Sms informa 2015

V A R A N A S I
Estd.1995
A+++CATEGORYBUSINESSSCHOOL
YEARS
DISCOVER
A BRIGHT
FUTURE
www.smsvaranasi.com

GOVERNING
COUNCIL
Prof. S. K. Singh
Faculty of Management Studies
Banaras Hindu University
Varanasi
Prof. B. P. Singh
Ex Head and Dean
Delhi School of Economics
New Delhi
Shri Shashi Prakash
IAS &
Chief Information Commissioner
Govt. of Tripura
Shri Ashok Kumar Singh
Chairman
SMS-Society
Dr. M. P. Singh
Executive Secretary
SMS-Society
Er. Amitabh
CEO, Sorreal Systems Pvt. Ltd. &
President - Eastern UP Exporters Association (EUPEA)
Varanasi
Prof. A. K. Mishra
Deptt. of Business Administration
University of Mizoram, Aizawl
Lt. Gen. M M Lakhera
Former Governor
Mizoram
Dr. Chandra Mauli Dwivedi
President & Global Head-Corporate HR
Datamatics Global Services Limited
Mumbai
Mr. Saugata Mitra
Chief People Officer &
Group Head, Mother Dairy
New Delhi
Shri Sharad Singh
Secretary & CEO
SMS, Lucknow
Regional Officer
AICTE, Kanpur (Ex-Officio)
State Government Nominee-
Director of Technical Education
U.P. (Ex-Officio)
University Nominee
CHAIRMAN / PATRON
Dr. Bhishma Narain Singh
Former Governor, Tamil Nadu
MEMBER SECRETARY
Prof. P. N. Jha
Director
School of Management Sciences
Varanasi

Vision & Mission, Quality Policy
& Guiding Values
Message - Director, SMS-Varanasi
Varanasi - The Oldest City of World
About SMS Group of Institutions
Journey of SMS-Varanasi
SMS Milestones
CONTENTS
www.smsvaranasi.com 01
02
03
04
07
08
10
10 Good Reasons to Choose SMS
Awards & Accolades
Commendations
Student’s Speak
Academic Programmes @ SMS
Academic Appraisal
Teaching Pedagogy
12
14
16
18
20
24
26
PGDM Courses Profile
International Academic Alliances
Research and Publications
Infrastructure at SMS, Varanasi
- IT Infrastructure
- Library & Documentation Center
- Facilities @ SMS
28
30
31
32
Scholarships @ SMS
Industrial Visits
Diary of Events
Centers for Excellence
Students' Corner
40
42
43
50
56
Training and Placement Cell
Our Recruiters
Faculty at SMS-Varanasi
Corporate Advisory Council
Academic Council
60
63
66
72

&
VISION
MISSION
QUALITY POLICY
GUIDING VALUES
MISSION
VISION
BUILDING THE
LEADERSHIP
sms
Trust;
Sense of Ownership;
Sense of Contribution;
Innovation;
Modesty & Mutual Respect.
GUIDING VALUES
Imparting value based education
of highest standard, relevant to
contemporary world.
QUALITY POLICY
sms
sms
www.smsvaranasi.com02
To become a constantly growing
center of excellence nurturing global-
centric professional leadership based
on ethical and moral attributes.
To create excellent learning ambience
through innovation in teaching, research
and consultancy for producing professionals
capable of answering global challenges
and demonstrating high ethical
and moral standards.

MESSAGE
Dear Sir / Madam,
I indeed feel exuberance to bring this information brochure to you for making
you aware with the ambrosial salience of a world class seat of learning and
research in management and computer sciences - School of Management
Sciences, Varanasi. Its attainment of A+++ category in the B-School Survey
by Business India has brought it a landslide honour in as much as placing it
among the top B-Schools of India. Also, the recent glaring success of its
journal – Purushartha in getting indexed in Scopus, Elsevier, coupled with
another putative singularity in terms of achieving a hundred percent
compliance to the various formidable concerns raised by the global
management education system, certainly reflect a muscular
acknowledgment of its consolidated growth and dashing maturity in the non-
IIM category. Let me express my deep sense of gratitude towards the
unwearied cooperation of our stakeholders in providing for a major fillip to
SMS in developing ideally and to carve out a distinct niche for itself in the
business world.
Though SMS has been proactive on all the various scholastic fronts, yet its
curricular & pedagogical revisits meticulously prior to beginning of a semester,
in order to sincerely accommodate the emerging industrial & academic
concerns, is certainly remarkable. The organized exercise thus brings to the
cerebral-fold relevant value models & skill-mix pertaining to issues like,
communication & personality development, emotional intelligence,
leadership qualities, business ethics & etiquettes, pertinent managerial inputs
from the ancient Indian wisdom, and many more in order to effect a holistic
grooming of our PGDMs, MBA & MCA participants and further enabling them
to become fully compatible to the current and upcoming job environments.
An extraordinary blending of arrogantly beautiful physical infrastructure,
compounded with an ebullient & dedicated team of the brilliant faculty of SMS
passionately nurtures the talents of our students so that they could address to
the plural needs and ethos of the corporate world effectively. This has been a
major factor behind SMS always scripting a wonderful track of fabulous
quality placements even during the spate of adverse times.
Moreover, the unwavering quest of SMS to redefine the canon of excellence is
a perpetual process, and we are sure of touching the apotheosis in this regard
by the onerous efforts of SMS-team, endowed with a burgeoning reliance of
our stakeholders and the incessant blessings of the Almighty.
Wishing you all the best !
Yours sincerely,
P. N. Jha
Prof. P. N. Jha
MBA, PGDAM, Ph.D (Ad Mgmt), D.Litt. (Ad Mgmt)
Director
SMS, Varanasi
SMS HAS CONSTANTLY REMAINED PROACTIVE IN RE-VISITING
THE COURSE CURRICULA IN A MEANINGFUL
WAY SO AS TO SINCERELY ACCOMMODATE THE EMERGING
INDUSTRIAL & ACADEMIC CONCERNS BY ADDING
RELEVANT VALUE MODELS PERTAINING TO ISSUES LIKE,
COMMUNICATION & PERSONALITY

aranasi, also called Kashi or Banaras, is
Vactually the Land of Eternity between the
rivers Varuna and Assi and has been
acclaimed to be one of the noblest places in not
only India, but the whole of the world.
Situated on the banks of the holy Ganga, where
the pious river takes a crescent sweep towards
the North, Varanasi rightly entails the spring of
the outstanding human values, the climax in
aesthetics, and the aristocracy of the rich Indian
ethos. This City of Light has been the
permanent home of Lord Vishwanath, who is
believed to keep the holy city alive on his Trident
even when the whole world may be doomed in
the grip of so called 'pralaya'. That is why; this
celestial place, decorated with temples and
shrines of so many deities located in the vicinity
of colourful ghats on the banks of Ganga,
facilitates the gurus to gather their disciples,
encourages yogis to practice their yogas and
ascetics, and equally invites the hermits of
various religions and sects for sermonizing their
teachings.
VARANASITHE OLDEST CITY OF THE WORLD
Varanasi has further been a confluence of the
golden streams of thought of Hinduism,
Buddhism, Jainism, Vaishnavism and Vedic
philosophy since the times immemorial. Lord
Buddha, the 'Awakened One', preferred Kashi
for delivering his maiden sermons on the 'Eight-
Fold Noble Path' and 'Dharmachakra' at
Sarnath. Kabir too got his enlightenment on the
steep stairs of the Ghats of Kashi and Tulsi
created his monumental and epoch making
contributions like Ramacharit Manas & Vinaya
Patrika on the holy banks of Ganga. It is on
account of the unique sanctity of this place that
Pandit Madan Mohan Malaviya chose Banaras
for establishing the well-known 'Banaras Hindu
University' the singular seat of 'All Learning of
the World'.
Such is the magnanimity of Varanasi, where the
School of Management Sciences has been set
up with the objective of training our young
generation in a true cosmopolitan environment
that could cater to the plural and versatile
needs. Varanasi is certainly an attractive and
thriving city to live and to study. With its sacred
character and glorious heritage this holy city
offers everything from the excitement of a big
city to the eternal peace and tranquility.

