedIn)Miller Social Media
This document provides an overview of using social media for organizations. It discusses major platforms like Twitter, Facebook, LinkedIn, Google+, and YouTube. For each platform, it outlines stats, examples, and tips. The document emphasizes engaging audiences, sharing different types of content, and measuring results. It also notes the importance of having a communications strategy and connecting social media to other marketing efforts.
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
Paid Social Media Advertising _ Social media advertising (2022-23) (1).pdf7searchppc
Do you want to use sponsored social media advertising in a more effective way? Before you start your first campaign, you might want to familiarize yourself with paid social media advertising.
The document discusses developing a social media marketing plan and strategy for a company called Vox Motus. It provides examples of setting objectives like increasing audience numbers among 18-35 year olds and generating buzz around a production. It also discusses measuring success through engagement metrics and conversions. For Vox Motus' pilot campaign on YouTube and Facebook, it provides results like the number of video views and fans gained.
Similaire à Westchester PC User Group Social Media Presentation (20)
SUNY Purchase Social Media Certificate Program - Session 3Bridget Gibbons
This document provides strategies for using Instagram, Pinterest, Twitter, and LinkedIn for social media marketing. It discusses how brands like Starbucks, Red Bull and Nike use Instagram effectively. It offers tips for sharing content on each platform, including showing behind-the-scenes images, the product creation process, and customer use of products. Metrics for measuring success on each channel are also reviewed, such as followers, engagement, reach and traffic to your website. Analytics tools for each network are identified.
SUNY Purchase Social Media Certificate Program - Session 4Bridget Gibbons
The document discusses various free analytics tools that can be used to analyze social media strategies and performance. It provides details on tools like Google Analytics, Bitly, Open Web Analytics, Clickly, SimilarWeb, SEMRush, Moz Keyword Explorer, Cyfe, Google Search Console, and Instagram analytics. These tools offer features like traffic statistics, keyword research, backlink analysis, dashboard customization, social media insights, and more to help optimize social media strategies.
SUNY Purchase Social Media Certificate Program - Session 1Bridget Gibbons
This document discusses how social media has revolutionized marketing and provides best practices for social media strategies and tactics. Some key points include:
- Social media allows brands to reach large audiences and engage with customers to understand their needs and feedback.
- It has given musicians more control over managing their brand without needing a record label.
- In fashion, social media influence and follower counts can help secure jobs rather than just experience.
- When using social media for marketing, focus on building relationships, driving traffic to your site, responding to customers, and gaining brand loyalty.
The document provides tips for using LinkedIn effectively for business purposes. It discusses optimizing your LinkedIn profile, engaging with connections through recommendations and endorsements, using advanced search and groups to find prospects, monitoring companies and triggering events, and creating long-form posts to establish yourself as an industry expert. The goal is to build relationships and visibility on LinkedIn in order to drive traffic, media attention, event promotion, and sales leads.
The document provides tips for using LinkedIn for networking and business growth. It discusses optimizing your LinkedIn profile for search by including keywords in your headline, experience descriptions, summary, and skills. It also recommends joining groups related to your industry, researching connections' profiles for common interests, and using the advanced search and introductions features to find and connect with potential clients. The document emphasizes regularly posting valuable updates to grow your network and brand yourself as an industry expert.
Bridget Gibbons provides an overview of business blogging, including why it is important, target markets, content strategies, and tips for success. Blogging should be part of online marketing to drive traffic, increase SEO, position the brand as a leader, and develop customer relations. Key recommendations include determining target markets, writing various types of blog posts on useful topics, optimizing posts for SEO, promoting posts on social media, and measuring ROI through metrics like subscribers, shares, comments, and traffic/leads.
This document provides an overview of Facebook advertising and boosting posts. It discusses Facebook's large user base and time spent on the platform. It then covers establishing advertising goals, identifying target audiences, creating compelling content, and reaching the right people. It explains how to set up ads, boost posts, and analyze performance. The document provides guidance on video capabilities, tools for page admins, and contact information.
