SlideShare une entreprise Scribd logo
1  sur  5
Clicks to Revenue Converting Consumer and B2B Email Messages to Revenue
Why are we sending e-mail? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring E-mail Marketing Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-mail Drives Conversion Rates ,[object Object],[object Object],[object Object]
E-mail Delivers Effective Results ,[object Object],[object Object]

Contenu connexe

Tendances

Email In Web 2.0 World 2009
Email In Web 2.0 World 2009Email In Web 2.0 World 2009
Email In Web 2.0 World 2009Ali Margello
 
Introduction to PURLs
Introduction to PURLsIntroduction to PURLs
Introduction to PURLsMarty Thomas
 
MediaPost Email Insider Summit - MessageGears Sponsored Breakfast
MediaPost Email Insider Summit - MessageGears Sponsored BreakfastMediaPost Email Insider Summit - MessageGears Sponsored Breakfast
MediaPost Email Insider Summit - MessageGears Sponsored BreakfastMediaPost
 
Transforming Donor Renewal Campaigns Using Multiple Channels
Transforming Donor Renewal Campaigns Using Multiple ChannelsTransforming Donor Renewal Campaigns Using Multiple Channels
Transforming Donor Renewal Campaigns Using Multiple ChannelsMeredith Campbell
 
Lifecycle Email Marketing Survey 2011
Lifecycle Email Marketing Survey 2011 Lifecycle Email Marketing Survey 2011
Lifecycle Email Marketing Survey 2011 Anton Lapkin
 
Email Acquisition that Outperforms Your In-House Subscriber List
Email Acquisition that Outperforms Your In-House Subscriber ListEmail Acquisition that Outperforms Your In-House Subscriber List
Email Acquisition that Outperforms Your In-House Subscriber ListMediaPost
 
Optimizing For The Customer Journey
Optimizing For The Customer JourneyOptimizing For The Customer Journey
Optimizing For The Customer JourneyMediaPost
 
Leveraging Email to Grow Your Sales
Leveraging Email to Grow Your SalesLeveraging Email to Grow Your Sales
Leveraging Email to Grow Your SalesNicole Tabatabai
 
7 Surefire Ways to Improve ROI for Your Email Program - BrightWave Marketing
7 Surefire Ways to Improve ROI for Your Email Program - BrightWave Marketing7 Surefire Ways to Improve ROI for Your Email Program - BrightWave Marketing
7 Surefire Ways to Improve ROI for Your Email Program - BrightWave MarketingOnline Marketing Summit
 

Tendances (12)

Email In Web 2.0 World 2009
Email In Web 2.0 World 2009Email In Web 2.0 World 2009
Email In Web 2.0 World 2009
 
Introduction to PURLs
Introduction to PURLsIntroduction to PURLs
Introduction to PURLs
 
MediaPost Email Insider Summit - MessageGears Sponsored Breakfast
MediaPost Email Insider Summit - MessageGears Sponsored BreakfastMediaPost Email Insider Summit - MessageGears Sponsored Breakfast
MediaPost Email Insider Summit - MessageGears Sponsored Breakfast
 
Transforming Donor Renewal Campaigns Using Multiple Channels
Transforming Donor Renewal Campaigns Using Multiple ChannelsTransforming Donor Renewal Campaigns Using Multiple Channels
Transforming Donor Renewal Campaigns Using Multiple Channels
 
MHA Annual Meeting 2014
MHA Annual Meeting 2014MHA Annual Meeting 2014
MHA Annual Meeting 2014
 
Email Report
Email ReportEmail Report
Email Report
 
Lifecycle Email Marketing Survey 2011
Lifecycle Email Marketing Survey 2011 Lifecycle Email Marketing Survey 2011
Lifecycle Email Marketing Survey 2011
 
Dave Hendricks
Dave HendricksDave Hendricks
Dave Hendricks
 
Email Acquisition that Outperforms Your In-House Subscriber List
Email Acquisition that Outperforms Your In-House Subscriber ListEmail Acquisition that Outperforms Your In-House Subscriber List
Email Acquisition that Outperforms Your In-House Subscriber List
 
Optimizing For The Customer Journey
Optimizing For The Customer JourneyOptimizing For The Customer Journey
Optimizing For The Customer Journey
 
Leveraging Email to Grow Your Sales
Leveraging Email to Grow Your SalesLeveraging Email to Grow Your Sales
Leveraging Email to Grow Your Sales
 