“BANARAS IS OLDER THAN HISTORY,
OLDER THAN TRADITION OLDER
EVEN THAN LEGEND, AND LOOKS
TWICE AS OLD AS ALL OF THEM
PUT TOGETHER.”
- Mark Twain

SMS GROUP WITH ITS FORESIGHTED VISION, SENSE OF MISSION AND
PASSION IS DETERMINED TO HAVE ITS PRESENCE FELT BY OPENING
NEW CAMPUSES ACROSS INDIA, SO THAT NO MATTER WHERE
A STUDENT IS, GEOGRAPHICAL BOUNDARIES SHOULD NOT
REMAIN HINDRANCE IN OBTAINING THE
FINEST OF EDUCATION.
CREATING IDEA FOR
F U T U R Ewww.smsvaranasi.com06

ince its inception in 1995, SMS is continuously growing in recognition and
Srespect in the industry and in the academic world alike. The SMS Group
has been actively involved in quality dispensation of technical and higher
education on pan-India basis. The Group has also been credited for innovating
virtual methods of dissemination of education in collaboration with various
International Universities. SMS Group with its foresighted vision, sense of
mission and passion is determined to have its presence felt by opening new
campuses across India, so that no matter where a student is, geographical
boundaries should not remain hindrance in obtaining the finest of education.
Established first, School of Management Sciences, Varanasi is continuously
growing since its inception in the year 1995. SMS Varanasi emphasizes on
overall grooming and personality development of its students. On account of its
significant contribution in various academic dimensions, the institute has been
appreciated by academic and corporate forums at frequent intervals at both
national and international levels. The Business India Survey has constantly rated
SMS Varanasi amongst the top B-Schools in the country, making SMS the first B-
School in this part of the country to have such an honor. SMS, Varanasi initiated
PGDM programme, approved by AICTE, followed by PGDM (International
Business), PGDM (Insurance & Risk Management) & PGDM (Retail
Management) programme. Other post graduate programmes offered by SMS,
Varanasi are MBA, MCA & MCA (Lateral Entry) duly approved by AICTE. SMS,
Varanasi also offers BBA, BCA& B.Com programmes at the undergraduate level.
After achieving a respectable name in the field of management and computer
science the SMS family got extended from Varanasi to Lucknow in the year 2008.
SMS, Lucknow on account of its significant contribution in various academic
dimensions, has been appreciated by various organizations at frequent intervals.
SMS, Lucknow offers two post graduate programmes in management – Post
Graduate Diploma in Management (PGDM), approved by AICTE & Master of
Business Administration(MBA) affiliated to Uttar Pradesh Technical University,
Lucknow; four Undergraduate Programmes - Bachelor of Business
Administration (BBA),Bachelor of Computer Applications (BCA) , Bachelor of
Commerce (B.Com) & B.Com (Hons) affiliated to Lucknow University & Bachelor
of Technology programmes, affiliated to UPTU, Lucknow with streams in
Computer Science and Engineering, Civil Engineering, Electronics &
Communications Engineering, Electricals & Electronics Engineering, Mechanical
Engineering, Humanities& Applied Sciences. SMS, Lucknow also offers a
Diploma course in Engineering. With the unwavering determination, passion,
hope, effort and vision, the Group always strives and works relentlessly to touch
the new zenith of success with the entire student community in times to come.
ABOUT THE
SMS GROUP

JOURNEY OF
SMSV A R A N A S I
3,000+
students from all over India
70+
10,000+
dedicated faculty
alumni
Sensing the ever-growing need for competent and
highly trained professionals endowed with rich
business acumen, skills and aptitude to operate in
the highly complex and fast-changing economic
and industrial environment, the SMS Society, a
philanthropic social organisation, registered under
the Societies Registration Act, 1860, established an
autonomous non-proﬁt educational center, School
of Management Sciences (SMS), in Varanasi with
avowed mission of imparting highly innovative &
value based management, computer and other
technical education in the eastern part of India
which was expected to be fully compatible to the
need of the hour.
With a modest beginning in 1995, SMS, Varanasi
has never looked back. It has made consistent
endeavour over the years to prove its national
character as a Centre of Excellence in Management
and Computer Education. SMS, Varanasi has been
recognized under section 2(f) & 12(B) of UGC and
also rated as an A+++ Business School by
Business India magazine's 'Best B-Schools
Survey' because of its proactive approach and
immense commitment. Different other surveys have
also recognised SMS, Varanasi as one of the Top-
most Business Schools in the county.
SMS, VARANASI WITH ITS
MODERN INFRASTRUCTURE AND
MULTI FACETED INTELLECTUAL
CAPITAL HAS TRAINED MORE
THAN 5000 MANAGEMENT
STUDENTS WHO ARE CONSIDERED
AS VALUABLE RESOURCE ACROSS
THE CORPORATE HORIZON.

SMS, Varanasi
is recognised
under
section 2(f) and
12(B) of UGC
Today SMS, Varanasi is running post graduate
diploma in management (PGDM) programme,
approved by AICTE and is working forward to add
programmes as per the need of the hour. SMS,
Varanasi has equally been running successfully the
Master of Computer Applications (MCA)
Programme, which is duly approved by AICTE, and
is affiliated, to Uttar Pradesh Technical University,
Lucknow. Two new programmes have been added
at the post graduate level, Master of Business
Administration (MBA) and MCA (Lateral Entry into
2nd year) which are duly approved by AICTE and
are affiliated to Uttar Pradesh Technical University,
Lucknow. Three undergraduate programmes –
Bachelor of Business Administration (BBA),
Bachelor of Computer Applications (BCA) and
Bachelor of Commerce (B.com) affiliated to
Mahatma Gandhi KashiVidyapith, Varanasi are
other highlights in the SMS – cerebral firmament.
SMS, Varanasi has also established various
centers in its diligent efforts to corroborate its
academic excellence which have been recognized
at different industrial and academic forums. It is
worth mentioning that the reach of the Centre for
Spiritualism & Human Enrichment (C-SHE), created
with an objective to create a strong platform for all
those who are interested in contributing towards
enriching human lives and the modern management
science through spirituality, is now truly global.
SMS, Varanasi has also pioneered in establishing the
'Varanasi Management Association' which aims to
crystallize the sublime management knowledge
which has been flowing in Varanasi right from the
start of time itself, and is the basis of the modern
management thoughts.
SMS, Varanasi with its modern infrastructure and
multi faceted intellectual capital has trained more
than 5000 management students who are
considered as valuable resource across the
corporate horizon.

• SMS Varanasi maintains the
rating of A++ category B-School
• SMS, Varanasi signs MoU with
Emporia State University, USA.
• SMS, Varanasi organizes International
Conference on the theme ‘Spiritual
Paradigm for Surmounting Global
Management Crisis.
• SMS establishes its campus
in the city of Lucknow
• SMS, Varanasi awarded at
the 17th Asia Brand Summit.
SMS, Varanasi establishes
it’s fully air conditioned PG block.
• SMS, Varanasi receives the Pride of Industry Award.
• SMS, Varanasi awarded at the 12th World Human Resource
Development Congress.
• SMS, Varanasi signs MoU with Claflin University, USA.
• SMS Varanasi gets international accreditation by IAO, USA
• SMS Varanasi signs MoU with California State University, USA
• SMS Varanasi signs MoU with UNESP, Brazil
• SMS Varanasi signs MoU with Szent Istvan University, Hungary
• SMS Varanasi signs MoU with Karolay Robert College, Hungary
• SMS Varanasi establishes "Varanasi Management Association"
• SMS Varanasi rated as an A++ category B-School by Business India magazine
Our Beginning
Our First Few Initiatives
Our First Convocation
Coming to the New Campus
Our First Youth Festival
Our Initial Placement Drives
Founding the Center for Spirituality and Human Enrichment
Our first Conference on Spirituality.
SMS - Lucknow campus is Established
SMS turns Global
Our first International Conference
Varanasi Management Association
10
11
12
04
01
01 01
0202
0202 0202
03
04
05 06
05
06
07
08
09
09
10
10

