For our latest Google Marketing Platform Sydney meetup, we spoke with New Business Manager at Google, Rebecca Robson to get a high level, holistic overview of YouTube. We looked at the three groups YouTube is made for - Users, Creators and Brands, and shared best practices on how to win on Youtube. Including how to reach the right people, win their attention and finally optimise toward your success metrics. What we covered: - Why YouTube - YouTube Users - Millennials on YouTube - Parents on YouTube - GenX on YouTube - YouTube growth - YouTube growth in Australia - YouTube creators - YouTube for brands - How can businesses win on YouTube? - How to find new customers - High-intent audiences - YouTube intent signals - Improved audience types - Google Search and YouTube - Custom intent audiences case studies - Creative for brands - YouTube optimisation and measurement