With six (amazing) years of attending South by Southwest under my belt, I feel like I am pretty well qualified to give you all some tips. Every item in this deck is something you absolutely positively MUST do while you're in Austin. Trust me. You'll thank me later.
How to Create and Use Snapchat's New Custom GeofiltersGary Vaynerchuk
Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Compared to other mediums, a custom Snapchat Geofilter is a branded impression on steroids.
Here's a guide explaining why this is such a great opportunity for your brand and a step-by-step guide on how to create one yourself. ;)
The document discusses the growth and impact of social media. Some key points made include:
- Social media usage, especially on platforms like Facebook, YouTube, and Flickr has grown tremendously in recent years in terms of time spent, content shared, and number of users.
- Many large brands and organizations, including governments and the military, are actively using social media for marketing, outreach, and sharing information.
- Younger generations are leading the transition to digital and social media usage that will continue to shape future media habits.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.
Fed up with the way our modern day world uses outdated techniques in the job world? I give you My ANTI-Resume Manifesto. It's like no resume you've ever seen before!
With six (amazing) years of attending South by Southwest under my belt, I feel like I am pretty well qualified to give you all some tips. Every item in this deck is something you absolutely positively MUST do while you're in Austin. Trust me. You'll thank me later.
How to Create and Use Snapchat's New Custom GeofiltersGary Vaynerchuk
Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Compared to other mediums, a custom Snapchat Geofilter is a branded impression on steroids.
Here's a guide explaining why this is such a great opportunity for your brand and a step-by-step guide on how to create one yourself. ;)
The document discusses the growth and impact of social media. Some key points made include:
- Social media usage, especially on platforms like Facebook, YouTube, and Flickr has grown tremendously in recent years in terms of time spent, content shared, and number of users.
- Many large brands and organizations, including governments and the military, are actively using social media for marketing, outreach, and sharing information.
- Younger generations are leading the transition to digital and social media usage that will continue to shape future media habits.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.
Fed up with the way our modern day world uses outdated techniques in the job world? I give you My ANTI-Resume Manifesto. It's like no resume you've ever seen before!
Social media refers to online services that allow users to engage in public conversations and share content. It encompasses various technologies and activities like blogs, microblogs, online chat, social networks, social bookmarks, message boards, and media sharing sites that integrate user interaction and digital media like text, photos, videos, and audio. Social media has become very popular due to people using sites like Facebook and Twitter to have public conversations online.
Decentralized social networks are emerging as the next trend, allowing individual users more control over their data and experience. As concerns grow over privacy and data usage on mainstream platforms, decentralized networks run by consumers rather than corporations offer an alternative. However, challenges remain around moderation and preventing toxicity without centralized oversight. In 2023, one or two decentralized networks may start to gain significant traction if they can address these issues, putting pressure on major platforms to offer users more choice and autonomy.
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
Complete marketing strategy for Digster's TikTok presented to VP, Director, and Manager of Global Streaming Marketing department. Collaborated with co-intern to research and develop this plan.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.
As marketing budgets recover from the pandemic, social media spending is increasing. However, social media faces greater scrutiny as it receives larger portions of budgets. Marketers are more confident in social media's ROI, but senior leadership demands clear proof of social's value. In 2023, social media practitioners will need to closely align their goals and metrics with business objectives to satisfy increased scrutiny from executives seeking to cut costs in an uncertain economy. Practitioners also need to educate leadership on the importance of both short-term and long-term brand building strategies. Those who can't clearly justify social media's impact risk losing budget support.
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
The document discusses trends in consumer tech and media from 2015-2020. It predicts that the industry will grow by over $500 billion in that time period, with the average American spending more time on tech and media than on work or sleep. It also notes that messaging platforms will surpass social networks as the dominant media activity and that the next big winners in streaming audio are already gaining popularity quietly.
The document discusses the growth and impact of social media. Some key points made include:
- Social media usage, especially on platforms like Facebook, YouTube, and Flickr has grown tremendously in recent years in terms of time spent, content shared, and number of users.
- Many large brands and organizations, including governments and the military, are actively using social media for marketing, outreach, and sharing information.
- Younger generations are leading the transition to digital and social media usage that will continue to shape future media habits.