Induction of
BBA programme
Induction of
PGDM-IB &
PGDM-IRM
programme
SMS, Varanasi rated as an A+
category B- School by Business
India magazine.
SMS, Varanasi
establishes its
new campus.
Induction of
BCA programme
SMS, Varanasi established
with the PGDM flagship Programme
Induction of
MCA programme
03 03
08
12
V A R A N A S I
Induction of
PGDM-RM
programme
• SMS, Varanasi gets recognised under Section 2(f) & 12(B) of UGC
• SMS, Varanasi maintains the rating of A++ category
B-Schools
• SMS, Varanasi organizes Second consecutive International
Conference on the theme ‘Leadership & Management through
Spiritual Wisdom’.
• Two new courses added: MBA & MCA (Lateral Entry)
• SMS, Varanasi bags 2013 award on Quality Initiative Mission
Educational Leadership in Management Education category
• SMS, Varanasi awarded by ASSOCHAM for being the Best
Institute in UP for Placement Efforts
• Induction of B.Com Course
• SMS receives the “B-School Leadership Award” in the
22nd World HRD Congress
• SMS receives the “Best Institute of UPTU” Award at
the Confederation of Education Excellence (CEE) Awards.
• SMS Varanasi receives the” National Uttar Pradesh
Education Award “
• SMS Varanasi Organizes its 3rd International Conference "
SPIRITUALITY: The Essence of Ethical Leadership and
Management
• The rating of SMS Varanasi is upgraded to “A+++
category B-School” by Business India Magazine.
07
11

UGC Recognised
Institute
SMS, Varanasi is recognised under section 2(f) &
12(B) of UGC. SMS offers AICTE approved and
university affiliated programmes.
3.
Shaping Careers and
Building Employability
SMS is committed to sharpen and develop the necessary
employability skills of its students through its Employability
Enhancement programme (EEP). SMS has an Excellent
Placement Track record.
4.
World ClassTeaching
Our renowned faculty are among the leading academic
teachers in their fields and have real corporate experience.
5.
High-Calibre
International Cohort
Internationally acclaimed experts regularly visit SMS to share
their wealth of knowledge and experience from a wide range
of countries and cultures.
8.
Personal Supportive
Learning
At SMS, the teaching pedagogy is a combination of formal
learning, personal learning orientation and a strong supportive
learning environment.
9.
Spiritual Growth
The Center for Spirituality and Human Enrichment (C-SHE)
ensures exposure to the ethical and spiritual dimensions
of work and life.
10.
A Truly Global Institute
SMS has signed MOUs with different universities in
USA, Latin America, Europe & Asia with a student
and faculty exchange programme.
1. 6. Industry Specific
Course Content
The PGDM programme’s academic content is developed
& updated every year in consultation with the experts
from the corporate sector.
SMS,Varanasi is rated as a “A+++ B School”
in theprestigious best B-School survey conducted
by the leading business magazine, Business India.
2. A Top Indian
Business School Strong Industry Linkage
The Center for Corporate relations (CCR) at SMS works diligently
to maintain healthy and cordial relations with the industry.
This center is instrumental in organizing industrial interaction
for the students of SMS in the form of Guest Lectures,
Industrial visits. This center also assists the Training and
Placement Cell of SMS.
7.

10 GOOD REASONS
TO CHOOSE
SMS www.smsvaranasi.com 13

Bhutan PM conferred award to SMS Group CEO,
Mr. Sharad Singh at the World HRD Congress Summit
ASSOCHAM awards SMS Varanasi for being the
best Institute in U.P. for Placement Efforts
Mr. Sharad Singh, CEO, SMS Group receives
the B- School Leadership Award
Mr. Sharad Singh, CEO SMS Group, receives the
Innovation & Outstanding B-School Award by DNA & Stars
of the Industry Group
SMS Varanasi bags 2013 award on Quality Initiative
Mission Educational Leadership in Management
Education category
Mr. Sharad Singh, CEO, SMS Group receives
Best Institute of UPTU Award
Dr. M.P. Singh, Executive Secretary – SMS receiving
the National Uttar Pradesh Education Award Prof. P.N. Jha Director, SMS Varanasi, receives the best
B-School Award at the 17th Asian Brand Summit
AWARDS &ACCOLADES

These Awards are a testimony to the continued commitment of the School of Management
Sciences towards encouraging all round development of the students with holistic packages
much beyond the course curriculum.
A+++ CATEGORY BUSINESS SCHOOL
On the basis of consistent efforts in enrichment of
academic input, international exposure to
students, excellent summer training and final
placement opportunities provided by SMS
Varanasi to its students, the Institute has been
ranked as A+++category Business School in the
Best B-Schools Survey conducted by the leading
corporate journal Business India. SMS, Varanasi
continues to dominate amongst its peers of the
region and has ended up at the 51st spot amongst
the existing about four thousand Business
Schools in the country. It is worth mentioning that
SMS Varanasi is one among the 21 B-School
within the top 51 position holders spread over 23
states and UTs belonging to north, east, central
and north eastern India. As per the survey SMS,
Varanasi features amongst the few institutes from
the state of Uttar Pradesh to be ranked as A+++.
SMS, Varanasi is also ranked in the top 2 institutes
in the state of Uttar Pradesh (leaving NCR). In the
entire northern belt, SMS Varanasi happens to be
amongst the top-10 such B-schools of which 7
are located in the Delhi NCR.
SMS RECEIVES NATIONAL UTTAR PRADESH
EDUCATION AWARD
National Uttar Pradesh Education Award was
awarded to SMS at the U.P Technical Education
Summit 2014 held at Taj Vivanta, Lucknow o. The
awards were conferred by Hon'ble Shri Shiv Kant
Ojha , Minister of Technical Education & Hon'ble
Shri Abhishek Mishra, MoS for Vocational
Education and Skill Development , Govt of Uttar
Pradesh in the presence of Dr R.K. Khandal , Vice
Chancellor , U.P.T.U and galaxy of luminaries from
academics and industry.
A S S O C H A M AWA R D S S C H O O L O F
MANAGEMENT SCIENCES, VARANASI FOR
BEING ”THE BEST INSTITUTE IN UP FOR
PLACEMENT EFFORTS”
Associated Chambers of Commerce and Industry
(ASSOCHAM) and the reputed educational
magazine, The Education Post has recently
awarded School of Management Sciences,
Varanasi for being ”The Best Institute in UP for
Placement Efforts” at the event hosted at
Ahmedabad. The award was presented by the
State Minister for Education for the State of
Gujarat.
B-SCHOOL LEADERSHIP AWARD
In their effort to identify outstanding individuals and
organizations promoting inclusive, leadership
based and quality education, SMS Group of
Institution has been awarded with “B-School
Leadership Award” in the 22nd World HRD
Congress at Mumbai. This prestigious global HRD
event, which honors the excellence in
organizational practices, saw a congregation of
over 200 participants from over 55 countries.
C O N F E D E R AT I O N O F E D U C AT I O N
EXCELLENCE (CEE) AWARD
SMS received the “Best Institute of UPTU” Award
at the Confederation of Education Excellence
(CEE) Awards. This Award was conferred to SMS
in recognition of outstanding contribution towards
Active Participation in Growth of Management
Education in Uttar Pradesh.
SMS VARANASI BAGS 2013 AWARD ON
QUALITY INITIATIVE MISSION EDUCATIONAL
LEADERSHIP IN MANAGEMENT EDUCATION
CATEGORY.
In their endeavour to identify outstanding
individuals and organizations promoting inclusive
and quality education, School of Management
Sciences (SMS), Varanasi was awarded for
‘Quality Initiative Mission Educational Leadership
Award for the year 2013’ in the Management
Education category. The award was presented
recently in New Delhi by Shri Wajahat Habibullah,
Chairperson, National Commission for Minorities,
Govt. of India (Former Chief Information
Commissioner, India) in the presence of Dr.
Véronique Briquet-Laugier, a very renowned Life
Science Scientist of France & Head, Science
Department, French Embassy, India.
AWARDS BAGGED BY SMS AT THE 12TH WORLD
H U M A N R E S O U R C E D E V E L O P M E N T
CONGRESS, MUMBAI
• Innovations in Building Academic and
Industry Interface
• Outstanding B-School in Marketing (North)
• Best B-School in Business School Leadership
AWARDS BAGGED BY SMS AT THE 17TH
ASIA BRAND SUMMIT, MUMBAI
• Best Business School for Encouraging
Innovations that lead to Better Development
• B-School Leadership Award
• Business School with Best Academic Input
(Syllabus) in 'Marketing’
PRIDE OF INDUSTRY AWARD
SMS was honoured again, now with ‘pride of
industry’ award at the release of the World Brand
Congress Brochure and a book entitled “Building
Pride” in a special function held at Delhi recently
where corporate leaders from all over the world
gathered. It is worth mentioning that several crème
de la crème Institutions including the IIMs
participated and won in several of the award
categories.