This document provides an overview of various apps that are useful for an iPad. It discusses built-in apps like Pages, Keynote and Numbers that are basic business tools. It also recommends popular apps in different categories like Twitter, Facebook, Pinterest, Skype, Amazon Kindle, Flipboard, YouTube, HuluPlus, Spotify and Pandora for social media, reading, video calling, shopping, news, TV and movies, and music. It highlights key features and benefits of these apps.
This document is a guide for activating and using an iPhone. It provides instructions on turning on the phone, connecting to WiFi and the internet, downloading and using apps, setting up notifications and alerts, using Siri, making phone calls, and utilizing the phone's mail, messages, calendar, photos, camera, clock, maps, video, and FaceTime features. The document was created by Bridget Gibbons of Gibbons Digital Consultants on October 9, 2014.
This document provides guidance on using Facebook for business purposes such as advertising and promoting products or services. It outlines how to establish goals for a Facebook business page, create compelling content, target specific audiences, and create or boost ads and posts. Key recommendations include identifying target markets, regularly posting engaging photos and videos, using offers to drive foot traffic, and monitoring ad performance and budgets.
Facebook is used by over 1 billion people daily. It reaches 89% of its intended target audience through ads. The document provides guidance on using Facebook to establish business goals, create an engaging page, target the right audience, develop compelling content, promote posts and ads, and prepare advertising campaigns. The goal is to increase engagement, sales, and awareness through an optimized Facebook strategy.
This document provides an overview of various apps that are useful for business and personal use on an iPad. It discusses 40 built-in apps on the iPad, as well as popular third-party apps for productivity, meetings, tracking expenses and files, selling, social media, ebooks, videos, music, photos, news, and more. Recommendations are provided for apps like Pages, Numbers, Cisco Webex, XpenseTracker, Google Drive, Square, Twitter, Facebook, Pinterest, Skype, Kindle, Flipboard, Instapaper, Evernote, Dropbox, Mint, ShowYou, YouTube, HuluPlus, and many others.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
4. 4
It’s
the
new
SEO
— Social
Media
OpImizaIon
(SMO)
is
the
new
SEO,
or
rather
two
halves
of
a
whole.
— SMO
is
the
distribuIon
of
social
objects
(videos,
blog
posts,
tweets,
Facebook
updates)
so
that
they’re
opImized
to
rise
to
the
top
of
any
related
search
query,
where
and
when
it
is
performed.
— Social
media
is
included
in
Google’s
algorithm
for
search
engine
results:
Google+
key
— SEO
+
SMO
=
Amplified
findability
in
the
tradiIonal
and
social
web.
5. 5
It’s
Huge
— Facebook:
1.15
billion
acIve
users
— Twi9er:
500
million
acIve
users
— LinkedIn:
238
million
users
— YouTube:
1
billion
users
(4
billion
views
per
day!)
— Pinterest:
70
million
users
— Google+:
300
million
monthly
users
— Blogs:
66
million
blogs,
346
million
people
readers
each
day
10. 10
It’s
Growing
— As
of
January
2014,
74%
of
all
online
adults
use
social
networking
sites.
— For
adults
ages
18-‐29,
89%
of
them
use
social
networking
sites.
— For
adults
ages
30-‐49,
82%
of
them
do.
— For
adults
ages
50-‐64,
65%
of
them
do
— For
adults
ages
65+,
49%
of
them
use
social
networking
sites.
(Pew
Research
Center)
11. 11
It’s
Real-‐Time
— Reveal
the
human
side
of
a
company,
give
it
personality
— Provide
useful
informaIon
that
people
won’t
get
elsewhere
(or
at
least
not
as
quickly)
— Respond
to
comments,
complaints,
requests
real-‐Ime
— Have
a
plaeorm
for
announcing
news,
promoIons,
events
— Generate
new
business
leads
12. 12
Gefng
Started
— Map
out
your
strategy
— Define
your
business
goals
and
objecIves
for
social
media
— Increase
sales,
brand
awareness,
engagement,
drive
traffic
to
your
website,
create
a
community
on
your
page
— IdenIfy
your
compeIIon
and
what
disInguishes
you
from
your
compeIIon
— Define
target
audiences
and
key
messages
— Define
categories/topics
for
social
media
updates
13. 13
Gefng
Started
— Create
your
plan
–
align
with
off-‐line
markeIng
calendar
— IdenIfy
the
most
important
keywords
for
your
business.
