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www.smartexhibitiondesign.com
At the beginning of any new design project, the excitement is contagious. Being in
the creative field, each team and each team member has countless ideas and
different visions for the project. For any creative branding agency to be able to
come up with an accurate solution, Design Process is a must.
Each project, especially large-scale projects with a bigger number of deliverables
must have a pre-decided methodology which is to be followed.
Interics designs being one of the topmost brand design agencies for almost 3
decades has articulated a fool-proof methodology fine tuned over the years of
experience.
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time-efficient and cost-efficient solutions for all space design needs.
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The standardization and documentation of these
processes at every level which is to be followed
by each team is a Design Process.
What is a Design Process?
An efficient design process is a methodology that helps simplify large complex
processes into easy smaller stages for a time efficient delivery. Other than
providing a structure, a design process also helps maintain and augment the
quality of the work produced.
The importance of the Design Process
A few other benefits of following a structured design process are:
Our Methodology
Interics recently worked on a large-scale space design project with an
uncompromising timeline. The project included space design strategy, graphic
design strategy, and signage strategy.
Interics created separate communication systems with the client as well as a
timeline for internal communication among the teams.
The first step of the design process which is the Space analysis happened
simultaneously with the in-depth brand research.
The teams together then came up with a theme – Layered excellence which was
then translated into a design language used across graphics, installations and
signages in both the interior, exterior and the factory premises.
After developing brand enriched and aesthetic designs, the designs were
explained and shared with our network of vendors and production sources which
made the pre-production files working easy.
The design process developed over years of experience helped Interics deliver
yet another successful space design project.
Our Experience
CONCLUSION
THROUGH DESIGN PROCESS
RECCEE
JOURNEY
APPROVAL
THEME
MATERIAL
EXECUTION
01
02
03
04
06
05
Detialed Recce and Space
Analysis along with an in-depth
understanding of the
Brand and Market Research.
Crafting a Spatial Brand
Theme/ Story to unify
the space and guide
brand-enriched Content.
Crafting production-ready files
along with the selection and
finalization of material for
each touchpoint. Creating a
bill of material for the same.
Installation and application
under continuous supervision.
Quality checks by IDPL
representatives and
site handover.
Selection of a capable and reliable
vendor and continuous coordination
with them. Client coordination and
sign-off on all files. Planning in
consideration of on-site constraints.
Developing a Journey for the
audience through the space and
detailing each touch-point within
space aligned with Story-driven
content along with Look & Feel
attributes to evoke specific
User emotions.
Enhance collaborative
working
Ensure Good
Quality Designs
Time Efficient
Delivery
Precise
Communication
Fool Proof
Delivery