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
This document discusses the importance of doing work that you love and believe is great. It includes a quote from Steve Jobs about finding truly satisfying work by doing what you believe is great work and loving what you do. The rest of the document provides examples of challenges, questions, and discussions that commonly come up for designers in their work.
Google continues to dominate search and increase its share. According to data, Google's core search increased 5.9% from October 2016 to May 2017 while its closest competitors like Yahoo and Bing declined. Google distributes search traffic relatively evenly across sites while Facebook and YouTube tend to concentrate traffic on very large sites. Reddit and YouTube send the majority of their referral traffic to just a handful of top sites.
This document provides guidance on identifying high-quality insights for advertising. It discusses that insights should [1] provide a penetrating observation about real human behavior that can drive growth, [2] compel a change in consumer behavior through an astonishing disclosure about people or the world, and [3] defy convention by articulating what consumers intuitively feel but can't express. The document cautions against insights that [1] describe consumers in overly simplistic or unrealistic ways, [2] state shallow surface-level truths rather than deeper drivers of behavior, or [3] present observations about human nature that aren't unique. Effective insights are presented as felt truths that get to the core of human nature and consumer motivations.
This document discusses how leaders can use stories to inspire and influence others. It provides 5 types of stories that leaders can tell: 1) Challenge stories to overcome obstacles, 2) Connecting stories to relate experiences, 3) Metaphoric stories to articulate concepts visually, 4) Visionary stories to sell grand dreams and influence change, and 5) Cautionary stories to avoid past mistakes. Each story type is explained and an example leader is given to illustrate how that type of story can be used and its impact. The document encourages leaders to incorporate purposeful storytelling in their communication.
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
This document provides an overview of Instagram, including how it works, key settings, best practices, additional apps, and analytics. It explains the main features like posting photos and videos, Instagram stories, and live video. It offers tips for business accounts, such as filling out your profile, linking other accounts, using hashtags and location tags, and measuring success with analytics tools. The document serves as a guide for using Instagram effectively.
The document provides guidance on developing a business case for launching influencer marketing campaigns, including how to calculate return on marketing investment, build budgets that allocate 50% to salaries and scale staffing over 3 years, and set incremental revenue goals that increase each year to achieve returns on investment of 1, 2, and 5 times respectively. It also stresses the importance of identifying the right micro-influencers and provides a case study of how Piper Aircraft successfully launched a new product using influencer marketing.
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
This document provides an overview of social media and why companies should engage with it. In 3 sentences: It discusses how social media has grown tremendously, with billions of users and content shared daily across major platforms. While many companies still treat social media as just another marketing channel, the document advocates that they instead focus on conversations and harness its power for customer service, loyalty building, and other strategic objectives. It provides advice on defining a social media strategy and engaging with customers through listening, responding, and measuring engagement and impact.
Social media refers to online platforms that allow for social interaction and sharing of content. It encompasses sites like Facebook, Twitter, and LinkedIn. While some see it as a marketing channel, social media is better understood as a platform for ongoing conversations between companies and customers. To succeed, companies must listen to customers, engage authentically in conversations, and measure the impact on goals like loyalty, influence, and action. The focus should be on relationships over isolated campaigns.
Social media refers to online services that allow users to engage in public conversations and share content. It encompasses various technologies and activities like blogs, microblogs, online chat, social networks, social bookmarks, message boards, and media sharing sites that integrate user interaction and digital media like text, photos, videos, and audio. Social media has become very popular due to people using sites like Facebook and Twitter to have public conversations online.
Decentralized social networks are emerging as the next trend, allowing individual users more control over their data and experience. As concerns grow over privacy and data usage on mainstream platforms, decentralized networks run by consumers rather than corporations offer an alternative. However, challenges remain around moderation and preventing toxicity without centralized oversight. In 2023, one or two decentralized networks may start to gain significant traction if they can address these issues, putting pressure on major platforms to offer users more choice and autonomy.
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
Complete marketing strategy for Digster's TikTok presented to VP, Director, and Manager of Global Streaming Marketing department. Collaborated with co-intern to research and develop this plan.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.
