Portfolio Of Student Of Dezyne E'cole College , Yashvi Jain, Second Year Interior Design.This Is The Portfolio Of Her Work From Second Year .For More Details Visit www.dezyneecole.com
Portfolio Of Student Of Dezyne E'cole College , Ayushi Jain, Second Year Interior Design.This Is The Portfolio Of Her Work From Second Year .For More Details Visit www.dezyneecole.com
Mansi Sharma,2nd Year Interior Design (Retail Design Project)dezyneecole
Portfolio Of Student Of Dezyne E'cole College , Mansi Sharma, Second Year Interior Design.This Is The Portfolio Of Her Work From Second Year .For More Details Visit www.dezyneecole.com
The document is a project report on retail design submitted by Sonal Gupta towards her 2nd year commercial design diploma. It discusses key aspects of retail design such as visual merchandising, exterior presentation including signage, awnings and landscaping, interior design principles like balance and emphasis, and the impact of color on merchandise displays. The report provides an overview of factors to consider for an effective retail space design that attracts customers and maximizes sales.
Piyush Raj Singh submitted a project report on retail design for his diploma at Dezyne E'cole College in Ajmer, India. The report discusses various aspects of retail design including visual merchandising, different types of retail stores, the retail and fashion sectors, and the importance of exterior presentation. Piyush expresses gratitude to those who helped him complete the project and hopes to use his knowledge of retail design to create beautiful commercial and residential spaces.
This document discusses key factors that attract customers to retail spaces. It begins by defining retail design and visual merchandising. It then covers different retail sectors like food, fashion, home, and leisure. It discusses different types of retail stores such as flagship stores, concept stores, pop-up stores, and lifestyle stores. It also covers markets. The document emphasizes the importance of exterior presentation, signs, windows, and displays in attracting customers. It provides guidelines for effective design of store fronts and visual merchandising elements. The overall aim is to understand what attracts customers and increases sales and footfall in retail spaces through design.
Milli Jain , Commercial Design Interior Designdezyneecole
This document is a project report submitted by Milli Jain, a second year commercial design student at Dezyne E'cole College, for their restaurant design project. The report includes an introduction to commercial design and restaurant design, considerations for restaurant design like space requirements and site considerations. It also includes market research conducted on existing cafes, brainstorming papers, architectural plans for the renovation of an existing space into a cafe, and design boards showing the concept, mood, materials and rendering of the planned cafe space. The report is reviewed and graded by the principal of the college.
The document provides architectural layouts and design details for a coffee shop called "Brazilian Brews" located in City Square Mall, Ajmer, India. It includes site location information, multiple architectural layouts showing the floor plan, door/window layout, furniture layout, and circulation. It also provides elevations and design development details showing how geometric shapes, specifically squares, were used in the design concept for the main entrance and covered area of the café. The layouts and designs were created by Bhagyashri Simpson, a second year commercial interior design student.
Milli Jain , Commercial Design Interior Designdezyneecole
This document provides an introduction to retail spaces. It defines retail as the activity of selling goods directly to the public in small quantities. It discusses different types of retail stores like concept stores, pop-up stores, and flagship stores. It outlines the main retail sectors including food, fashion, home, and leisure/entertainment. For each sector, it provides some examples of common store types. The document aims to give an overview of retail spaces, sectors, and store concepts.
Portfolio Of Student Of Dezyne E'cole College , Ayushi Jain, Second Year Interior Design.This Is The Portfolio Of Her Work From Second Year .For More Details Visit www.dezyneecole.com
Mansi Sharma,2nd Year Interior Design (Retail Design Project)dezyneecole
Portfolio Of Student Of Dezyne E'cole College , Mansi Sharma, Second Year Interior Design.This Is The Portfolio Of Her Work From Second Year .For More Details Visit www.dezyneecole.com
The document is a project report on retail design submitted by Sonal Gupta towards her 2nd year commercial design diploma. It discusses key aspects of retail design such as visual merchandising, exterior presentation including signage, awnings and landscaping, interior design principles like balance and emphasis, and the impact of color on merchandise displays. The report provides an overview of factors to consider for an effective retail space design that attracts customers and maximizes sales.
Piyush Raj Singh submitted a project report on retail design for his diploma at Dezyne E'cole College in Ajmer, India. The report discusses various aspects of retail design including visual merchandising, different types of retail stores, the retail and fashion sectors, and the importance of exterior presentation. Piyush expresses gratitude to those who helped him complete the project and hopes to use his knowledge of retail design to create beautiful commercial and residential spaces.
This document discusses key factors that attract customers to retail spaces. It begins by defining retail design and visual merchandising. It then covers different retail sectors like food, fashion, home, and leisure. It discusses different types of retail stores such as flagship stores, concept stores, pop-up stores, and lifestyle stores. It also covers markets. The document emphasizes the importance of exterior presentation, signs, windows, and displays in attracting customers. It provides guidelines for effective design of store fronts and visual merchandising elements. The overall aim is to understand what attracts customers and increases sales and footfall in retail spaces through design.
Milli Jain , Commercial Design Interior Designdezyneecole
This document is a project report submitted by Milli Jain, a second year commercial design student at Dezyne E'cole College, for their restaurant design project. The report includes an introduction to commercial design and restaurant design, considerations for restaurant design like space requirements and site considerations. It also includes market research conducted on existing cafes, brainstorming papers, architectural plans for the renovation of an existing space into a cafe, and design boards showing the concept, mood, materials and rendering of the planned cafe space. The report is reviewed and graded by the principal of the college.
The document provides architectural layouts and design details for a coffee shop called "Brazilian Brews" located in City Square Mall, Ajmer, India. It includes site location information, multiple architectural layouts showing the floor plan, door/window layout, furniture layout, and circulation. It also provides elevations and design development details showing how geometric shapes, specifically squares, were used in the design concept for the main entrance and covered area of the café. The layouts and designs were created by Bhagyashri Simpson, a second year commercial interior design student.
Milli Jain , Commercial Design Interior Designdezyneecole
This document provides an introduction to retail spaces. It defines retail as the activity of selling goods directly to the public in small quantities. It discusses different types of retail stores like concept stores, pop-up stores, and flagship stores. It outlines the main retail sectors including food, fashion, home, and leisure/entertainment. For each sector, it provides some examples of common store types. The document aims to give an overview of retail spaces, sectors, and store concepts.
How are Commercial spaces Designed - Retail Design dezyneecole
Retail design is a complex field that combines architecture, interior design, product design, and other disciplines. It must respond to constant changes in consumer demands and trends. The role of the retail designer is to develop store interiors that communicate the brand and encourage shopping using principles of psychology, technology, and ergonomics. Design thinking, with its holistic and user-centered approach, is important in retail to create innovative store environments and experiences that seduce customers into purchasing. As power has shifted to consumers, branding has become a critical tool in retail design to differentiate products in the marketplace.
Future of retail design, planning and VMJosh Hansen
Retail is changing and the leading brands are using new innovative methods to plan, design and sell through. This presentation shows real examples of brands that have adopted the best visualization and interactive tools to plan, visually merchandise and design their retail environments and are seeing the rewards in loyal shoppers and increased sales.
