Marc A. Pitman, the Fundraising Coach, spoke with Social Media Breakfast Maine on how to use Social Media to help nonprofits fundraising efforts.

1. Marc A. Pitman, The Fundraising Coach
www.FundraisingCoach.com
© 2010 FundraisingCoach.com
Fundraising & Social Media
How it works and how to help
nonprofits see it works
TWITTER @marcapitman
Hashtag #smbme

2. TweetsGiving

3. Twestival

4. Movember
• Dreamed up over a couple beers
• By 2009 over 1 million registered users and
over $42 million dollars raised for men’s
health!

5. Amazon 1998 Web 1.0
I’m not here to convince you.
This is happening whether you like it or not.

6. How do we get to be included?
• Be there before the events happen
• Have a familiarity with the tools
• Engage donors and fans!

7. Go where the conversations are!

8. Let’s Get R.E.A.L.!
1. Research
2. Engage
3. Ask
4. Love

10. Start Small

11. Great website design
• Donation page should be 1 or 2 clicks away
from home page
• Hint: with Google EVERY page can be the
home page

12. Simple programs

13. 501 Mission Place – Chris Brogan
• Tell the story briefly, end 1st paragraph with
brief summary of the request
• Explain what is getting done
• Ask for what needs to be done (with link)
• Ask them to pass it on

14. Try Others

15. Collecting Money Online
• Easiest is to set up a secure form
• Other tools help too:
– First Giving
– ChipIn
– Causes
– Razoo

16. Collecting Money Online
• Easiest is to set up a secure form
• Other tools help too:
– First Giving
– ChipIn
– Causes
– Razoo

17. If you’re a geek
• and a cause isn’t playing well with you…
Do it yourself. 

18. • Check out
www.501MissionPlace.com
• Give me your card for a
free copy these slides &
to sign up for my email
newsletter
• FundraisingCoach.com
has free blog post,
articles, book reviews,
and more!marc@fundraisingcoach.com

19. Email Newsletter Tips
• Start sustainably
– Weekly? Monthly? Sporadic?
• Ask permision
– This is not direct mail
– Purchased lists = SPAM
– Double opt-in
• The ethical bribe
– Entice new subscribers with something of value
– Ebook | Tip Sheet | Recipes | Coupons

20. Don’t Spam!!

21. Blog Tips
• Blogs stick around
– Great for search engines
– Adds “permanence” for deletable emails &
disposable news clippings
– Keeps you professionally sharp & up-to-date
• Repurpose content
– Newsletters, press releases, ads
• Most people won’t come to your blog
– Make RSS feed & email options easy to find

22. More Blog Tips
• Find your voice
– No one sees the world exactly as you do
– Experiment with formal/informal,
opinionated/general to see what generates
comments

23. How to get started
1) Pick a tool
– I suggest Twitter, Facebook, or LinkedIn
2) Fill out your profile
– This is your place to market yourself
– If on Twitter, fill the bio line with keywords (they
make it easier to find you)
3) Practice Covey’s Habit 5
– Seek first to understand, then to be understood