As marketing budgets recover from the pandemic, social media spending is increasing. However, social media faces greater scrutiny as it receives larger portions of budgets. Marketers are more confident in social media's ROI, but senior leadership demands clear proof of social's value. In 2023, social media practitioners will need to closely align their goals and metrics with business objectives to satisfy increased scrutiny from executives seeking to cut costs in an uncertain economy. Practitioners also need to educate leadership on the importance of both short-term and long-term brand building strategies. Those who can't clearly justify social media's impact risk losing budget support.
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
The document discusses trends in consumer tech and media from 2015-2020. It predicts that the industry will grow by over $500 billion in that time period, with the average American spending more time on tech and media than on work or sleep. It also notes that messaging platforms will surpass social networks as the dominant media activity and that the next big winners in streaming audio are already gaining popularity quietly.
The document discusses the growth and impact of social media. Some key points made include:
- Social media usage, especially on platforms like Facebook, YouTube, and Flickr has grown tremendously in recent years in terms of time spent, content shared, and number of users.
- Many large brands and organizations, including governments and the military, are actively using social media for marketing, outreach, and sharing information.
- Younger generations are leading the transition to digital and social media usage that will continue to shape future media habits.
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
This document discusses the importance of doing work that you love and believe is great. It includes a quote from Steve Jobs about finding truly satisfying work by doing what you believe is great work and loving what you do. The rest of the document provides examples of challenges, questions, and discussions that commonly come up for designers in their work.
Google continues to dominate search and increase its share. According to data, Google's core search increased 5.9% from October 2016 to May 2017 while its closest competitors like Yahoo and Bing declined. Google distributes search traffic relatively evenly across sites while Facebook and YouTube tend to concentrate traffic on very large sites. Reddit and YouTube send the majority of their referral traffic to just a handful of top sites.
This document provides guidance on identifying high-quality insights for advertising. It discusses that insights should [1] provide a penetrating observation about real human behavior that can drive growth, [2] compel a change in consumer behavior through an astonishing disclosure about people or the world, and [3] defy convention by articulating what consumers intuitively feel but can't express. The document cautions against insights that [1] describe consumers in overly simplistic or unrealistic ways, [2] state shallow surface-level truths rather than deeper drivers of behavior, or [3] present observations about human nature that aren't unique. Effective insights are presented as felt truths that get to the core of human nature and consumer motivations.
This document discusses how leaders can use stories to inspire and influence others. It provides 5 types of stories that leaders can tell: 1) Challenge stories to overcome obstacles, 2) Connecting stories to relate experiences, 3) Metaphoric stories to articulate concepts visually, 4) Visionary stories to sell grand dreams and influence change, and 5) Cautionary stories to avoid past mistakes. Each story type is explained and an example leader is given to illustrate how that type of story can be used and its impact. The document encourages leaders to incorporate purposeful storytelling in their communication.
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
This document provides an overview of Instagram, including how it works, key settings, best practices, additional apps, and analytics. It explains the main features like posting photos and videos, Instagram stories, and live video. It offers tips for business accounts, such as filling out your profile, linking other accounts, using hashtags and location tags, and measuring success with analytics tools. The document serves as a guide for using Instagram effectively.
The document provides guidance on developing a business case for launching influencer marketing campaigns, including how to calculate return on marketing investment, build budgets that allocate 50% to salaries and scale staffing over 3 years, and set incremental revenue goals that increase each year to achieve returns on investment of 1, 2, and 5 times respectively. It also stresses the importance of identifying the right micro-influencers and provides a case study of how Piper Aircraft successfully launched a new product using influencer marketing.
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
This document provides an overview of social media and why companies should engage with it. In 3 sentences: It discusses how social media has grown tremendously, with billions of users and content shared daily across major platforms. While many companies still treat social media as just another marketing channel, the document advocates that they instead focus on conversations and harness its power for customer service, loyalty building, and other strategic objectives. It provides advice on defining a social media strategy and engaging with customers through listening, responding, and measuring engagement and impact.
Social media refers to online platforms that allow for social interaction and sharing of content. It encompasses sites like Facebook, Twitter, and LinkedIn. While some see it as a marketing channel, social media is better understood as a platform for ongoing conversations between companies and customers. To succeed, companies must listen to customers, engage authentically in conversations, and measure the impact on goals like loyalty, influence, and action. The focus should be on relationships over isolated campaigns.
