8. Consumers want a better world, not just better widgets. @simonmainwaring WeFirstSeminar.com
9. “ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring WeFirstSeminar.com
10. Timeless Brand Strategy @simonmainwaring WeFirstSeminar.com Define Purpose and Core Values Distil into Emotional terms Craft a Manifesto Write a Vision Statement Commit to Purpose Align Internally
11. 5 Essentials Social Platforms @simonmainwaring WeFirstSeminar.com Blog Facebook/Twitter/Google+/Linked In You Tube Channel Content (re Products/Services/Purpose) E-commerce (Offline/Online/Mobile)
26. Key Social Strategies/Tactics Crowdsource ideas or funds or IP Collaborate with competitors/cross sector Build contribution into real/virtual consumption Launch/partner with employee volunteer programs Use social platforms to trigger donations/actions Use online platforms/mobile apps for credibility/reach @simonmainwaring WeFirstSeminar.com
29. Extra Return on Investment @simonmainwaring WeFirstSeminar.com Employee Retention Intellectual Property Research & Development PR Reputation Management/Word of Mouth
30. 1. The future of profit is purpose. 2. Brands must become community celebrants not celebrities. 3. Marketers must become day traders in social emotion. @simonmainwaring Key Takeaways WeFirstSeminar.com
31. Thank You! For information on the WE FIRST SOCIAL BRANDING SEMINAR, visit: www.WeFirstSeminar.com For these slides, email: [email_address]