Use
these
consistently
in
all
posts,
tweets,
updates.
— Set-‐up
your
profiles
and
pages
and
start
posIng
— Ensure
you
have
a
consistent
design/branding
across
all
plaeorms
— Measure
and
adjust
–
traffic,
comments,
leads,
etc.
14. 14
Social
Media
Plan
— Listen
to
what’s
already
out
there:
— Set-‐up
Google
Alerts
for
all
your
keywords,
your
compeItors,
your
own
company
name,
your
personal
name,
etc.
— Use
Social
MenIon
to
search
social
media
for
menIons
of
your
organizaIon
/
compeIIon
— Use
Google
Search
and
Google
Blog
Search
to
find
bloggers
and
other
content
creators
in
your
space
— Use
Muck
Rack
to
find
journalists
15. 15
Social
Media
Plan
— Create
your
Content
Calendar
For
PosIng
— Define
5-‐6
content
categories
— Set-‐up
a
3-‐month
calendar
— Add
your
key
offline
events
and
any
milestones,
holidays,
etc.,
— Align
with
your
markeIng
calendar
— Content
should
be
a
mix
of
original
content/images,
news
updates
and
curated
content/images
16. 16
Social
Media
Plan
— Set-‐up
Google
AnalyIcs
to
monitor
web
traffic
— Measure
and
adjust
–
traffic,
comments,
leads,
etc.
— Set-‐up
and
use
a
dashboard
(Hootsuite,
etc.)
to
manage
your
social
media
updates
17. 17
Why
Use
Facebook
— Increase
visibility
— Connect
with
customers
— Increase
engagement
— Promote
your
brand
— Create
a
community
— Promote
and
manage
events
— Give
back
to
loyal
customers
through
special
offers
and
discounts
18. 18
Engage
and
grow
your
following
— Write
interesIng
and
relevant
posts
will
encourage
followers
to
engage
with
your
posts
— Liking,
commenIng
and
sharing
are
important
— Facebook
uses
the
level
of
engagement
to
determine
how
many
people
see
your
posts
— Reveal
the
human
side
of
your
organizaIon,
give
it
personality
— Provide
useful
informaIon
that
people
won’t
get
elsewhere
(or
at
least
not
as
quickly)
— Respond
to
comments,
complaints,
requests
real-‐Ime
— Have
a
plaeorm
for
announcing
news,
promoIons,
events
20. 20
Engage
and
grow
your
following
— Hold
contests/sweepstakes/giveaways
— Upload
and
invite
your
email
list
— Invite
your
friends
— Run
Facebook
Ads
21. 21
Facebook
-‐
Gefng
Started
http://www.facebook.com/pages/create.php
30. 30
Twi9er
— Microblogging
site
that
enables
users
to
send
and
read
other
users’
updates
(known
as
tweets)
— Text
based
posts
— 160
characters
total
— 20
for
username,
140
for
message
text
— Updates
appear
on
the
user’s
profile
page
and
are
delivered
to
other
users
who
have
signed
up
to
receive
them
(followers)
31. 31
Twi9er
— An
informaIonal
tool
–
provides
informaIon
to
others
— A
conversaIonal
tool
–
respond
to
other
people’s
tweets
and
engage
in
dialogue
— Great
way
to
network
and
communicate
with
new
and
old
contacts
— You
choose
the
message,
not
the
recipient
32. 32
Twi9er
-‐
DefiniIons
— Tweet
-‐
When
you
hit
send
on
your
140
characters
on
twi9er
it’s
called
a
tweet
or
tweeIng
—
Handle
–
your
Twi9er
name
@GibbonsDigital
–
balance
short
with
descripIve.
— Follow
–
this
is
simply
the
act
of
adding
someone
to
your
list
of
people
you
are
following
–
this
makes
their
tweets
show
up
on
your
homepage.
