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IVOH We First Slides
- 2. @simonmainwaring #WeFirst Global Recession
- 3. @simonmainwaring #WeFirst Consumer Distrust
- 4. @simonmainwaring #WeFirst Connected Citizens
- 7. Consumers want a better world, not just better widgets. @simonmainwaring #WeFirst
- 8. “ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring #WeFirst
- 9. 1. Community Building @simonmainwaring #WeFirst
- 10. @simonmainwaring Brand Content/Values: Expedition 206 ‘Open Happiness’ #WeFirst
- 11. @simonmainwaring Brand/Consumer/Causes: Pepsi Refresh Project #WeFirst
- 12. @simonmainwaring Brand Community Architecture : Nike & Livestrong Foundation #WeFirst
- 13. @simonmainwaring Brand Community Architecture: Nike & Livestrong #WeFirst
- 14. 2. Contributory Consumption @simonmainwaring #WeFirst
- 15. Build Community Through Contribution @simonmainwaring #WeFirst
- 16. @simonmainwaring Contributory Consumption: Zynga uses the sale of virtual goods for earthquake relief #WeFirst
- 17. @simonmainwaring Contributory Consumption: Daillly uses the sale of virtual goods for Tsunami relief #WeFirst
- 18. 3. Brand Collaboration @simonmainwaring #WeFirst
- 19. @simonmainwaring Brand Cooperation: Brands support First Lady’s ‘Let’s Move’ Initiative #WeFirst
- 20. @simonmainwaring Brand Collaboration: Nike GreenXChange #WeFirst
- 21. @simonmainwaring Brand Coalitions: Patagonia-led coalition of apparel brands addressing sustainability #WeFirst
- 22. 4. Where to next? @simonmainwaring #WeFirst
- 23. @simonmainwaring Brand Goodwill: Nordstrom enters NYC with charity store #WeFirst
- 24. @simonmainwaring For Profit/Cause Integration: TOMS Shoes and Eyewear #WeFirst
- 25. @simonmainwaring Brand Accountability: BrandKarma.com #WeFirst
- 26. @simonmainwaring Brand/Customer Partnerships: Socialvest online/mobile platform #WeFirst
- 27. PC Magazine, July 2011 “ Apple Apps Selling 9 Times Faster Than McDonald's Burgers .” @simonmainwaring #WeFirst
- 28. @simonmainwaring In-store Brand Accountability: GoodGuide customer app #WeFirst
- 29. @simonmainwaring Kiip = Social Gaming as OS + Social Currency + Mobile Content #WeFirst
- 30. 5. We First Capitalism @simonmainwaring #WeFirst
- 32. Thank You. Twitter: @simonmainwaring Book: wefirstbook.com For these SLIDES and the We First VIDEO, email [email_address]