Toronto’s best Out-Of Home Advertising by Smart Outdoor Advertising, offering new technologies in a more creative manner to build brand supremacy for your product. To get our services call us at (855) 899-6051.

1. SMART OUTDOOR ADVERTISINGSMART OUTDOOR ADVERTISING
TRANSFORMING VIEWERS INTO
CUSTOMERS

2. How Many Ads to You See EachHow Many Ads to You See Each
Week?Week?
The averageThe average
person isperson is
exposed toexposed to
approximatelyapproximately
2000 ads each2000 ads each
week. Do youweek. Do you
see that many orsee that many or
more?more?

3. We are Always on, 24/7: there’sWe are Always on, 24/7: there’s
just no getting away from itjust no getting away from it
•Our Outdoor LED advertising truck
moving across the city
•In total campaign runtime, it dwarfs
all other media
•You’d have to work very hard to
avoid it

4. The Newest, Hottest &
Incredible Form of Outdoor
Advertising
Outdoor is the most visual mediumOutdoor is the most visual medium
It delivers a large scale brand message atIt delivers a large scale brand message at
close quartersclose quarters
Outdoor has the ability to anchor a visualOutdoor has the ability to anchor a visual
brand image in the mindbrand image in the mind
In a competitive sector, visual imageIn a competitive sector, visual image
recognition and logo recall arerecognition and logo recall are essentialessential

5. TV is only 5% more efficient thanTV is only 5% more efficient than
Outdoor advertisingOutdoor advertising
£0.10 £0.14
£0.30
£0.37 £0.38
£1.25 £1.31
£0.00
£0.20
£0.40
£0.60
£0.80
£1.00
£1.20
£1.40
Cinema Radio Online DM Print Outdoor TV
RevenueROI
Outdoor Advertising is becoming more
efficient, whereas others are becoming less
efficient.

6. If production costs are included, OutdoorIf production costs are included, Outdoor
becomes the most efficient mediumbecomes the most efficient medium
£0.09 £0.12
£0.26
£0.34 £0.35
£1.15 £1.12
£0.00
£0.20
£0.40
£0.60
£0.80
£1.00
£1.20
£1.40
Cinema Radio Online DM Print Outdoor TV
RevenueROI

7. We do Promotional AdvertisingWe do Promotional Advertising
Promotional advertising is advertisingPromotional advertising is advertising
that is designed to increase sales bythat is designed to increase sales by
• creating an interest in productscreating an interest in products
• introducing new products andintroducing new products and
businessesbusinesses
• explaining a productexplaining a product
• supporting personal selling effortssupporting personal selling efforts
• creating new marketscreating new markets

8. We Intercept not interruptWe Intercept not interrupt
The Outdoor message catches you whenThe Outdoor message catches you when
you are ready to receive ityou are ready to receive it
Relevant placement means no need forRelevant placement means no need for
avoiding tactics. Ad avoidance is no bigavoiding tactics. Ad avoidance is no big
issue in Outdoorissue in Outdoor
We tend to notice ads that are aimed at usWe tend to notice ads that are aimed at us
and filter out the restand filter out the rest

9. Promote Your Brand Right wherePromote Your Brand Right where
your customers areyour customers are
More mobile people spend more freely:More mobile people spend more freely:
Outdoor overdelivers themOutdoor overdelivers them
Most people on the street are buyingMost people on the street are buying
somethingsomething
Time spent doing activities out of homeTime spent doing activities out of home
has doubledhas doubled
More cars on Toronto roads means moreMore cars on Toronto roads means more
miles driven, more posters seenmiles driven, more posters seen

10. Reasons for using OutdoorReasons for using Outdoor
AdvertisingAdvertising
• Successful: used by 95 of the top 100Successful: used by 95 of the top 100
advertisersadvertisers
• Unavoidable: can’t be switched off,Unavoidable: can’t be switched off,
avoided or zappedavoided or zapped
• Diverse: huge choice of formats andDiverse: huge choice of formats and
environmentsenvironments
• Improving: continued investment inImproving: continued investment in
quality, digital, illuminationquality, digital, illumination

11. Advantages of OutdoorAdvantages of Outdoor
AdvertisingAdvertising
Highly visibleHighly visible
Relatively inexpensiveRelatively inexpensive
Permits easy repetition ofPermits easy repetition of
messagemessage
Can be geographicallyCan be geographically
tailored for target markettailored for target market

12. Is there anything else we areIs there anything else we are
missing?missing?
Our largest mobileOur largest mobile
billboard with HD LEDbillboard with HD LED
Screen that has a perfectScreen that has a perfect
day & night visibility inday & night visibility in
all-weather attracts moreall-weather attracts more
attention with high qualityattention with high quality
pictures, videos,pictures, videos,
slideshows, graphicslideshows, graphic
animations and more.animations and more.

13. EFFECTIVE
PAY LESS = GET MORE

14. Are you ready to get noticed?
Contact us at
http://www.smartoutdooradvertising.com/