Slide presentation for Tigris Sponsorship & Marketing, including stock image procurement, copyediting, infographic creation and branding implementation

1. Why
Sponsorship?

2. Authentic sponsorship
• Brand integrated
• Mutually beneficial
• Interactive, one on one
• Highly targeted
• Format varied

3. Sponsorship industry
overview
• Expected growth is 4.5% in 2016
• Investment bulk remains with sports
• Entertainment and causes follow
$18.9
$19.8
$20.6
$21.4
$22.4
2012 2013 2014 2015 2016
Total
North American
sponsorship
spending, in
billions

4. Sponsorship v. advertising:
Delivery
Sponsorship
• Dynamic, active,
targeted
• Ongoing, multifaceted
platform
• Supportive presence
Advertising
• Passive
communication
• Single message

5. Why organizations
utilize sponsorship
1. Lift brand awareness
2. Borrow cachet and reputation of partner
3. Change perceptions
4. Gain relevant platform for brand story
5. Acquire new customers

6. Why else organizations
utilize sponsorship
6. Accelerate customer engagement
7. Drive marketing efficiency
8. Increase revenue
9. Increase “share of wallet”

7. • Engage employees, vendors
and other stakeholders
• Promote medical education
• Gain broad category
exclusivity
• Provide once-in-a-lifetime
experiences
Why healthcare
organizations
utilize
sponsorship
• Offer on-site
screenings
• Support community
work
• Promote prevention

8. Why sponsors invest
more to activate
partnerships
• Connect with sponsorship partner fans
• Get noticed
• Develop relationships with co-sponsors
• Reinforce overall message

9. What
sponsors in
healthcare
are doing

10. How sponsors
measure effectiveness
• Customer acquisition, or sales lift
• Traffic increase, in-store or online
• Leads generated on site
• Market research
• On-site impressions

11. Tools to
measure
sponsorship
effectiveness

12. Awareness,
Recall, Intent,
Perception,
Affinity
ROI
Market
research
Customer
acquisition
Sponsorship
investment
Impressions
analysis
Sales to
expenses
Quality
impressions
Cost to
quality
impressions
Impacted
attendees
per dollar
tigris
Sponsorship
Effectiveness
Index

13. Negotiations
Internal
Property
Procurement/Legal
Agreement
Measurement
Evaluation
Integration
Scores
Activation planning
and execution
Plans
Strategies, Timelines,
Support, Briefs
Fulfillment
Creative
Sponsorship
strategy assessment
Strategy
Communication
Evaluation
Research
Activation
tigris
capabilities

15. [image credits]