The document provides guidance on how companies should approach social media. It emphasizes that social media is about conversations, not campaigns. It advises companies to listen to customers and engage with them in conversations rather than just broadcasting messages. It also stresses the importance of measuring social media efforts and tying metrics to business goals. Companies are warned that social media alone cannot fix problems like poor products or customer service. The overall message is that social media is a powerful tool for businesses if they use it to truly engage with customers in a conversational way.
The document provides advice on how companies should approach social media. It emphasizes that social media is about conversations, not just campaigns. It advises companies to listen to customers and engage with them in social media, and to measure engagement and loyalty metrics. The document stresses that social media will not fix problems like a poor product or poor customer service. It concludes by reminding companies to listen, engage, and measure their social media efforts.
The document discusses the rise of social media and provides reasons why companies should engage with customers through social platforms. It notes that social media allows for two-way conversations as opposed to traditional one-way marketing. While some companies treat social media as just another channel, it is more effective to think of it as a way to build relationships through public relations, customer service, loyalty, collaboration and thought leadership. The document recommends that companies listen to customers, engage with them authentically and measure their social media efforts based on goals.
What is Social Media? Social Media Marketing Adan Shaw
Social media is now a major part of how people communicate online. It allows for conversations between individuals and companies on a massive scale. While many companies initially saw social media as just another marketing channel, it is actually a opportunity for public relations, customer service, loyalty building, collaboration, networking, and thought leadership if companies learn to engage authentically in two-way conversations rather than just broadcasting messages. The rules for success with social media are to listen to customers and engage with them while also measuring the impact on key metrics like audience, engagement, and loyalty.
1) Social media refers to online platforms that allow people to share content and engage in conversations.
2) It has become very popular, with billions of users on sites like Facebook, YouTube, and Twitter sharing photos, videos, and opinions.
3) Businesses need to have a social media strategy to build their brand, engage customers, and join relevant conversations online through listening, responding to feedback, and measuring engagement.
The document discusses the rise of social media and its importance. Some key points made include:
- Social media allows for conversations and sharing of content online, and accounts for about 10% of total internet time.
- Over 2/3 of internet users visit social networks, which is now the 4th most popular online activity.
- Companies need to have a defined social media strategy to engage customers, build loyalty, and participate in conversations rather than just seeing it as a marketing channel. Listening, engaging, and measuring are important principles for success.
Social media refers to online platforms that allow people to communicate and share content. It encompasses a wide variety of technologies and applications like social networks, blogs, video sharing, and more. Social media has become deeply integrated into people's lives, with billions of users spending significant time interacting online every day. Because of its massive scale and influence, social media is an important force for businesses to engage with by listening to customers, participating in conversations, and building relationships and loyalty.
Marta Kagan's What the Fk is Social MediaDavid Wei
Condensed version of Marta Kagan's presentation. References specific to American audience removed as this version is targeted to Australian readers. Full credit goes to Marta Kagan.
http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
This is a Social Media presentation I gave to coworkers at the Arkansas Educational Television Network (AETN). It was heavily borrowed from a presentation by Marta Kagan.
This document discusses how content creation, distribution and consumption is changing due to an increasingly connected world and the rise of online communities. Key points include:
- Social media is becoming integrated into all forms of media and entertainment. Users are empowered to both consume and create content.
- Attention must now be earned through engaging communities rather than just buying ads. Agility and responsiveness to users is important for businesses.
- Successful online communities listen to feedback, add value, recognize user contributions and are responsive in real-time. Content should be shareable and spreadable across networks.
- Users are taking on new roles like authenticating information, making sense of stories and leading discussions. This is shifting the
Successfully Implementing Your Social Media Plan and Exploring Available Reme...Mark Grindeland
This document discusses ShesConnected Multimedia Corp, a company that helps brands connect with women through social media. It provides social networking sites, events, market research reports, and community management consulting services. The founders are Mark Grindeland, with 25+ years of experience working with consumer brands, and Donna Marie Antoniadis, founder of digital marketing agencies. It lists their services and contact information.
1) Social media is becoming integrated into all forms of media as people desire to be part of groups that share interests.
2) Community is increasingly important for media brands and the purpose of communication is fostering interaction rather than just sharing information.
