Using + social media = fail

1. Using + social media = fail Participation reveals real ROI for everyone involved David Cushman Ninety10group.com Twitter: @davidcushman FasterFuture.blogspot.com

2. The future isn’t digital

3. What’s the next tool?

4. What’s the next tool?

5. What’s the next tool?

6. What’s the next tool?

7. What’s the next tool?

11. Social + Media = change

15. May 24, 2010 THE STAGE Scale = audience = where the eyeballs have gone Message broadcast at audience

16. May 24, 2010 THE STAGE But in (social) networks the broadcast message doesn’t arrive

17. May 24, 2010 They aren’t looking at The Stage. They are looking at each other Scale = lots of communities of purpose = where the eyeballs are focused

20. May 24, 2010 Participants adapt the message to suit the group they wish to share it with The people best-placed to adapt the message are in the group, not on the stage

21. May 24, 2010 And so it continues; the message evolving to survive. Or it dies out We share what we think is cool. That which we co-create, we embrace

22. May 24, 2010 They aren’t your groups they are theirs They aren’t your messages they are theirs Communication is not done to them, it is done by them

29. But it’s not just in the valley...

30. Making a dog’s dinner out of social media... Del Monte's participation in social media resulted in the co-creation, from R&D to successful market launch in stores, of a new pet food. They made a dog's dinner of it - in six weeks. (May 09)

31. Barking up the right tree

33. More pegs, more round, more often

34. Throw away your hammers; open your doors

37. 'A business that operates without a comment box, operates broken'