Digital Experiences for 2013: Trends, Predictions and Action Itemsion interactive
In 2013, focusing on visitor experience will be crucial to marketing performance. Agile, personalized, interactive canvasses will be necessary to create more rewarding and compelling relationships that ultimately lead to higher revenue. Marketers will have to be willing to put the visitor first, paying attention to behavior to drive campaign evolution. Learn trends, predictions, and action items that every marketer should be prepared for in 2013.
15 Startups to Watch in 2015 -2016 by Brian SolisBrian Solis
Digital analyst Brian Solis assembled a list of 15 startups he believes will stand out this year while also sparking new trends. From the sharing economy to AR/VR to 3D Printing to Messaging to Enterprise Collaboration and more, this list will help you see and appreciate top trends happening in Silicon Valley and around the world now.
Digital Engagement in Culture Heritage and the ArtsMuseumNext
The document provides an introduction to a framework for developing digital engagement strategies for cultural institutions. It discusses the key elements of the framework, which are organized into four main building blocks: 1) organizational basis (vision, objectives, trends), 2) assets and audiences, 3) engagement strategies (reach, engage), and 4) organizing engagement (metrics, guidelines, channels, content). The framework is intended to help cultural institutions design strategies to systematically engage stakeholders through digital media and maximize co-created value.
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
SxSW observations. Privacy comes out of the closet. Digital manufacturing gets accessible. Social responsibility emerges as a cool thing to do. Actions beat advertising when it comes to marketing. And more.
1) Several quotes discuss the challenges of integrating new technologies like virtual reality and measuring their impact on creativity and audiences.
2) Many quotes focus on the need for diversity, inclusion, and addressing issues like the gender wage gap in the advertising industry.
3) Many discuss the changing nature of entertainment and how brands can integrate into content in the digital age through partnerships with celebrities, influencers, and creating their own media companies.
Telecom Journal_CoolTechnology for SMB'sSusan Dineen
This document discusses how small and medium businesses can use various technologies and social media platforms as marketing tools to engage customers. It provides examples of SMBs using YouTube, Facebook, webcams, Second Life, podcasts, blogs, and MySpace to share information and promote their business in a cost-effective way. While traditional advertising is expensive, these tools allow SMBs to reach large audiences with little time and effort. The document encourages both SMBs and larger companies to experiment with social media to understand how staff and customers use these platforms.
Digital Experiences for 2013: Trends, Predictions and Action Itemsion interactive
In 2013, focusing on visitor experience will be crucial to marketing performance. Agile, personalized, interactive canvasses will be necessary to create more rewarding and compelling relationships that ultimately lead to higher revenue. Marketers will have to be willing to put the visitor first, paying attention to behavior to drive campaign evolution. Learn trends, predictions, and action items that every marketer should be prepared for in 2013.
15 Startups to Watch in 2015 -2016 by Brian SolisBrian Solis
Digital analyst Brian Solis assembled a list of 15 startups he believes will stand out this year while also sparking new trends. From the sharing economy to AR/VR to 3D Printing to Messaging to Enterprise Collaboration and more, this list will help you see and appreciate top trends happening in Silicon Valley and around the world now.
Digital Engagement in Culture Heritage and the ArtsMuseumNext
The document provides an introduction to a framework for developing digital engagement strategies for cultural institutions. It discusses the key elements of the framework, which are organized into four main building blocks: 1) organizational basis (vision, objectives, trends), 2) assets and audiences, 3) engagement strategies (reach, engage), and 4) organizing engagement (metrics, guidelines, channels, content). The framework is intended to help cultural institutions design strategies to systematically engage stakeholders through digital media and maximize co-created value.
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
SxSW observations. Privacy comes out of the closet. Digital manufacturing gets accessible. Social responsibility emerges as a cool thing to do. Actions beat advertising when it comes to marketing. And more.
1) Several quotes discuss the challenges of integrating new technologies like virtual reality and measuring their impact on creativity and audiences.
2) Many quotes focus on the need for diversity, inclusion, and addressing issues like the gender wage gap in the advertising industry.
3) Many discuss the changing nature of entertainment and how brands can integrate into content in the digital age through partnerships with celebrities, influencers, and creating their own media companies.
Telecom Journal_CoolTechnology for SMB'sSusan Dineen
This document discusses how small and medium businesses can use various technologies and social media platforms as marketing tools to engage customers. It provides examples of SMBs using YouTube, Facebook, webcams, Second Life, podcasts, blogs, and MySpace to share information and promote their business in a cost-effective way. While traditional advertising is expensive, these tools allow SMBs to reach large audiences with little time and effort. The document encourages both SMBs and larger companies to experiment with social media to understand how staff and customers use these platforms.