This project report submitted by Mr. Sumukh Khandelwal to Dezyne E’cole College covers the design of a commercial retail space. It includes chapters on visual merchandising and retail design principles, layouts, anthropometrics and ergonomics, shop entrances and displays, new concepts in retailing, and requirements and expectations of retail outlets. The report also defines commercial spaces and how to design them, and provides details of Mr. Khandelwal's retail design project including the brief, concept, materials used, and working drawings.
Milli Jain , Commercial Design Interior Designdezyneecole
The document provides a look book analyzing principles of window display design. It examines various displays, noting how elements like shape, color, lighting, and placement of merchandise are used to direct the eye of potential customers. Circular and repetitive forms, strategic spacing between objects, contrasts in texture, silhouettes and shadows, and innovative uses of signs, mannequins and props are highlighted as techniques that attract attention and guide visual flow. The goal is to showcase products as artfully composed works that entice viewers inside through intelligent aesthetic composition and emphasis on the merchandise.
Milli Jain , Commercial Design Interior Designdezyneecole
The document is a project report submitted by Milli Jain, a second year commercial design student at Dezyne E'cole College, towards the partial fulfillment of her diploma. The report focuses on visual merchandising and discusses principles of design, store exteriors, window displays, and other aspects of visual merchandising. It includes an introduction, explanations of key concepts, guidelines for signage and other exterior elements, and descriptions of design principles like balance, emphasis, proportion, and rhythm. Photos and diagrams are provided to illustrate examples.
The document provides guidance for jewelry designers on finding inspiration and developing designs that appeal to market trends. It discusses identifying inspiration from both natural and man-made sources. Designers are encouraged to catalog inspirations through scrapbooks, notebooks, or digital means. Sections cover design seasons and trends to consider, materials and sustainability, and various specific sources of inspiration such as flora, fauna, architecture, and culture. The goal is to help designers create authentic products that will sell well in European markets.
This document discusses the history and importance of visual merchandising. It explains that visual merchandising is the presentation of retail goods to promote their sale, and originated in the late 19th century when stores like Marshall Field & Co. began using attractive window displays. Over time, window displays moved indoors and became an integral part of store design. The document outlines key elements of visual merchandising like lighting, color, and layout that impact the shopping experience and influence sales. It emphasizes that visual merchandising is a collaborative effort requiring expertise in design, merchandising, and retail operations.
Retail design is a strategic part of a retailer's overall plan that involves controlling touchpoints to influence customers. There are touchpoints outside and inside the store that can be controlled through elements like branded shopping bags, store facades, interior design, and merchandise displays. The more control a retailer has over the customer experience through these touchpoints, the more they can influence customers to make a sale. Retail design strategy is about controlling the store environment context through these different touchpoints.
Milli Jain , Commercial Design Interior Designdezyneecole
The document is a project report submitted by Milli Jain, a commercial design student at Dezyne E'cole College in Ajmer, India. The report details several case studies and projects completed by Milli during her studies, including retail space planning, cafe design, school furniture design, and light structure design. It includes drawings, layouts, and designs to showcase Milli's work and fulfill the requirements for her commercial design diploma. The report requests that the reviewer examine the portfolio pages to evaluate Milli's skills and qualifications in commercial design.
Retail design portfolio by akash gidwanidezyneecole
This document discusses principles of retail design and organization. It covers six basic retail store layout types (straight, pathway, diagonal, curved, varied, and geometric plans), and principles for attracting customers, inducing entrance, organizing store spaces, interior display, and customer conveniences. It also discusses departmentalization, types of merchandise, and dimensions and clearances for retail design elements like counters, shelving, and merchandise cases. The key aspects of retail organization covered are the entrance, main circulation, product placement, and sales areas like displays, fixtures, and checkout counters.
This document provides guidance on visual merchandising basics including branding, good visual merchandising, and the aims and definitions of visual merchandising. It discusses key visual merchandising areas like windows, store layout, and merchandise presentation. Specific techniques covered include window composition and maintenance, mannequin positioning, sightlines and focal points to guide customer flow, and color and size ordering of products. The document emphasizes standards for pre-retailing like hanging, stacking, and blocking of merchandise to clearly present products.
A STUDY ON CONSUMER BEHAVIOR ON THE BASIS OF VISUAL MERCHANDISING AT...Gagan Gouda
The document discusses visual merchandising and its impact on consumer behavior. It begins with defining visual merchandising and its role in attracting customers and motivating purchases. It then discusses various aspects of visual merchandising like store layout, lighting, signage, displays, and use of other senses. The document emphasizes that visual merchandising plays a crucial role in influencing customer perception and purchase decisions. It aims to understand how visual activities can attract customers and affect their buying behavior.
This document provides an overview of retail design and related concepts. It begins with an introduction to commercial design and retail design. It then discusses the four main types of retail stores: flagship stores, concept stores, pop-up stores, and lifestyle stores. The document also covers the different retail sectors, including food, fashion, home, and leisure/entertainment. For each sector, it provides examples and discusses characteristics of different store types within that sector like markets, supermarkets, and others.
The document provides details on the design of a retail store for Stanley Furniture. It discusses principles of retail design including attracting customers and organizing store spaces. It then provides specifics on the case study, including the design brief for a 2,109 sqft store in Pune. The proposed design is for a contemporary style store with a straight floor plan layout. Elements like the shop front, entrance, signage, and interior layout are presented. Elevations and a top plan are included to visualize the proposed design.
The document discusses principles of retail shop design. It notes that a successful store attracts customers through exterior elements like signage and window displays and satisfies them through well-organized interior spaces. The interior should induce customers to enter and browse through departments laid out to clearly showcase merchandise. Conveniences like seating and mirrors also aim to please customers and encourage further shopping. The layout must efficiently guide movement within the store and maximize exposure to goods through attractive displays. Overall, the interior design should form an efficient "selling machine" that considers customers, employees, and merchandise presentation.
The document discusses retail design and its importance. It notes that retail is one of the largest business sectors worldwide. Retail design combines several areas of expertise to creatively design retail space. It is a complex study that must respond to constant changes in consumer demands, the economy, and other factors. The role of the retail designer is to develop interiors that appeal to consumer profiles using elements of psychology, technology, and ergonomics. Branding and the consumer journey through different retail touchpoints are also discussed.
Here are some key points from your research plan:
- Conducting a questionnaire will help you understand your target audience's wants and needs to ensure your branding and POS unit will appeal to them and drive sales.
- An environmental snapshot of where the unit will be placed will help determine if your initial design ideas and materials will be suitable for that environment.
- Analyzing existing POS units using ACCESS FM will help identify strengths/weaknesses to differentiate your design.
- Market research on current best-selling products can highlight trends to consider incorporating.
- Examining competitive products' successes and opportunities for improvement will inform features to include.
- A mood board incorporating Lynx's branding themes of bold colors and
As A Commercial Interior Design Student This Project On Retail Spaces Showcases My Expertise Learnt During My Study Of Retail Spaces, Confirming To NSQF Level 6 Of NSDC, At Dezyne E'cole College.
The Project Report Includes The Design Of A Retail Store. The Store Is Of An Emerging Brand “Pinnakle” .Have Enlisted Different Retail Sectors And The Various Types Of Retail Stores. How The Design And Planning Of Retail Spaces Should Be Done? How To Create Display Spaces Which Are More Effective? Are All Discussed Here.
