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INTRODUCTION
8thBridge - Social Shopping Pioneer




     Top 10 Marketing App 2010




                                      3
8thBridge - Social Shopping Pioneer




                                      4
8thBridge - F8 Launch Partner
    September 22, 2011
                                5
57%



      29%
            24%   24%




                        7
57%



            29%
                  24%   24%




WWW

                              7
OPEN
GRAPH
        57%



              29%
                    24%   24%




WWW

                                7
OPEN                57% of Product Likes
                      Are From Owners
GRAPH
                     57%



                                   29%
                                                 24%           24%

               I bought it I’ve heard I want to           I want to
                and liked      good     buy it              tell my
                    it        things                       friends
WWW                          about it
        Source: 8thBridge Social Commerce IQ Report, September 2011



                                                                      7
OPEN
GRAPH




WWW

        8
OPEN
GRAPH




WWW

        8
Wants                               Stayed



                Owns             Attended
 OPEN                  Wearing

GRAPH




WWW

                                                     8
Meet lindsay.
10   5
10   5
10   5
10   5
10   5
10   5
10   5
10   5
Meet Rachel and Amanda.
12
12
12
13
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14
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Open Graph Integration - Unleash Advocates




                                             15
Open Graph Integration - Unleash Advocates




                                             15
Open Graph Integration - Unleash Advocates




                                             15
Open Graph Integration - Unleash Advocates




 Enable social commerce actions to drive social
       proof and sharing into Facebook.


                                                  15
Open Graph Integration - Unleash Advocates




 Enable social commerce actions to drive social   Sharing drives shopping activity and time
       proof and sharing into Facebook.             spent with your brand on Facebook.


                                                                                              15
Open Graph Integration - Unleash Advocates




                                             15
Social Commerce Solutions
Innovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers.




                                                                                                                 16
Social Commerce Solutions
Innovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers.




      Enable social commerce gestures to drive social
             proof and sharing into Facebook.


                                                                                                                 16
Social Commerce Solutions
Innovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers.




      Enable social commerce gestures to drive social           Sharing drives shopping activity and time
             proof and sharing into Facebook.                     spent with your brand on Facebook.


                                                                                                                 16
Social Commerce Solutions
Innovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers.




                                                                                                                 16
Social Commerce Solutions
Innovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers.




                                                                                                                 17
Social Commerce Solutions
Innovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers.




    Enable in-store social commerce with
           mobile app integration.


                                                                                                                 17
Social Commerce Solutions
Innovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers.




    Enable in-store social commerce with                Reward loyal fans with exclusive product launches
           mobile app integration.                             or other promotions on Facebook.


                                                                                                                 17
Social Commerce Solutions
Innovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers.




                                                                                                                 17
Social Commerce Solutions
Innovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers.




                                                                                                                 18
Social Commerce Solutions
Innovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers.




                Run social promotions and create better shopping experiences for customers.

                                                                                                                 18
How to Get Started

     Set Goals &       Design, Configure,
                                                                Launch!
      Strategy            & Integrate

 • Execute agreement   • Facebook shopping UI
 • Choose channels       design
 • Plan rollout        • Integrate 8thBridge
                         social commerce
                         actions
                       • Integrate to Mobile
                         API (optional)

                             Copyright© 2011 8th Bridge, Inc.             19
THANK YOU!

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James2

Notes de l'éditeur

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  5. - In September, FB announced some massive news at their developer conference, FB\n- end with focus on F8 - only 3rd party - set context for following slides - major announcement at F8\n- most of the new coverage was about the UI (timeline, ticker, etc.) but the most significant story is the Open Graph\n- their announcement of the new Open Graph platform\n
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  12. Like button - f8 April 2010\n100K sites added it within 30 days\n500% increases in FB-sourced traffic in 6 months\n
  13. Like button - f8 April 2010\n100K sites added it within 30 days\n500% increases in FB-sourced traffic in 6 months\n
  14. Like button - f8 April 2010\n100K sites added it within 30 days\n500% increases in FB-sourced traffic in 6 months\n
  15. Like button - f8 April 2010\n100K sites added it within 30 days\n500% increases in FB-sourced traffic in 6 months\n
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  74. What we do:\n- create social shopping exp on FB, your website, in your stores\n
  75. What we do:\n- create social shopping exp on FB, your website, in your stores\n
  76. What we do:\n- create social shopping exp on FB, your website, in your stores\n
  77. What we do:\n- create social shopping exp on FB, your website, in your stores\n
  78. What we do:\n- create social shopping exp on FB, your website, in your stores\n
  79. What we do:\n- create social shopping exp on FB, your website, in your stores\n
  80. What we do:\n- create social shopping exp on FB, your website, in your stores\n
  81. What we do:\n- create social shopping exp on FB, your website, in your stores\n
  82. What we do:\n- create social shopping exp on FB, your website, in your stores\n
  83. What we do:\n- create social shopping exp on FB, your website, in your stores\n
  84. What we do:\n- create social shopping exp on FB, your website, in your stores\n
  85. What we do:\n- create social shopping exp on FB, your website, in your stores\n
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