17. SMS Campaign Strategy – SMS Coupons
• SMS Coupons is a cost effective way for
driving foot traffic in physical / virtual stores. Stock Market Alert –
Markets down by
10%. Time to buy!..
• Viral Campaigns - campaigns can turn viral if --
Buy stocks at Shear-
the campaign has a real deal for the users. Kahn. Use coupon
code 4333 for
Discounts at any
store
• Response Rates
– Typical response rates on Click to call with
offer – 3-5%
– With some offer – Response rates may go
up to as much as 9%.
18. SMS Campaign Strategy - Click-to-Send
Msg
• Click-to-Send a Message or Click-to-reply is
effective and doesn’t require a call centre
Stock Market Alert – number.
Markets down by
10%. Time to buy!..
--
Sign up with Just
• Though advertisers prefer this method, Users
Holidays. Get 7.1 MP are becoming wary of replying to a short code
Digicam free. SMS
HOLIDAY TO 5555
(Due to associated costs)
• Response Rates
– Typical response rates on Click to call with
offer – 4-6%
– With some offer – Response rates may go
up to as much as 9%.
19. SMS Campaign Strategy - Click-to-Call
• SMS Ads can best get responses through
click to call.
Stock Market Alert –
Markets down by
10%. Time to buy!..
-- • Response Rates
Sign up with Just
Holidays. Get 7.1 MP – Typical response rates on Click to call
Digicam free. Call
044-6453 6183 with offer – 0.5-1.5%
– With some offer – Response rates
goes up to as much as 2.5%.
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