COMMEN
A management institute deeply committed to impart high value system to management graduates. Need of the day. I came for an
extra ordinary conference here. I met the staff & visited the institute. What a marvelous surprise. I wish all the best in their endeavor.
Dr. S.A. Dave
Chairman, CMIE Mumbai
Former Chairman (SEBI & UTI)
SMS is providing new ways to integrate spirituality. We all need –compassion & right thinking to handle global economic crisis.
Prof. Lois Oppenheim
American Jewish University, Los Angeles, USA
It is very fascinating institution. I feel gracious to be with great illuminaries presenting & delivering their thoughts in
the international conference organized by SMS to bring a change in humanity.
Samani Charitra Prajna
Vice Chancellor
Jain Vishwa Bharti University, Rajasthan
An oasis in this “desert”. Well done SMS.
Mahesh Bhatt
Film Director and Producer
I am highly honored to be a participant in this very significant international conference at SMS.
Claflin University welcomes further partnerships including faculty & students. It has been a very
spiritual & enlightening experience for me & my Claflin colleagues.
Prof. Henry N. Tisdale
President
Claflin University
I sincerely appreciate the commendable works being done by SMS in the field of management
education. Keep it up & wish a grant success.
Prof. G. N. Samten
Vice-Chancellor
Central University of Tibetan Studies
Thank you for your enthusiastic welcome.
Dr. Harriet Nettles
Educational Psychologist
It was a very rich experience for me to meet the students and faculty of SMS.
I view SMS as a very fast growing B-School of North India.
Prof. V N Giri
Head-Department of Humanities and Social Sciences
IIT Kharagpur
SMS has an ecosystem conducive to hing standards of education
Prof. R K Khandal
Vice Chancellor
Uttar Pradesh Technical University, Lucknow
SMS, Varanasi has been doing pioneering work in the area of
spirituality. The city of Varanasi too adds an aura to the same.
I enjoyed the hospitality of SMS and look forward to visiting again.
Prof. M J Xavier
Director
IIM, Ranchi
SMS is a first rate institution and I am impressed by the
academics as I am by the campus. However, what
distinguishes SMS from other institutes is its people.
They are competent, professional and totally focused
which is the hallmark of a great business school.
Dr.Zia Hasan
Vice President
Claflin University, USA

NDATIONS
I am so impressed by your student and the principles attached with your school. Many Blessings.
Rev. Patrick McCollum
Wiccan Minister & Presenter
USA
Super, Excellent institution, very inspiring. Keep it up. God Bless you with success, peace & prosperity.
Swami Chidanand Saraswati
Parmarth Niketan
Thank you to the organizers. The institution is unique in its focus and hope to come again.
Prof. Paul Foster
Hong Kong University
The topic chosen is today’s need and I hope the students of
this institute will come to real life and services, will certainly follow the path of intellectual honesty & integrity.
Dr. M. Luqman Khan
Vice-Chancellor
MAJ University
Very impressed with the organization & the speakers.
Prof. Lotta Delve
University of Boris, Sweden
Wonderful to observe the energy and thirst for learning at your institute. Thank you for the opportunity to
share my views / thoughts. Best wishes for a bright future for your students, faculty, staff & institute.
Prof. Atul Tandan
Director
MICA
I am very much impressed with the infrastructure, the Director & Professors at this institute.
I wish the very best for the institution.
Prof. Subra Ganeshan
Oakland University
SMS has been able to ignite young minds to integrate spirituality
and ethics in concepts and methodology.
Prof Sunjoy Muhkerjee
IIM Shillong
“Excellent environment at SMS. Felt good about the campus visit
after interacting with the students and the faculty.”
Mr. Rajesh Srivastava
Head HR
British Paints, New Delhi
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Prof. A D N Bajpai
Vice-Chancellor
Himachal Pradesh University, Shimla
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Mr. Sunderlal Bahugua
Noted Environmentalist
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Mr. Vishnukant Shastri
Former Governor-Uttar Pradesh
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Dr. Veer Bhadra Mishra
Founder President
Sankat Mochan Foundation, Varanasi

EXCELLENT
SCHOLARSHIP
SCHEMES FOR
MERITORIOUS
STUDENTS
MADE ME
SELECT SMS.
EXCELLENT
INFRASTRUCTURE,
FACULTY AND
PLACEMENT
RECORD MADE
ME CHOOSE SMS.
SMS ENSURES
OUR OVERALL
PERSONALITY
DEVELOPMENT.
STUDENT’S SPEAK
STUDENT’S SPEAK

SMS ENHANCES
OUR EMPLOYABILITY
MEETING INDUSTRY
STANDARDS
THROUGH ITS
UNIQUE PEDAGOGY.
AT SMS WE GET
THE OPPORTUNITY
TO UNDERTAKE
CONSULTANCY
AND RESEARCH
ACTIVITIES IN
THE FIELD OF BUSINESS
MANAGEMENT.
SMS PROVIDES
INTERNATIONAL
EXPOSURE THROUGH
ITS WORLD CLASS
CURRICULUM AND
ACADEMIC TIE-UPS
WITH FOREIGN
UNIVERSITIES.

POST GRADUATE DIPLOMA IN BUSINESS
MANAGEMENT (PGDM)
Approved by the AICTE, Ministry of HRD, Government
of India.
Year of Inception : 1995
Intake : 120
Duration : 2 Year Full Time
Eligibility:
The programme is designed for those who have
completed their Recognized Bachelor’s Degree of
minimum 3 years duration.
Admission Procedure:
The admission procedure for the PGDM programme
follows a three Tier Selection Process.
Tier 1 : Screening Candidates who qualify in the
CAT/XAT/MAT/CMAT with scores meeting
SMS standards
Tier 2 : Group Discussions and Personal Interview.
Tier 3 : Psychometric Test.
MASTER OF BUSINESS ADMINISTRATION (MBA)
Approved by the AICTE, Ministry of HRD, Government of
India and affiliated to Uttar Pradesh Technical University,
Lucknow.
Intake : 120
Eligibility:
completed their Recognized Bachelor’s Degree of
minimum 3 years duration .The candidates should
have obtained at least 50% (45% for reserved
category candidate) marks in the qualifying
Examination.
The admission is done through the
State Entrance Examination
conducted by the Uttar Pradesh
Technical University, Lucknow.

