Want to make better presentations at work? Here are 12 timeless principles. Applied by Steve Jobs, Elon Musk and other impactful presenters. Use the principles and your audience will love you! For the one-page guide, go to www.coachbay.com/tools

1. Presenting at Work
How to make presentations that (actually) work
@slidesthatrock @coachbay

2. Twelve Principles
Insights from working with real people at work

3. 2. Call to
Action
5. Use The
Rule of Three
3. Start With
Paper
6. Create
Visual Slides
4. Use a
Structure
8. Tell
Stories
9. Show Relevant
Numbers
7. Use Simple
Language
1. Know Your
Audience
11. Prepare
& Practice
12. Show Your
Excitement
10. Put Details
in Handout

4. 1. Know Your Audience
Who is the audience? What is
the purpose? What is your
message? Why should they
care? Be relevant.

5. 2. Call to Action
What do you want the audience
to do for you? Do you want
support, approval or money?
Always ask. Never just inform.

6. 3. Start With Paper
Before you open PowerPoint
you want to create your script
using pen and paper. Think it
and ink it before you design it.

7. 4. Use a Structure
Structure your talk. Make it easy
to follow. Use a structure that
fits your topic with a beginning,
middle and end.

8. 5. Use The Rule of Three
Use the rule of three to
prioritize and make your points
more memorable. Three points
are great. One is even better.

9. 6. Create Visual Slides
Say goodbye to wordy, busy
and boring slides. Instead, build
simple slides. Use more high
quality images and less text.

10. 7. Use Simple Language
Use language that everybody
understands. Drop the jargon
and avoid acronyms. Keep your
language simple.

11. 8. Share Your Stories
People don’t remember data,
but they remember stories.
Stories make people feel. Use a
story to illustrate a point.

12. 9. Show Relevant Numbers
Avoid the Excel table. Prioritize
your data. Only show numbers
relevant to your message.
Highlight trends and key figures.

13. 10. Put Details in Handout
Keep your presentation simple
and focused. Put additional data
and supporting materials in a
handout.

14. 11. Prepare & Practice
Want to be a better presenter?
Then prepare and practice.
Take the time to do it right. Get
feedback. Adjust. Don’t wing it.

15. 12. Show Your Excitement
If you are not excited about your
own candy, don’t expect other
people to eat it. Show you care.
Bring energy. It starts with you.

16. Twelve Principles
Insights from working with real people at work

17. 2. Call to
Action
5. Use The
Rule of Three
3. Start With
Paper
6. Create
Visual Slides
4. Use a
Structure
8. Tell
Stories
9. Show Relevant
Numbers
7. Use Simple
Language
1. Know Your
Audience
11. Prepare
& Practice
12. Show Your
Excitement
10. Put Details
in Handout

18. Use them. Share them.
If you are serious about presentations at work.

19. Present at Work
More tools at coachbay.com/tools

20. Present at Work
It’s your turn to WOW!

21. Present at Work
How to make better presentations at work
@slidesthatrock @coachbay