More Focussing Has Been On The Consumer Behaviour For Designing Effective Store Layout. While Designing The Store Layout Principles Of Design Has Been Followed.
All The Designing Boards, Architectural Layouts, Cut Sheets, Detail Drawings Has Been Showcased In My Portfolio Pages.
My Project Focuses On The Product Displays Of Fashion Accessories Like Handbags, Female Designer Bags And Fashion Formal Informal Shoes. Mainly Under The Fashion Retail Sector.
I Request You To Please Go Through The Pages Of My Portfolio Pages.
Retail Design Portfolio curated during the second year of Interior Designing. (Diploma in Commercial Design, NSQF Level 6 of NSDC).
Given below is the link of a video of the same. Please take a look at the video.
https://www.youtube.com/watch?v=xrDOaBxd67E
The document discusses various aspects of retail store design, including:
1. Retail design involves creating interior spaces for stores that attract customers and encourage purchases. Key considerations include layout, lighting, displays, and creating an experience for shoppers.
2. Shopping behaviors have evolved from a traditional model where retailers held power to a modern approach where consumers are in control and seek freedom and sensory experiences while shopping.
3. Multiple factors influence how customers locate and enter a store, such as its location, signs, neighboring shops, and the welcoming design of the exterior and entrance.
Srishti Sharma, 2 year Commercial design Diploma ,NSQF Level 6dezyneecole
Srishti Sharma has been assigned a case study to design a retail space for a luxury sportswear brand. The 360 square foot space is located inside a shopping mall called City Square Mall, surrounded by residential areas. Srishti's design process involves researching other sports brands and retail spaces, considering the requirements of the space and how to reflect the brand's qualities. She will create layout plans, elevations, renderings and other designs for the space that showcase luxury, quality and the brand's identity through materials, lighting and other elements.
How are Commercial spaces Designed - Retail Design dezyneecole
Retail design is a complex field that combines architecture, interior design, product design, and other disciplines. It must respond to constant changes in consumer demands and trends. The role of the retail designer is to develop store interiors that communicate the brand and encourage shopping using principles of psychology, technology, and ergonomics. Design thinking, with its holistic and user-centered approach, is important in retail to create innovative store environments and experiences that seduce customers into purchasing. As power has shifted to consumers, branding has become a critical tool in retail design to differentiate products in the marketplace.
Future of retail design, planning and VMJosh Hansen
Retail is changing and the leading brands are using new innovative methods to plan, design and sell through. This presentation shows real examples of brands that have adopted the best visualization and interactive tools to plan, visually merchandise and design their retail environments and are seeing the rewards in loyal shoppers and increased sales.
This project report submitted by Mr. Sumukh Khandelwal to Dezyne E’cole College covers the design of a commercial retail space. It includes chapters on visual merchandising and retail design principles, layouts, anthropometrics and ergonomics, shop entrances and displays, new concepts in retailing, and requirements and expectations of retail outlets. The report also defines commercial spaces and how to design them, and provides details of Mr. Khandelwal's retail design project including the brief, concept, materials used, and working drawings.
Milli Jain , Commercial Design Interior Designdezyneecole
The document provides a look book analyzing principles of window display design. It examines various displays, noting how elements like shape, color, lighting, and placement of merchandise are used to direct the eye of potential customers. Circular and repetitive forms, strategic spacing between objects, contrasts in texture, silhouettes and shadows, and innovative uses of signs, mannequins and props are highlighted as techniques that attract attention and guide visual flow. The goal is to showcase products as artfully composed works that entice viewers inside through intelligent aesthetic composition and emphasis on the merchandise.
Milli Jain , Commercial Design Interior Designdezyneecole
The document is a project report submitted by Milli Jain, a second year commercial design student at Dezyne E'cole College, towards the partial fulfillment of her diploma. The report focuses on visual merchandising and discusses principles of design, store exteriors, window displays, and other aspects of visual merchandising. It includes an introduction, explanations of key concepts, guidelines for signage and other exterior elements, and descriptions of design principles like balance, emphasis, proportion, and rhythm. Photos and diagrams are provided to illustrate examples.
The document provides guidance for jewelry designers on finding inspiration and developing designs that appeal to market trends. It discusses identifying inspiration from both natural and man-made sources. Designers are encouraged to catalog inspirations through scrapbooks, notebooks, or digital means. Sections cover design seasons and trends to consider, materials and sustainability, and various specific sources of inspiration such as flora, fauna, architecture, and culture. The goal is to help designers create authentic products that will sell well in European markets.
This document discusses the history and importance of visual merchandising. It explains that visual merchandising is the presentation of retail goods to promote their sale, and originated in the late 19th century when stores like Marshall Field & Co. began using attractive window displays. Over time, window displays moved indoors and became an integral part of store design. The document outlines key elements of visual merchandising like lighting, color, and layout that impact the shopping experience and influence sales. It emphasizes that visual merchandising is a collaborative effort requiring expertise in design, merchandising, and retail operations.
Retail design is a strategic part of a retailer's overall plan that involves controlling touchpoints to influence customers. There are touchpoints outside and inside the store that can be controlled through elements like branded shopping bags, store facades, interior design, and merchandise displays. The more control a retailer has over the customer experience through these touchpoints, the more they can influence customers to make a sale. Retail design strategy is about controlling the store environment context through these different touchpoints.
Milli Jain , Commercial Design Interior Designdezyneecole
The document is a project report submitted by Milli Jain, a commercial design student at Dezyne E'cole College in Ajmer, India. The report details several case studies and projects completed by Milli during her studies, including retail space planning, cafe design, school furniture design, and light structure design. It includes drawings, layouts, and designs to showcase Milli's work and fulfill the requirements for her commercial design diploma. The report requests that the reviewer examine the portfolio pages to evaluate Milli's skills and qualifications in commercial design.
Retail design portfolio by akash gidwanidezyneecole
This document discusses principles of retail design and organization. It covers six basic retail store layout types (straight, pathway, diagonal, curved, varied, and geometric plans), and principles for attracting customers, inducing entrance, organizing store spaces, interior display, and customer conveniences. It also discusses departmentalization, types of merchandise, and dimensions and clearances for retail design elements like counters, shelving, and merchandise cases. The key aspects of retail organization covered are the entrance, main circulation, product placement, and sales areas like displays, fixtures, and checkout counters.
This document provides guidance on visual merchandising basics including branding, good visual merchandising, and the aims and definitions of visual merchandising. It discusses key visual merchandising areas like windows, store layout, and merchandise presentation. Specific techniques covered include window composition and maintenance, mannequin positioning, sightlines and focal points to guide customer flow, and color and size ordering of products. The document emphasizes standards for pre-retailing like hanging, stacking, and blocking of merchandise to clearly present products.
A STUDY ON CONSUMER BEHAVIOR ON THE BASIS OF VISUAL MERCHANDISING AT...Gagan Gouda
The document discusses visual merchandising and its impact on consumer behavior. It begins with defining visual merchandising and its role in attracting customers and motivating purchases. It then discusses various aspects of visual merchandising like store layout, lighting, signage, displays, and use of other senses. The document emphasizes that visual merchandising plays a crucial role in influencing customer perception and purchase decisions. It aims to understand how visual activities can attract customers and affect their buying behavior.
