Alter Eco's Richard recently gave a presentation on "Winning YouTube: What the Research Says" at Oxford Geek Night. In 5 minutes he covered seeding, making your videos more sharable and optimising the name and description of your video.
CPRS, understanding social media, creating public relations strategiesMichael Cayley
The document outlines the agenda for a workshop on understanding social media and creating public relations strategies. It discusses what social media is and provides examples of various social media applications. The workshop also covers developing a social media strategy and how social media can be used for public relations purposes.
This document discusses various aspects of using hashtags and Twitter for social media and branding purposes. It explains that hashtags allow users to connect with groups of similar interests and that trending refers to the most popular hashtags for a given location. Additionally, it mentions that 72% of Twitter users are more likely to buy a product from a brand they follow and that Twitter is effective for conversing about live events through practices like live tweeting.
Pearce Signs is a signage company that has been in business for over 200 years. They partner with clients to fulfill their signage needs across the UK, Europe, and globally. Pearce Signs has capabilities in design, manufacturing, project management, installation, and maintenance. They have experience with large corporate rebranding programs and individual sites for clients in industries like retail, banking, automotive, and more.
The Science Behind Viral Content: Reaching the Empowered ConsumerFractl
Kristin Tynski discusses how today's empowered consumers are bombarded with marketing and avoid push tactics, instead wanting to engage with brands through shareable content. She explains that to succeed, brands must create great content that provides value and encourages sharing by activating emotions like surprise, curiosity and amazement. Upworthy, Buzzfeed and others are exemplified as creating highly viral content through focusing on emotional storytelling around themes of love, perseverance and human moments. The key to true virality is improving factors like shared audience, conversion rate and shares per viewer by seeding content to influencers and leveraging human interest angles.
This is the presentation used in our Viral Video Webinar: Gangnam Style & The Harlem Shake. It covered:
-The two models of viral spread: Top Down vs. Bottom Up
-The 7 common characteristics of viral video
-Influencers vs. communities – which matter more?
-How to measure viral video performance
-And of course… How to maximise the shareability of your own video content
Every day brands create content with the hopes that it will "go viral". The prospect of a massive amount of earned media (i.e. free impressions) is provocative, but how realistic is it? In order to create content that people will share we must understand certain undeniable truths that are grounded in who we are as humans and how we interact with each other.
This presentation will uncover why, how, and when people share using psychological, neurological, and biological truths. I will then apply these truths to a simple set of principles that will help improve the likelihood that the content you are creating is more sharable. It might not go viral, but more people will see it.
See video from Austin here: https://www.youtube.com/watch?v=twe5KL84BCY
The document discusses how social media is important for connecting people and spreading information rapidly. It provides tips for using different social media platforms like Facebook, Twitter, and Tumblr to engage audiences and foster conversations around brands. The key recommendations are to be genuine and personal, ask questions, focus on quality over quantity, and use social media to strengthen connections with readers.
CPRS, understanding social media, creating public relations strategiesMichael Cayley
The document outlines the agenda for a workshop on understanding social media and creating public relations strategies. It discusses what social media is and provides examples of various social media applications. The workshop also covers developing a social media strategy and how social media can be used for public relations purposes.
This document discusses various aspects of using hashtags and Twitter for social media and branding purposes. It explains that hashtags allow users to connect with groups of similar interests and that trending refers to the most popular hashtags for a given location. Additionally, it mentions that 72% of Twitter users are more likely to buy a product from a brand they follow and that Twitter is effective for conversing about live events through practices like live tweeting.
Pearce Signs is a signage company that has been in business for over 200 years. They partner with clients to fulfill their signage needs across the UK, Europe, and globally. Pearce Signs has capabilities in design, manufacturing, project management, installation, and maintenance. They have experience with large corporate rebranding programs and individual sites for clients in industries like retail, banking, automotive, and more.
The Science Behind Viral Content: Reaching the Empowered ConsumerFractl
Kristin Tynski discusses how today's empowered consumers are bombarded with marketing and avoid push tactics, instead wanting to engage with brands through shareable content. She explains that to succeed, brands must create great content that provides value and encourages sharing by activating emotions like surprise, curiosity and amazement. Upworthy, Buzzfeed and others are exemplified as creating highly viral content through focusing on emotional storytelling around themes of love, perseverance and human moments. The key to true virality is improving factors like shared audience, conversion rate and shares per viewer by seeding content to influencers and leveraging human interest angles.