3) With everyone able to produce and distribute content through shared platforms, the relationship between audiences and producers is no longer linear and the value of content comes from the attention and participation it generates.
The document discusses using social media for social good. It outlines how social media is changing communication by allowing people to connect and share information online. Examples are given of non-profits successfully using social media to raise funds and awareness. The document proposes creating an online network to enable collaboration between social entrepreneurs and drive solutions in developing countries.
This document discusses social media strategies and tactics for businesses. It begins by outlining traditional marketing methods versus newer social media approaches. It then discusses how to create a social media strategy by first listening to customers and competitors online through tools like RSS feeds, Google Reader, Google Alerts and Google News. The document recommends setting up these listening tools and subscribing to relevant blogs to inform the social media approach. Finally, it provides action steps for businesses to implement, including reading a social media whitepaper, setting up listening tools, and creating a Twitter account to search for brand and industry terms.
This document provides an overview of social media and why companies should engage with it. It discusses how social media has become a primary online activity and that people trust peer recommendations over advertisements. The document recommends that companies treat social media as a dialogue rather than just another marketing channel, and that they should start by listening, define goals and measurements, build their brand, and drive conversions through their social media strategy.
A Presentation About Community, By The CommunityNeil Perkin
A crowdsourced presentation about how online communities work with contributions from 30 planners, strategists, digital specialists and some of the most reknowned thinkers in social media strategy.
Similaire à What the F**K is Social Media: One Year Later (20)
How to Create an INSANELY GREAT Presentation or PitchMartafy!
This document provides tips for creating highly effective presentations. It emphasizes the importance of clear communication and storytelling to engage audiences. The key recommendations are to have a single core message, keep content simple, start with an engaging story rather than an agenda, use visuals over words whenever possible, appeal to emotions, and practice presentation skills. The overall goal is to make presentations "insanely great" so that audiences feel compelled to pay attention.
What Would Steve Do? Lessons from the World's Most Captivating PresentersMartafy!
This was the last presentation I created during my tenure at HubSpot as Director of Brand & Buzz. To date, it remains HubSpot's 2nd most popular SlideShare of all time with >1.25 Million views and 35,000 downloads.
See the original presentation on HubSpot's SlideShare channel here: http://slidesha.re/1avaxMa
To learn more about HubSpot, visit www.HubSpot.com.
1) Apps have become the dominant way people interact with information and the world, with over 41 apps installed on the average smartphone.
2) The Apple App Store reached 60 billion downloads in under 5 years, and global app revenue is projected to reach $92 billion by 2018.
3) However, 20% of users only open an app once, and there is a 60% chance a user who doesn't return within 7 days will never return. Common reasons for uninstalling include intrusive ads, annoying notifications, and bad design.
HOW TO MAKE YOUR CHARTS SEXY ENOUGH FOR JUSTIN TIMBERLAKEMartafy!
Learn how to bring sexy back to your PowerPoint charts with this step-by-step guide that would even make Justin Timberlake proud. Featuring data from the recent #hashtag video with Jimmy Fallon. More tips & details at http://martafy.com/blog/2013/9/26/how-to-make-sexy-charts-in-powerpoint
Sports 2.0 | How digital & social technology are reshaping the sports industry.Martafy!
Digital and social technology are dramatically reshaping the way consumers watch, play, share, and shop for all things sports-related. Is your brand ready?
Social media is changing marketing and media in profound ways. Within just 5 years, Facebook grew from 1 million to 500 million active users. As brands slowly adapt to these new digital environments, they must tell stories, create joy, and forget traditional advertising approaches. Questions about how to navigate these new digital landscapes are increasingly common.
This document discusses transmedia storytelling and provides examples of how stories can extend across multiple platforms. It argues that transmedia is how both entertainment and people's lives are experienced in today's connected world. The panel it describes will explore innovative transmedia applications and approaches, and how transmedia experiences shape culture. It profiles four panelists who are experts in transmedia strategies, interactive experiences, social media, and alternate reality games.
The document discusses the current state of social media. Some key points made include:
- Social media usage and content sharing have grown dramatically in recent years, with billions of minutes spent on Facebook and videos/images uploaded daily.
- Major brands and organizations have increasingly adopted social media strategies in their marketing.
- Social media has leveled the playing field, allowing individuals and groups to connect and organize in new ways. Events like political protests in Iran have been amplified through social media.
