notes for graphic design class on what logos are

1. Logo Design Graphic Design Notes

2. Logo A visual & verbal symbolic representation of a company, product, or “thing” Logos can consist of: Pictures/images Text Color Shapes

3. Logo Design Tips The logo should symbolize the company or product not be the greatest piece of art in the world

4. Logo Design Tips Adaptability: The symbol should be able to be reproduced in various sizes and physical materials Fabric (t-shirt, hats…) Paper (ads in newspapers and magazines) Billboards Posters 3-D Web TV

5. Logo Design Tips Full color Magazines, web… 1-color Newspaper ads T-shirts/hats Full color ads much more expensive to print than 1-color ads

6. Logo Design Tips Logos should be easy to read and comprehend!

7. Logo Design Tips Simplicity is best Font Colors No more than 2 colors (due to price of printing with multiple colors) Best color combinations: White on Black or Black on White Yellow on Black or Black on Yellow Yellow on Red or Red on Yellow

8. Parts of a Logo Mark The symbol that represents the company Company Name The name of the company Strapline (optional) Tag or motto

9. Using Symmetry Symmetry is when one shape becomes exactly like another if you flip, slide or turn it 3 types symmetry to transform an image in Logos

10. Reflection Symmetry Mirror or flip symmetry One side is a mirror image of another You can put a vertical line down the middle of the image to see “mirror” image of one side

11. Rotation Symmetry Can be produced by turning an object degrees

12. Translation Symmetry Laying objects without flipping or turning objects

13. Specific Types of Logos Ligatures Lettermark Wordmark Monograms

14. Ligatures These are types of logos that consist of connected letters.

15. Lettermarks These are types of logos where a letter in the logo is replaced by a graphic

16. Wordmarks Font based logos where an entire word in the name is graphic in nature due to font/typeface choice

17. Monograms Logo composed of typically initials or name of company used as an identifying mark usually in a circular shape