This document discusses examining a website to understand what it offers customers, how it builds loyalty, and what else promotes its brand. The website should be analyzed to determine what value is provided to customers, how loyalty is encouraged through the customer experience, and what additional elements help market the company's image and products.

1. FM2: Exhibition
Examining the website.
1) What is there for the customer?
2) How does Vue try to build customer loyalty?
3) What else is on the site which helps sell their
brand?

2. FM2: Exhibition

3. FM2: Exhibition

4. FM2: Exhibition