Presentation given to MBA students at Boston University School of Management's Internet Marketing class on June 21, 2010. Focus was on how big, established brands can succeed in this new environment of shifting demographics, social technology, and media proliferation.
Brands in the alcohol industry face significant challenges from changing consumer behaviors and economic factors. Consumers are spending more time online than watching TV, developing more sophisticated tastes, and drinking more at home. To succeed, brands must engage customers through online communities, mobile apps, social media, and events to build relationships and stay relevant as trends evolve. The document provides examples of how Bacardi, Flying Dog, Diageo, Pabst Blue Ribbon, and Rock Art Brewery have adapted successfully to these new realities.
Viral marketing is a 15yo term with a lot of baggage—and we say it's time to kick it to the curb. Sure, you want your video or marketing campaign to "go viral," but viral isn't what a video or campaign is, it's a term that describes how it spreads. And unlike a real virus, which has the mechanism for spreading built right into it, your video is going to have to work a little harder. In this deck, we'll show you how and why.
Espresso is an integrated marketing agency that has been creating memorable online and offline experiences for clients like Samsung, Nike Bauer, Sprint, and the United Way for over a decade.
We call our “secret sauce” brand infiltration—a cost-effective blend of digital, social, experiential, and traditional marketing tactics designed to ignite conversations and fuel word-of-mouth and word-of-mouse.
Hi, it's nice to meet you.
http://brandinfiltration.com
Social media is not some marketing fad. It’s a fundamental shift in the way we communicate. And that means new rules,
new opportunities, and new challenges.
Espresso is a full-service marketing agency that helps brands become fluent in social media.
Social Media Overload - Making Sense of it All #SMB14Martafy!
There are over 6,000 new blogs every ten minutes. There will be an estimated 250,000 different Social Networks by 2010. Most people who belong to a Social Network, belong to more than one. Social Networks users represent one third of the total Internet user base in the U.S.
How do you stay on top of all that information? How do you make sense of it all? How do you manage the Information overload, and bring value to your life, your business and better engage your on-line presence? Presented by @mzkagan (bonafidemarketinggenius.com) at Boston's Social Media Breakfast #14 on June 18, 2009.
"The worst thing you can do during a recession is disappear from a marketing/communications perspective." The challenge is... how to market more aggressively with fewer dollars, less man-power, and a more-frugal-minded-than-ever consumer? Espresso suggests a little "brand infiltration"—a.k.a smarter marketing in a dumb economy—or ANY economy.
Introducing Espresso, the Brand Infiltration agencyMartafy!
Marketing used to be really simple. These days, it\'s anything but. Espresso is an integrated marketing agency that understands things aren\'t "business as usual". That\'s why we\'ve introduced Brand Infiltration—a progressive approach to integrated marketing that blends digital, experiential and classic marketing tactics with social media savvy and an uber-rigorous commitment to metrics. Infiltrators go beyond clever copy and pretty pictures to actually solve our clients’ business problems in the most inventive, relevant, effective way possible. We\'re more sharp-shooting than "spray and pray". Learn more about us in this overview presentation—or visit us online at www.brandinfiltration.com
Think cutting back on marketing is the smart way to survive the recession? Think again. The folks at Espresso www.brandinfiltration.com provide a fresh perspective on marketing in today's economy.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
2. “
Social media is like teen sex.
Everyone wants to do it. Nobody knows how.
When it’s finally done there is surprise it’s not better.”
Avinash Kaushik, Analytics Evangelist, Google
photo by Zellaby on flickr.com
4. Officially, social media is “an umbrella term
that defines the various activities that integrate
technology, social interaction, and the construction
of words, pictures, videos, and audio.”
http://www.wikipedia.org
5. IT’S ALSO
A FANCY WAY
TO DESCRIBE
THE ZILLIONS
OF CONVERSATIONS
PEOPLE
ARE HAVING
ONLINE
24/7.
photo by Kris Hoet on flickr.com
7. REASON #1
BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY.
Forrester, The Growth Of Social Technology Adoption, 2008
8. REASON #2
BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION
VISIT SOCIAL NETWORKS.
Nielsen, Global Faces & Networked Places, 2009
9. REASON #3
BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST
POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL.