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
Digital Culture For The Win - Cannes Lions 2016 ReviewJeremy Masselis
The document discusses how to win Lions at Cannes by understanding and tapping into digital culture. It analyzes digital culture as being playful, spontaneous, authentic, tailor-made, social, alienable, experiential, and empowering. It provides examples of award-winning campaigns that embodied these traits by letting people play, doing things live, making things real, personalizing experiences, connecting people, letting people own things, enabling people to try things out, and empowering people. The key lessons are that digital culture is a pervasive culture that serves as a new creative canvas, and that campaigns should embrace the traits of digital culture in order to be successful.
This document summarizes a cloud management startup called Mist.io. It provides unified management, monitoring, and automation for cloud infrastructure from anywhere via a mobile-friendly and open source platform. The startup aims to optimize cloud management and control infrastructure from mobile devices. It has a freemium business model and plans to grow through startup accelerators, mobile marketplaces, partnerships, content marketing, and conferences. The founding team is based in Greece and aims to close a follow-up investment round and set up an office in San Francisco while keeping product development in Greece.
The Web Summit 2014 document provides a summary of the key topics, trends, learnings, and insights from the annual technology conference. Some of the major discussions included the continued exponential growth of technology and how it is decreasing the time needed to create value; the shift to more engaged audiences who are creators rather than just consumers; and the importance of storytelling and focusing on the consumer for both tech companies and brands. Privacy, big data, and the future of virtual reality were also highlighted as important issues covered at the event.
Top 15 for '15: 2015 Marketing and Advertising TrendsHubSpot
The document outlines 15 marketing and advertising trends for the current year:
1. Content collaboration allows customers to contribute brand content creation. Starbucks had a contest where customers submitted cup designs.
2. The collaborative economy embraces platforms like Airbnb and Uber that allow people to share goods and services. Comcast partnered with Airbnb for a marketing campaign.
3. Brands are using mobile messaging apps like WhatsApp and Snapchat to engage customers as texting declines but mobile internet usage rises.
4. Data visualization translates data into visual formats to improve understanding and storytelling.
5. Interactive print ads merge the digital and physical using technologies like QR codes.
Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014Shannon Lewis
As ever, the Cannes Lions International Festival of Creativity was a marathon of ideas and insights. Now into its 61st year, this action packed festival, set along the French Riviera, attracted over 12,000 people from 94 countries. There was no shortage of data or points-of-view.
Liberty & Co. took a few steps back to distill for you what we found to be the key, and consistent, themes.
In this issue of the People’s Insights monthly briefs, we cover three big innovations launched by Apple, Amazon and Google; three new approaches to Black Friday from TD Bank, Santander Bank and Patagonia; and two examples of upcycling by Southwest Airlines and Ben & Jerry’s ice cream. As a bonus, we also take a quick look at the immensely popular podcast Serial – which mashes-up different types of storytelling.
Here’s an overview of the examples featured in this report:
• Apple Pay – Simplifying mobile payments
• Amazon Echo – Virtual assistant for your home
• Google Inbox – A new way to Gmail
New approaches to Black Friday
• Santander Bank’s Black Tea Friday
• Patagonia and Yerdle’s Worn Wear swap parties
Upcycling & Paying it Forward
• Southwest Airlines’s Project LUV Seat
• Ben & Jerry’s The Chunkinator
Bonus! A new way to tell stories
• Serial Podcast
We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...Brian Solis
This book was created as an exclusive reward for backers
of ThinkUp in the fall of 2013. The interviews
documented here took place over the span of several
months, but have been edited as lightly as possible to
best capture the energy and inspiration of the
interviewees.
The book’s first goal is to help members get more value out of using ThinkUp. More deeply, we hope these interviews reveal the thought involved in creating technology that is meaningful, built on ideas thatemerge over years or even decades of work.
Mind Blowing Lessons from the Cannes Lions 2012Karim Syed
The document summarizes key lessons from the 2012 Cannes Lions advertising festival:
1) Social media usage is now deeply embedded in people's lives and technology is evolving faster than ever, significantly impacting the advertising business.
2) Data is no longer a nice-to-have but essential, and the focus is shifting from "art and copy" to "art and code".
3) Engagement has become more important than consumption, and great content is central to success in the social media space.
BBDO Connect - The Importance of Storytelling When Building Your BrandBBDO Belgium
Most brands offer products or services comparable to what most competitors offer. Now every brand has landed a Facebook page, merely having one is no longer enough to differentiate. Having a great page still is. Great pages are mostly the work of great brands. Typical for great brands? Great content, great stories! With a focus on content and storytelling, every brand - big or small, love brand or a brand - can learn how to really differentiate. Come and discover how.
How to Use Social Media for Your Brand - Social Media Week New York TakeawaysScreenburn
All digital marketers worth their salt are well aware that
content is important to any effective digital strategy
today, but making that content emotionally engaging
and shareable for your target audience was one of the main
topics discussed at Social Media Week in New
York 2014.
We've put together some takeaways from key panels including insight from industry leaders such as Buzzfeed, Upworthy and a number of international entertainment brands.
Queuing and The Age of Context: Release 1 The Digital Consumer CollaborativeDave Norton
Companies are trying to understand the digital consumer but they often get the basics wrong. Digital consumers are not a segment. They aren't 'early adopters.' Almost every consumer today is a digital consumer. A digital consumer wants to do more with his or her digital tools and will share data to get the job done. Sensors, data, location, social media, and mobile are five forces that create digital context.
