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www.smartexhibitiondesign.com
At the beginning of any new design project, the excitement is contagious. Being in
the creative field, each team and each team member has countless ideas and
different visions for the project. For any creative branding agency to be able to
come up with an accurate solution, Design Process is a must.
Each project, especially large-scale projects with a bigger number of deliverables
must have a pre-decided methodology which is to be followed.
Interics designs being one of the topmost brand design agencies for almost 3
decades has articulated a fool-proof methodology fine tuned over the years of
experience.
Being an International Design Consultancy, Interics Designs provides both
time-efficient and cost-efficient solutions for all space design needs.
Contact INSpaces for all international exhibition stall design, spatial branding and
corporate office branding needs. INSpaces is a specialized division of Interics
Designs - a renowned creative design agency in India, Branding agency and
Brand design agency- with enormous experience in Brand Strategy, Brand Image
Building, Graphic Design, and Environment Branding.
Pay a visit to INSpaces’ splendid portfolio at www.smartexhibitiondesign.com.
The standardization and documentation of these
processes at every level which is to be followed
by each team is a Design Process.
What is a Design Process?
An efficient design process is a methodology that helps simplify large complex
processes into easy smaller stages for a time efficient delivery. Other than
providing a structure, a design process also helps maintain and augment the
quality of the work produced.
The importance of the Design Process
A few other benefits of following a structured design process are:
Our Methodology
Interics recently worked on a large-scale space design project with an
uncompromising timeline. The project included space design strategy, graphic
design strategy, and signage strategy.
Interics created separate communication systems with the client as well as a
timeline for internal communication among the teams.
The first step of the design process which is the Space analysis happened
simultaneously with the in-depth brand research.
The teams together then came up with a theme – Layered excellence which was
then translated into a design language used across graphics, installations and
signages in both the interior, exterior and the factory premises.
After developing brand enriched and aesthetic designs, the designs were
explained and shared with our network of vendors and production sources which
made the pre-production files working easy.
The design process developed over years of experience helped Interics deliver
yet another successful space design project.
Our Experience
CONCLUSION
THROUGH DESIGN PROCESS
RECCEE
JOURNEY
APPROVAL
THEME
MATERIAL
EXECUTION
01
02
03
04
06
05
Detialed Recce and Space
Analysis along with an in-depth
understanding of the
Brand and Market Research.
Crafting a Spatial Brand
Theme/ Story to unify
the space and guide
brand-enriched Content.
Crafting production-ready files
along with the selection and
finalization of material for
each touchpoint. Creating a
bill of material for the same.
Installation and application
under continuous supervision.
Quality checks by IDPL
representatives and
site handover.
Selection of a capable and reliable
vendor and continuous coordination
with them. Client coordination and
sign-off on all files. Planning in
consideration of on-site constraints.
Developing a Journey for the
audience through the space and
detailing each touch-point within
space aligned with Story-driven
content along with Look & Feel
attributes to evoke specific
User emotions.
Enhance collaborative
working
Ensure Good
Quality Designs
Time Efficient
Delivery
Precise
Communication
Fool Proof
Delivery

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Expert exhibition design process

  • 1. www.smartexhibitiondesign.com At the beginning of any new design project, the excitement is contagious. Being in the creative field, each team and each team member has countless ideas and different visions for the project. For any creative branding agency to be able to come up with an accurate solution, Design Process is a must. Each project, especially large-scale projects with a bigger number of deliverables must have a pre-decided methodology which is to be followed. Interics designs being one of the topmost brand design agencies for almost 3 decades has articulated a fool-proof methodology fine tuned over the years of experience. Being an International Design Consultancy, Interics Designs provides both time-efficient and cost-efficient solutions for all space design needs. Contact INSpaces for all international exhibition stall design, spatial branding and corporate office branding needs. INSpaces is a specialized division of Interics Designs - a renowned creative design agency in India, Branding agency and Brand design agency- with enormous experience in Brand Strategy, Brand Image Building, Graphic Design, and Environment Branding. Pay a visit to INSpaces’ splendid portfolio at www.smartexhibitiondesign.com. The standardization and documentation of these processes at every level which is to be followed by each team is a Design Process. What is a Design Process? An efficient design process is a methodology that helps simplify large complex processes into easy smaller stages for a time efficient delivery. Other than providing a structure, a design process also helps maintain and augment the quality of the work produced. The importance of the Design Process A few other benefits of following a structured design process are: Our Methodology Interics recently worked on a large-scale space design project with an uncompromising timeline. The project included space design strategy, graphic design strategy, and signage strategy. Interics created separate communication systems with the client as well as a timeline for internal communication among the teams. The first step of the design process which is the Space analysis happened simultaneously with the in-depth brand research. The teams together then came up with a theme – Layered excellence which was then translated into a design language used across graphics, installations and signages in both the interior, exterior and the factory premises. After developing brand enriched and aesthetic designs, the designs were explained and shared with our network of vendors and production sources which made the pre-production files working easy. The design process developed over years of experience helped Interics deliver yet another successful space design project. Our Experience CONCLUSION THROUGH DESIGN PROCESS RECCEE JOURNEY APPROVAL THEME MATERIAL EXECUTION 01 02 03 04 06 05 Detialed Recce and Space Analysis along with an in-depth understanding of the Brand and Market Research. Crafting a Spatial Brand Theme/ Story to unify the space and guide brand-enriched Content. Crafting production-ready files along with the selection and finalization of material for each touchpoint. Creating a bill of material for the same. Installation and application under continuous supervision. Quality checks by IDPL representatives and site handover. Selection of a capable and reliable vendor and continuous coordination with them. Client coordination and sign-off on all files. Planning in consideration of on-site constraints. Developing a Journey for the audience through the space and detailing each touch-point within space aligned with Story-driven content along with Look & Feel attributes to evoke specific User emotions. Enhance collaborative working Ensure Good Quality Designs Time Efficient Delivery Precise Communication Fool Proof Delivery