This document provides an overview of retail design and related concepts. It begins with an introduction to commercial design and retail design. It then discusses the four main types of retail stores: flagship stores, concept stores, pop-up stores, and lifestyle stores. The document also covers the different retail sectors, including food, fashion, home, and leisure/entertainment. For each sector, it provides examples and discusses characteristics of different store types within that sector like markets, supermarkets, and others.
The document provides details on the design of a retail store for Stanley Furniture. It discusses principles of retail design including attracting customers and organizing store spaces. It then provides specifics on the case study, including the design brief for a 2,109 sqft store in Pune. The proposed design is for a contemporary style store with a straight floor plan layout. Elements like the shop front, entrance, signage, and interior layout are presented. Elevations and a top plan are included to visualize the proposed design.
The document discusses principles of retail shop design. It notes that a successful store attracts customers through exterior elements like signage and window displays and satisfies them through well-organized interior spaces. The interior should induce customers to enter and browse through departments laid out to clearly showcase merchandise. Conveniences like seating and mirrors also aim to please customers and encourage further shopping. The layout must efficiently guide movement within the store and maximize exposure to goods through attractive displays. Overall, the interior design should form an efficient "selling machine" that considers customers, employees, and merchandise presentation.
The document discusses retail design and its importance. It notes that retail is one of the largest business sectors worldwide. Retail design combines several areas of expertise to creatively design retail space. It is a complex study that must respond to constant changes in consumer demands, the economy, and other factors. The role of the retail designer is to develop interiors that appeal to consumer profiles using elements of psychology, technology, and ergonomics. Branding and the consumer journey through different retail touchpoints are also discussed.
Here are some key points from your research plan:
- Conducting a questionnaire will help you understand your target audience's wants and needs to ensure your branding and POS unit will appeal to them and drive sales.
- An environmental snapshot of where the unit will be placed will help determine if your initial design ideas and materials will be suitable for that environment.
- Analyzing existing POS units using ACCESS FM will help identify strengths/weaknesses to differentiate your design.
- Market research on current best-selling products can highlight trends to consider incorporating.
- Examining competitive products' successes and opportunities for improvement will inform features to include.
- A mood board incorporating Lynx's branding themes of bold colors and
As A Commercial Interior Design Student This Project On Retail Spaces Showcases My Expertise Learnt During My Study Of Retail Spaces, Confirming To NSQF Level 6 Of NSDC, At Dezyne E'cole College.
The Project Report Includes The Design Of A Retail Store. The Store Is Of An Emerging Brand “Pinnakle” .Have Enlisted Different Retail Sectors And The Various Types Of Retail Stores. How The Design And Planning Of Retail Spaces Should Be Done? How To Create Display Spaces Which Are More Effective? Are All Discussed Here.
More Focussing Has Been On The Consumer Behaviour For Designing Effective Store Layout. While Designing The Store Layout Principles Of Design Has Been Followed.
All The Designing Boards, Architectural Layouts, Cut Sheets, Detail Drawings Has Been Showcased In My Portfolio Pages.
My Project Focuses On The Product Displays Of Fashion Accessories Like Handbags, Female Designer Bags And Fashion Formal Informal Shoes. Mainly Under The Fashion Retail Sector.
I Request You To Please Go Through The Pages Of My Portfolio Pages.
Retail Design Portfolio curated during the second year of Interior Designing. (Diploma in Commercial Design, NSQF Level 6 of NSDC).
Given below is the link of a video of the same. Please take a look at the video.
https://www.youtube.com/watch?v=xrDOaBxd67E
The document discusses various aspects of retail store design, including:
1. Retail design involves creating interior spaces for stores that attract customers and encourage purchases. Key considerations include layout, lighting, displays, and creating an experience for shoppers.
2. Shopping behaviors have evolved from a traditional model where retailers held power to a modern approach where consumers are in control and seek freedom and sensory experiences while shopping.
3. Multiple factors influence how customers locate and enter a store, such as its location, signs, neighboring shops, and the welcoming design of the exterior and entrance.
Srishti Sharma, 2 year Commercial design Diploma ,NSQF Level 6dezyneecole
Srishti Sharma has been assigned a case study to design a retail space for a luxury sportswear brand. The 360 square foot space is located inside a shopping mall called City Square Mall, surrounded by residential areas. Srishti's design process involves researching other sports brands and retail spaces, considering the requirements of the space and how to reflect the brand's qualities. She will create layout plans, elevations, renderings and other designs for the space that showcase luxury, quality and the brand's identity through materials, lighting and other elements.
Visual merchandising is the art of displaying merchandise in a way that stimulates interest and entices customers to purchase. Effective store planning and atmosphere play an important role in garment retailing. Store design, lighting, colors, sounds, scents, graphics, signage, windows, mannequins, fixtures and flooring all work together to create the right atmosphere, educate customers, and influence buying decisions. The layout and presentation of a store help build its image and differentiate it from competitors.
This document provides an overview of visual merchandising for a course presentation. It defines visual merchandising and different types of merchandising including product, retail, visual, digital, and omnichannel merchandising. It discusses various display techniques used in visual merchandising like window displays, lighting, store layout, and the purpose of creating an effective customer experience. Elements of visual merchandising covered include color, lighting, shelf displays, and music.
The document is a project report submitted by Milli Jain, a second year commercial design student at Dezyne E'cole College, towards the partial fulfillment of her diploma. The report focuses on visual merchandising and discusses principles of design, store exteriors, window displays, and signage. It provides guidelines for effective visual merchandising and summaries key concepts such as balance, emphasis, proportion, rhythm, and harmony. Milli Jain thanks her college, mentors, parents, and friends for their support and guidance in completing the project.
This document outlines the contents of a visual merchandising portfolio, including sections on design philosophy, store layouts, props, color blocking, types of displays, common errors, and graphics/signage. It also provides examples of a brand research on United Colors of Benetton and a box display project taking the theme of a beach festival for the UCB brand. The portfolio contains samples of the students' work in visual merchandising.
Visual merchandising can be simply defined as the physical presentation of products. It is the coordination of all physical elements of a business to project the right image. Visual merchandising has increased tremendously in importance with the growth of self-service retailing. Good to marketing & presenting is merchandising, which attempts to maximize sales and profitability by inducing consumers to buy a company’s products.
Lecture 1 - VDIS10012 Retail Design, An IntroductionVirtu Institute
This document provides an introduction to retail design. It discusses how retail design draws from various fields like psychology and marketing to create spaces that encourage shopping. Various elements of retail design are covered, including layouts, lighting, materials, and branding. The goal of retail design is to provide an enjoyable shopping experience for customers and effectively showcase products for sale. The document traces the evolution of retail design from early department stores to modern formats like shopping malls and online retailers. It provides guidance on how to design retail spaces to optimize traffic flow, display of goods, and sales.
Visual merchandising involves developing floor plans and displays to maximize sales. Its purpose is to attract, engage, and motivate customers to purchase products. Elements like color, lighting, product information, and digital displays are used to effectively present merchandise. Regularly updating displays is important to changing consumer behaviors and seasons. Visual merchandising aims to guide customers, increase sales of certain products, and present manufacturers' products effectively in stores.
Here are the key points about the evolution of branding:
- The earliest branding examples date back to the 1880s when logos began appearing on packaged food products. Branding initially involved catchphrases or images attached to products.
