The document discusses the future of investment product distribution through crowdfunding and technology. It outlines that traditional distribution channels are no longer effective for retail investors due to issues like market volatility, compliance rules, and costs. However, new technologies are empowering retail investors by allowing them to access alternative products, diversify more easily across assets and platforms, and mitigate risks. The future of finance lies in technologies like fintech, regtech, alternative products, and roboadvisors that are obsoleting old distribution methods and bringing retail investors back through modernized rules and innovative options.