1. 1
WELCOME
TO THE PRESENTATION
FOR THE 2012 SUMMER/FALL
NEW BEDFORD TRAVEL GUIDE
A Guide to New Bedford and the South Coast , MA 02740
www.newbedfordtravelguide.com
2. 2 WHAT IS THE GUIDE?
WE NEW BEDFORD & THE SOUTH COAST
• The travel guide is a full featured printed travel guide and a dynamic online guide to New Bedford and South Coast
Massachusetts.
• The primary content of the guide will be a directory of businesses within New Bedford and South Coast Massachusetts
• The guide will also have loads of features in the print and online guide, these features include but are not limited to: A
beautifully designed map of Downtown New Bedford with key locations (i.e. restaurants, art galleries, merchants, WiFi
hot spots, museums, government buildings, and much more).
Learn More: www.newbedfordtravelguide.com
3. 3 GUIDE FEATURES
CREATIVITY & MARKETING GENIUS MEET TOURISM
Print Features Online Features
Letter from Mayor Mitchell Mayor Introduction Video
How to Get Here
Calendar of Events Getting to New Bedford Video
25 Things to Do Interactive Calendar of Events
Beaches of the South Coast Tour of New Bedford Video
Boating & Fishing
Biking in the South Coast Plan Your Vacation
Golfing Social Media Integration
Sports & Recreation Business Profile Videos
Arts, Culture & Entertainment
Getting Around New Bedford History of New Bedford
New Bedford History Book Your Trip
New Bedford Awards & Accomplishments Photo Gallery
South Coast Town Profiles
Places of Worship Google Map & Reviews Integration
Downtown New Bedford Map FAQ’s of the New Bedford & South Coast, MA
City/Town Maps Schedule a Tour
City of New Bedford Directory
Accommodations Plan Your Wedding
Dining Tourism Blog
Real Estate Monthly Newsletter
Merchants
Services
The Future of New Bedford
All Features: www.newbedfordtravelguide.com
4. 4 BENEFITS OF A TRAVEL GUIDE
1. INCREASES TOURISM
2. INCREASED REVENUE FOR NEW BEDFORD/SOUTH COAST
3. FOOD AT YOUR FINGERTIPS
4. INCREASE OCCUPANCY OF INNS & HOTELS
5. TRIP PLANNING
6. SHOP TIL YOU DROP
7. BUILDS A COMMUNITY
5. 5 KEYS TO SUCCESS
CITY OF NEW BEDFORD/MAYOR MITCHELL
CITY & TOWN PARTNERS
BEAUTIFUL & HIGHLY FUNCTIONAL WEBSITE
STRONG PARTICIPATION IN TRAVEL DIRECTORY
SUCCESS IN ADVERTISING SALES
6. 6 MEET OUR TEAM
DRIVEN PASSIONATE HARDWORKING TALENTED AMBITIOUS
MARK MEDEIROS - PRESIDENT MATT MEDEIROS - DIRECTOR MATT NEUMANN - PROJECT MANAGER
I was born and raised in New Bedford. My family’s roots stem deep in the The City of New Bedford has been a
As a young man I remember New city of New Bedford and the South passion of mine for the past three years.
Bedford as vibrant, prosperous and Coast. As technical project manager I have dedicated much of my time to
envied city, it was and I believe now is for The New Bedford Travel guide, various projects and events to better our
becoming that city again, albeit very my role is to deliver an outstanding beautiful city. I feel strongly that this
slowly. The New Bedford Travel Guide web property for tourists visiting the travel guide is something that the New
will be "voice" telling people of this area. It’s an honor to develop this Bedford, surrounding towns, and
transformation, I like the idea of being a project with a great team and for a businesses in the area can be proud of. I
part of that. great cause. look forward to delivering a quality
product for this year and many years to
come.
