Gastcollege "Communiceren moet je ze niet meer leren"
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Social media anno 2019. Employer branding en lead generation. Storytelling. Ambassadeurs. Maak van je medewerkers je medemerkers. Communicatie Management Howest. Met voorbeelden van EANDIS en az groeninge.
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Gastcollege "Communiceren moet je ze niet meer leren"
- 1. Social Media in Vlaanderen http http:// www.google.be/ imgres? http:// Social Media anno 2018 1
- 3. WELCOME
- 12. 12
- 13. WHO LOOKS FOR IT, WILL FIND IT Photo by Rosa Dik 009 - on & off - http://flic.kr/p/8BVyDx #Serendipity
- 14. Looking for a needle in a haystack and finding the farmer’s daughter instead
- 15. Program 1.Introduction:We are halfway... 2. Social media? Definition & Findings 3. Can’t see the wood for the trees Twitter - LinkedIn - Facebook - Instagram: tip of the iceberg 4. Sociale Media @VOLVOTRUCKS Odds & pitfalls 5. On your marks, get set, GO
- 18. We are not in the age of change but in a change of age 18
- 21. “Digital is the new mother tongue” Fons Leroy - CEO - VDAB @FonsLeroyVDAB
- 28. tijd.be
- 29. Social Media in Vlaanderen 29
- 39. WE ARE HALFWAY #01 > We are halfway#01 > We are halfway...
- 40. @hinssen
- 41. Digital is the new normal #01 > We zijn halfweg#01 > We are halfway
- 43. SOCIAL MEDIA ANNO 2018
- 44. CAN’T SEE THE WOOD FOR THE TREES 1.Blogs 2.Microblogs:Twitter -Yammer - ... 3.Social Networks: LinkedIn - Facebook - Google+- ... 4.Media Sharing: Youtube - Slideshare - Spotify - Pinterest 5.Location Based apps: Foursquare #03 > Door het bos de bomen#03 > Can’t see the wood for trees
- 49. Twitter
- 52. instagram
- 61. TWITTER
- 63. Twitter • Microblog • SMS of the internet • Tweets = Messages < 280 characters • Flow of news items • Following & Followers 63 Twitter
- 64. Jargon • Message(s) = Tweet(s) • 280 characters • Users: @username vb. @Volvotrucks • Following = people you are following • Followers = people following you • ReTweet = repost of a tweet (RT) 64 Twitter
- 65. Jargon • # HASHTAGS = Metadata #Matexpo #Gent #busworld • @Replies: public answer • DM: Direct Message - private 65 Twitter
- 67. 67
- 68. 68
- 69. Efficient twittering • Tell others your story • Better with AddedValue • Use links in your messages • Ask questions & give answers • Share your knowledge & insights • TXS, be thankful - don’t forget your grandmother 69 #04 > Twitter#05 > TwitterTwitter
- 70. Why using Twitter? • Listening • Learning and discovering/ People/ Things • Ask Questions #daretoask #dta • Give & Receive • Share knowledge > expert • Be found! SEO • Serendipity #04 > Twitter#05 > TwitterTwitter
- 73. 73 LinkedIn
- 74. 74 LinkedIn Social Network #04 > LinkedIn 1. Individual profiles 2. Company pages 3. Groups LinkedIn
- 75. 75 #04 > LinkedIn degrees of separation... #05 > LinkedInLinkedIn
- 76. PERSONAL PROFILE
- 77. COMPANY PROFILE
- 81. 81
- 82. Company page
- 83. Jobs
- 84. Groups
- 86. LinkedIn > Network • Seek and you will find • Contacts of contacts • Join groups • Recommendations • Presentations • Detect opportunities 86 #04 > LinkedIn#05 > LinkedInLinkedIn
- 87. LinkedIn > Network • Personal invitations • Dare to ask questions • Be willing to give answers • Build up! • Observe the hygiene of your network 87 #04 > LinkedIn#05 > LinkedInLinkedIn
- 89. FACEBOOK
- 90. 101 #04 > Facebook#04 > Facebook
- 93. ODDS & PITFALLS.