- It wasn't until the late 1940s that organizations began describing their business and function through advertising rather than just products. This is when the term "brand identity" became mainstream in corporate language.
- Branding really took off in the 1980s following a recession. Production could now be moved overseas more cheaply. Manufacturing processes were replaced by developing the brand essence as the core business strategy.
- In the 1990s, big brands favored cutting prices over spending on advertising due to the market
The document discusses various aspects of design management and retail merchandising. It defines key terms like window display and visual merchandising and explains their importance in retail. It discusses techniques used for window displays, in-store design, and effective advertising campaigns. It also covers topics like store planograms, merchandising philosophy, analysis for developing sales forecasts, and determining merchandise requirements. The overall document provides an overview of best practices and strategies for retail design, merchandising, and inventory planning.
This document provides an overview of visual merchandising. It discusses the history and importance of visual merchandising, noting that it began in the 18th century with unique product arrangements to attract customers. The key components of visual merchandising are highlighted, including making merchandise the focal point, using color effectively, complementing other marketing strategies, maintaining cleanliness, and changing displays frequently. The preamble provides definitions and goals of research related to investigating topics through reliable sources to increase knowledge.
Sarvesh Singh Bhati's retail design portfolio document discusses principles of retail shop design and layouts. It addresses attracting customers with storefronts and displays, organizing interior spaces into departments, and providing customer conveniences. Different plan types are outlined like straight, pathway, diagonal and curved. Dimensions for counters, clearances and fixtures are provided to ensure customer and employee comfort and efficient shopping experiences. The document emphasizes merchandising psychology of arousing interest and satisfying customers to complete sales.
The document discusses principles of retail design and organization. It covers six basic retail layout types (straight, pathway, diagonal, curved, varied, geometric), dimensions for retail spaces and components like counters, shelving, and merchandise cases. It also outlines principles for attracting customers, inducing interest, organizing store spaces, interior displays, and conveniences. Retail design aims to arouse customer interest and satisfy it through attractive storefronts, window displays, and an organized interior that makes purchasing easy. The entrance area is an important starting point that introduces customers to the store environment and brand identity.
The document discusses various principles and considerations for designing retail store interiors. It covers topics such as attracting customers, inducing interest through window displays and entrance design, organizing store spaces, interior displays, and customer conveniences. It also outlines different types of interior layout plans including straight, pathway, diagonal, curved and varied plans. Key areas of a store interior like the entrance, circulation paths, displays, and payment areas are examined. Dimensions for different types of fixtures are provided.
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2. Project Report
On
Retail Space Planning
At
Dezyne E’cole College
Ajmer
Submitted To
Dezyne E’cole College
Towards The
Partial Fulfilment Of
2nd Year Commercial Design Diploma
NSQF Level – 6 Of NSDC
By
Yashvi Jain
Dezyne E’cole College
106/10, Civil Lines, Ajmer
Tel.: 0145 – 2624679
www.Dezynecole.Com
2018 – 2019
3. As A Commercial Interior Design Student This Project On Retail Spaces Showcases My Expertise Learnt During My
Study Of Retail Spaces, Confirming To NSQF Level 6 Of NSDC, At Dezyne E’cole College.
The Project Report Includes The Design Of A Retail Store. The Store Is Of An Emerging Brand “ CAPRESE " . Have
Enlisted Different Retail Sectors And The Various Types Of Retail Stores. How The Design And Planning Of Retail Spaces
Should Be Done? How To Create Display Spaces Which Are More Effective? Are All Discussed Here.
More Focussing Has Been On The Consumer Behaviour For Designing Effective Store Layout. While Designing The Store
Layout Principles Of Design Has Been Followed. All The Designing Boards. Architectural Layouts, Detail Drawings Has
Been Showcased In My Portfolio Pages.
My Project I Focuses On The Product Displays Of Fashion Accessories Like Handbags, Female Designer Bags . Mainly
Under The Fashion Retail Sector.
I Request You To Please Go Through The Pages Of My Portfolio Pages.
SYNOPSIS
4. I, Yashvi Jain, Student Of Dezyne E’cole College. Am Extremely Grateful To Each And Every Individual Who Has
Contributed In Successful Completion Of My Project.
I Would Like To Express My Special Thanks Of Gratitude Towards Dezyne E’cole College And Its Mentors For Their
Guidance And Constant Supervision As Well As For Providing Me The Necessary Information And Support Regarding
The Completion Of Project.
I Also Want To Thank My Parents And My Friends Who Helped Me A Lot In Finalizing This Project Within A Limited
Time Frame.
Thank You
Due Regards
Yashvi Jain
ACKNOWLEDGEMENT
5. GRADE SHEET
The Project Report Of Ms. Yashvi Jain , A Student Of 2 Year Commercial Design Diploma , NSQF Level 6 Of NSDC , Has
Been Checked And Is Graded As
Thank You
Principal
(Seal & Sign)
6. YASHVI JAIN
ABOUT ME
My Passion For Interior
Designing Has Pushed Me To
Exceed My Own Limit.
Designing Is To Make Plan
And Develop Something For
A Particular Purpose . I Like
To See Different Types Of
Architecture Around Me
Made With Different
Concepts , Styles And
According To Moods .
CONTACT
Email id :-
dezyneecole@gmail.com
Website :-
www.dezyneecole.com
Contact No :- 9784575104
0145-224114
Interest :-
Creating New
Designs
Language :-
English
Hindi
Skills :-
Drafting
Cad
Idea Generation
Knowledge About Colours
Model Making
Activities :-
Participating In Identity Exhibition (2017)
Handle A Residential Design Project
Participating In Identity Exhibition (2018)
Participating In Other Culture Activities
SCHOOLING
(2003-2017 )
B.SC IN INTERIOR
DESIGN (2017-2020)
DIPLOMA 1 YEAR
RESIDENTIAL
DESIGN(2017-2018)
DIPLOMA 2 YEAR
COMMERCIAL
DESIGN (2018-2019)
EDUCATION
Digital Skills :-
9. Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more
aesthetically pleasing environment for the people using the space. An interior designer is someone who plans,
researches, coordinates and manages such projects. Interior design is a multifaceted profession that includes
conceptual development, space planning, site inspections, programming, research, communicating with the
stakeholders of a project, construction management, and execution of the design.
Interior design was previously seen as playing a secondary role to architecture .it also has many connections to other
design disciplines, involving the work of architects, industrial designers, engineers, builders, craftsmen, etc. for these
reasons, the government of interior design standers and qualifications was often incorporated into other professional
organisations that involved design. Organisations such as the chartered society of designers, established in the UK in
1986, and the American designers institute, founded in 1938, governed various areas of design.
INTERIOR DESIGN
11. Commercial design refers to interior design in commercial spaces. These include offices, retail stores, restaurants,
lobbies and other public spaces… designers then work with the completed space to add furniture and décor to meet
the original design goals.
Commercial designers know how to space plan without surrendering design. They are also trained to ensure the
everything within the physical structure is safe and up to code. They are heavily involved in the renovation and
construction process, and work closely with contractors and manufacturers to make important structural decisions
including architectural details, lighting. Floor and ceiling design, window placement and technological upgrades.