This is the presentation used in our Viral Video Webinar: Gangnam Style & The Harlem Shake. It covered:
-The two models of viral spread: Top Down vs. Bottom Up
-The 7 common characteristics of viral video
-Influencers vs. communities – which matter more?
-How to measure viral video performance
-And of course… How to maximise the shareability of your own video content
Every day brands create content with the hopes that it will "go viral". The prospect of a massive amount of earned media (i.e. free impressions) is provocative, but how realistic is it? In order to create content that people will share we must understand certain undeniable truths that are grounded in who we are as humans and how we interact with each other.
This presentation will uncover why, how, and when people share using psychological, neurological, and biological truths. I will then apply these truths to a simple set of principles that will help improve the likelihood that the content you are creating is more sharable. It might not go viral, but more people will see it.
See video from Austin here: https://www.youtube.com/watch?v=twe5KL84BCY
The document discusses how social media is important for connecting people and spreading information rapidly. It provides tips for using different social media platforms like Facebook, Twitter, and Tumblr to engage audiences and foster conversations around brands. The key recommendations are to be genuine and personal, ask questions, focus on quality over quantity, and use social media to strengthen connections with readers.
Asia Charity Services - Social Media 2012ali Bullock
The document provides tips for expanding an audience on social media. It recommends (1) setting objectives for different goals like education, donations, sales, or campaigns, (2) choosing appropriate platforms like Twitter, Facebook, and websites for different objectives, and (3) engaging supporters by thanking, responding to, and asking questions of the audience. It also discusses (4) monitoring conversations on platforms like Tweetdeck, (5) empowering audiences as the power of social media, and (6) considering return on investment and how social media requires no costs to run campaigns for non-profits.
This is the presentation used in our Viral Video Webinar: Gangnam Style & The Harlem Shake. It covered:
-The two models of viral spread: Top Down vs. Bottom Up
-The 7 common characteristics of viral video
-Influencers vs. communities – which matter more?
-How to measure viral video performance
-And of course… How to maximise the shareability of your own video content
Word of Mouth Marketing for the Direct Marketing AssociationWillow Baum
This "Art & Science of Word of Mouth Marketing" presentation illustrates cultural and media trends using case studies of sustainable upstarts that pose new challenges to the direct marketing industry and to the US Postal Service.
This document discusses what it means for content to go viral online and the factors that contribute to virality. It notes that virality occurs when information is spread quickly to a large population through social media channels. While there is no set threshold, viral content is widely shared. Benefits of going viral include increased traffic, brand awareness, and opportunities. Viral content can be anything from blogs to videos to memes. Factors that make content viral include it being shared by influencers, having an element of surprise or unexpectedness, and eliciting emotions. Many companies now strategically aim to create viral content as part of their marketing. However, virality cannot be perfectly predicted as it depends on stimulating the right reactions from audiences.
"How a Good Person can Really Win" shows how the “good person” (one for whom means are as important as the ends) can win against the unprincipled man (for whom only ends matter).
ABOUT THE BOOK
`````````````````````````````
Real-world research shows that the good person often loses to the unprincipled man. The three main reasons for this are:
1. He cannot comprehend how the unprincipled man thinks, works or makes his moves.
2. He lacks battle skills and doesn’t know how to fight back.
3. He is often egoistic about his honesty, whereas the unprincipled man can subjugate his ego to greed and team up with others.
This book prepares the good person towards:
1. Comprehending evil moves
2. Executing powerful antidotes
3. Converting his virtues into competitive tools and building powerful collaborations with men like himself & win decisively.
Free of platitudes & unproven recommendations, How a Good Person can Really Win is backed by extensive research, and can lead men to victory and success in the real world. It has relevance to all walks of life.
Exploring the Social Media Habitat (For NWF Affiliates)Danielle Brigida
This document provides an overview of National Wildlife Federation's use of social media platforms. It discusses why NWF initially adopted social media to connect with wider audiences, and explores platforms like Facebook, Twitter, Flickr and blogs. It emphasizes the importance of listening on social media to understand audiences and engage them through sharing content, promoting events and communicating in a personal way. The document also provides best practices for social media use, including dedicating staff time to specific platforms and using analytics tools to track engagement.