Nielsen, Global Faces & Networked Places, 2009
photo by Bruno Girinon flickr.com
10. REASON #4
BECAUSE TIME SPENT ON SOCIAL NETWORKS
IS GROWING AT 3X THE OVERALL INTERNET
RATE, ACCOUNTING FOR ~10% OF ALL
INTERNET TIME.
Nielsen, Global Faces & Networked Places, 2009
11. REASON #5
BECAUSE SOCIAL MEDIA IS DEMOCRATIZING
COMMUNICATIONS. BIG TIME.
“
Technology is shifting the power away
from the editors, the publishers,
the establishment, the media elite.
Now it’s the people who are in control.”
Rupert Murdoch, Global Media Entrepreneur
32. 1,000,000,000
The amount of content
(web links,
news stories,
blog posts,
notes,
photos,
etc.)
shared each week
on Facebook.
33. “ The word blog is irrelevant.
What's important is that it is now common,
and will soon be expected,
that every intelligent person
(and quite a few unintelligent ones)
will have a media platform
where they share what they care about
with the world.”
Seth Godin, Author
37. 14,200,000
The number of views Obama’s
famous “Yes We Can” video got
on YouTube.
photo by EricaJoy on flickr.com
38. 14,200,000
The number of views Obama’s
famous “Yes We Can” video got
on YouTube.
An additional 15 of the 1,800 official
and 139,000 unofficial Obama
videos received over 1 Million
views.
photo by EricaJoy on flickr.com
44. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY
SHOULD HAVE A PRESENCE IN SOCIAL MEDIA.
Cone, Business in Social Media Study, September 2008
45. BELIEVE IT OR NOT, THAT DOESN’T MEAN THAT 93% OF SOCIAL MEDIA
USERS THINK COMPANIES SHOULD TREAT SOCIAL MEDIA AS YET
ANOTHER CHANNEL FOR BROADCASTING BULLSH*T.
46. YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE,
NOT A MONOLOGUE.
47. “Marketers don't understand channels
where you have to talk
and listen at the same time...
The marketing industry's idea
of a two-way communication
is to put an 800 number
or a web address in an ad
and take orders.”
Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
48. This couldn't be more obvious
than with email. Your company
has a chance to turn its email list
into a two-way communication.
Except that most mass emails
from companies are "do not
reply".
"We want to talk to you,"
they say. "But we don't want
to hear back from you. Unless
you want to place an order,
and if so click here."
Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
49. “ The people in charge of talking
are in the marketing department.
The people in charge of listening
are in the research or service
or sales department.
They hardly ever talk to each other,
let alone have full-duplex conversations
with customers.”
Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
photo by Jamie Mellor on flickr.com
50. “ This won't fly in social technology
because the minute you talk,
people expect you to listen.
And if you start to listen,
you'll be tempted to talk.
It's a full-duplex channel
that befuddles one-way-marketers.”
Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
51. FACT:
SOCIAL MEDIA
PLAYTIME
*
IS OVER.
*See http://www.forrester.com/Research/Document/Excerpt/0,7211,47665,00.html for more on that topic.
53. SO, PLEASE.
*
STOP F**KING AROUND
& GET SERIOUS
ABOUT HARNESSING
THE POWER OF THIS THING.
54. SO, PLEASE.
*
STOP F**KING AROUND
& GET SERIOUS
ABOUT HARNESSING
THE POWER OF THIS THING.
*C’mon, I said please.
55. 85% of social media users believe that a company
should go further than just having a presence
on social sites and should also interact
with its customers.
Cone, Business in Social Media Study, September 2008
56. “ For companies,
resistance to social
media is futile.
Millions of people are
creating content for
the social Web.
Your competitors
are already there.
Your customers have
been there for a long
time.
If your business isn't
putting itself out there,
it ought to be.”
BusinessWeek, February 19, 2009
photo by Archie McPhee Seattle on flickr.com
83. F**K Espresso
http://brandinfiltration.com
YOU BOSTON
e: marta@brandinfiltration.com
t: @mzkagan
VERY TORONTO
MUCH e: jacquelyn@brandinfiltration.com
t: @infiltrators
All photos in this presentation were purchased from iStockPhoto.com unless otherwise noted.