Commercial designers also define the project‘s scope of work, draw schematics and blueprints, select the right
materials, and oversee budgeting and scheduling, along with other important duties.
COMMERCIAL DESIGN
16. Retail Design Is A Very Specialized Discipline Due To The Heavy Demands Placed On Retail Space. Because The Primary
Purpose Of Retail Space Is To Stock And Sell Product To Consumers, The Spaces Must Be Designed In A Way That
Promotes An Enjoyable And Hassle-free Shopping Experience For The Consumer.
Retail Is The Process Of Selling Consumer Goods Or Services To Customers Through Multiple Channels Of Distribution
To Earn A Profit. Retailers Satisfy Demand Identified Through A Supply Chain. The Term “Retailer “Is Typically Applied
Where A Service Provider Fills The Small Orders Of A Large Number Of Individuals, Who Are End-users , Rather Than
Large Orders Of A Small Number Of Wholesale, Corporate Pr Government Clientele. Shopping Generally Refers To The
Act Of Buying Products. Sometimes This Is Done To Obtain Final Goods, Including Necessities Such As Food And
Clothing ; Sometimes It Takes Place As A Recreational Activity. Recreational Shopping Often Involves Window Shopping
And Browsing: It Does Not Always Result In A Purchase.
RETAIL SPACES
19. A. FOOD RETAIL:
Food retail is a huge industry which has café , restaurant , coffee shop and supermarkets.
1. Supermarkets
2. Market Halls
3. Market stalls
1.Supermarkets
The needs of market was eradicated in most of
the western world due to the rise of
supermarket in mid “ 1920 ” . Large
conglomerates now shift of food of all types
around the world to fulfil the needs of the
masses . This food tends to be cheap and
available and doesn’t depend on season to
grow .
Supermarkets are now a destination for all the
types of retail under one roof . The
supermarkets environments is felt by many to
be clinical , but actually it is logically and
organised for easy navigation .
20. 2. Market Halls
In the west market hall build as market trades .
Sheltering them from elements on the streets . In
1980s many market halls in the UK ( London )
changed use or word demolism as supermarkets
shopping become the norm .
The market hall is now a tourist destination and place
for finding specialist high quality incidents , art and
craft , textile and fashion .
3. Market stalls
They are constructed from simple frames to allow
flexibility , disassembly and storage . Each stall is like
a little shop with the awning overhead , creating and
interior space and sheltering goods from the
elements . They are functional and allowed for the
display and the table height with containers of food
pilled high and hanging for textile .
21. B. Fashion :
Fashion Has Important Influence Or Retail Sectors And This Sector Obtained By The Huge Consumer Buined In Fashion
Industry This Sector Is Largely Dominated By Women The Fashion .
Premium Fashion Label : Where Innovative Cutting Edge Fashion And Retail Spaces Can Be Seen .
Boutique : Where The Interior Space Is Unique And Suit The Need Of Individual
Mass Consume : Commercial Fashion Empire Where Fashion And Interiors Are Fast Phase .
Fashion House : The Fashion House Is A Term Is Use To Define The Exclusive Fashion Level Which Has A Designer Or
Collection Of Designers Working Under Its Name .
Commercial Fashion : This Is Dominated By Changes Store With Numerous Identical Shops In Nature In Township .
22. The Clearer The Store Layout Appears To The Customer, The Less Sales Staff Are Necessary, As The Customer Will Find
What He Is Looking For Or Is Incited To Make A Purchase By Special Displays. Merchandise Whish Should Appeal To A
Large Number Of Customers Is Positioned In The Centre Or Front Of The Retail Space And Is Clearly Visible. Stairs And
Lifts Present A Barrier, So Top-selling Merchandise (Offers, New Collections) Should Be Displayed On The Ground Floor.
The Busiest Areas Are The Store Entrance, Pathways And Areas To The Customer’s Right. Less Frequented Areas Are
Middle Aisles, Areas To The Customer’s Left And Upper And Lower Floors.
STORE LAYOUT
23. STRAIGHT PLAN
The Straight Plan Is A Conventional Form Of Layout
That Utilizes Walls And Projections To Create Smaller
Space. It Is An Economical Plan To Execute And Can Be
Adapted To Any Type Of Store, From Gift Shops To
Apparel Outlets, From Drug And Grocery Stores To
Department Stores.
PATHWAY PLAN
Applicable To Virtually Any Type Of Store, The
Pathway Plan Is Particularly Suited To Larger Stores
Over 5,000 Square Feet And On One Level. The
Pathway Plan , A Good Architectural Organizer, Get
Shoppers Smoothly From The Front To The Rear Of
The Store.
24. DIAGONAL PLAN
For Self-service Stores, A Diagonal Plan Is Optimal. The
Cashier Is In A Central Location, With Sight Lines To All
Areas Of The Space. Soft Goods Stores, Can Take
Advantage Of The Diagonal Plan. Visually, The Plan Has An
Exciting And Dynamic Quality. Because It Is Not Based On
A Straight Line, It Invites Movement And Circulation.
CURVED PLAN
For Boutiques , Salons, Or Other High-quality Stores, The
Curved Plan Creates An Inviting, Special Environment For
The Customer. It Also Costs More To Construct Than
Angular Or Square Plans . The Curved Theme Can Be
Emphasized With Walls, Ceiling, And Corners. To
Complete The Look, Specify Circular Floor Fixtures.
25. VARIED PLAN
For Products That Require Back-up Merchandise To Be
Immediately Adjacent (Shoes And Men’s Shirts, For
Example), The Varied Plan Is Highly Functional . It Is A
Variation Of The Straight-line Plan With Sufficient
Square Footage Allowed For Box Or Carton Storage Off
The Main Sales Floor With Perimeter Wall Stocking.
GEOMETRIC PLAN
The Designer Creates Forms With Shapes Derived
From Showcases, Racks, Or Gondolas In A Geometric
Plan. This Plan Is The Most Exotic Of The Six Basic
Plans, And The Designer Can Use Wall Angles To
Restate The Shapes Dominating The Sales Floor.
26. ARENA PRINCIPLE
This Displays Technique Ensures That The Entire Product Range Is Visible From The Front Mid-floor Area Close To The
Entrance Right Through To The Back Wall. The Customer’s Field Of Vision Is Structured Into Different Layers Within The
Stores-from The Front/Low Area (Mid Floor) To The Back/Ceiling Height Area (Back Wall). Displays According To The
Arena Principle Can Be Used In Shop-in-shops, Large Stores And In Department Stores. If The Arena Principle Is
Respected, The Customer Can Spot The Product Ranges Displayed At Each Level, Right To The Back Of The Store, From
The Main Pathway. It Gives The Customer A Good Overview And Draws Him Into The Store.
Layers Within The Store Interior:
*Height Of Furniture Directly Next To The Main Pathway:
1.00 To 1.20 Metres
*Height Of Furniture In The Centre:
1.40 To 1.60 Metres
*Back Wall Elements:
Up To 2.60 Metres In Height
29. You are supposed to design a retail space, selling women‘s accessories, ranging from scarves, handbags, purses, wallets,
artificial jewellery, and many more things.
The retail space planning and working drawings needs to be presented. Develop your design ideas with due
consideration of media use & present the ideas for your portfolio.
