This document discusses the ancillary texts and marketing campaign for a fictional movie. It describes using a website, magazine, and poster to advertise the movie and direct viewers to additional information online. The campaign treated the movie's characters as real missing people to generate interest on Facebook and drive traffic to the website. A magazine was also used to appeal to niche audiences and emulate a traditional movie magazine format. Additional ideas mentioned include making a CD cover, YouTube banner, QR code, and mobile-friendly website to further promote the film across different platforms.

2. SO WHAT ARE OUR ANCILLARY
TEXT’S?
We have our Website to accompany
the Facebook page which connects
directly to the video in a interactive
manner.
We have our magazine which
would be used to advertise our
movie through a faux found
special themed cover.
We decided to use our poster within our website as it made a perfect homepage, therefore giving
our website a more authentic feel especially since we was struggling to make a home page
background.

3. The way we campaigned our film was to set out as if the characters where real
missing people much like the campaign for for using Facebook as the key sources
of interest, which thus led them to the site which included our main product as
well as bonus visuals and effects to make the whole missing motif that more
legitimate.
The magazine was a major stepping stone when linking to our main product as it
appeals and advertises our product in a whole new way mostly appealing to niche
audiences, this is emphasized through the use of “Faux Found Special.” to give it
more authenticity we also included advertisements around for movies & other faux
found products which you’d usually find on magazines like Empire, simply to
emulate the traditional movie magazine format.
SO HOW EFFECTIVE IS THIS WITH
OUR MAIN PRODUCT?

4. ADDITIONAL CAMPAIGN IDEA’S
As previously stated before the
Facebook page was a key
component in our advertising
campaign as it brought mass
audiences to our main products
thus enticing them to hopefully
watch the final movie.
We also decided to make a CD
cover as if we were to release a
DVD Version of the film this is
simply for post production
purposes giving our campaign
more authenticity as a standalone
product.
Another important advertising component we inputted was making a YouTube banner, so that
when someone is watching a movie trailer or a video somewhat related to our trailer or genre using
cookies, before the video will play either our trailer can play for 10 seconds (where they get a choice
to skip) or they can watch on, as well as a banner that just pop’s up at the bottom that would take
them to our website in a new tab thus not disturbing their viewing experience.
We also implemented the
use of QR Code and a
mobile friendly website
for all those who are tech
friendly and want
convenience at their
finger tips.