Online Marketing 101

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On the web, people ,[object Object],[object Object],[object Object],[object Object],[object Object]

Internet use is still growing Source: Internet World Stats December 2007

Online Marketing Spend continues to increase Source: eMarketer 2007

Search Engine Use ,[object Object],Source: Forrester Research 2006

Google has a strong-hold on the market Source: ComScore February 2008

Google Services Huge network of small publishers and blogs Google in 250 countries in 40 languages + + + Search network Contextual network

Google has the most loyal users Source: MarketingSherpa 2006

Online Marketing Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Paid Search Engine Marketing Natural/Organic Search Results Place text ads in Paid Search Results

Contextual Search Engine Marketing Place text or banner ads next to relevant content on Google’s large network of sites.

Site/Placement Targeting – Banner Ads Place static or animated banner ads on relevant sites in Google’s Network

Site/Placement Targeting - Video Ads Place Click-To-Play Video Ads on a list of sites

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Case Study – IDA 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: IDA 2007 ,[object Object],[object Object]

Case Study: IDA 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Welcome to my Personal Brand Exploration Presentation! In this engaging and insightful presentation, I take you on a journey to discover the essence of my professional identity as a digital marketer. Through a blend of visual storytelling and strategic insights, I showcase the key elements that define my personal brand and highlight my unique value proposition in the digital marketing realm. In this presentation, you will: Gain an understanding of the objectives and significance of personal branding in the digital age. Explore the core values, strengths, and passions that shape my professional persona. Witness the creative process behind developing a cohesive visual identity and brand narrative. Learn how I leverage my skills, experiences, and aspirations to create meaningful connections with my audience and stakeholders. Discover the strategic approach I take in aligning my personal brand with industry trends, market demands, and future career goals. Whether you're a fellow digital marketer, a potential employer, or simply curious about the power of personal branding, this presentation offers valuable insights and inspiration. Join me as we delve into the world of personal branding and unlock the potential of crafting a compelling professional identity in today's competitive landscape.

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ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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Online Marketing 101

1. The Web Team Online Marketing 101

3. Internet use is still growing Source: Internet World Stats December 2007

4. Online Marketing Spend continues to increase Source: eMarketer 2007

6. Google has a strong-hold on the market Source: ComScore February 2008

7. Google Services Huge network of small publishers and blogs Google in 250 countries in 40 languages + + + Search network Contextual network

8. Google has the most loyal users Source: MarketingSherpa 2006

10. Paid Search Engine Marketing Natural/Organic Search Results Place text ads in Paid Search Results

11. Contextual Search Engine Marketing Place text or banner ads next to relevant content on Google’s large network of sites.

12. Site/Placement Targeting – Banner Ads Place static or animated banner ads on relevant sites in Google’s Network

13. Site/Placement Targeting - Video Ads Place Click-To-Play Video Ads on a list of sites

14.

15. How it Works

16.

17.

18.

19.

20.

21.

22.

23. Case Study: IDA 2007

24.

25.

Notes de l'éditeur

Thank you for the opportunity to share my preliminary thoughts with you about External Affairs, and our immediate plans and longer term strategy. As you know, I’ve been at the Bank for about 8 weeks and it’s been anything but boring…. I’ll walk through slides but plan to keep this presentation short so as to leave time for discussion. I am going to talk to you about three things: first, the immediate challenge of managing communications around the presidential selection process; second, our ongoing rapid response in the aftermath of the recent crisis; and third, the work I have initiated on developing a longer term strategy for EXT.

Online Marketing 101

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