MASTER OF COMPUTER APPLICATIONS (MCA)
Approved by the AICTE, Ministry of HRD, Government of
India and affiliated to Uttar Pradesh Technical University,
Lucknow
Intake : 60
Eligibility:
completed their recognized bachelor’s degree of
minimum 3 years duration with mathematics as a subject
at 10+2 level or at graduate level. The candidates should
have obtained at least 50% (45% for reserved category
candidate) marks in the qualifying examination.
Individuals appearing for their final year Degree
examination can also apply. The eligibility, in general, shall
be governed by the /Uttar Pradesh Technical University
All India Council of Technical Education Norms.
The admission is done through the State Entrance
Examination conducted by the Uttar Pradesh Technical
University, Lucknow.
PROGRAMMES@
SMS
ACADEMIC

PROGRAMMES@
SMS
ACADEMIC
MASTER OF COMPUTER APPLICATIONS
(MCA) - Lateral Entry to 2nd Year MCA
Approved by the AICTE, Ministry of HRD, Government of India and
affiliated to Uttar Pradesh Technical University, Lucknow.
Intake : 60
Eligibility:
The programme is designed for those who have completed their
Recognized Bachelor’s Degree of minimum 3 years duration in BCA,
B.Sc (IT/Computer Science) with Mathematics as a subject at 10+2
level or at Graduate Level. The candidates should have obtained at least
50% (45% for reserved category candidate) marks in the qualifying
Examination.
The admission is done through the State Entrance Examination
conducted by the Uttar Pradesh Technical University, Lucknow.
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
Affiliated to Mahatma Gandhi Kashi Vidyapith, Varanasi
Intake : 180
Eligibility:
All those students who have completed 10+2 in any discipline
are eligible for BBA programme. Candidates appearing in their
final examination of 10+2 can also apply. Such students will
have to provide their passing out marksheets, at the time
of final selection.
The admission is done through All India Written
Test followed by Personal Interview.

BACHELOR OF COMPUTER APPLICATIONS (BCA)
Intake : 180
Eligibility:
All those students who have completed 10+2 in any
discipline are eligible for BCA programme. Candidates
appearing in their final examination of 10+2 can also
apply. Such students will have to provide their passing out
marksheets, at the time of final selection.
The admission is done through All India Written Test
followed by Personal Interview.
BACHELOR OF COMMERCE (B.COM)
Intake : 240
Duration : 3 years Full Time
Eligibility:
The minimum qualification for admission shall be a 10+2
from any School/College in India or abroad recognized or
equivalent thereto. For admission in B.Com course the
candidate must have either Commerce or Economics or
Mathematics as a subject at 10+2 levels. Candidates
appearing in their final examination of 10+2 can also
apply. Such students will have to provide their passing out
marksheet, at the time of final selection.
Admission Procedure :
The Admission is done through All India Written test
followed by Personal interview.

ACADEMIC
APPRAISAL
OFPGDMPROGRAMME
The PGDM Programme comprises of four semesters which
follow a Choice Based Credit System, the total credits for
each of the programmes are 128. The first two semesters
primarily focus on compulsory courses covering
foundation and various functional areas of management.
Semesters third and fourth include integrative courses in
management and electives from various areas of
specialization. The student undertakes summer project
study during the vacation period between the 2nd and 3rd
semesters.

Academic Assessment
Assessment in the programme is of an ongoing
and continuous nature. It emphasises development
of personal and professional competence as well as
gaining of business knowledge and skills. Students
therefore, need to perform consistently at high
academic levels. They are expected to work under
considerable pressure, as the programmes are highly
demanding in both their requirement of time and quality
of output. Through the Performance Appraisal system
of the Institute, it is ensured that the students will be
capable of performing with a very high level of efficiency
and cater suitably to the needs of industry. The
evaluation system ensures that students develop an
aptitude for working in challenging conditions.
This holistic evaluation system enables the students to
monitor their performance through their participation in a
variety of learning activities such as class participation,
case presentations, assignments, quizzes, term papers,
mid-term and end-term examinations and general
conduct and behaviour in the course of their stay at the
Institute.
Summer Internship
Students are required to take summer internship for two
months in reputed companies’ pan India after completion
of the 1st year of the PGDM programme. The objective is
to transfer the skills and theory learned in the first year into
the real world of the corporate sector. Summer
internships offer the important opportunity to work closely
with professionals, experience responsibility in the real
world scenario and to develop knowledge,
competencies, and experience related directly to a
student’s career goals.
Attendance
Attendance in all academic and institutional activities is
compulsory. Those students who fail to meet attendance
requirement of 75% in a course will not be eligible to
appear in the end semester examinations.
Award of Post Graduate Diploma
Those who successfully complete the two-year full-time
programme are awarded the Post Graduate Diploma in
Management. The Post Graduate Diploma in
Management is approved by the All India Council for
Technical Education (AICTE), Ministry of HRD,
Government of India.
Research Opportunities
School of Management Sciences, Varanasi has been
enriching the field of higher education and providing
better opportunities to its students in industry as well as
research areas. In this process of nurturing the
excellence, SMS, Varanasi is proud to announce that
students, who want to pursue Doctoral Programmes after
completion of their PGDM, are eligible for applying to
Ph.D programme offered by FMS-BHU.

IN ORDER TO IMPART TO THE STUDENTS THE BEST POSSIBLE
KNOWLEDGE, THE CLASSROOM SESSIONS AT SCHOOL OF
MANAGEMENT SCIENCES ARE AUGMENTED BY EXERCISES, PROJECT
STUDIES, ROLE PLAYS, CASE STUDIES, SIMULATION GAMES,
BRAINSTORMING SESSIONS, SOFTWARE APPLICATIONS,
PRESENTATIONS ETC. THROUGH THESE METHODS, WE ENDEAVOR TO
GENERATE AND ENCOURAGE MORE CREATIVE AND INNOVATIVE
THINKING IN OUR STUDENTS. SMS PURSUES A HOLISTIC APPROACH TO
THE TEACHING LEARNING PARADIGM THAT INCORPORATES
INNOVATIVE LEARNING METHODS FOR MAKING THE
INTERNALISATION EXERCISE OF THE PARTICIPANTS HIGHLY LUCID,
INTERACTIVE AND PURPOSEFUL.
TAKING A STEP AHEAD, A PRACTICAL APPROACH HAS BEEN
INTEGRATED WITH THE PGDM COURSE KNOWN AS EEP
(EMPLOYABILITY ENHANCEMENT PROGRAMME).
TEACHING
PEDAGOGY
OFPGDMPROGRAMME

Employability Enhancement
Programme (EEP)
The Employability Enhancement programme (EEP) is
the corner stone when we talk about the training and
placements at SMS, Varanasi. The main objective of
this programme is to train the students for clearing the
process of Aptitude Tests, Group Discussion Rounds
and Personal Interviews conducted by the various
corporate entities who visit the campus for recruiting
students. This programme follows a very rigorous
schedule spread across the academic calendar.
One of the unique feature of this programme is
the‘Personality Training & Assessment Workshop’
conducted by ABBSCISSA HR-Consultancy, New
Delhi. In this training workshop, various personality
assessment and developmental activities are
organised including Numerical Test, Verbal
Reasoning, Clerical Aptitude, Map problems, Group
Discussion Activities, Story Writing & Personal
Interviews. ABBSCISA provides inputs & feedback to
the students on basis of their performances in various
activities on an individual basis.
Specialized Course on Business Analytics
The demand for trained analytics professionals has witnessed a massive growth in
recent years. A career in Analytics requires knowledge and skills from an extremely
diverse set of fields viz. mathematics, statistics, economics, econometrics, IT,
marketing, finance, HR, domain knowledge and of course a set of software tools.
Considering the huge demand of this specialized field of study, SMS, Varanasi has
taken a stride and designed a course to provide students with a comprehensive
understanding of the concepts of Business Analytics – the data, the approach, the
technology and its day-to-day business decision applications. This specialized
programme is a combination of classroom and technology aided learning platform
which embraces the advanced statistical and financial analysis using ‘SAS
language’ right up to building predictive models.

