Event management expert, Stefa Normantas of Green Tree Event Consultants, will share best practices for creating a killer event using social media tools. She’ll cover the elements of a killer event, teach you how to build a plan, manage the pieces and avoid event disaster. Presented at Social Media Breakfast Maine by Stefa Normantas
3. To Start…And You Would
Be Who? [favorite elements of my big fat life]
@StefaNormantas
4. What We’ll Cover
Introduction
The Questions You Must Answer
How To Build A Successful Plan
Managing The Pieces
Integrating Social Media
Q & A
5. About Our Companies
Produce conferences, trade shows, galas, special
events typically in business to business arena
Full service from concept/sales/logistics/execution/post
16. Big Picture For Killer Events
It’s about knowing your peeps,
cultivating relationships to provide
an experience of value and
speaking with an authentic voice.
17. Where to begin?
Events are like individual
businesses…budgets, sales,
accounting, marketing, operations
Miss elements at your peril.
19. Killer Events
•Inspire
•Connect with a need
•Bring the attendee to a valued experience
•Thoughtful details
•Unexpected twists, touches
Keep asking…”what’s the soul of the event and stay close….”
20. Plan Elements
• Purpose (hint: not money)
• Budget
• Metrics for success
• Timeline
• Task List (Sales, Marketing, Ops)
• Evaluation
30. Killer Tips
•Know what your channels deliver for attendance-don’t over-
rely on social media
•Offer exclusive experience-behind the scenes for vips
•Early bird pricing works
•Bonus early signups –first 25 get swag; better than drawing
•Scarcity helps – only xx tickets left
•Offer incentives if they post on their walls
36. Create Event Personas
Focus on your top 3 personas
•Who are they?
•Demographics (age, $, education)
•What’s important to them?
•Where do they live in the social
media world?
37. Play to your social strengths
Know which platform works for
you…find help for the rest.
YouTube, Twitter, Facebook,
Linked In, Tumblr, Pinterest….
38. Social Media – Miracle Grow
Understand why you’re using social
media….apply accordingly….
•Generate traffic?
•Revenue?
•PR/Awareness?
39. Use An SM Editorial Grid
Date Exhibitor Sponsor Attendee Event
Feature
Industry
Week 1
Week 2
Week 3
40. Need Ideas on Content?
Sponsor callouts
Crowdsource
Behind the scenes
Flash events
Flickr pages
Scavenger hunts
Training
Attendee profiles
41. Subtlety not helpful.
Be crystal clear in your call to
action.
What exactly do you want
them to do?
42. Don’t Forget
•Get your hashtags early (check
out for unintended crossovers)
•Have your blurb kit ready for pass
alongs…badges, buttons, banner
ads, calendar listing, press
release….use your partner’s
marketing channels as well…
43. Finally…
Events are killer when there’s a
shared purpose and a spirit of
collaboration and connection.
Leverage social media to help
build your killer event one
relationship at a time.
As one of the only full service event managers and marketers, we see which events work and have a unique view that taps us into the industry.
Producers of New England Products Show
For those not familiar…giftware/specialty food, all products are juried, ne made
This is where we see a firsthand look at the tourism confidence level
Held in march for 3 days—on site, we quickly hear if the buyers are buying…….reflecting if they have confidence in the upcoming tourist season. It’s our early indicator of retailer expectations.
This year’s project from one of those crazy new yorkers….
This year’s project from one of those crazy new yorkers….