Persuasion is an important communication tool used in business to resolve disputes or change attitudes. It involves influencing others through arguments or reasons by appealing to human needs and motivations. Successful persuasion requires gaining audience attention, providing appropriate motivation, and channeling that motivation to encourage the desired action while also inducing resistance to counterarguments. The effectiveness of one-sided versus two-sided arguments depends on factors like the audience's initial views and potential for later exposure to opposing views. Changing behaviors requires managing both rational and emotional aspects to establish new frames of reference and habits with constant reinforcement.
Persuasion is an important communication tool used in business to resolve disputes or change attitudes. It involves influencing others through arguments or reasons by appealing to human needs and motivations. Successful persuasion requires gaining audience attention, providing appropriate motivation, and channeling that motivation to encourage the desired action while also inducing resistance to counterarguments. The effectiveness of one-sided versus two-sided arguments depends on factors like the audience's initial views and potential for later exposure to opposing views. Changing behaviors requires managing both rational and emotional aspects to establish new frames of reference and habits with constant reinforcement.
Removing Impediments and Cultivating a Culture of Feedback - People Side of S...Joanna Vahlsing
The document discusses creating a culture of feedback and growth by removing impediments. It addresses defensive reactions to feedback, influences like age and gender, and psychological factors like imposter syndrome. It promotes developing an accepting mindset, fostering psychological safety and trust, and cultivating a growth mindset. Leaders are encouraged to model openness to feedback, acknowledge mistakes, and make others feel comfortable sharing opinions to increase psychological safety and trust within the team.
How to create excitement and buzz in your online campaigns, presented at Premier's Digital Conference 2015. A bit of Malcolm Gladwell, Cialdini's Influence, followed by a run through of #40acts, our Lent generosity project that grew from 500 - 75,000 followers over 5 campaigns.
Whether you find viral publisher Upworthy provocative, annoying, or clever, there’s plenty to be learned from Upworthy’s instant-virality strategy. Take a look at our newest infographic to learn all of the tips and tricks of the Upworthy trade
From SES San Jose training in August ’08. Four hour presentation covering the basic theory of viral marketing, examples of successful and unsuccessful viral campaigns and the brainstorming plans to put together a viral campaign.
The Science of Sharing - How to get your content shared virally on FacebookBret Gregory
The document provides tips on how to create viral content to attract customers. It recommends sharing stories of selfless acts of love, kindness and generosity through photos on social media. These types of positive, emotional posts are likely to be shared by others because people want to be perceived as kind and move up in social status. Sharing values-based content about your brand can help attract customers who share your values and start a movement for positive change. The document encourages creating a post now with your own story of a selfless act to try this viral content formula.
This document provides tips for creating viral content. It emphasizes sparking emotions in audiences, targeting influencers, making content shareable, and consistently fine-tuning content marketing strategies. While there is an element of luck, following best practices like understanding your community, testing ideas in small doses, and focusing on attention, shareability, influencers, and emotional content can increase the odds of success. Above all, brands should have fun experimenting with content to engage audiences and build their community.
This document provides 10 rules for effective social media engagement, including establishing a strategy, listening to your audiences, building relationships, establishing an authentic voice, gaining trust, knowing your target audiences, dedicating time to engage, and measuring results. It emphasizes that social media is about building relationships not just transactions, and suggests engaging where your audiences are already present on various social media platforms like Facebook, Twitter, and LinkedIn.
The New Rules of Marketing: Paid, Owned and EarnedGood Grains
Zack Swire of SWIRE & eGood, and Chelsea Segal of Targetwise share their stories and insights (+ learnings from influential voices that inspire them) on 'The New Rules of Marketing: Paid, Owned and Earned'. Understanding your story, your why and your purpose must come first. Then, you can work to be more effective at amplifying your marketing message with the right media mix, maximizing the success of media dollars, and cutting through the clutter to drive your business.
The document provides an overview of influencer marketing and how to build influence. It discusses the 4 levels of influencers from celebrities to friends and defines the "influence sweet spot". It then outlines the 6 steps to an influencer marketing campaign: 1) Focus on defining topics, 2) Research potential influencers, 3) Refine targets using objective and subjective tools, 4) Build relationships through content, participation and support, 5) Activate influencers through first access, custom creative and spotlighting, and 6) Follow up by being a resource, monitoring, and saying thank you. The goal is to move people toward valuable action through influential people and social media.
In the world of Web 2.0, anyone can claim to be a social media guru. How do you differentiate between a scam artist and a sage? How do you separate the snake oil from the substance?