This deck was presented in February 2014 to 100 companies who are following the general insights gathered from the Digital Consumer Collaborative via web seminar.
Release 1 covers
- What is the Digital Consumer Collaborative
- How to define the digital consumer
- Three key attributes of consumer behavior: queuing, topics, and tasks.
- The five forces that create digital context
- Sensors, data, location, social media, and mobile
- Scoble & Israel’s, The Age of Context
- Redefining what context means
- Digital ethnography and other steps that companies can take to understand the consumer.
An audio presentation can be found on Stone Mantel’s website, YouTube, and SlideShare.
The document discusses trends in the travel industry, including:
1. Travel companies are adapting to Millennial travelers by offering more authentic, socially conscious experiences and using content marketing to appeal to this demographic.
2. The sharing economy is expanding beyond lodging into areas like car rentals and tours, with startups looking to acquire customers and service providers.
3. Mobile technologies are transforming the travel experience from paper-based to digital, with many travelers now researching, booking, and managing travel on their phones.
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...Brian Solis
"Word of mouth has always had the power to make — or break — a brand. Author and digital analyst Brian Solis has studied the compound effect these interactions can have on brand perceptions. He spoke to us about how brands inspire people to share meaningful product experiences."
This document provides a primer on crowdsourcing and discusses its implications for creative industries and marketing. It includes perspectives from industry leaders on both the opportunities and challenges of crowdsourcing. Some key points made include:
- Crowdsourcing is gaining popularity as both an approach for brands and agencies to source creative work more cost effectively.
- However, some question whether crowdsourcing can consistently deliver high quality work and whether the crowd always gets it right. Curation and guidance may still be needed.
- Brands directly crowdsourcing work poses challenges for traditional agencies but also opportunities to evolve models and better leverage the crowd.
- The role of new agencies like Victors & Spoils is seen as guiding
The Case for Advertising in Interactive Digital Magazinesjgordon
"The Case for Advertising in Interactive Digital Magazines" is the first study exclusively conducted on readers of interactive digital magazine readers, as opposed to the majority of digital magazines which are replicas of print magazines. Interactive digital magazines are different becuase they are designed to compete for online readers and are ideal for use on iPad and e-reader devices.
The document provides insights into consumer behaviors and cultural trends in China across various industries. It notes that Chinese consumers are increasingly choosing to customize their own products. It also discusses trends related to online shopping, healthcare, automotive, retail, and mobile device usage in China. Changes resulting from policies like the one-child policy are explored in relation to how families and generations interact.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people retail experiences.
A co-creation with Maria Lumiaho, at Futurice.
Advanced Brand and Marketing for Early Stage CompaniesTomas Puig
This workshop was first given at SXSW 2015 as “Advanced Brand and Marketing for Early Stage Companies”. It explains how to evaluate the market and build a framework for creating a best in class marketing group.
Keep in mind this was presented as a workshop with a lot of the slides spoken over. So you may miss some context.
The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
The document discusses fundamentals of creative development for advertising ideas. It provides examples of participatory ads that involve consumers, such as allowing users to play a role in developing ad spots. The value is in making the idea part of daily life, providing utility, or getting consumers to take action. Good ideas are participatory, interactive, user-generated, shareable, useful and enduring. They come from understanding media, technology, behavior and having a relevant creative idea, such as enabling customers to extend happy hour or crowdsourcing clean restrooms. The shortcoming of some efforts is lack of scale or reach. Success requires a combination of advertising, social media, experiential marketing, mobile and shareable ideas on platforms.
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
Digital Culture For The Win - Cannes Lions 2016 ReviewJeremy Masselis
The document discusses how to win Lions at Cannes by understanding and tapping into digital culture. It analyzes digital culture as being playful, spontaneous, authentic, tailor-made, social, alienable, experiential, and empowering. It provides examples of award-winning campaigns that embodied these traits by letting people play, doing things live, making things real, personalizing experiences, connecting people, letting people own things, enabling people to try things out, and empowering people. The key lessons are that digital culture is a pervasive culture that serves as a new creative canvas, and that campaigns should embrace the traits of digital culture in order to be successful.
This document summarizes a cloud management startup called Mist.io. It provides unified management, monitoring, and automation for cloud infrastructure from anywhere via a mobile-friendly and open source platform. The startup aims to optimize cloud management and control infrastructure from mobile devices. It has a freemium business model and plans to grow through startup accelerators, mobile marketplaces, partnerships, content marketing, and conferences. The founding team is based in Greece and aims to close a follow-up investment round and set up an office in San Francisco while keeping product development in Greece.
The Web Summit 2014 document provides a summary of the key topics, trends, learnings, and insights from the annual technology conference. Some of the major discussions included the continued exponential growth of technology and how it is decreasing the time needed to create value; the shift to more engaged audiences who are creators rather than just consumers; and the importance of storytelling and focusing on the consumer for both tech companies and brands. Privacy, big data, and the future of virtual reality were also highlighted as important issues covered at the event.