PGDM
COURSEPROFILE
CIS-I
• Rural Marketing
• Business Process Reengineering
• Management Information System
• Organizational Leadership
SEMESTER - 1
• Management Principles & Practices
• Marketing Management
• Managerial Economics
• Research Methodology and Business
Statistics
• Financial Analysis and Decision Making
• Business Communication
• EEP – 1
SEMESTER - 2
• Organizational Behaviour
• Supply Chain Management and Logistics
• Human Resource Management
• Financial Management
• Operations Management
• Macro Economics
• Field Survey Project
• EEP – 2
SEMESTER - 3
• Strategic Management
• Managing Innovations
• Banking & Financial Services
• Retail Management
• Core Specialisation – I
• Core Specialisation – II
• Open Specialisation – I
• Summer Training Project
• EEP – 3
CIS-II
• Performance Management
• E-business
• Project Appraisal & Financing
• International Marketing
SEMESTER - 4
• Business Incubation
• Leadership by Indian Ethos
• Sustainable Business Practices
• Core Specialisation – III
• Core Specialisation – IV
• Open Specialisation – II
• Open Specialisation – III
• Dissertation
• Comprehensive Viva-Voce
OTHER COURSES
Marketing
• Selling Dynamics
• Integrated Marketing Communications
• Marketing Research & Consumer Behaviour
• Industrial & Services Marketing
Finance
• Security Analysis & Portfolio Management
• Taxation and Tax Management
• Risk Management & Derivatives
SPECIALIZATION GROUPS
Human Resource Management
• Industrial Relations & Labour Laws
• Compensation & Reward Management
• Organizational Development & Management of Change
MBA As announced by UPTU, Lucknow
link: uptu.ac.in/academics/syllabi.htm
MCA & MCA Lateral As announced by UPTU, Lucknow
link: uptu.ac.in/academics/syllabi.htm
BBA & BCA As announced by Mahatma Gandhi Kashi Vidyapith, Varanasi
link: mgkvp.ac.in/syllabi.htm
B.Com. As announced by Mahatma Gandhi Kashi Vidyapith, Varanasi
link: mgkvp.ac.in/syllabi.htm
Courses of Independent Studies
In order to broaden the academic background and to further enrich the cognitive
exposure of the PGDM participants, the course-curricula have been augmented with a
few Courses of Independent Studies (CIS) in each of the second and third semesters.
(Students are to choose any one out of the following four
subject-options in the second semester).
(Students are to choose any one out of the following four
subject-options in the third semester)
All the PGDM participants, in Third Semester, shall start pursuing ‘specialisation – subjects’. SMS
offers dual specialization covering three signiﬁcant areas of management, viz., Marketing, Finance
and Human Resources.

CLAFLIN UNIVERSITY, SOUTH CAROLINA, USA
EMPORIA STATE UNIVERSITY, USA
CALIFORNIA STATE UNIVERSITY, SAN BERNARDINO,
(CSUSB) USA
UNESP (UNIVERSIDADE ESTADUAL PAULISTA), BRAZIL
SZENT ISTVAN UNIVERSITY, GODOLO, HUNGARY
Karolay Robert College (KRF), Gyongyos, Hungary
For developing true global leaders and managers SMS, Varanasi has entered into
academic alliances with the following institutions In USA, Latin America and
Europe:
SMS has signed specific MOUs with these institutions for exchange programmes meant for faculty and students on a regular
basis, for conducting joint research work and for conducting training & capacity building exercises to provide holistic solutions for
surmounting global management problems. SMS is also in process of finalizing few more such tie-ups of the higher order with
top academic institutions around the world to make the students and faculty at par with global standards.
Students from Grand Valley State University, USA at SMSStudents from Grand Valley State University, USA at SMSStudents from Grand Valley State University, USA at SMS
Students from University of Singapore at SMSStudents from University of Singapore at SMSStudents from University of Singapore at SMS SMS student’s visit to Claflin University, USASMS student’s visit to Claflin University, USASMS student’s visit to Claflin University, USA
INTERNATIONAL
ACADEMIC ALLIANCES

SMS, Varanasi has numerous achievements to its credit in
fulfilling the objectives for which it was established. With the
motto that 'where there is no zeal for research, there is no zest
in teaching', it took steps to encourage independent research
on different facets of Business Management, Information
Technology, as well as Ancient Indian Knowledge and
Spiritualism and their integration with the modern day work
settings. SMS has five Journals exclusively dedicated to the
aforesaid purpose.
• Management Insight (ISSN : 0973-936X)
• Purushartha (ISSN : 0975-024X)
• Computing Trendz (ISSN:2230-9152)
• Adhyayan (ISSN:2249-1066)
• Samriddhi (ISSN:2229-711)
RESEARCH AND
PUBLICATIONS
Apart from the above Journals School of Management Sciences
publishes its own Newsletter and has published numerous books:
• Leadership
• Taxonomy of Database Management System
• Changing perspective of Business Excellence
• Emerging Trends in Management and Information
Technology
• Economics For Managerial Decisions
• Essentials of Leadership :Ethics and Spirituality
• Logistics Management
• Management Discussion & Analysis Reporting in India
The two journals of SMS, Varanasi -
"Management Insight" and "Purushartha" have
been accepted for hosting on the OJAS (Open
Journal Access System) platform of ‘Information
& Library Network (INFLIBNET)’ Centre, of
University Grants Commission (UGC) which is a
great achievement in terms of the intellectual
capital of the Institution .

LUSH GREEN
CAMPUS

INFRASTRUCTURE
@SMS

INFORMATION
TECHNOLOGY

ITINFRASTRUCTURE
The IT infrastructure at SMS Varanasi comprises
of fully air-conditioned 10 computer labs
equipped with latest generation of all relevant
computer & electronic gadgetry advancements.
The computer center has more than 500 P-IV
Smart terminals to work as Standalone and also
on LAN environment. The institute has unlimited
Internet access through 10 MBPS RF
Broadband connection. SMS has an authentic
range of softwares due to its agreement with the
renowned IT Company Microsoft. The entire
campus of SMS Varanasi is wi-fi enabled,
allowing the student hi-speed internet access.
THE INSTITUTE HAS A SPRAWLING LUSH-GREEN CAMPUS SPREADING
OVER AN AREA OF OVER 10 ACRES WITH ALREADY BUILT-UP SPACE OF
MORE THAN 1.25 LACS SQ. FT. IT IS LOCATED ON THE DELHI-KOLKATA
GOLDEN QUADRILATERAL EXPRESS HIGHWAY IN A PICTURESQUE LOCALE.
IT ENCOMPASSES ALL MODERN AMENITIES AND FACILITIES THAT ARE
COMPARABLE TO THE BEST PROFESSIONAL INSTITUTIONS OF THE COUNTY.
THE CALM, QUIET AND HASSLE-FREE ATMOSPHERE NOT ONLY PROVIDES
WITH A FINE LEARNING AMBIENCE BUT ALSO PROVIDES AN OPPORTUNITY
TO DEVELOP ORGANIC LINKAGES WITH THE CORPORATE WORLD. FROM
ALL ANGLES, THE CAMPUS IS AN ARCHITECTURAL MARVEL IN ITSELF.
10WI-FI ENABLED
COMPUTER
LABS
500P-IV SMART
TERMINALS
10
MBPS RF
BROADBAND
CONNECTION
AGREEMENT
WITH
MICROSOFT

LIBRARY &
DOCUMENTATION
CENTER

LIBRARY&DOCUMENTATIONCENTER
A rich library and documentation center accommodating
more than 100 students at a time, providing equitable access
to excellent library and information services, resources and
facilities to the participants of various programmes, faculty
and also the wider community to enable them to become
lifelong learners.
This fully computerized center comprises of an excellent
collection of around 32000 books, 13000 titles, subscription
of more than 210 national and international journals, 100
magazines, 30 newspapers along with a wide range of digital
material in the form of CDs and DVDs on different functional
areas of Management and Computer Science. The library of
SMS has an Institutional membership of DELNET including
ILL facility and various other online journal search engines.
The library is equipped with all kinds of reprographic facilities
and maintains a separate reference section.
210
NATIONAL &
INTERNATIONAL
JOURNALS
100
MAGAZINES
30
NEWSPAPERS
13000+
TITLES
32000+
BOOKS

Conference Hall
The Institute's Conference Hall, with a seating capacity of
100, is fully air conditioned and equipped with all modern
amenities. It is extensively used for Management
Development Programmes, Workshops, Conferences
and other such events. SMS is endowed with one of the
best Conferencing facilities comparable to any of the top
B-Schools in the country. The Conference Room is
acoustically designed and aesthetically decorated. It is
fitted with all the modern audiovisual gadgets which
include LCD Projectors, Computers, DVD Systems and
CD Players along with Video Conferencing Facilities.
Class Rooms
Centralized Air conditioned P.G Academic Block with
modern multimedia facilities for providing opportune
ambience to students for brainstorming sessions,
interactive and innovative thought processes.
FACILITIES
@SMS

