//SEIBERT/MEDIA (http://www.seibert-media.net) is a German web agency with over 60 employees and experience since 1996. We started to use our new wiki in July 2007 and have been experiencing a tremendous usage increase and a lot of successes, that I would like to share. Additionally we have collected a couple of good insights, on how to sell a wiki both from an economical perspective and an internal perspective to clients.

1. PRACTICE WHAT YOU PREACH - SHOWCASES FROM
A CORPORATE WIKI
How //SEIBERT/MEDIA uses its wiki and sells wikis to its clients.

2. INDEX
01 / MARTIN SEIBERT & //SEIBERT/MEDIA
02 / REPORTS ARE A KILLER APPLICATION IN WIKIS
03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE
FOR USABILITY NOT FOR FEATURES
04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED
A SHOWCASE
05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE
© 2008 //SEIBERT/MEDIA GMBH

3. INDEX
01 / MARTIN SEIBERT & //SEIBERT/MEDIA
02 / REPORTS ARE A KILLER APPLICATION IN WIKIS
03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE
FOR USABILITY NOT FOR FEATURES
04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED
A SHOWCASE
05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE
© 2008 //SEIBERT/MEDIA GMBH

4. 01 / Martin Seibert & //SEIBERT/MEDIA
Martin Seibert
- 29 years old
- Diploma in economics
- Founder and CEO of //SEIBERT/MEDIA GmbH and 3 daughter
companies.
- Responsible for consulting and sales. Internal „Wiki-bully“.
- Active member of TWiki community
//SEIBERT/MEDIA
-65 employees
-4 core competencies: Consulting, Design, Technologies and
Systems
-Top100 multimedia agencies (sorted by turnover)
-Founded in 1996
© 2008 //SEIBERT/MEDIA GMBH

5. 01 / CUSTOMERS THAT WE SERVE AND SERVED
© 2008 //SEIBERT/MEDIA GMBH

6. INDEX
01 / MARTIN SEIBERT & //SEIBERT/MEDIA
02 / REPORTS ARE A KILLER APPLICATION IN WIKIS
03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE
FOR USABILITY NOT FOR FEATURES
04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED
A SHOWCASE
05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE
© 2008 //SEIBERT/MEDIA GMBH

7. 02 / Reports are a killer application in Wikis:
financial information
Whole page
© 2008 //SEIBERT/MEDIA GMBH

8. 02 / The power of reports to steer the behavior of
employees
Whole page

9. 02 / The power of reports to steer the behavior of
employees
Whole page

10. 02 / Advantages of reports in Wikis
Advantages for viewers of reports
- Wikis are easy accessible.
- Web pages load faster than proprietory applications.
- The browser and the wiki are open. This way people can stumble
upon reports.
Advantages for editors preparing the reports
-Manual collection of data can be organized collaboratively.
-Collection of data and interpretation can be delegated.
-Recurring reports always use last templates
-In a structured wiki like TWiki the report can be generated
automatically from multiple documents (no screenshots).
-Reports can be secured by access rights easily.
-Reports can be linked from all places within the reference
© 2008 //SEIBERT/MEDIA GMBH

11. INDEX
01 / MARTIN SEIBERT & //SEIBERT/MEDIA
02 / REPORTS ARE A KILLER APPLICATION IN WIKIS
03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE
FOR USABILITY NOT FOR FEATURES
04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED
A SHOWCASE
05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE
© 2008 //SEIBERT/MEDIA GMBH

12. 03 / Individual design for Kneipp Werke
© 2008 //SEIBERT/MEDIA GMBH

13. 03 / Completely customized TWiki-implementation
for ReiseBank
© 2008 //SEIBERT/MEDIA GMBH

14. 03 / Advantages of reports in Wikis
A professional and high end design for the surface is a must,
because an individual design based on your Corporate Design ...
- Improves the usability: „It looks like our intranet.“
- Meets expectations of users.
- Helps you to reduce the offered links and features to the focus of
your wiki-application.
- Is especially important for open source wikis (like TWiki).
- Increases the fun for your users (joy of use)
- Increases the usage and fights wiki-anti-patterns.
- Shows the value, that you lay in your wiki as a company.
© 2008 //SEIBERT/MEDIA GMBH

15. INDEX
01 / MARTIN SEIBERT & //SEIBERT/MEDIA
02 / REPORTS ARE A KILLER APPLICATION IN WIKIS
03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE
FOR USABILITY NOT FOR FEATURES
04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED
A SHOWCASE
05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE
© 2008 //SEIBERT/MEDIA GMBH

16. 04 / Practice what you preach - You always need a
showcase
Why selling wikis is difficult
- Managers do neither understand how Wikipedia nor coporate wikis
work
- Most managers follow a hierarchical top-down paradigm.
- Risks and problems give little chance for a focus on opportunities
- Mistrust in colleagues and employees are incompatible with wikis.
- Complexity and abstraction level are too high.
Why prepare a showcase
-A showcase helps to understand and see chances.
-Seeing is believing.
-Internal wiki-innovation: Do not discuss. Do.
-External sales: Only sell, what you tested or saw successful.
-Low risk: Hardly anybody cares if you create a doomed page.
© 2008 //SEIBERT/MEDIA GMBH

17. INDEX
01 / MARTIN SEIBERT & //SEIBERT/MEDIA
02 / REPORTS ARE A KILLER APPLICATION IN WIKIS
03 / HAVE A GOOD AND INDIVIDUAL DESIGN - OPTIMIZE
FOR USABILITY NOT FOR FEATURES
04 / PRACTICE WHAT YOU PREACH - YOU ALWAYS NEED
A SHOWCASE
05 / EXAMPLES OF //SEIBERT/MEDIA-WIKI-USAGE
© 2008 //SEIBERT/MEDIA GMBH

18. 05 / Statistics for //SEIBERT/MEDIA - Wiki
Number of topics 1717 (Main) + ca. 800
Number of registered users 75
Number of changes per month ca. 8.000 (100 per user)
Wiki software TWiki (open source, local depl.)
Wiki-rollout July 2007
© 2008 //SEIBERT/MEDIA GMBH

19. 05 / Examples of //SEIBERT/MEDIA-Wiki-usage
Some examples of widely used wiki-pages at //SEIBERT/MEDIA
-Public statistics about wiki-usage and contributions
-Template with Wiki-presentation of //SEIBERT/MEDIA
(SlideshowPlugin)
-Templates for personal quarterly goals
-Project management manual and quality management
-List of seminars including booking
-Information and instructions for new employees
-Ideas to improve employee motivation and „soft factors“
-Wishlist for books to order at Amazon
-Checklists for employees
-Overview and deeplinks for recruiting software CATS
-Documentation of processes: „Offene Posten“
© 2008 //SEIBERT/MEDIA GMBH