Top 15 for '15: 2015 Marketing and Advertising TrendsHubSpot
The document outlines 15 marketing and advertising trends for the current year:
1. Content collaboration allows customers to contribute brand content creation. Starbucks had a contest where customers submitted cup designs.
2. The collaborative economy embraces platforms like Airbnb and Uber that allow people to share goods and services. Comcast partnered with Airbnb for a marketing campaign.
3. Brands are using mobile messaging apps like WhatsApp and Snapchat to engage customers as texting declines but mobile internet usage rises.
4. Data visualization translates data into visual formats to improve understanding and storytelling.
5. Interactive print ads merge the digital and physical using technologies like QR codes.
Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014Shannon Lewis
As ever, the Cannes Lions International Festival of Creativity was a marathon of ideas and insights. Now into its 61st year, this action packed festival, set along the French Riviera, attracted over 12,000 people from 94 countries. There was no shortage of data or points-of-view.
Liberty & Co. took a few steps back to distill for you what we found to be the key, and consistent, themes.
In this issue of the People’s Insights monthly briefs, we cover three big innovations launched by Apple, Amazon and Google; three new approaches to Black Friday from TD Bank, Santander Bank and Patagonia; and two examples of upcycling by Southwest Airlines and Ben & Jerry’s ice cream. As a bonus, we also take a quick look at the immensely popular podcast Serial – which mashes-up different types of storytelling.
Here’s an overview of the examples featured in this report:
• Apple Pay – Simplifying mobile payments
• Amazon Echo – Virtual assistant for your home
• Google Inbox – A new way to Gmail
New approaches to Black Friday
• Santander Bank’s Black Tea Friday
• Patagonia and Yerdle’s Worn Wear swap parties
Upcycling & Paying it Forward
• Southwest Airlines’s Project LUV Seat
• Ben & Jerry’s The Chunkinator
Bonus! A new way to tell stories
• Serial Podcast
We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...Brian Solis
This book was created as an exclusive reward for backers
of ThinkUp in the fall of 2013. The interviews
documented here took place over the span of several
months, but have been edited as lightly as possible to
best capture the energy and inspiration of the
interviewees.
The book’s first goal is to help members get more value out of using ThinkUp. More deeply, we hope these interviews reveal the thought involved in creating technology that is meaningful, built on ideas thatemerge over years or even decades of work.
Mind Blowing Lessons from the Cannes Lions 2012Karim Syed
The document summarizes key lessons from the 2012 Cannes Lions advertising festival:
1) Social media usage is now deeply embedded in people's lives and technology is evolving faster than ever, significantly impacting the advertising business.
2) Data is no longer a nice-to-have but essential, and the focus is shifting from "art and copy" to "art and code".
3) Engagement has become more important than consumption, and great content is central to success in the social media space.
BBDO Connect - The Importance of Storytelling When Building Your BrandBBDO Belgium
Most brands offer products or services comparable to what most competitors offer. Now every brand has landed a Facebook page, merely having one is no longer enough to differentiate. Having a great page still is. Great pages are mostly the work of great brands. Typical for great brands? Great content, great stories! With a focus on content and storytelling, every brand - big or small, love brand or a brand - can learn how to really differentiate. Come and discover how.
How to Use Social Media for Your Brand - Social Media Week New York TakeawaysScreenburn
All digital marketers worth their salt are well aware that
content is important to any effective digital strategy
today, but making that content emotionally engaging
and shareable for your target audience was one of the main
topics discussed at Social Media Week in New
York 2014.
We've put together some takeaways from key panels including insight from industry leaders such as Buzzfeed, Upworthy and a number of international entertainment brands.
Queuing and The Age of Context: Release 1 The Digital Consumer CollaborativeDave Norton
Companies are trying to understand the digital consumer but they often get the basics wrong. Digital consumers are not a segment. They aren't 'early adopters.' Almost every consumer today is a digital consumer. A digital consumer wants to do more with his or her digital tools and will share data to get the job done. Sensors, data, location, social media, and mobile are five forces that create digital context.
This deck was presented in February 2014 to 100 companies who are following the general insights gathered from the Digital Consumer Collaborative via web seminar.
Release 1 covers
- What is the Digital Consumer Collaborative
- How to define the digital consumer
- Three key attributes of consumer behavior: queuing, topics, and tasks.
- The five forces that create digital context
- Sensors, data, location, social media, and mobile
- Scoble & Israel’s, The Age of Context
- Redefining what context means
- Digital ethnography and other steps that companies can take to understand the consumer.
An audio presentation can be found on Stone Mantel’s website, YouTube, and SlideShare.
The document discusses trends in the travel industry, including:
1. Travel companies are adapting to Millennial travelers by offering more authentic, socially conscious experiences and using content marketing to appeal to this demographic.
