An overview of how to define and understand your the audience you're trying to reach oline. Tips given on trend forecasting, online tools and resources.

1. Understanding Your
Audience Using Community
Driven Tools
WordCampNOLA, April 10, 2009

2. AUDIENCE
Main Entry:
au·di·ence
Pronunciation: ˈȯ-dē-әn(t)s, ˈä-
Function: noun
Etymology: Middle English, from Anglo-French, from Latin audientia, from audient-, audiens,
present participle of audire
Date: 14th century
1: the act or state of hearing
2 a: a formal hearing or interview <an audience with the pope> b: an opportunity of being heard
<I would succeed if I were once given audience>
3 a: a group of listeners or spectators b: a reading, viewing, or listening public

3. WWJD?

7. What is YOU in one
sentence?
• How do you define your web presence?
• What do you do in real life? vs.What do
you do online?
• Are these two meant to be the same
or different?

8. Setting Goals
• This Wordpress Is For:
• Yourself
• Company
• Hobby / Side Project / Cause

9. How Do You Measure
Success?
• # of unique visitors, pageviews, return
visitors...
• Time on site
• SEO
• ROI
• Personal Branding

10. Bueller?
Bueller?
Bueller?
Where Does Your
Audience Come
From?

11. Audience
• Direct Traffic • SEO
• Business Development • Blogs
• Partnerships • Emails
• Affiliates • Social Networks
• PR • Friends

12. What To Do?
• Levels of Engagement:
• One-time visitors
• Deeper Engagement
• Return Traffic

13. Metrics & Analytics
• Google Analytics - click throughs
• Crazy Egg - heat maps, levels of engagement
• SEO - how easy to find you

14. Brass Tacks

15. 5 Things to Increase
Audience
• Develop Your Voice
• Look & Feel
• Regular Features
• Post More
• Consistency

16. Develop Your Voice
• The YOU online:
• Version 1: “Your Online Interactions Are
Meant to Facilitate Your Offline
Experiences.”
• Version 2: “Your Voice Online Is A
Personality, A Version of You, If Not The
Whole You.”

17. Personality Infusion
• Don’t get so caught up in details that you
forget:
• Voice
• Tone
• Core Audience
• Potential Audience

18. Look & Feel
•Easy to use
•Accessible
•Variety of media:
•Photos
•Video
•Plugins

19. Regular Features
• Pick a topic:
• Music Mondays
• Steals & Deal Thursdays
• Weekend Picks
• Online thinking like offline publications

20. Post, Post, Post
• Online writing don’t haz to be purrfect
• Post early, post often
• Linkback to other blogs - communication
• Educate, engage, entertain
• Make ‘em laugh, make ‘em think, make ‘em
mad

21. Consistency

22. Social Media
• MyBlogLog • Twitter
• AllTop • Flickr
• BlogHer • YouTube/Vimeo/Viddler
• Technorati • Digg/Reddit/
StumbleUpon
• Facebook/MySpace
• Last.FM, Blip, Imeem
• LinkedIn

23. Resources
• Trend Forecasting - • Fashion - Go Fug Yourself,
Intelligence Report, PSFK Who What Wear Daily
• Music - BrooklynVegan, • Food - Eater, Eating LA,
StereoGum la.foodblogging
• Travel - Gridskipper, The • Media - Mediabistro, Ed2010
Cool Hunter
• Philanthropy - Beth Kanter,
• Real Estate - Curbed, Tactical Philanthropy,
BlogDowntown Philanthropy 2173
• Shelter - Apartment Therapy

24. The Big Picture
• Who would you aspire
to be?
• If your blog could take 3
blogs to dinner, who
would they be?
• Where do you see your
blog in 3 months, 6
months, 1 year?

25. About me
Sloane Berrent is a cause-based marketing consultant who works with for-
profits and nonprofits companies creating social media strategies around
product evangelizing and community development. She blogs at The
Causemopolitan.com, LAist.com and GirlsInTech.com.
Contact:
w: http://www.thecausemopolitan.com
e: sloane@thecausemopolitan.com
twitter: @sloane
linkedin: http://www.linkedin.com/sloaneberrent
contxts: text “sloane” to 50500

26. Questions?