7. 7 MEET OUR TEAM
DRIVEN PASSIONATE HARDWORKING TALENTED AMBITIOUS
JULIA PERRY - PHOTO/DESIGN JEFF GOLENSKI - SENIOR DESIGNER DEREK ALMEIDA - OPERATIONS
As a graduating student of UMass I come from a family of New Bedford locals that As a child I have fond memories of riding
Dartmouth and resident of New runs several generations deep. Through stories of the SRTA bus into Downtown New
Bedford, I am proud to call this my parents and grandparents, I've seen the beauty Bedford to enjoy in the community of
area my home. Being brought of our city's heritage and all its offerings. As Web museums, stores and eateries. As an Adult,
onto this project is an honor, and I Designer of New Bedford Guide I hope to bring my family and I still partake in visiting the
hope that my design and that vision to the web. Through this interactive steadfast institutions as well as the new
illustration ability can create a online outlet, we can share our unique and generation of retail & restaurants. We have
guide that you will all be proud enchanting city with everyone around the world, a gem of a City and NB Travel guide will
of. and let them know what an amazing place New broaden its appeal to a whole new audience
Bedford really is. of visitors. I am proud to be a part of this
endeavor.
8. 8 DISTRIBUTION MAP
WHERE WILL THE TRAVEL GUIDES GO?
•20,000-40,000 Distribution - Launch July 2012 –
Summer/Fall Travel Guide
•50,000 Distribution - Launch April 2013 - Spring
Travel Guide
•10,000 Re-Distribution - July 2013
•30,000 Distribution - Launch October 2013 - Fall
Travel Guide
*These are all estimates, all numbers are
determined by total content and total advertising
sales
9. 9 WHERE WILL THEY GO?
1. HOTELS/MOTELS/INNS/B&B’S 2. PARK DEPARTMENTS 3. RENTAL HOMES
4. INFO & VISITOR CENTERS 5. COFFEE SHOPS 6. DOCTORS & DENTISTS
7. RESTAURANTS 8. LOCAL AIRPORTS 9. GOLF COURSES
10. REAL ESTATE OFFICES 11. CITY & TOWN HALLS 12. ALL PORTS
13. STEAMSHIP AUTHORITY 14. FAST FERRY 15. LIBRARIES
16. BOOK STORES 17. MUSEUMS 18. ART GALLERIES
11. 11 FUTURE ONLINE AND MOBILE
DEVELOPMENT
THE FUTURE IS HERE! SMARTPHONES AND TABLETS ARE HERE TO STAY!
12. 12 TYPES OF DIRECTORY LISTINGS
BASIC DIRECTORY LISTING (PRINT) PREMIUM DIRECTORY LISTING (PRINT)
BUSINESS NAME BUSINESS NAME
ADDRESS ADDRESS
PHONE NUMBER PHONE NUMBER
WEBSITE
BUSINESS SUMMARY (14-20 WORDS)
BASIC DIRECTORY LISTING (ONLINE) PREMIUM DICTORY LISTING (ONLINE)
BUSINESS NAME BUSINESS NAME
ADDRESS ADDRESS
PHONE NUMBER PHONE NUMBER
WEBSITE
BUSINESS SUMMARY
13. 13 ADVERTISING - PREMIUM LOCATIONS
SIZE:
7 ½” x 5”
BENEFITS:
Premium Print Directory
Premium Online Directory
Website Ad (Top Page Cube or Leaderboard)
Graphic Design for Advertisement
OPTIONS:
Back Cover
Inner Cover
Inner Back Cover
COST:
$1,875/Year
$1,500/Year
$1,350/Year
14. 14 ADVERTISING - FULL PAGE
SIZE:
7 ½” x 5”
BENEFITS:
Premium Print Directory
Premium Online Directory
Website Ad (Middle Page Cube or Leaderboard
COST:
$1,125/Year
15. 15 ADVERTISING - HALF PAGE
SIZE:
3 ¾” x 5”
BENEFITS:
Premium Print Directory
Premium Online Directory
Website Ad (Lower Cube or Leaderboard)
Graphic Design for Ad
COST:
$675/Year
16. 16 ADVERTISING - QUARTER PAGE
SIZE:
3 ¾” x 2 ¼ or 1 7/8”
BENEFITS:
Premium Print Directory
Premium Online Directory
Graphic Design for Ad
COST:
$450/Year
17. 17
THANK YOU
FOR YOUR ATTENTION
AND WE HOPE YOU LOOK
FORWARD TO THE RELEASE
OF THE TRAVEL GUIDE
www.newbedfordtravelguide.com
