Reinvent Your Tradeshow with Value-Added Services and Customized Experiences

Reinvent Your Tradeshow: Nurture Your Exhibitors for Success Terry Arth Susan Schwartz Sam Lippman

Introductions ,[object Object],[object Object],[object Object]

Introductions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where We are Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Center for Exhibition Industry Research (CEIR)

[object Object],From Stein/Rogan – BPA Worldwide Exhibitor ROI Research Survey Future of Tradeshows

If your show’s total revenue is down, when do you expect it to rebound?* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Asked of 180 executives at ECEF 2009 Future of Tradeshows 0

Exhibitions in the U.S.A. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Exhibitors in the U. S. ,[object Object],[object Object],[object Object],[object Object]

Adding Value to a Super Show - SEMA Susan Schwartz President, ConvExx Show Manager, SEMA

It’s Not Business As Usual ,[object Object],[object Object]

It’s Not Business As Usual ,[object Object],[object Object],[object Object],[object Object]

New Customers ,[object Object],[object Object],[object Object]

Contractors & Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Association Outreach ,[object Object],[object Object],[object Object],[object Object],[object Object]

Creating Value for an Industry Terry Arth Vice President, Meetings & International Programs National Association of Chain Drug Stores (NACDS)

How We Got There ,[object Object],[object Object],[object Object],[object Object]

Our Response! ,[object Object],[object Object]

Buyer Appointment Schedule 11:42 am – 11:52 am LELO, Inc. 11:54 am – 12:04 pm First Quality 12:06 pm – 12:52 pm Lunch

Exhibitor Appointment Schedule 10:54 am – 11:04 am CVS 6,200 Stores 11:06 am – 11:16 am Kerr Drug 97 Stores 11:18 am – 11:28 am Navarro 32 Stores

Results! ,[object Object],[object Object]

Declining Cash Cow + Rising Stars 1 & 2 = Time to figure out our next move!

What Does the Future Hold? ,[object Object],[object Object],[object Object]

80+ Events Per Year International for Profit Competition “ The easyFair concept gets back to trade show basics – but in the modern context”.

“ Efficient Collaborative Retail Marketing (ECRM) provides Business Solutions by integrating Process, Vision and Technology. Comprised of category & season specific Efficient Program Planning Sessions (EPPS), ECRM is helping retailers and manufacturers improve sales, reduce expense, and go to market faster and more efficiently”. Domestic for Profit Competition 50+ Events Per Year

What are you doing differently now - externally - to strengthen your show?* ,[object Object],[object Object],[object Object],[object Object],Future of Tradeshows * Asked of 180 executives at ECEF 2009 0

What’s Next? ,[object Object],[object Object],[object Object],[object Object]

Reinvent Your Tradeshow with Value-Added Services and Customized Experiences

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Reinvent Your Tradeshow with Value-Added Services and Customized Experiences

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