2. Prom
ge o
enga s! Prod te Your
can er ucts
You stom & Se
Cu rvice
Your s!
It is C !
ost E
ffectiv Exp osure
e
e!
ore Onlin
M
3.
4. Step 1: Establish a Vision
Step 2: Get Approval
Step 3: Research
Step 4: Create Goals
Step 5: Decide the Platforms you want to use
Step 6: Cost & Budget (if at all)
Step 7: Plan & Create Content
Step 8: Publish & Promote
Step 9: Measure Results (and tweek if needed)
Source: 10 Steps to a Successful Social Media Statregy, Jeff Bulla’s Blog
5. Ensure your business has a vision statement.
A vision statement outlines what the organization
wants to be or how it wants the world in
which it operates to be in the ideal sense.
It is geared toward the future and is a source
of inspiration.
For example: A charity working with the poor
Might have the vision “A World Without Poverty”
Source: Wikipedia
Source: 10 Steps to a Successful Social Media Statregy, Jeff Bulla’s Blog
6. If you are the only If you are not, it is a very
business owner then this good idea to seek approval
step is very easy…. from other stakeholders and
in some cases, your
employees!
Source: 10 Steps to a Successful Social Media Statregy, Jeff Bulla’s Blog
7. Think about your customers: •Focus on your industry
•What do they read or view?
•Indentify trends
•What are their problems?
•Decide which trends you want to
•What social networks do they use?
pursue
•Decide how you could do it better
than your competition
8. It is very important to
know what you want to
achieve & where!!
Examples:
•Improved Customer Service
• Recruitment
• Increased Innovation
• Improved Attitude towards business
And also think about what you hope
to set up:
• Facebook, Twitter, YouTube, IFFT,
LinkedIn, Blogging????
Source: 10 Steps to a Successful Social Media Statregy, Jeff Bulla’s Blog
9. Not everything cost money… but depending on what you want you may have to buy
a few things…
- Hiring a consultant to design your social media campaign
- Paying for a Facebook/ Google marketing campaign
- Paying for your own blog and/or webpage domain
- Paying someone to maintain your social media sites
- Setting up your own Facebook,
Twitter, YouTube, etc. accounts
- Many Google products (blog,
analytics, etc)
- Managing the media yourself
Source: 10 Steps to a Successful Social Media Statregy, Jeff Bulla’s Blog
10. What exactly are you using for your
social media campaign????
Some things to consider:
• Videos (think YouTube)
• Blogs
• Facebook/ Twitter updates
• PowerPoint presentations
• Audio Podcasts
• Competitions
• How-to-guides
Source: 10 Steps to a Successful Social Media Startegy, Jeff Bulla’s Blog
11. Remember: Creating the content is just a start… marketing your content continuously
and consistently is vital!!
• A good first step is to build networks on Facebook, Twitter & LinkedIn.
Do this before you start blogging so you have an audience first.
• Secondly… OPTIMIZE your content…. Do this by:
• Use key words and phrases
that would show up in search
Engines
• Make sure you have social
media sharing buttons so your
material is easy to share among
people
Source: 10 Steps to a Successful Social Media Statregy, Jeff Bulla’s Blog
12. Remember: Success will probably not
happen overnight!
Use tools like “Google Analytics” or “Facebook
Insights” to measure and monitor your progress
to make sure you are moving towards your goals
Change what is not working and keep doing what is!!
Always pay attention to what your competition is doing… and try to do it
better!!
13. “The most successful marketer becomes part of the lives
of their followers. They follow back. They wish happy
birthday. They handle problems their customers have with
products or service. They grow their businesses and
brands by involving themselves in their own communities.”
Marsha Collier, From Marsha Collier’s Musings
14. Simone Mercer
Labour Market Development Officer
Dept. Advanced Education & Skills
Stephenville, NL
Tel: 709-643-8605
Fax: 709-643-7905
Email: simonemercer@gov.nl.ca
Notes de l'éditeur
Through social media you can quickly build a network of core supporters, which is essential for any up and coming business to keep growing and expanding. It is that group of loyal followers that will keep bringing your company business and referring it to others if they are pleased with what they are finding. The more traffic your website can continually obtain, you will soon earn a higher ranking among the search engines. Helping your business to achieve a high ranking with the search engines can give your website much better visibility and online exposure, and keep the new customers coming. marketing via social media is the most cost efficient and eco-friendly method possible. Here you do not have mounds of cost associated with paper, ink, and printing. Once you have built up a reputation with a few good social media campaigns, it is easy to continue to send messages to your loyals. You can announce new products, promotions and special offers, sales, contests, etc. It is advisable not to overdo this as people will become immune to it, but every now and then an interesting new campaign such as this will build interest and bring you business.
If your whole company buys into the social media thing then success will be much easier to drive… If all staff (owners included) are onboard allow them to become part of the change to increase ownership in the changes to come.
Customer Service: Improving your relationship with customers and their experience with your business Recruitment: Are you getting more applicants/ interest from online ventures Innovation: Collaborating with your customers to drive future products/ services Attitude: A positive attitude towards your products, service, and business overall
Key words phrases: make sure you optimize content by writing a headline, including a description, enter tags as well (keywords)