2. The sharing economy is expanding beyond lodging into areas like car rentals and tours, with startups looking to acquire customers and service providers.
3. Mobile technologies are transforming the travel experience from paper-based to digital, with many travelers now researching, booking, and managing travel on their phones.
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...Brian Solis
"Word of mouth has always had the power to make — or break — a brand. Author and digital analyst Brian Solis has studied the compound effect these interactions can have on brand perceptions. He spoke to us about how brands inspire people to share meaningful product experiences."
This document provides a primer on crowdsourcing and discusses its implications for creative industries and marketing. It includes perspectives from industry leaders on both the opportunities and challenges of crowdsourcing. Some key points made include:
- Crowdsourcing is gaining popularity as both an approach for brands and agencies to source creative work more cost effectively.
- However, some question whether crowdsourcing can consistently deliver high quality work and whether the crowd always gets it right. Curation and guidance may still be needed.
- Brands directly crowdsourcing work poses challenges for traditional agencies but also opportunities to evolve models and better leverage the crowd.
- The role of new agencies like Victors & Spoils is seen as guiding
The Case for Advertising in Interactive Digital Magazinesjgordon
"The Case for Advertising in Interactive Digital Magazines" is the first study exclusively conducted on readers of interactive digital magazine readers, as opposed to the majority of digital magazines which are replicas of print magazines. Interactive digital magazines are different becuase they are designed to compete for online readers and are ideal for use on iPad and e-reader devices.
The document provides insights into consumer behaviors and cultural trends in China across various industries. It notes that Chinese consumers are increasingly choosing to customize their own products. It also discusses trends related to online shopping, healthcare, automotive, retail, and mobile device usage in China. Changes resulting from policies like the one-child policy are explored in relation to how families and generations interact.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people retail experiences.
A co-creation with Maria Lumiaho, at Futurice.
Advanced Brand and Marketing for Early Stage CompaniesTomas Puig
This workshop was first given at SXSW 2015 as “Advanced Brand and Marketing for Early Stage Companies”. It explains how to evaluate the market and build a framework for creating a best in class marketing group.
Keep in mind this was presented as a workshop with a lot of the slides spoken over. So you may miss some context.
The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
The document discusses fundamentals of creative development for advertising ideas. It provides examples of participatory ads that involve consumers, such as allowing users to play a role in developing ad spots. The value is in making the idea part of daily life, providing utility, or getting consumers to take action. Good ideas are participatory, interactive, user-generated, shareable, useful and enduring. They come from understanding media, technology, behavior and having a relevant creative idea, such as enabling customers to extend happy hour or crowdsourcing clean restrooms. The shortcoming of some efforts is lack of scale or reach. Success requires a combination of advertising, social media, experiential marketing, mobile and shareable ideas on platforms.
1) As communication technologies advance, brands must adapt strategies to connect with digital generations in more personalized, media-rich ways that emphasize empathy.
2) The document outlines 10 trends in how digital natives communicate and recommends how brands can engage, such as using augmented reality to "try on" products virtually or leveraging niche social networks to find true influencers.
3) Brands are encouraged to help break consumers out of social media filter bubbles, incorporate humor and personality into interactions including AI assistants, and take action on social issues in an empathetic way that sparks dialogue.
This document outlines a marketing campaign for Greenhouse, a company that aims to connect different interfaces into a unified ecosystem for human-computer interaction. The campaign targets academic creative coders, who are young skilled programmers interested in creating new things.
The campaign will involve creating an interactive display and community website called "Greenhouse U" at the University of Illinois. Advertisements will also run on Spotify and Pandora targeting the local student population. The goal is to attract users to the community website to share and view projects, and build a network for creative coders. Analytics will be used to learn about users and improve targeting of ads and content. The campaign aims to grow the Greenhouse brand on more top computer science campuses
User generated content, social commerce experiments, and video content like live streaming will be important social media tactics for 2021 according to experts. Brands should facilitate and promote user created content to build trust and drive purchases. They can also experiment with social shopping features on platforms like Facebook and Instagram to boost conversions. Using formats like live video and short-form video keeps audiences engaged. Nostalgia marketing by reviving memories from the past can also create loyal followings.
The document discusses how digital technologies have changed marketing strategies from one-to-many push marketing to many-to-many engagement. It emphasizes engaging audiences by providing relevant and valuable content to different groups at different engagement levels. Examples show targeting the right audiences in the right places with the right content, such as informative newsletters, media kits, and social media integration. The key is developing positive relationships through generosity and sharing expertise.
This document provides an overview of insights and opportunities in social media. It discusses questions around optimizing social media usage, privacy concerns, and measuring return on investment. Additionally, it covers topics like the shift from media consumption to participation, transparency, and how social media blurs the lines between life and media. Examples are given of how brands can leverage social platforms like Twitter, blogs, wikis and location-based services. The document emphasizes considering all social tools together and aligning social media strategies with goals, marketing plans and consumer insights. It concludes with assigning further reading and homework questions.