Social media can be used to improve consumer experience and engagement. It discusses using owned, earned, and paid media channels together through a POEM system. Some key challenges with social media include inexperienced representatives, fragmented strategies, and lack of brand or competitor monitoring. The document also provides tips on how to effectively engage users on social media through things like asking questions, exclusive content, and storytelling.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Contenu connexe
Similaire à "Winning YouTube: What the Research Says" Richard Roaf
Asia Charity Services - Social Media 2012ali Bullock
The document provides tips for expanding an audience on social media. It recommends (1) setting objectives for different goals like education, donations, sales, or campaigns, (2) choosing appropriate platforms like Twitter, Facebook, and websites for different objectives, and (3) engaging supporters by thanking, responding to, and asking questions of the audience. It also discusses (4) monitoring conversations on platforms like Tweetdeck, (5) empowering audiences as the power of social media, and (6) considering return on investment and how social media requires no costs to run campaigns for non-profits.
This is the presentation used in our Viral Video Webinar: Gangnam Style & The Harlem Shake. It covered:
-The two models of viral spread: Top Down vs. Bottom Up
-The 7 common characteristics of viral video
-Influencers vs. communities – which matter more?
-How to measure viral video performance
-And of course… How to maximise the shareability of your own video content
Word of Mouth Marketing for the Direct Marketing AssociationWillow Baum
This "Art & Science of Word of Mouth Marketing" presentation illustrates cultural and media trends using case studies of sustainable upstarts that pose new challenges to the direct marketing industry and to the US Postal Service.
This document discusses what it means for content to go viral online and the factors that contribute to virality. It notes that virality occurs when information is spread quickly to a large population through social media channels. While there is no set threshold, viral content is widely shared. Benefits of going viral include increased traffic, brand awareness, and opportunities. Viral content can be anything from blogs to videos to memes. Factors that make content viral include it being shared by influencers, having an element of surprise or unexpectedness, and eliciting emotions. Many companies now strategically aim to create viral content as part of their marketing. However, virality cannot be perfectly predicted as it depends on stimulating the right reactions from audiences.
"How a Good Person can Really Win" shows how the “good person” (one for whom means are as important as the ends) can win against the unprincipled man (for whom only ends matter).
ABOUT THE BOOK
`````````````````````````````
Real-world research shows that the good person often loses to the unprincipled man. The three main reasons for this are:
1. He cannot comprehend how the unprincipled man thinks, works or makes his moves.
2. He lacks battle skills and doesn’t know how to fight back.
3. He is often egoistic about his honesty, whereas the unprincipled man can subjugate his ego to greed and team up with others.
This book prepares the good person towards:
1. Comprehending evil moves
2. Executing powerful antidotes
3. Converting his virtues into competitive tools and building powerful collaborations with men like himself & win decisively.
Free of platitudes & unproven recommendations, How a Good Person can Really Win is backed by extensive research, and can lead men to victory and success in the real world. It has relevance to all walks of life.
Exploring the Social Media Habitat (For NWF Affiliates)Danielle Brigida
This document provides an overview of National Wildlife Federation's use of social media platforms. It discusses why NWF initially adopted social media to connect with wider audiences, and explores platforms like Facebook, Twitter, Flickr and blogs. It emphasizes the importance of listening on social media to understand audiences and engage them through sharing content, promoting events and communicating in a personal way. The document also provides best practices for social media use, including dedicating staff time to specific platforms and using analytics tools to track engagement.
Persuasion is an important communication tool used in business to resolve disputes or change attitudes. It involves influencing others through arguments or reasons by appealing to human needs and motivations. Successful persuasion requires gaining audience attention, providing appropriate motivation, and channeling that motivation to encourage the desired action while also inducing resistance to counterarguments. The effectiveness of one-sided versus two-sided arguments depends on factors like the audience's initial views and potential for later exposure to opposing views. Changing behaviors requires managing both rational and emotional aspects to establish new frames of reference and habits with constant reinforcement.
Persuasion is an important communication tool used in business to resolve disputes or change attitudes. It involves influencing others through arguments or reasons by appealing to human needs and motivations. Successful persuasion requires gaining audience attention, providing appropriate motivation, and channeling that motivation to encourage the desired action while also inducing resistance to counterarguments. The effectiveness of one-sided versus two-sided arguments depends on factors like the audience's initial views and potential for later exposure to opposing views. Changing behaviors requires managing both rational and emotional aspects to establish new frames of reference and habits with constant reinforcement.