Hostels
SMS, Varanasi provides comfortable and well-
furnished hostel accommodation both for boys and
girl students separately. Facilities for indoor & outdoor
games and recreation are also available in the hostel
premises, besides the Library and Reading room
facilities. The comfort level in the hostel rooms is
comparable with the best institutes in the country.
Cafeteria
The Institute has a separate Cafeteria, providing
quality snacks and food items. The Cafeteria
possesses a total seating capacity of around 200 at a
time. Self-vending machines have also been installed
to cater to the needs of the students and the staff
members.
Multi Purpose Hall
The Institute has a big Multi Purpose Hall, with a
seating capacity of 500. It is used for the large- scale
National and International Seminars and Symposia. It
encompasses all the electronic equipments and other
training aids essential for the high-profiled academic,
business and cultural events.
Sports Room
A dedicated area for different kinds of indoor sports
and outdoor sports equipments for developing
sportsman spirit and team spirit which plays an
indispensable part in any walk of life be it academics or
corporate.
THE ATMOSPHERE HERE IS SO
ALIVE, FACILITIES ARE
EXCELLENT, IT MAKES STUDYING
FEEL LIKE HOME

BabuNageshwar Singh Scholarship for Post
Graduate Studies.
The scheme will be applicable to the undergraduate students (BBA,
BCA & B.Tech. Programmes) of SMS for pursuing Post-Graduate
Courses at School of Management Sciences, Varanasi / Lucknow.
Slab of Merit Scholarship
applicable in PGDM
Course run at SMS
• 25% of the Total Course Fee
• 20% of the Total Course Fee
Overall Percentage of
Marks attained by Student
in BBA/BCA/B.Tech.
Courses at SMS
• 60% to less than 70%
• 70% and above
Slab of Merit Scholarship
applicable in MBA/MCA/
MCA(L) Courses run at SMS
• 10% of First Year Fee
Overall Percentage of
Marks attained by Student
in BBA/BCA/B.Tech.
Courses at SMS
• 60% to less than 70%
• 70% and above
Dr. Sarvepalli Radhakrishnan Scholarship
for New Admissions in the PGDM Programme.
The quantum of such scholarships would be distributed as per the
details given below:
Slab of Scholarship
applicable in
PGDM Course
• 60 to less than 70
• 70 and above
Percentile obtained
in CAT/XAT/MAT/CMAT
Percentage obtained in
Graduation (any discipline)
Percentage obtained in
Graduation (any discipline)
Merit Scholarship for New Admissions
in PGDM Course.
The quantum of above scholarships would be distributed
as per the details given below:
• 70% and above
• Throughout 60% and above
(Xth, XIIth & Graduation)
SCHOLARSHIPS
@SMS

Scholarships by U.P. State Government
Scholarships to SMS Students offered by U.P. State Government
Students are motivated to put their best efforts towards various
activities of the institution. Semester toppers are entitled for
Scholarship, in accordance with their performance. Students are
also eligible for scholarship offered by Uttar Pradesh State
Government. Scholarships for the weaker section are provided
through the Samaj Kalyan Vibhag, U.P Government and it is granted
as per the prevailing rules of the U.P. Government.
Overall percentage of
marks attained by student
in class XIIth
Slab of
merit scholarship
15% of First Year Fee• 70% and above
Merit Scholarship for New Admissions in
BBA / BCA / B. Com.
This scheme will be applicable for New Admission in BBA,
BCA and B.Com. Courses.
• 60% and above
SMART Scholarship for New Admissions in
BBA / BCA / B. Com.
This scheme will be applicable for New Admission in BBA, BCA and
B.Com. Courses.
Percentage of marks
attained by student
in SMART
Slab of SMART
scholarship
Note : *Students are eligible to opt any one of the above Scholarship Schemes.
SMS SCHOLARSHIP SCHEMES FOR EXISTING
STUDENTS
Prof. Mukund Lal Scholarship(for Semester Toppers) : SMS
have system of providing adequate scholarships towards
toppers of each semester of various Graduate and Post-
Graduate Programmes: PGDM, MBA, MCA, MCA(L), BBA, BCA &
B.Com.

SMS student's Industrial visit to SingaporeSMS student's Industrial visit to SingaporeSMS student's Industrial visit to Singapore
SMS students visit ACME Tele PowerSMS students visit ACME Tele PowerSMS students visit ACME Tele Power
SMS students visit Armaan Group of CompaniesSMS students visit Armaan Group of CompaniesSMS students visit Armaan Group of Companies
SMS students visit HCLSMS students visit HCLSMS students visit HCL
SMS students visit BOSCHSMS students visit BOSCHSMS students visit BOSCH
SMS students visit NBCSMS students visit NBCSMS students visit NBC
SMS students visit Hewlett PackardSMS students visit Hewlett PackardSMS students visit Hewlett Packard SMS students visit Parle ProductsSMS students visit Parle ProductsSMS students visit Parle Products
INDUSTRIALVISITS
International and Domestic
Industrial Visits
To provide insightful experiences along with
a feel of joy and perpetuity various industrial
visits of our student managers are organized
from time to time in various reputed
companies in Indian as well as abroad.
Domestic – Bajaj Auto Ltd., BOSCH,
ACME Tele Power, Hewlett Packard,
JawaharLal Nehru Port Trust, Coca Cola,
Avon Cycles, Ralson Tyres, Arti Steel,
Vardhman Industries, Duke, Parle, Dabur
India Ltd., Kirolaskar, Hindalco Industries
Ltd and Titan Industries Ltd.
International - Caterpillar, Sandvick and
International Port – Singapore

The 3rd International Conference on” SPIRITUALITY:
The Essence of Ethical Leadership and Management” was
organized by School of Management Sciences, Varanasi and
Centre for Spiritualism and Human Enrichment, Varanasi
amongst the presence of high profile galaxy of spiritual leaders,
bureaucrats, practitioners from business across the world,
academicians and researchers.
The associate partner for this event was Claflin University, USA.
The Conference was inaugurated by the Chief Guest of the
programme, Prof. R. K. Khandal, Vice Chancellor, UPTU,
Lucknow and Prof. A. D. N. Bajpai (Vice Chancellor, Himanchal
Pradesh University, Shimla) who presided over as President of
the programme.
The objectives of the Conference were to highlight the challenges of
leadership and management in globalized era, exploring the causes of
leadership success and failures, role of Spiritual wisdom in leadership
and Management, developing Insights into the dimensions of spiritual
wisdom, understanding means and methods for inculcating and
practicing spiritual wisdom in leadership and management.
Other key insights of this international conference included a
discussion on spirituality in management for decision making and its
model of implementation, the importance of cultural and scientific
integration for development of spiritualism, importance of self
realization, self actualization and self esteem for proper business
management and essentials of Indian Philosophy like Dharma, Karma,
Vedas & their relevance in present business scenario.
INTERNATIONAL
CONFERENCE
DIARY OF EVENTS
Prof. P. K. Mukhopadhyay, Former Head of theProf. P. K. Mukhopadhyay, Former Head of the
Department of Philosophy -Jadavpur UniversityDepartment of Philosophy -Jadavpur University
Prof. P. K. Mukhopadhyay, Former Head of the
Department of Philosophy -Jadavpur University
Prof.A D N Bajpai , Vice-ChancellorProf.A D N Bajpai , Vice-Chancellor
Himachal Pradesh UniversityHimachal Pradesh University
Prof.A D N Bajpai , Vice-Chancellor
Himachal Pradesh University Prof. Merlin Naidu, University of South AfricaProf. Merlin Naidu, University of South AfricaProf. Merlin Naidu, University of South Africa
Prof. R K Khandal, Vice-Chancellor –Prof. R K Khandal, Vice-Chancellor –
Uttar Pradesh Technical UniversityUttar Pradesh Technical University
Prof. R K Khandal, Vice-Chancellor –
Uttar Pradesh Technical University
Prof.B P Singh, Chairman - Delhi School ofProf.B P Singh, Chairman - Delhi School of
Professional Studies and ResearchProfessional Studies and Research
Prof.B P Singh, Chairman - Delhi School of
Professional Studies and Research
Distinguished Guests launching the new journal ofDistinguished Guests launching the new journal of
SMS at the International ConferenceSMS at the International Conference
Distinguished Guests launching the new journal of
SMS at the International Conference Prof V N Giri - IIT, KharagpurProf V N Giri - IIT, KharagpurProf V N Giri - IIT, Kharagpur
Prof. P. Nag - Vice Chancelor,Prof. P. Nag - Vice Chancelor,
Mahatma Gandhi KashiVidyapithMahatma Gandhi KashiVidyapith
Prof. P. Nag - Vice Chancelor,
Mahatma Gandhi KashiVidyapith