The document provides an overview of global trends in communication design and related fields. It discusses trends in areas like graphic design, film, animation, experience design, interactive media and more. Some key trends highlighted include a shift to mobile and personalized experiences, focus on storytelling and sustainability, integration of social media and technology, and demand for modular and responsive design. The document also shares statistics on growth rates in the communication design industry globally and emphasizes the need for interdisciplinary, anticipatory and agile design education and training.
Being Digital: 5 key tactics towards modernizing your organization and ideas
Fallon co-sponsored presentation event with MN AMA (American Marketing Association)
With so many rapid-fire changes in the digital landscape, how are agencies and marketers adapting their strategies and creativity to engage and connect with people?
Join Aki Spicer, Director of Digital Strategy at Fallon, as he shares insights on driving creativity in the age of digital and social media. Learn how his team is broadening its bench strength and skill sets; embracing the user over the viewer mindset; evolving measurement and ROI; building a process for experimentation; and planning for social content strategy. As a marketer, discover new ways to encourage investment in small experiments that can lead to bigger results.
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
Social technology theory & practices for professionalMoonshot Digital
Social networks have changed how people communicate and interact on both individual and organizational levels. On an individual level, social networks allow for constant communication between friends and fans in an on-demand way. On an organizational level, businesses can engage with customers through social networks and foster conversations to build relationships. As more people connect through social networks, it creates opportunities for viral growth and new business models as information and ideas spread through communal online interactions on a global scale.
The presentation was showcased at IMWorld 2015, Bucharest, Romania. It's about how the world we live into is a product of our imagination, imagination that also shapes our future - the internet of things. We will live in a world of interconnected devices, an entire ecosystem ready to offer the ultimate personalised experience for each individual. See more on how this influences our future.
digital marketing strategy - what happened to top of the pops?John Chacksfield
The document summarizes changes in technology and customer behavior that are impacting businesses. It notes that established companies need to move from passive to active engagement online to better connect with customers. Customers now expect choice, convenience, and social interaction versus interruptive marketing of the past. The rise of digital natives and new media like Facebook requires companies to rethink their online strategies and presence to build relationships with customers.
The document summarizes changes in technology and customer behavior that are impacting businesses. It notes that established companies need to move from passive to active engagement online to better connect with customers. Customers now expect choice, convenience and community through digital channels. The rise of social media also means companies must be part of online conversations to build trust and relationships with customers.
Luke gray i logic sales presentation feb-2013Luke Gray
The document provides an overview of various online media channels and how they can be used to promote brands, including online publications, features/articles, digital magazines, blogs, Google AdWords, social media like Facebook and Twitter, and microblogging platforms like Twitter. It also discusses the role of a media strategist in structuring brand messaging and information delivery to consumers across different channels to influence audience behavior and drive actions like purchases.
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONGZaheer Nooruddin
Digital and Social Media Strategy Excellence at Golin Hong Kong - an integrated communications and marketing agency with a worldwide network. Contact: Zaheer Nooruddin, Head of Digital Innovation, Asia at znooruddin@golin.com
Why Social is key to drive your Digital Innovation StrategyGerrie Smits
This document discusses how social media is a harbinger of changes in how organizations should operate in the digital world. It argues that organizations need to focus on personalization, crowdsourcing ideas from customers, developing flexible platforms, prioritizing speed in product development, and maintaining a constant user-centric focus to survive disruptive digital changes. The key is putting people, and understanding user needs, at the center of organizational strategy and culture.
Going Native The Digital Immigrant PhenomenonJessica Lowry
This document discusses how social media has changed marketing and advertising. It notes that people are more willing to share information online and participate in product design. Marketers are focusing on cultivating relationships through social media rather than just push advertising. The document discusses how brands can engage customers through social media to generate leads, conduct research, and create viral marketing campaigns. It argues that the future of marketing will be immersive experiences that seamlessly integrate different forms of media and content sharing.
Managing Your Brand in a Digital Environment (Part 1)KinConsult
The document discusses the evolution of media from traditional to digital forms and the importance of adapting brand strategies for the digital environment. It outlines some key differences between old "push" media like billboards versus new "pull" media like search engine optimization that allows for more targeted and engaging communication. Specifically, it notes that the digital space allows for real-time feedback, sharing of information, and targeted messaging to audiences in a more dynamic way than traditional static media. The document promises that the next publication will provide more strategies for leveraging digital media characteristics and ensuring organizational relevance.
The Next Wired Generation: Orange Minds and the Future of AdvertisingInsight Publicis
The Next Wired Generation: Orange Minds and the Future Of Advertising is an in-depth case study of Orange Academy – Africa’s School of Integrated Brand Experience – and the profound effect it has had on the Nigerian marketing communications industry.
We will explore the methodologies being employed by the School to make students rethink how brands connect with consumers especially in the online space. Samples of works and successful campaigns on social media will be shared with viewers to see the impact of an institution’s point of view can inspire, and how it can positively affect the development of campaigns, platforms and products in the advertising world.