— Replies
–
this
is
what
it
is
called
when
someone
writes
a
tweet
directly
at
your
handle
-‐
@GibbonsDigital
cool
post
today
blah
blah
–
this
is
open
an
invite
to
engage
with
a
follower.
— Retweet
–
this
is
a
tacIc
of
republishing
someone
else’s
tweet
–
the
original
tweet
along
with
author
stays
in
tact,
but
you
are
basically
showing
someone’s
tweet
to
your
followers
–
many
people
find
this
a
great
way
to
add
content
and
acknowledge
good
stuff
from
the
folks
they
follow
— DM
–
this
is
a
message
that
is
sent
directly
to
another
user.
They
must
be
following
you
for
you
to
DM
them,
but
this
is
a
very
useful
tool
for
private
messages
and
generally
a
good
choice
when
you
start
going
back
and
forth
with
someone
on
something
your
enIre
base
of
followers
might
not
find
interesIng.
— Hashtag
–
this
is
a
way
people
categorize
tweets
so
that
others
might
use
the
same
tag
and
effecIvely
create
a
way
for
people
to
view
related
tweets
–
it
will
something
like
#markeIng
–
more
on
this
in
search.
34. 34
Twi9er
-‐
Gefng
Started
— www.twi9er.com
— Set-‐up
profile
— Add
branding
(logo,
custom
page)
— Search
for
relevant
people,
follow
them
— Start
tweeIng
— Retweet,
tweet
about
products,
tweet
relevant
news
arIcles
35. 35
— Ask
relevant
quesIons
on
Twi9er
and
consumers
are
happy
to
share
opinions
— People
like
being
asked
to
provide
input
on
topics
of
interest
— Thinking
of
offering
a
new
product
or
service?
Ask
for
input
beforehand
— Take
advantage
of
the
online
community
to
gain
feedback
and
generate
new
ideas
that
will
result
connect
with
the
audience
served
by
your
business.
Engage
and
grow
your
following
36. 36
Engage
and
grow
your
following
— Follow
people
–
they
might
follow
you
back
— Add
Twi9er
link
to
your
website
homepage
— Include
Twi9er
icon
on
ALL
materials
that
reach
your
target
market
41. 41
LinkedIn
— The
world’s
largest
professional
network
with
over
175
million
registered
members
and
growing
rapidly.
— Connects
you
to
your
trusted
contacts
and
helps
you
exchange
knowledge,
ideas,
and
opportuniIes
with
a
broader
network
of
professionals.
45. 45
Engaging
on
LinkedIn
–
Status
Updates
— Share
links
to
interesIng
arIcles,
websites
or
video
you
have
found
that
some
individuals
in
your
network
might
appreciate.
Try
to
use
words
that
grab
the
readers
and
encourage
them
to
click
the
link.
— Pose
a
quesIon
that
could
lead
to
solving
a
problem
you
have,
like:
"Anyone
know
about…?”
45
47. 47
Groups
— Quickly
discover
the
most
popular
discussions
in
your
professional
groups.
— Have
an
acIve
part
in
determining
the
top
discussions
by
liking
and
commenIng.
— Follow
the
most
influenIal
people
in
your
groups
by
checking
the
Top
Influencers
board
or
clicking
their
profile
image
to
see
all
their
group
acIvity.
— See
both
member-‐generated
discussions
and
news
in
one
sefng.
— Easily
browse
previews
of
the
last
three
comments
in
a
discussion.
— Find
interesIng
discussions
by
seeing
who
liked
a
discussion
and
how
many
people
commented.
47
48. 48
Groups
— Click
on
Groups
Directory,
search
for
your
industry
or
a
career
keyword,
and
find
a
group
that
fits
your
interest.
— Once
you’ve
been
accepted
to
the
group
you
can
share
relevant
content
by
starIng
a
discussion
or
posIng
a
link
in
the
share
box.
— Sharing
consistently
is
a
good
way
to
quickly
idenIfy
yourself
as
an
expert
in
your
field
or
industry.
