Having a strong personal brand is a great benefit in sales and marketing. This presentation outlines some actionable ways to develop your personal brand.

1. Develop Your Personal Brand
In Sales & Marketing

2. Agenda
•What is a personal brand?
•Why is a strong personal brand important?
•Actionable ways to improve your personal
brand
•The role of professional certification in
building your personal brand

3. What is a personal brand?

4. Why Strong Personal Brand
Important?

5. Poll: Confidence Level

6. Bulletproof Your Career

7. Rank higher than your competition

8. Build trust with your customers

9. Actionable Ways to Improve Your
Personal Brand

10. Learn to be Strategic
•Ask strategic questions
•Build strategic relationships
•Project a future focus

11. Build a Solid Network
•Operational Network: helps you get done
what needs doing
•Future Focused Network: invest in long term
relationships
•Career Network: your mentors, coaches,
peers – people who have your back

12. Be Creative
“Life isn’t linear, we
need to create our
own future.” – Sir
Ken Robinson

13. Build a Solid & Engaging Online Social
Presence

14. Poll: In which social media channels do you
have a profile?

15. Blogging and LinkedIn Posts

16. Take a Self Directed Career Path

17. Lifelong Learning
•Continuing education at universities
•Professional association webinars
•Professional certification courses
•Read books

18. Brian Tracy
“Those people who
develop the ability to
continuously acquire new
and better forms of
knowledge that they can
apply to their work and
to their lives will be the
movers and shakers in
our society for the
indefinite future.”

19. Poll: How prepared are you for
future career/business
challenges?

20. The role of professional
certification in building your
personal brand

21. Professional Certification Improves Your Brand

22. Earning Power of a Professional Certification
In a study conducted
by Georgetown University’s Center
on Education and the Workforce, having a

23. U.S. Department of Labor

24. Earn SMEI Badges to Build Your Personal Brand

25. How to get a professional certification
Enroll in a program at an SMEI
Accredited University

26. How to get a professional certification
Enroll in an online course
available at www.smei.org

27. Certified? Promote It!

28. He who hesitates
loses!
“If someone offers you
an amazing
opportunity and
you’re not sure you
can do it, say yes first –
then figure out how to
do it later.”
-Richard Branson

29. Thank you! More Information:
facebook.com/smeinternational
www.smei.org