This keynote was originally shared at Social Media Week Lagos:
http://socialmediaweek.org/lagos/events/the-next-wired-generation-orange-minds-and-the-future-of-advertising/
#NAIJA. Wired for the Future: Decoding the Nigerian ConsumerInsight Publicis
TINK Africa was invited by Social Media Week Johannesburg to discuss emerging trends in the Nigerian market.
We shared insights on the Nigerian consumer from a cultural perspective by exploring Nigerians' state of existence in relation to behavioral patterns and purchase attitudes over five decades.
This session gave agencies and brand custodians a unique perspective for engaging with potential target customers as we decoded these trends, and showed how they could be commercialized.
#smwjhb #smwtink #consumer #insights #Nigeria #innovation #culture #emerging #trends #intelligence #TINK #Africa
www.tink.bz
The Future of Agency report explores perspectives from creative strategists in Africa, South America, Europe and the United States. It is a revolutionary treatise on the state of advertising and marketing communications as experienced by experts in media, technology and communications. Cheers*
This document provides demographic data and insights about Millennials in Nigeria. It notes that 70% of Nigeria's population is under 30 years old, and that Millennials are mobile, entrepreneurial, and want to achieve more in their lives. The document also discusses trends in Nigerian culture like the growth of the fashion, movie and music industries, as well as passions for soccer and comedy. It provides insights on Millennial values like freedom, optimism and desire for new experiences.
Identiture is an innovation company with an integrated offering that delivers great experiences at every touchpoint. Our focus: \'Creating Future Brands\' that continually remain relevant to consumers in the digital world.
We are the world\'s première Sensory Branding + Future DeSign agency.
My Yum! Brands X The Inspiration I franklinozekhomeInsight Publicis
My Yum! Brands X: The Inspiration are 10 brands that have inspired me in the past twelve months - people, products, and places - and the reasons why they are at the top of my fave list in 2010, when it comes to trend setters, innovation, and cultural influence.
The power of consumers to control and distribute media content, shape future brands and adapt offerings into their spheres of influence. Consumers are the new face of media companies.
The Obama 2008 presidential campaign had a very strategic and disciplined approach that led them to be certain they would win the election weeks before votes were cast. They devised multiple paths to winning, selected the victory speech venue and security, and had Obama's speech prepared early. Their messaging focused on hope and change, and they worked to engage new voters while keeping resources in all states. Obama's calm and poised leadership style was also a key part of the campaign's success.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Call8328958814 satta matka Kalyan result satta guessing➑➌➋➑➒➎➑➑➊➍
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
3. franklinozekhome e! paper
The copyright of this work belongs to franklinozekhome, who is solely
responsible for the content. Please direct content feedback or permissions to
franklinozekhome@me.com. The work is licensed under the Creative
Commons Attribution-NonCommercial-NoDerivs License. To view a copy of
this license, visit http://creativecommons.org/licenses/by-nc-nd/3.0/us or
send a letter to Creative Commons, 559 Nathan Abbott Way, Stanford,
California 94305, USA.
What you can do
Disseminate it. Print it, email it, post it on your website [with credit to
franklinozekhome]. Discuss it, dissect it, ruminate on it. Use pieces of it or the
whole thing. Please do not alter it, claim it as your own, or charge for its use.
Above all, enjoy it!
copyright info
6. A few days ago, I was chatting with a former colleague in San Francisco,
California - he worksin the planning department of a prominent
advertising agency in Lagos, and was vacationing in the US for the summer.
Naturally, the gist had revolved around current events and trends in the
Nigerian media and advertising industry, especially given the country's
poor representation at the recently concluded 57th Cannes Lions
International Advertising Festival. He revealed how his agency was still
trying to come to terms with successfully integrating digital offerings
in their brand proposals to clients.
the mindset
franklinozekhome e! paper
8. Marketers were not excited by their 'digital
recommendations', and sublimely told the
agency to stick to what they knew best -
strategic implementation that focused on the
utilization of traditional media channels - TV,
print, radio, and in-store media.
One client in particular, had explained their
position was borne out of a research that was
conducted recently; to gauge the impact of
digital advertising on consumers, and that
only a fraction of the target people in the
research poll had reacted to online
advertising.
Fewer still had gone on to purchase a product
or recommend it based on digital influences.
franklinozekhome e! paper
10. I had probed further to understand what the issues were, and
was shocked to find out that in this time and age of prosumers,
conversations, engagement, social interactivism, and digital
ecosystems, some agencies and clients still don't get it.