CASE STUDY
41. BASIC PLAN
The Layout Gives The Detail About The Space
Planning Of A Retail Store . For Space Planning I
First Learned About Various Types Of Plans .
Amongst Them I Choose Straight Layout For My
Retail Store . As These Floors Plans Are Ideal For
Newer , Local Businesses And Also One Of The
Most Economical Store Designs .
The Site Is Located At City Square Mall ( CSM ) ,
Panchsheel , Ajmer , Rajasthan .
The Total Area Covered By The Store Is 225
Square Feet.
The Areas Which I Have Provided Are :
• Transition Zone
• Storage
• Billing And Wrap Counter
• Display Units
• Window Display
• Wall Display Structure
• Space For Changing Window Display
Project Brief :
Retail Design Project
( Space Planning )
Site Location :
City Square Mall ( CSM ) ,
Panchsheel , Ajmer
Rajasthan
Stage Of Project :
Basic Plan
Project Detail
Total Area : 225 Sq. Ft.
Designed And Created By
Yashvi Jain
2nd Year Commercial Design Diploma
NSQF Level-6 Of NSDC
Entrance
Storage Display Unit
Window
Display
Window
Display
Cash
Counter
Wall
Display
Structure
Transition Zone
42. Entrance
DETAIL LAYOUT
The layout gives the detail about the space
planning of a retail store .
• Facing – east
• Total area -225 square ft.
• Entrance – 6’ wide
• Window display – 8’ X 3’ X 10’
Project Brief :
Retail Design Project
( Space Planning )
Site Location :
City Square Mall ( CSM ) ,
Panchsheel , Ajmer
Rajasthan
Stage Of Project :
Detail Layout
Project Detail
Total Area : 225 Sq. Ft.
Designed And Created By
Yashvi Jain
2nd Year Commercial Design Diploma
NSQF Level-6 Of NSDC
Storage Display Unit
Window
Display
Window
Display
Cash
Counter
Transition Zone
S .No .
1
2
Symbol Specification
Brick Wall
Glass Wall
3
4
5
6
Wall
Display
Structure
Wall Display Structure
Window Display
Cash Counter
Exterior Wall
43. CIRCULATION LAYOUT
Circulation Layout Depicts The Connectivity
Between All The Areas Of The Store .
In This Layout , The Circulation Of Customers
Flow Is Shown Using Red Arrows And That Of
Workers Is Shown By Yellow Arrows Denoting The
Connectivity And Proximity Of Different Spaces .
Project Brief :
Retail Design Project
( Space Planning )
Site Location :
City Square Mall ( CSM ) ,
Panchsheel , Ajmer
Rajasthan
Stage Of Project :
Circulation Layout
Project Detail
Total Area : 225 Sq. Ft.
Designed And Created By
Yashvi Jain
2nd Year Commercial Design Diploma
NSQF Level-6 Of NSDC
Entrance
Storage Display Unit
Window
Display
Window
Display
Cash
Counter
Wall
Display
Structure
Transition Zone
S .No .
1
2
Symbol Specification
Customer’s Circulation
Worker’s Circulation
44. FLOORING LAYOUT
This Layout Shows The Details Of Type Of
Flooring Being Used In My Design , Flooring Is
Being Applied Keeping In Mind The Wear And
Tear At Commercial Spaces .
Project Brief :
Retail Design Project
( Space Planning )
Site Location :
City Square Mall ( CSM ) ,
Panchsheel , Ajmer
Rajasthan
Stage Of Project :
Flooring Layout
Project Detail
Total Area : 225 Sq. Ft.
Designed And Created By
Yashvi Jain
2nd Year Commercial Design Diploma
NSQF Level-6 Of NSDC
Wooden Flooring ( Wooden Blocks )
Size : 2’ X 2’
Total Area : 225 Sq. Ft .
Entrance
Storage Display Unit
Window
Display
Window
Display
Cash
Counter
Wall
Display
Structure
Transition Zone
45.
46. ELEVATION 1
Project Brief :
Retail Design Project
( Space Planning )
Site Location :
City Square Mall ( CSM ) ,
Panchsheel , Ajmer
Rajasthan
Stage Of Project :
Elevation 1
Project Detail
Total Area : 225 Sq. Ft.
Designed And Created By
Yashvi Jain
2nd Year Commercial Design Diploma
NSQF Level-6 Of NSDC
47. ELEVATION 2
Project Brief :
Retail Design Project
( Space Planning )
Site Location :
City Square Mall ( CSM ) ,
Panchsheel , Ajmer
Rajasthan
Stage Of Project :
Elevation 2
Project Detail
Total Area : 225 Sq. Ft.
Designed And Created By
Yashvi Jain
2nd Year Commercial Design Diploma
NSQF Level-6 Of NSDC
48. ELEVATION 3
Project Brief :
Retail Design Project
( Space Planning )
Site Location :
City Square Mall ( CSM ) ,
Panchsheel , Ajmer
Rajasthan
Stage Of Project :
Elevation 3
Project Detail
Total Area : 225 Sq. Ft.
Designed And Created By
Yashvi Jain
2nd Year Commercial Design Diploma
NSQF Level-6 Of NSDC
49.
50. VISUAL MERCHANDISING
Visual Merchandising Is A Major Factor Often Over-looked In The Success Or Failure Of A Retail Store . It Is Second
Only To Effective Customer Relations.
Visual Merchandising Can Be Defined As Everything The Customer Sees, Both Exterior And Interior, That Creates A
Positive Image Of A Business And Results In Attention, Interest, Desire And Action On The Part Of The Customer.
Visual Merchandising Can Help Create That Positive Customer Image That Leads To Successful Sales.
51. Wall In Commercial Interiors Are One Of The Most Important Display Areas For The Sale Of Merchandise. They Play
Decisive Role In A Store’s/Brand’s Image. Walls Are Generally Used Intensively For Display Purpose. Only In The
Premium Segment Is A Small Quantity Of Merchandise Used To Express Exclusivity .Back Walls Should Be Divided Into
Zones With Individual Themes. This Creates An Overview And Facilitates Customer Navigation. Shelves And Hanging
Rails At Identical Heights Express Serenity And Orderliness, Whilst Offset Heights Create Excitement.
The Back Wall Can Be Divided Into Three Functional Zones:
1.Top Zone
2.Middle Zone
3.Bottom Zone
WALL DISPLAY STRUCTURE
52. In The 1950s And 60s, The Vertical Slotted Rail Dominated The Market Of Merchandise Display Systems: Slotted Metal
Rails Were Built Into Wooden Panels At Specific Axis Intervals Or Screwed Directly To The Wall And Supported Hanging
Frames And Shelves (Using Brackets).
1.Single Point Support Systems
2.Horizontal Support Systems
3.Vertical Support Systems
4.Surface Support Systems
5.Structural Systems
DESIGN PRINCIPLES FOR ARCHITECTURE
53. SINGLE POINT SUPPORT SYSTEMS
Single Point Support Systems Provide Structure To Walls Using Points.
Merchandise Supports Are Inserted Into Holders Or Clipped On To
Buttons. They Are Available For Use In Wood, Plasterboard Or Glass And
Come In Round, Oval, Square And Rectangular Shapes And Numerous
Dimensions – For Lightweight Or Heavy Items. Single Point Support
Systems Are Also Available For Horizontal Surfaces (For Use In Plinths,
Tables Or Embedded Directly In The Floor.
