2. What’s up?
• Volunteerism- 38th in nation
• Donating Rates- one of the 14th highest
• Fundraising Trends- Communication with donors, one-click
gifts/instantaneous giving, transparency
3. What’s up?
• Technology usage- including devices and social media (91% of
all US citizens have their mobile device within reach
constantly)
• Generation Y- research showed that 56% of 20-30 year-olds
donate to some extent
9. Social Media
“Help me make a difference in AL.
Donate on #AlabamaGivesDay at
Nonprofitsmatter.org #AGD”
10. “The goal of AlabamaGivesDayU is to
raise $1 million for Alabama Nonprofits.
Help us outraise Auburn. Make your
donation at nonprofitsmatter.org.”
“The goal of AlabamaGivesDayU is to
raise $1 million for Alabama
Nonprofits. Help us outraise Alabama.
Make your donation at
nonprofitsmatter.org.”