— Click
on
your
photo
to
see
your
updates
as
well
as
what’s
changed
in
the
discussions
you’ve
started,
joined
or
followed.
— Good
way
to
keep
track
of
discussions
most
important
to
you
and
your
career.
— Aper
sharing,
check
out
the
newest
discussions
in
the
slide
show
below,
and
cast
your
vote
by
liking
or
commenIng.
— Under
each
discussion
you’ll
see
the
last
3
members
who
have
commented,
click
on
the
headline
to
see
all
comments.
49. 49
Company
Pages
— Central
hub
where
millions
of
LinkedIn
members
can
go
to
keep
in
the
loop
on
company
news,
products
and
services,
business
opportuniIes,
and
job
openings.
— Also
perfect
place
to
start
conversaIon
with
your
customers,
prospecIve
clients,
job
seekers,
post
company
updates.
— Post
industry
arIcles
and
fun
facts.
— These
updates
appear
on
your
company
page
and
also
the
pages
of
your
followers.
— Have
followers
Like
your
post
so
it
goes
viral.
— AnalyIcs
pages
to
see
acIvity
on
the
page.
49
55. 55
What
is
it?
— Pinterest
is
a
“virtual
pinboard”
that
lets
people
share
anything
and
any
topic
on
the
web
that
they
find
interesIng
and
beauIful
–
e.g.,
pictures,
quotes,
recipes,
etc.
— Centered
around
the
social
discovery
of
objects
(as
opposed
to
friends
and
family)
— Content
is
organized
in
“Boards”
and
organized
in
categories.
— Each
piece
of
content
is
called
a
“Pin”
59. 59
Engaging
on
Pinterest
— Build
your
brand
out,
share
interesIng
and
relevant
content,
create
engagement
— Add
products
with
prices
to
drive
awareness
— Service
businesses
can
create
posIngs
with
infographics
that
contains
useful
informaIon
or
a
graphic
with
a
quote
— Post
videos
(hosted
on
YouTube)
— Add
links
to
your
pins’
descripIons
giving
your
business
the
benefit
of
your
links
carrying
over
with
your
pins
when
users
re-‐pin
them
59
67. 67
What
is
it?
— Google+
is
a
social
networking
that
is
owned
and
operated
by
Google
Inc.
— Like
Facebook
–
personal
profiles
and
business
pages
68. 68
Why
use
it?
— No
one
loves
Google
more
than
Google.
And,
let’s
be
honest,
you
want
Google
to
love
your
business
and
the
content
you
produce
too.
If
that’s
not
reason
enough,
I
don’t
know
what
is.
— Increase
your
visibility
and
reach
by
offering
great
content
on
Google
Plus
that
people
will
like
and
want
to
share
— This
will
help
with
search
engine
opImizaIon
(SEO)
69. 69
Engaging
with
Google+
— Share
lots
of
photos
— Think
about
your
business
–
what
images,
charts,
slides
can
you
share
to
ignite
conversaIons
— Share
fresh
content,
interact
with
fans,
etc.
— Promote
your
Google+
page
on
your
blog
and
website
— When
you
post
a
message,
photo
or
link,
ask
your
subscribes
to
share
the
content
with
their
Circles
70. 70
Google+
Page
–
Gefng
started
— h9ps://plus.google.com/pages
to
create
your
page
— Customize
your
Page
— Promote
your
page
-‐
share
some
updates
— Make
connecIons,
grow
your
circles
73. 73
Demographics
-‐
Facebook
— 86%
of
Facebook
users
are
age
25
and
older
— 81%
have
some
college
educaIon
or
bachelors/graduate
degree
— 58%
earn
$50,000
or
more
74. 74
Demographics
-‐
Twi9er
— 81%
of
people
on
Twi9er
are
age
25
and
older
— 83%
have
some
college
educaIon
or
bachelors/graduate
degree
— 47%
earn
$50,000
or
more
75. 75
Demographics
-‐
LinkedIn
— 96%
of
people
on
LinkedIn
are
age
25
and
older
— 87%
have
some
college
educaIon
or
bachelors/graduate
degree
— 71%
earn
$50,000
or
more