- 94. Photo by coconinoco - http://flic.kr/p/8g9p1o 6.ToekomstWhat to do with social media
- 95. SIDE EFFECT PRINCIPLE #04 > Odds en PitfallsWhat to do with social media
- 96. 6.Toekomst Leaflet & pills... Side effects Helpful #04 > Odds en PitfallsWhat to do with social media
- 97. Opportunities of SM 1.Branding: know me - like me - trust me 2.Leadgeneration - sales support 3.Recruiting & PR 4.Market research 5.Loyalty - engagement 97 #04 > Odds en PitfallsWhat to do with social media
- 98. 6.Internal communication 7.Competitive advantages 8.Showing expertise 9.Customer service 98 #05 > Kansen enValkuilen#04 > Odds en Pitfalls Opportunities of SM What to do with social media
- 100. BRANDING
- 101. LEAD GENERATION
- 102. 102 #02 > Social media: Definition & Findings RECRUITMENT What to do with social media
- 103. 103 Dare to ask your audience... RESEARCH What to do with social media
- 104. STORYTELLING
- 106. Photo by jenlen - http://flic.kr/p/7ecxTj CONNECT UPDATE SHARE LEARN COLLABORATE INTERNAL COMMUNICATION
- 116. Reputation The internet never forgets! 116 #05 > Kansen enValkuilen
- 117. 131143
- 118. 130
- 122. ON YOUR MARKS, GET SET, GO!
- 123. ALL TOGETHER.
- 124. VOLVO TRUCKS • Target: (Employer) Branding • Channels: Facebook/Linkedin/Instagram/ • Monitoring: Brands/Keywords from sector/Colleagues & Competitors • Tell your story!
- 125. LOOK FOR FANS/FRIENDS FOLLOWERSPhoto by Anne Bennett - http://flic.kr/p/4mk5e8
- 126. 126
- 127. Personal Branding Social Selling Company BrandingEmployer Branding
- 128. In de praktijk
- 129. www.laverbe.nl
- 130. 130
- 138. KENMERKEN Snappen mogelijkheden Willen SM inzetten Maken online verschil
- 139. MENSEN MAKEN VERSCHIL Passie laten zien EANDIS online extra positioneren Boodschap uitdragen Elkaar & anderen helpen Zich buiten eigen eiland begeven
- 142. IK HOOR EN IKVERGEET IK ZIE EN IK ONTHOUD IK DOE EN IK BEGRIJP CONFUCIUS
- 143. HR Ambassadeurs • 70 medewerkers gecoacht • Iedere week iemand aan het woord over zijn job • Vanuit het hart van EANDIS • Alle niveau’s • Rimpeleffect… • Wordt vervolgd • #twunch
- 144. Onze helden aan het woord
- 145. Het leven zoals het is
- 148. 148 Voor én Na
- 149. Social Media in Vlaanderen
- 150. Social Media in Vlaanderen
- 152. 152 Vanuit de hoogte
- 153. 153 Geef maar gas !
- 154. 154 Wij zoeken collega’s …
- 155. 155
- 158. 158
- 164. Social Media Ambassadeurs @ az groeninge Stefaan Lammertyn // Pixular
- 174. CONCLUSION • Start listening • Ensure added value • Think before you Tweet • Discover your place • Search to find people/items • Give and receive 174 #06 > Aan de lijn, klaar, start#06 > On the line, get set, GO
- 175. CONCLUSION • Don’t be boring, don’t start online arguments • Watch your manners > grandmother! • Respect 1 of 3 rule • Help where you can • Let everyone hear from you regularly 175 #06 > Aan de lijn, klaar, start#06 > On the line, get set, GO
- 179. 205
- 180. And what have we learned today? 180
- 181. Create Content for your audience and make your audience Content 181
- 182. 182 You can find inspiration in everything and if you can’t, look again
- 183. Be different !
- 184. 184 And now, jump !
- 187. MAKE SURE SM DOESN’T BECOME SM Photo by philippe leroyer - http://flic.kr/p/8eArtT
- 188. Morvanic Lee
- 189. Stefaan Lammertyn Twitter: @slk8500 stefaan.lammertyn@pixular.be QUESTIONS? Social Media Evangelist Linkedin: Stefaan Lammertyn