1. Failed Breakout: Seller
Continuously Stepping
Down
CMCSA
Vincent Celentano
2/13/13

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3. Big Picture
The SPY trended down from 152.60-151.60

5. Intraday Fundamentals
Comcast (CMCSA) will pay $16.7B for GE's 49% stake in NBC Universal,
Q4 EPS of $0.56 beats by $0.03. Revenue of $15.94B (+6% Y/Y) misses by
$20M. Raises dividend by 20%. Plans to buy back $2B in stock in 2013.
Declares $0.195/share quarterly dividend, 20% increase from prior dividend of
$0.1625
ATR: 0.77
ADV: 11.2M
SF%: 1.05%

6. CMCSA was at multi year highs

8. 41.50 was the last real
support level in the after
hours yesterday

9. Reading the Tape
It was very important to read the tape in this
stock. CMCSA made a double top against
yesterays after hours high in the premarket
and then drove down. It then proceeded to
hold below this 50c level and never lift by a
cent. This is a good place to begin short
position.

10. Initially got short here when Took some risk off when broke 20c
there was a seller at 50c by a cent then bought back. Re
that would never lift. shorted when the offer was now
Scalped some at 30c being held at 32c. Shorted more
when 20c broke.
Flat into steep
downmove and pattern
seemed to change.
Re shorted when
Started loading up there was a new
when the seller at 65c seller. Shorted
50c seemed to now 3 lots against this
be present at 40c.
Had most of the
position against
40c. Got stopped
out of some when Covered half in front
broke above but of 41.00 but then Reshorted 2 lots
immediately Covered risk at previous
readded when it when made new
reshorted when low at 45c, some at soft
began to hold below low, covered for
there was still gap fill at 30c, and the rest
41.00 now. Short momo at 45c and
selling at 50c. in steep downmove around
more again for momo then stopped out
15c
below 90c of other above 60c

11. Trade Review
This stock really couldn't have traded any
cleaner. There was a very clear seller during
the entire move and gave great opportunities
to manage your risk against. Did a good job
sticking with it and setting alerts at the proper
areas to look for follow throug.