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Lucy Rosen SmartMarketing Communications, Inc. 505.293.3553 www.smartmarketingcommunications.com Building Buzz…  Collaborating & Connecting  with the Media
What is Public Relations? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Special Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Graphic Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations = Relating to the Public ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Coverage ,[object Object],[object Object],[object Object],[object Object]
How to Write a Press Release ,[object Object],[object Object],[object Object],[object Object]
Press Release (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Press Release (continued) ,[object Object],[object Object],[object Object],[object Object]
Press Kit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Press Kit (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Radio & TV Talk Shows ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contacting the Producer ,[object Object],[object Object],[object Object],[object Object]
Contact the Producer (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contact the Producer (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Media Kit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact the Producer ,[object Object],[object Object],[object Object],[object Object]
Contact the Producer (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Appearance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promote Your Appearance in Advance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pre-Interview Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Everyone Needs a Little  Media Training ,[object Object],[object Object],[object Object],[object Object]
Everyone Needs a Little  Media Training (continued) ,[object Object],[object Object],[object Object],[object Object]
Pay to Play What’s the deal?
Yeah, We’re Social… We Like Friday Happy Hours
The Real Deal with Social Media ,[object Object],[object Object],[object Object]
Blog ,[object Object],[object Object],[object Object],[object Object],[object Object]
Article Marketing Rank Article Directory (URL)  1 ezinearticles.com  2 articlesbase.com  3 buzzle.com  4 searchwarp.com  5 articlealley.com  6 goarticles.com 7 Web-source.net 8 Articleset.com 9 Webpronews.com 10 amazines.com
Create Great Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For Further Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Building Buzz: Collaborating and Connecting with the Media

  • 1. Lucy Rosen SmartMarketing Communications, Inc. 505.293.3553 www.smartmarketingcommunications.com Building Buzz… Collaborating & Connecting with the Media
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  • 25. Pay to Play What’s the deal?
  • 26. Yeah, We’re Social… We Like Friday Happy Hours
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  • 29. Article Marketing Rank Article Directory (URL) 1 ezinearticles.com 2 articlesbase.com 3 buzzle.com 4 searchwarp.com 5 articlealley.com 6 goarticles.com 7 Web-source.net 8 Articleset.com 9 Webpronews.com 10 amazines.com
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Notes de l'éditeur

  1. Why would you blog? You re-inforce the online conversation that you are having on social media sites and on your website. You build trust and a community around your conversation. You can show others that you know what you are talking about and you build a savvier consumer- because you are teaching what you do and how to do it! But how do you build a brand by blogging? What should you blog about?   Your area of expertise and your opinions General industry information News you want to share. How you should blog is by: Taking a leadership role Finding your voice through your brand message and being consistent. By soliciting feedback
  2. Writing… A great way to build a brand… Write a book, write articles, blog, and get it out there! Don’t know where to start? AWC has a writers group……talk about it- growing this…