HORIZONTAL SUPPORT SYSTEMS
Horizontal Lines Are The Defining Design Element With These Systems.
Differently Shaped, Closed Pr Open Profiles Are Available – Either
Embedded Or Screwed On T The Wall (Wooden And Glass Panels) – For
Carrying Merchandise Supports.
Good Systems Offer Merchandise Support Without Brackets, Which Are
Simply Inserted Or Hooked Into The Profile And Can Be Positioned
Anywhere Along Its Length.
54. VERTICAL SUPPORT SYSTEMS
The Successors Of The Original Slotted Rails Are Aluminium Or
Metal Profiles With Single Or Double Slots, Which Are
Embedded In Panels (Wood, Glass Or Plasterboard) Or Used As
Uprights In Front Of The Wall. Ideally, Slots Are Discreet So That
Profiles Are As Inconspicuous As Possible And Only Visible As
Narrow Vertical Lines. Closed Profiles With Side Perforations Or
D=grids Are Also Available, Entirely Without Slots, And Offer
The Same Flexibility (E.G. Beam And Steel By Visplay ).
SURFACE SUPPORT SYSTEMS
These Display Systems Combine Horizontal, Vertical And Even
Single Point Solutions On One Surface. A Grid System Allows
Use Of Merchandise Supports Amd Decorative Elements
Anywhere On The Surface. This Opens Up A Wide Variety Of
Merchandising Possibilities Which Can Be Rearranged To Match
Display Concepts And Themes.
55. STRUCTURAL SYSTEMS
Flexible structural systems consist of individual modules whish can be combined into countless structures of all sizes.
Wall units, mid floor gondolas, shelves, tables, plinths and ceiling-mounted elements can be created. individuals
elements and complete interiors can be designed with these systems. That come in different sizes, for heavy and light-
weight goods and in various finishes. Good systems can be assembled without screws, modified at will and therefore
adapted to new product lines and room layouts (e.g. kado by visplay).
56. Different Modes Of Display Are Selected And Combined According To The Type Of Garment, The Position On The Sales
Floor And Display Theme. They Can Create An Attractive, Varied And Exciting Overall Merchandise Presentation.
FRONT DISPLAY: Front Display Is An Attractive Mode Of Display And Has Proved To Be The Merchandise Are
Immediately Visible, As Is The Display Theme.
SIDE HANGING DISPLAY : side Hanging Displays Enable The Presentation Of Large Quantities Of Merchandise. As Very
Little Of The Garment Is Visible, This Mode Of Display Requires Careful Arrangement Of Sizes And Colours So That The
Customer Can Make His Mind Up Quickly.
FOLDED DISPLAY: Folded Displays Are Extremely Appealing. Identical Items Should Be Carefully Folded And Displayed In
Neat, Uniforms Piles That Are Not Too High, Arranged According To Size And Colour.
MODES OF DISPLAY
57. MERCHANDISE GROUPING: Merchandise Grouping Is The Basic Principle Of All Colour, Stylistic And Thematic Displays,
With The Exception Of Specialist Stores And Store Departments. The Different Items Are Combined In A Display Just As
That Would Be Worn.
COLOUR DISPLAY: Merchandise Must Be Grouped According To Colour Whatever The Type Of Display, Even In Hosiery
And Accessory Sectors. This Guarantees An Orderly Overview Of The Sales Floor. Colours Should Be Displayed In
Vertical Blocks, Particularly On A Rear Wall, Both With Folded And Hanging Merchandise.
58. Cross merchandising, related articles from different categories are displayed alongside each other in a matching display
décor. For example, a “mountaineering” theme in sports fashion not only features trousers, shirts and jackets, but also
includes shoes and all related accessories / hardware. everything can be presented on the same display system or side
by side in a sales- boosting display. The consumer‘s attention is drawn to other interesting articles and new features,
encouraging impulse buys. This increases the retailer‘s turnover per sale. Cross merchandising is also an integral part
of the sales strategy, which involves understanding the consumer‘s global needs and showing that the store can fulfil
them.
CROSS MERCHANDISING
59. Fascination points are striking, individual display and decoration solution, positioned at prominent points within stores
and are designed to be visible from a distance. These can be images, display decors or promotional displays. They are
eye-catchers and can also be used to guide customers in a specific direction if a matching merchandise display is added
to the décor.
FASCINATION POINTS
60. Every store needs a professional, balanced lighting concept. It ensure good overall lighting and creates an attractive,
comfortable in - store ambience. A lighting designer provides a detailed lighting plan which mostly consists of recessed
ceiling downlights for general lighting and wide flood beams and spotlights for staging high quality merchandise.
Another type of lighting is also gaining ground in the retail sector, namely “lighting or merchandise support”. Its benefits
and advantages are extremely conclusive:
*optimum lighting on merchandise supports emphasises merchandising and highlights and valorise goods.
*lighting in the display system sets trends and enables eye – catching displays.
*ceiling lighting can be reduced and this can be taken into account in the lighting design.
*shadow zones are avoided.
*more impulse buys
LIGHTING AND MERCHANDISE SUPPORT
61. Signage enables in - store navigation; it should guide customers through different departments in a large store and
provide information. It goes without saying that these instructions must be clear, customer – friendly, easy to read and
perfectly designed. In multi – floor stores, signs must be positioned in the store entrance, near the stairs/escalators
and in front of the lift.
A good sign provide the most information in the fewest possible words . Point-of-purpose signs or shelf talkers should :
Draw the customer’s attention to the product .
Identify the merchandise item being sold .
State a customer benefit .
Tell something about the product that they do not know or understand .
State the price of the item .
SIGNAGE
62. Good exterior visual merchandising attracts attention, creates interest and invites the customer into the business. The
exterior presentation can offer a conservative, progressive, lavish or discount image to the customer.
• Exterior signs: a sign is a silent salesperson, and part of a shopper‘s first impression of a store. In less than 10 seconds
the sign must attract attention, tell who the business is and what it has to sell. An effective sign will communicate
what of business is being conducted.
• Marquees: this special type of sign is used to display the name of a store. An effective marquee must stand out from
the other businesses to attract attention. A marquee on some older buildings is a permanent canopy projecting over
an entrance that provides protection from the elements.
• Banners: banners are used increasingly as an inexpensive but colourful, eye – catching means of promotion. A new
and interesting appearance can be offered by changing the banners frequently. Consumers will think exciting changes
are taking place, and be drawn into the store.
• Awnings : colour and appeal can be added to a stores exterior with the use of awnings they provide the customer
with protection from weather and makes viewing the window display more pleasant as it reduces heat, cuts down on
glare and reflection, and prevents fading of the merchandise from exposure to the sun.
EXTERIOR PRESENTATION
63. • Walks and entries: Approximately 75 percent of first time customers remembers a store‘s entrance, which provides
the first and last view of the stores interior.
• Landscaping: Landscaping should lead the customer‘s eye to the focal point using colour and texture to provide
contrast and harmony. the focal point is the business sign and/or the building itself.
• Window displays: special emphasis should be placed on a store‘s window displays because they are the information
link to the potential customer. Window displays can be as important, if not more important, than advertising.as
many as one in every four sales could be the results of a good window display.