15 Ways to Boost Your Blog Subscriptions

15 Ways to Boost Blog Subscriptions
Blogs are increasing in popularity with businesses
because of the way they effectively communicate
with audiences and influence some behavior or
attitude. Today 43% of businesses are blogging,
which leaves a significant amount of businesses
who have yet to take on a blog. Blogs can improve
client engagement, educate and establish trust
with clients and cross promote with your social
media accounts. They also allow for link building
for search engine optimization (SEO), which can build traffic to your website.

In order to reap these benefits of having a blog for your business, you must successfully ac-
quire a following of blog subscribers. Even if you are churning out quality content on a regular
basis with your blog, there are fundamental factors that can turn your good blog into a great
blog! Acquire new subscribers while building and maintaining current blog subscribers by
implementing these 15 ways to boost blog subscriptions.

Tip 1 Make the Subscription Button/Email Opt-In Form VISIBLE
You have successfully attracted readers to your
blog but they have no idea how to subscribe. Why
is this? Because your subscription is not easily vis-
ible! Don’t make it difficult for visitors to your blog
to figure out how to opt in to your blog. Having
a hard to find subscription button is one of the
biggest faults a blog can have. Have a clear call-
to-action module to subscribe to your blog, an
RSS subscription button and a simple email opt-in
form. The email form needs to be short and simple
so your visitors don’t feel pressured and feel like they are giving too much information. This
provides your visitors with options on how they can stay connected to your blog. If the visitors
truly enjoy your blog they will want to learn about how they can subscribe so make it easy to
find.

Tip 2 Bring Value to Your Blog and Readers
When new visitors come to your blog you want them to learn of all the reasons why they
should come back. Your call-to-action successfully got them to your blog, and now it’s time to
show them the value of your blog. Visitors need a clear understanding of what you are try-
ing to achieve with your blog and how the visitors can benefit from reading. If you value your
followers then you will take the time to show them just how valuable they are by providing
quality, dependable content.

Tip 3 Create and Optimize Your Subscription Landing Page
Landing pages are built to convert site visitors into
leads. A dedicated landing page will help you out
in many ways. Not only will it make it easier for
blog visitors to subscribe to your blog but it will
also make it easier for you to promote subscrip-
tions to your blog. Make the process from visitor to
subscriber simple for your followers and you will
see the growth.

Tip 4 Provide Subscribers with an Incentive
Convince people to visit your blog is easy to do with an incentive. Send on a dedicated email
or start a social media campaign that will attract visitors to your blog by offering an incentive
once they subscribe.

Tip 5 Don’t Forget About the Footer
When visitors are scrolling through your blog, they might end up at the footer looking for a
navigation tool. This is the opportunity to display a call-to-action to subscribe to your blog.
If a visitor has read through your article and enjoyed the information they will be looking for
a way to subscribe. By having the subscribe call-to-action at the footer, you will capture their
attention at the height of their interest.

Tip 6 SEO
For those who don’t know what SEO means, it stands
for search engine optimization. It is the practice of
improving your internet content so it is more fre-
quently and easily found on search engine sites.
Make the content on your blog SEO-ready. and it will
improve the quality of your blog. People use search
engines to find trustworthy sites that will answer
their needs and your optimized blog will drive more
traffic. Once you have optimized your blog and
articles, you can start to see visitors convert into subscribers.

Tip 7 Promote Through Social Media
Social media sites are booming with members and are a great location to promote your dedi-
cated subscription landing pages that we mentioned in tip 3. Share the landing page on your

various social media accounts, and followers will be encouraged to either visit the landing
page themselves or share it with their friends! Sociable, shareable content is a blog’s goal and
can be accomplished through social media sites like Twitter, Facebook and LinkedIn.

Tip 8 Make Your Content Shareable
Speaking of sharing, having your visitors share
your blog content is an indirect way to boost
subscribers. Make it easy for them to promote your
blog content on their multiple networks and ex-
pand your blog’s reach. Finding new demograph-
ics and target audiences is made simple when you
have visitors sharing your blog content daily. Share
the love to your current blog subscribers and they
will be more willing to share your content to
their friends.
Tip 9 Find Guest Bloggers
Don’t think of guest bloggers as just an opportunity at inbound links. Instead, think of a guest
blogger as a great source of readers who don’t know about your blog. Finding these new read-
ers through guest bloggers is an easy way to find subscribers.

Tip 10 Promote on Thank-You Pages
Another great way to boost blog subscribers while continuing to nurture leads is through
the thank-you pages. Thank-you pages are the pages your visitors are redirected to after they
have completed a form on a landing page. Your thank-you page could include a few sentences
about how your blog could benefit them and include e a link to a blog post relevant to the
form they just filled out. Have a simple RSS button on the page, so it’s easy for them to sub-
scribe to the blog directly from the thank-you landing page.

Tip 11 Be Creative
To spark buzz with your followers, be creative and
offer an alluring prize to a randomly selected sub-
scriber who subscribes between the start of the pro-
motion and a designated date. Keep these contest
offers rare and spontaneous so it keeps your follow-
ers on their toes.

Tip 12 Promote Your Blog in Your Email Signature
Your email signature is an important part of ending conversations with your email subscribers.
It is also a location to add a call-to-action and link to subscribe to your blog. This will interest
your email subscribers who have not been to your blog before. Not only should your email
include the link, encourage the rest of your team to include the CTA in their email signatures.

Tip 13 Make Your Content King
Your content is the reason people want to come
back and visit your blog again. So make a commit-
ment to increase the quality of your content. Look
for new inventive ways to display content and
create content. Your audience is keen on details so
make their visit to your blog worthwhile.

Tip 14 Use Full Feed
There are two ways to display your blog post, with full RSS feed or partial RSS feed. Partial RSS
feed delivers just a snippet of the blog post with a link to read more on the blog, where as the
full RSS feed provides the entire post within the reader’s feed aggregator. The full feed method
is more user-friendly, will attract new subscribers and maintain current subscribers.

Tip 15 Be Consistent
Blog readers have a certain expectation of how
regularly you should be posting new articles and
content. If you fail to consistently publish content,
you will start to disappoint current subscribers and
won’t attract new ones. Publishing frequently can
reward you with more subscribers and lead to more
clients.

Review
These 15 ways to boost your blog subscriptions build off your brand and will create a stronger
image to your clients.

15 Ways to Boost Your Blog Subscriptions

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15 Ways to Boost Your Blog Subscriptions