Removing Impediments and Cultivating a Culture of Feedback - People Side of S...Joanna Vahlsing
The document discusses creating a culture of feedback and growth by removing impediments. It addresses defensive reactions to feedback, influences like age and gender, and psychological factors like imposter syndrome. It promotes developing an accepting mindset, fostering psychological safety and trust, and cultivating a growth mindset. Leaders are encouraged to model openness to feedback, acknowledge mistakes, and make others feel comfortable sharing opinions to increase psychological safety and trust within the team.
How to create excitement and buzz in your online campaigns, presented at Premier's Digital Conference 2015. A bit of Malcolm Gladwell, Cialdini's Influence, followed by a run through of #40acts, our Lent generosity project that grew from 500 - 75,000 followers over 5 campaigns.
Whether you find viral publisher Upworthy provocative, annoying, or clever, there’s plenty to be learned from Upworthy’s instant-virality strategy. Take a look at our newest infographic to learn all of the tips and tricks of the Upworthy trade
From SES San Jose training in August ’08. Four hour presentation covering the basic theory of viral marketing, examples of successful and unsuccessful viral campaigns and the brainstorming plans to put together a viral campaign.
The Science of Sharing - How to get your content shared virally on FacebookBret Gregory
The document provides tips on how to create viral content to attract customers. It recommends sharing stories of selfless acts of love, kindness and generosity through photos on social media. These types of positive, emotional posts are likely to be shared by others because people want to be perceived as kind and move up in social status. Sharing values-based content about your brand can help attract customers who share your values and start a movement for positive change. The document encourages creating a post now with your own story of a selfless act to try this viral content formula.
This document provides tips for creating viral content. It emphasizes sparking emotions in audiences, targeting influencers, making content shareable, and consistently fine-tuning content marketing strategies. While there is an element of luck, following best practices like understanding your community, testing ideas in small doses, and focusing on attention, shareability, influencers, and emotional content can increase the odds of success. Above all, brands should have fun experimenting with content to engage audiences and build their community.
This document provides 10 rules for effective social media engagement, including establishing a strategy, listening to your audiences, building relationships, establishing an authentic voice, gaining trust, knowing your target audiences, dedicating time to engage, and measuring results. It emphasizes that social media is about building relationships not just transactions, and suggests engaging where your audiences are already present on various social media platforms like Facebook, Twitter, and LinkedIn.
The New Rules of Marketing: Paid, Owned and EarnedGood Grains
Zack Swire of SWIRE & eGood, and Chelsea Segal of Targetwise share their stories and insights (+ learnings from influential voices that inspire them) on 'The New Rules of Marketing: Paid, Owned and Earned'. Understanding your story, your why and your purpose must come first. Then, you can work to be more effective at amplifying your marketing message with the right media mix, maximizing the success of media dollars, and cutting through the clutter to drive your business.
The document provides an overview of influencer marketing and how to build influence. It discusses the 4 levels of influencers from celebrities to friends and defines the "influence sweet spot". It then outlines the 6 steps to an influencer marketing campaign: 1) Focus on defining topics, 2) Research potential influencers, 3) Refine targets using objective and subjective tools, 4) Build relationships through content, participation and support, 5) Activate influencers through first access, custom creative and spotlighting, and 6) Follow up by being a resource, monitoring, and saying thank you. The goal is to move people toward valuable action through influential people and social media.
In the world of Web 2.0, anyone can claim to be a social media guru. How do you differentiate between a scam artist and a sage? How do you separate the snake oil from the substance?
Social media can be used to improve consumer experience and engagement. It discusses using owned, earned, and paid media channels together through a POEM system. Some key challenges with social media include inexperienced representatives, fragmented strategies, and lack of brand or competitor monitoring. The document also provides tips on how to effectively engage users on social media through things like asking questions, exclusive content, and storytelling.
Similaire à "Winning YouTube: What the Research Says" Richard Roaf (20)
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
12. Check these guys out
• Face Group: „How Stuff Spreads: How Videos Go Viral part 1 & 2‟
Blogs
• „Viral Marketing: The Science of Sharing‟, Karen Nelson-Field
• Upworthy: One Girl Explains This Kinda Weird But Fun Website
Upworthy, YouTube Video
www.alter-eco.co.uk/ogn
richard.roaf@alter-eco.co.uk @rroaf