7 Surefire Ways to Improve ROI for Your Email Program - BrightWave Marketing
7 Surefire Ways to Improve ROI for Your Email Program - BrightWave Marketing7 Surefire Ways to Improve ROI for Your Email Program - BrightWave Marketing
7 Surefire Ways to Improve ROI for Your Email Program - BrightWave Marketing
 

Similaire à From Clicks To Cash

E-MAIL MARKETING STATISTICS 2021
E-MAIL MARKETING STATISTICS 2021E-MAIL MARKETING STATISTICS 2021
E-MAIL MARKETING STATISTICS 2021SagarDuttPhuloria
 
How email marketing helps to improve business
How email marketing helps to improve businessHow email marketing helps to improve business
How email marketing helps to improve businessRamya K
 
Email Marketing Metrics Benchmark Study 2016
Email Marketing Metrics Benchmark Study 2016Email Marketing Metrics Benchmark Study 2016
Email Marketing Metrics Benchmark Study 2016Alexandre Pallota
 
Email-Marketing-Metrics-Benchmark-Study-2016-IBM
Email-Marketing-Metrics-Benchmark-Study-2016-IBMEmail-Marketing-Metrics-Benchmark-Study-2016-IBM
Email-Marketing-Metrics-Benchmark-Study-2016-IBMTyler Furnari
 
GearLaunch Bangladesh Meetup- Email Marketing for your brand
GearLaunch Bangladesh Meetup- Email Marketing for your brand GearLaunch Bangladesh Meetup- Email Marketing for your brand
GearLaunch Bangladesh Meetup- Email Marketing for your brand S.m. Belal Uddin
 
Ecommerce Quarterly (EQ2 2013)
Ecommerce Quarterly (EQ2 2013)Ecommerce Quarterly (EQ2 2013)
Ecommerce Quarterly (EQ2 2013)Monetate
 
Eye opening statistics about Email Marketing
Eye opening statistics about Email MarketingEye opening statistics about Email Marketing
Eye opening statistics about Email Marketingi-engage
 
Ecommerce Quarterly - EQ2 2013: Email Engagement
Ecommerce Quarterly - EQ2 2013: Email EngagementEcommerce Quarterly - EQ2 2013: Email Engagement
Ecommerce Quarterly - EQ2 2013: Email EngagementSergey Bizikin
 
Increase Online Sales by Optimizing Your Email Experience
Increase Online Sales by Optimizing Your Email Experience Increase Online Sales by Optimizing Your Email Experience
Increase Online Sales by Optimizing Your Email Experience Return Path
 
bmibaby Email Marketing Case Study
bmibaby Email Marketing Case Studybmibaby Email Marketing Case Study
bmibaby Email Marketing Case StudySilverpop
 
Red Eye Presentation Building Lifecycle Strategies (Pdf)
Red Eye Presentation   Building Lifecycle Strategies (Pdf)Red Eye Presentation   Building Lifecycle Strategies (Pdf)
Red Eye Presentation Building Lifecycle Strategies (Pdf)katieTraynier
 
9 essentialelements session 3
9 essentialelements session 39 essentialelements session 3
9 essentialelements session 3Kristin Wilkinson
 
Proximity Bbdo Email Benchmark 2007 2008
Proximity Bbdo Email Benchmark 2007 2008Proximity Bbdo Email Benchmark 2007 2008
Proximity Bbdo Email Benchmark 2007 2008BBDO Belgium
 
B2B Marketing: Do The Maths - Data Versus Creativity
B2B Marketing: Do The Maths - Data Versus CreativityB2B Marketing: Do The Maths - Data Versus Creativity
B2B Marketing: Do The Maths - Data Versus CreativitySilverpop
 
5 surefire tips for effective email marketing
5 surefire tips for effective email marketing5 surefire tips for effective email marketing
5 surefire tips for effective email marketingMary L Wood
 
B2B Email Marketing Effectiveness Benchmarking Report
B2B Email Marketing Effectiveness Benchmarking ReportB2B Email Marketing Effectiveness Benchmarking Report
B2B Email Marketing Effectiveness Benchmarking ReportDemand Metric
 

Similaire à From Clicks To Cash (20)

E-MAIL MARKETING STATISTICS 2021
E-MAIL MARKETING STATISTICS 2021E-MAIL MARKETING STATISTICS 2021
E-MAIL MARKETING STATISTICS 2021
 
