Tips for Enhancing Your Profile in LinkedIn; Strategies for Job Seekers; Using LinkedIn for Sales & Marketing and Promoting Your Business

1. SEK&Co LinkedIn Training
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2. Useful LinkedIn Statistics
• Over 200 M users on LinkedIn worldwide
• Over 2.4 M “C” level executives
• Over 4.8 M business owners
• 70% of people follow links posted by
friends & family

3. Ivan Misner, founder of BNI,
espouses the “givers gain”
philosophy.
Growing Your Network,
helping promote YOU

4. Introduce people who haven’t had an
opportunity to meet on their own. You
can do this online just as easily as you
might do it at a chamber mixer.
Growing Your Network,
helping promote YOU

5. Helping promote You
• If you don’t have a profile photo, add one
• If you don’t like yours, get a new one
• Make sure it’s professional
• You’re leaving digital footprints
• Rule of thumb for posts…

6. Helping promote You,
Complete Your Profile
• Your profile shows a percentage of
completion
– Make sure it’s 100%
• This could take a while
• 60 minute split over several sessions should do it
• Think of this as your billboard on the web
• Certifications & accomplishments

7. Helping promote You,
Connect with Affinity Groups
 QuickBooks® Certified ProAdvisors®
 AICPA/MACPA/PICPA
 AAM/PKF/AMA
 You’ll get useful posts
 You can also make useful posts

8. Helping promote You,
Connect with Your Co-workers
• Synergies
• Leveraging personal networks
• Multiplication: 200 * 150 = 30,000
– Intra-company N/W >= 30K people
– Who do you know…
– Prospects for Joel, Kristi, Steve L?

9. Helping promote You,
Follow Your Company Page
• Follow your old companies
• Follow thought leaders (Cos) in your sector
• Get your clients to follow your page
• More followers = > visibility for your firm

10. Connect with Your Clients (& Prospects)
• Great way of keeping them informed
• Tax, BV, TPA, regular updates keep them
engaged
• Easy channel to communicate tips, tricks &
FAQs

11. Follow Your Clients’ & Prospects’
Company Pages
• Learn more about them
• Research them before you engage them
• You may get information sooner thru this
channel than thru other sources

12. Connect with Former Colleagues
• They could be future clients
• They could be referral sources
• Keep them informed about what you’re
doing

13. Connect with Friends & Family
• Who has a greater interest in your
success?
• Their networks could yield valuable
connections or referrals
• They can be great cheerleaders

14. Connect with College Classmates
• Undergraduate
• Graduate school
• Professional development coursework
• “Leadership” programs

15. Ask for Endorsements
• You should begin cultivating endorsements
from clients
• The value of advertising is being eroded by
endorsements in the social media sphere
• Formal recommendations versus
endorsing particular skills

16. Target & Wish List Accounts
• Learn more about them
• Follow the page
• Gain insight on firm management
• Connect with folks to whom they’re
connected

17. Use LinkedIn for Research
• Competitors
• Prospects
• Industry segments, niches
• Who your clients are connected to
– Referral opportunities

18. Why LinkedIn can be great to
promote your business
• All your connections have an opportunity to follow
your business. Do they?
• If they follow the link to your company, will they find
something compelling?
• They’ll form an opinion. Will it be positive?
• Is there a reason you wouldn’t want to take
advantage of this opportunity?

19. Setting Up a Company Page
• Choose Product or Service
• Pick a Category
• Name Your Product or Service
• Add an Image of your Service
• Describe your Service

20. Setting Up a Company Page
• List Key Features
• Add a URL for the Service
• Add a Contact for Your Company
• Add a Promotion for the Service
• Add a YouTube Video
• Publish

21. Promoting a Company Page
• http://LinkedIn.com/ads
• Promote your co. page through ads
• PPC campaigns
• Pick who you want to reach

22. Promoting a Company Page
• Measure your results
• Follower Insights
• Page Insights
• Employee Insights

23. • Company Pages provide a forum for talking about
your firm’s products & services
• This is a great vehicle where prospects can learn
about your products and services
• More importantly – they can also learn what your
CUSTOMERS say about your products & services
Why LinkedIn can be great to
promote your business

24. • LinkedIn jobs appear in search results & on Twitter
• LinkedIn – its own search engine (for jobs & cos) –
• don’t use at your own peril
• It’s free – why not HELP your prospects, leads and
potential employees find you?
Why LinkedIn can be great to
promote your business

25. • LinkedIn updates on your company page reach all
your followers
• informational or promotional
• Updates can also involve calls to action
• Services/Products and include calls to action
• Services/Products can include client
recommendations & video testimonials
Why LinkedIn can be great to
promote your business

28. (Ed – this is your screen shot. I have the Basic account and you have Sales
Executive, so I don’t think I can get this on my screen)

33. LinkedIn for Job Search