The blame went to the agencies because they were supposed to
act as change agents for marketers, consumers, and the
industry, and yet, they were proffering outdated digital models,
and exporting platforms and concepts that [had become 'old
news' once they were used by the originators] were not
resonating with consumers in the Nigerian market.
franklinozekhome e! paper
12. They have to understand that in the
industrialized world, and
supposedly digitally developed countries,
agencies and marketers were still trying to
cut their teeth in this space. The digital
world is continually evolving, and moving
at a pace faster than we are at
understanding digital natives.
franklinozekhome e! paper
”
“
19. Taking a big idea that was successful some place
and localizing the concept for other brands
Packaging a cool concept wrapped up as product
ideas to sell to clients
Developing an online presence, Facebook
campaign or iPhone app, and expect consumers
to love your brand because you have attempted
to inhabit their space
Developing websites, and affixing cool slogans
and images on moving media platforms
Setting up a unit with planners, and calling them
'digital strategists', and expecting them to come
up with 'digital ideas' for brands
franklinozekhome e! paper
23. …as I am still understudying cultural
insights, digital planning models, and
brand engagement tools that have been
used successfully on digital natives in the
past five years. However, for future
planning purposes, ‘digital strategy’
should combine the following:
“i do not
claim to know
all of the
answers...
franklinozekhome e! paper
24. franklinozekhome e! paper
Aki Spicer “Fallon Brainfood:TheEngagement Opportunity”
business intelligence
user insights
brand strategy
design thinking
information architecture [IA]
entertainment
content strategy
user experience [UX]
social chatter
innovative use of offline channels
media + connections planning
great storytelling
mobile & data analytics
28. The digital world permeates consumers' lives, but they
never think of it as technology - it's just another tool of
convenience. So rather than viewing it as 'new media' and a
vehicle to fire messages at the consumer, we use it to
service a need. As we move from passive one-way
communications to a two-way conversation, we give our
consumer a voice by listening, sharing, and co-creating and,
above all, by enabling meaningful solutions.
“
”
franklinozekhome e! paper
Stefan Olander,Global Director of Brand Connections, Nike
29. The whole idea of interactivism and utilization of digital media stems from the
notion of offering real value and meaning to people's lives for a longer period of
time, by creating 'tangible and real assets that transcends mediums to an engaging
platform that people are eager to own. – Tom Himpe
franklinozekhome e! paper
30.
31. Check out the following case
studies, and try to understand
the mindset of the agencies that
developed these award-winning
concepts for their clients:
46. franklinozekhome e! paper
http://www.fiat.co.uk/ecoDrive
We can see from these case studies [including
worksresearched in the past year from
agencies in Johannesburg, London, Paris,
Miami, Hong Kong, Brussels and Sydney,
Australia, and ongoing conversations had with
some marketers - Nokia, VW, Charles Schwab,
HP] that we have not yet scratched the
surface.
Digital Planning goes beyond planners who get
it sitting down in an intelligent hub, crafting
proposals and partnering with media vendors
that have purchased rights to already existing
digital models, and packaging them as
innovative, ground-breaking concepts for
clients.
If we are going to proffer brand engagement
ideas and digital solutions as a basis for
achieving set objectives, agencies must work
in tandem with clients, content providers,
trendspotters, marketing technologists and
social media curators to create original +
integrated concepts that reflect their total
understanding of the business segment, and
the consumers with whom they are trying to
make a connection.
47. franklinozekhome e! paper
what
digital
is about
“a social creation designed
for a social effect - to help
people work together “
“Creating new opportunities
to do a job that customers
want done”
“Transforming ‘target insights’
towards ‘user insights’”
“Converting viewers to users,
and users to advocates”
“Backing ‘people powered ideas’
and ‘back pocket solutions’ by
offering true marketing benefits
backed by technology”
Tim Berners-Lee,Inventor
of the World Wide Web.
Aki Spicer, Director of Digital
Strategy at Fallon Worldwide.
Tim ’O Reilly, Founder + CEO
‘O Reilly Media, Inc.
48. "The next great media company won't have
a website; it will be all spokes and no hub.
It will exist as a constellation of connected apps
and widgets that live inside other sites and offer
a full experience plus access to your social graph
and robust community features.”
next on digital
franklinozekhome e! paper
49. acknowledgements
Thanks goes to the following individuals, organizations, blogs and websites
for citation of their original materials and use of photos:
Luismiranda’s Posterous
Mobile Dreams Factory
Kokokaka Goteborg
Wieden + Kennedy
VCU Brandcenter
theandnetwork®
Tim Berners-Lee
Stefan Olander
Edelman Digital
FastCompany
Tim ‘O Reilly
Steve Rubel
Tom Himpe
Aki Spicer
Identiture
Wrangler
YouTube
Google
Diesel
Nike+
Flickr
R/GA
Mini
IKEA
TAXI
50. insidethe mind
of a m/ad man
franklinozekhome is Founder and Chief StoryTelling Officer of
Identiture. Currently based in New York, his focus is working with clients
and partners to bring to market commercially viable + socially significant
new business ideas and consumer products, services, and experiences in
the EMEA markets.
He is an ambassador of AD:2020, an open platform created with
likeminds to reimagine the future of advertising.
Franklin is an entrepreneur, writer, speaker and educator. His thought
leadership has been featured in BusinessWeek, Marketing Edge,
ThisDay, M2, Biz-Community, TownCrier Times, Brandfaces, and myriad
blogsand websites.
Followhis rants, raves and tantrums onTwitter @Donniefranklin.
™