How email marketing helps to improve business
How email marketing helps to improve businessHow email marketing helps to improve business
How email marketing helps to improve business
 
Email Marketing Metrics Benchmark Study 2016
Email Marketing Metrics Benchmark Study 2016Email Marketing Metrics Benchmark Study 2016
Email Marketing Metrics Benchmark Study 2016
 
Building lifecycle strategies final
Building lifecycle strategies finalBuilding lifecycle strategies final
Building lifecycle strategies final
 
Email-Marketing-Metrics-Benchmark-Study-2016-IBM
Email-Marketing-Metrics-Benchmark-Study-2016-IBMEmail-Marketing-Metrics-Benchmark-Study-2016-IBM
Email-Marketing-Metrics-Benchmark-Study-2016-IBM
 
GearLaunch Bangladesh Meetup- Email Marketing for your brand
GearLaunch Bangladesh Meetup- Email Marketing for your brand GearLaunch Bangladesh Meetup- Email Marketing for your brand
GearLaunch Bangladesh Meetup- Email Marketing for your brand
 
Ecommerce Quarterly (EQ2 2013)
Ecommerce Quarterly (EQ2 2013)Ecommerce Quarterly (EQ2 2013)
Ecommerce Quarterly (EQ2 2013)
 
Eye opening statistics about Email Marketing
Eye opening statistics about Email MarketingEye opening statistics about Email Marketing
Eye opening statistics about Email Marketing
 
Ecommerce Quarterly - EQ2 2013: Email Engagement
Ecommerce Quarterly - EQ2 2013: Email EngagementEcommerce Quarterly - EQ2 2013: Email Engagement
Ecommerce Quarterly - EQ2 2013: Email Engagement
 
Increase Online Sales by Optimizing Your Email Experience
Increase Online Sales by Optimizing Your Email Experience Increase Online Sales by Optimizing Your Email Experience
Increase Online Sales by Optimizing Your Email Experience
 
bmibaby Email Marketing Case Study
bmibaby Email Marketing Case Studybmibaby Email Marketing Case Study
bmibaby Email Marketing Case Study
 
Red Eye Presentation Building Lifecycle Strategies (Pdf)
Red Eye Presentation   Building Lifecycle Strategies (Pdf)Red Eye Presentation   Building Lifecycle Strategies (Pdf)
Red Eye Presentation Building Lifecycle Strategies (Pdf)
 
Email is Media
Email is MediaEmail is Media
Email is Media
 
Email Marketing Benchmarks
Email Marketing BenchmarksEmail Marketing Benchmarks
Email Marketing Benchmarks
 
9 essentialelements session 3
9 essentialelements session 39 essentialelements session 3
9 essentialelements session 3
 
Proximity Bbdo Email Benchmark 2007 2008
Proximity Bbdo Email Benchmark 2007 2008Proximity Bbdo Email Benchmark 2007 2008
Proximity Bbdo Email Benchmark 2007 2008
 
B2B Marketing: Do The Maths - Data Versus Creativity
B2B Marketing: Do The Maths - Data Versus CreativityB2B Marketing: Do The Maths - Data Versus Creativity
B2B Marketing: Do The Maths - Data Versus Creativity
 
5 surefire tips for effective email marketing
5 surefire tips for effective email marketing5 surefire tips for effective email marketing
5 surefire tips for effective email marketing
 
B2B Email Marketing Effectiveness Benchmarking Report
B2B Email Marketing Effectiveness Benchmarking ReportB2B Email Marketing Effectiveness Benchmarking Report
B2B Email Marketing Effectiveness Benchmarking Report
 
Prove Your ROI
Prove Your ROIProve Your ROI
Prove Your ROI
 

Plus de Marina Mathews

Plus de Marina Mathews (6)

Best Practices For Copywriting
Best Practices For CopywritingBest Practices For Copywriting
Best Practices For Copywriting
 
Mcummings Orginal
Mcummings OrginalMcummings Orginal
Mcummings Orginal
 
HR Generalist - after makeover
HR Generalist - after makeoverHR Generalist - after makeover
HR Generalist - after makeover
 
Geico Website.Jpg
Geico Website.JpgGeico Website.Jpg
Geico Website.Jpg
 
Fair Housing
Fair HousingFair Housing
Fair Housing
 
Best Places 2live
Best Places 2liveBest Places 2live
Best Places 2live
 

From Clicks To Cash