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WHAT´S
NEXT?GLOBAL VISION
(FUTURE FILES)
FUTURE
TRENDS(FUTURE FILES)
FUTURE
TRENDS(FUTURE FILES)
In general, for consumers, a trend means new ideas
and things coming to the market. If a consumer
notices something like this, it's not a trend but already
a mass-market product.
Real trends are the fundamentals on which a
company can build its future strategy. They are an
awareness of movements in society, economy,
geopolitics, and not least, in technology.
“
http://www.designcurial.com/news/what-exactly-is-a-design-trend-4501932
COOL
HUNTER
COOL
HUNTER
…HUH?
A cool hunter (also known as a cool spotter, or trend
watcher) is someone who monitors and predicts
trends in popular culture including fashion,
technology, film and youth culture. They present their
findings as reports to the companies they work for or
to clients who want to know what’s cool.
“
https://www.plotr.co.uk/careers/cool-hunter/job-description/
2050
http://nowandnext.com/PDF/trends_and_technology_timeline_2010.pdf
TOP 5
MEGA
TRENDS
TOP TREND 1
AGEING
#BABYBOOMERALERT!
TOP TREND 2
POWER TO
THE EAST
TOP TREND 3
GLOBAL
CONNECTIVITY
TOP TREND 4
GRIN
TECHNOLOGIES
GREEN
GREEN
GRIN
GENETICS
ROBOTICS
INTERNET
NANOTECH
Ooooohhh!(aaaand… applause)
1 nanometer
=
1/1,000,000,000th
Of a meter
TOP TREND 5
THE
ENVIRONMENT
TRENDS
BY
TOPIC
5TRENDS
THAT´LL
TRANSFORM
SOCIETY
GLOBALIZATION
GLOCALIZATION
POLARIZATION
ANXIETY
MEANING SEARCH
5TRENDS
THAT´LL
TRANSFORM
TECHNOLOGY
NANOTECHNOLOGY
BIOTECHNOLOGY
EMOTIONALLY AWARE MACHINES
ETHICS
ROBOTICS
ROBOTICS
5TRENDS
THAT´LL
TRANSFORM
GOVERNMENT
&POLITICS
CITY STATES
TRIBALISM
HAPPINESS
CLIMATE CHANGE
E-ACTION
5TRENDS
THAT´LL
TRANSFORM
MEDIA
TIME STARVED
SHIFTING DEVICES
INFINITE CONTENT
USER GENERATED
CONTENT
PERSONALIZATION
& PHYSICALIZATION
5TRENDS
THAT´LL
TRANSFORM
MONEY
MOBILE, PRE PAY
& CONTACTLESS PAYMENT
INTERMEDIARIES
DEBT
REGULATION
FOREIGN & NO-BANK
COMPETITION
5TRENDS
THAT´LL
TRANSFORM
TRANSPORT
EMBEDDED
INTELLIGENCE
REMOTE MONITORING
DRIVERLESS
THE ENVIRONMENT
REINVENTION OF
PUBLIC TRANSPORT
5TRENDS
THAT´LL
TRANSFORM
FOOD(& DRINK)
CONVENIENCE,
PORTABILITY & SPEED
SEASONAL, REGIONAL
& SLOW
SEASONAL, REGIONAL
& SLOW
HEALTH VS. INDULGENCE
NOSTALGIA
FOOD SCIENCE
& TECHNOLOGY
5TRENDS
THAT´LL
TRANSFORM
SHOPPING
LUXURY VS. LOW COST
SPEED/SIMPLICITY
CHANGES IN HOUSEHOLD
COMPOSITION
CHANGES IN HOUSEHOLD
COMPOSITION
SUSTAINABILITY
STORYTELLING,
AUTHENTICITY & TRUST
5TRENDS
THAT´LL
TRANSFORM
HEALTHCARE
AGEING
TELEMEDICINE
SLEEP SCIENCE
MEDICAL TOURISM
MEMORY RECOVERY
& REMOVAL
5TRENDS
THAT´LL
TRANSFORM
TRAVEL
TOURIST NUMBER
CLIMATE CHANGE
RESOURCE
SHORTAGES
STAYING AT HOME
TIME VS. MONEY
5TRENDS
THAT´LL
TRANSFORM
WORK
GLOBALIZATION
& CONNECTIVITY
ACCELERATING
TECHNOLOGICAL CHANGE
CORPORATE
SOCIAL RESPONSIBILITY
DEMOGRAPHIC
SHIFTS
WORK – LIFE
BALANCE
5 THINGS
THAT
WON´T
CHANGE
AN INTEREST IN THE FUTURE
& AYEARNING FOR THE PAST
A DESIRE FOR RECOGNITION
& RESPECT
THE NEED FOR PHYSICAL OBJECTS,
ACTUAL ENCOUNTERS AND EXPERIENCES
ANXIETY
& FEAR
A SEARCH
FOR MEANING
THANK
YOU!

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What´s next? Global Vision (Future Files)