ANNUAL MEET OF SMS ALUMNI ASSOCIATION
SMS Varanasi organized its IVth Annual Alumni meet at the Shriram Hall
of PHD Chamber of Commerce and Industry, New Delhi.The Meet was
attended by more than 300 Alumnus and Alumna of different courses
and batches of SMS Varanasi.This initiative taken by SMSis to stay in
touch with our alumni and to ensure that our alumni feel connected
irrespective of the physical boundaries. These meets have been
providing a platform for all alumni to know the progress SMS has made
in the years from when they left the college. The meets are not only an
occasion for the alumni to get nostalgic and relive their college memories
but also they help us to maintain the strong connect with our alumni and
gain from their knowledge and expertise of the industry.
ORIENTATION PROGRAMMES
Each academic session of SMS Varanasi begins with an orientation
programmewhich continues for two days divided into different sessions. SMS
Varanasi welcomes each of the newly admitted students with a deep sense of
warmth. Inthe orientation programmes the students are motivated to strive for
academicexcellence, personal values and social concern. The students get a
chance to interact with the industrial vanguards and the world class
academicians and the trainers invited from the top industrial houses and the
institutions of repute. The students interact with the faculties of the institute
drawn from all areas of specialization with various years of corporate and
academic experiences and are introduced to all the facilities offered by the
institute.
ENTREPRENEURSHIP & SKILL DEVELOPMENT PROGRAMME
School of Management Sciences, Varanasi played a very important role in
conducting the Entrepreneurship & Skill Development Programme” on
Essential Oils, Flavour& Fragrance Industry for Start Up and Entrepreneurs
of Rwanda (Africa) organized jointly by FFDC, Kannauj (A Govt of India
Institution under Ministry of MSME), INTEC (International Technology &
Economic Cooperation) of Ministry of External Affairs, India. SMS, Varanasi
was the Knowledge Partner for Management Education in this programme
through its Centre For Entrepreneurship, Innovation and Skill Development
(CESID). Dr. Raj Kumar Singh, Associate Professor and Coordinator of
CEISD, SMS Varanasi gave inputs to the participants in their area of
interest.
CENTRE CONVENTION ON QUALITY CIRCLES
Quality Circle Forum of India (QCFI), Varanasi center in collaboration with
School of Management Sciences, Varanasi organized 2nd Centre
Convention on Quality Circles.The convention was organized to provide
opportunity to quality circles to freely express and exchange their ideas and
to express their achievements through case study presentations.QCFI is
recognized as the institution representing the Quality Circle Movement in
India. They aim at improving, enriching and uplifting the quality of work life
and provide opportunities for self-development and cultivating and
promoting a high standard of ethics amongst its members.

SEMINAR ON “ROLE OF YOUTH IN NATIONAL DEVELOPMENT”
The world’s eye is on India because India is young and confident that it can
change itself and lead the world. The youth of the country is now opting for
change which the country badly needs on the global front. The youth should not
waste time but get engaged into constructive things beneficial for human beings.
We have to rise above casteism to show that humanity comes first. These were
some of the remarks of the noted educationist and media personality, ShriNalin S
Kohli, also the executive member of BJP in a seminar on “Role of Youth in
National development” at the Khushipur campus of School of Management
Sciences (SMS), Varanasi.
SYMPOSIUM ON “THE ROLE OF FORTHCOMING GOVERNMENT IN
THE DEVELOPMENT OF INDIA”
School of Management Sciences, Varanasi witnessed a high profile
congregation of elite thinkers in its one day symposium on the topic “The Role of
Forthcoming Government in the Development of India”. Inaugurated by the
Hon’ble Chief Guest, Shri R. K. Singh, Former Home Secretary, Govt. of India.
The key topics touched in this symposium include the prominent role of youth in
nation building, overcoming policy paralysis, drafting of policies for development
and ensuring that the benefit reaches to every corner of the country. DIARYOFEVENTS
FDP ON TEACHING AND RESEARCH METHODS
A week-long Faculty Development Programme on “Teaching and Research
Methods” was conducted at campus of SMS, Varanasi with trainers
making faculty members realize a point that not doing Research makes a
faculty professionally obsolete. The programme was inaugurated by Prof.
Manas K Mandal (Director General-DRDO) along with Prof. AnandPrakash
(Delhi University) who dealt with the Quantitative and Qualitative aspects of
Research and highlighted the changing nature of researches along with the
challenges which faculty members need to counter in the current socio-
economic and cultural set up. Several workshops were organized during
the entire programme through which various conclusions were drawn.
ANDROID WORKSHOP FOR MCA STUDENTS
Eight days 'Advanced Android Mobile Platform' Workshop was held
at SMS Varanasi for the MCA students. This Workshop was
conducted by Mr. KuldeepPandey (Senior Software Developer at
Vaskoe Technologies Private Limited) & Mr. Ashish Kumar (Software
Developer at Vaskoe Technologies Private Limited) from
Waayoo.com an Educational division of Vaskoe Technologies Pvt.
Ltd. spread in NCR, Lucknow, Dehradun, Chandigarh, Patna and
Kolkata for complete forty five hours interaction and exercises
spread in eight days schedule. This Workshop dealt with various
Android related issues like License Issues, Mobile Application
Development Targeting Android, User interfaces, Intents and
services, Storing and retrieving data, Networking and Web services,
Graphics and Animation,Multimedia, Maps & Location Services.

VISIT OF DELEGATES OF GRAND VALLEY STATE UNIVERSITY,
MICHIGAN, USA
Prof. Michael DeWilde of the Grand Valley State University, USA and his
Graduate and Under Graduate students visited SMS Varanasi to
participate in a 5-day workshop on Indian philosophy, tradition and
wisdom. The delegates during their stay also interacted with the students
of SMS, Varanasi and visited a few industries in and around the city of
Varanasi. The visiting delegates felt the depth of Indian philosophy which is
more skewed towards morality, spirituality and ethics that forms a base for
happiness and prosperity.
WORKSHOP ON MS-EXCEL
A two day workshop on MS – Excel was organized at SMS Varanasi
campus for the students of the Business Management programme.
Experts from Skill Soft Solutions, Mumbai- Mr. Ashutosh Vikram,
Mr. Sumit Jasoria & Mr. Ankit Arora conducted the workshop. Topics
covered in workshop were Data Sorting and ﬁltering, commonly used
formulas in Excel, Splitting, String Functions, Basic Formatting,
Conditional Formatting, Pivot Table, Proﬁt & Loss data modeling and
analysis, Creating BCG Matrix in Excel etc.
SMS ON NDTV
Mr. Alok Kumar, Dean, Research & Development, was invited by NDTV for
a discussion about Political Advertising with eminent journalist Ravish
Kumar. Other participants of the discussion included Mr. Nalin Kohli of the
BJP, Mr. SanjayJha of the Congress, Mr. Dilip Cherian - political campaign
advisor and Mr. Naresh Gupta of Cheil Worldwide SW Asia.
NATIONAL CONFERENCE 'SKILLCON’
A two day National Conference on the topic “Management and
Technology for Skill Development: Innovative approaches” was
organized at SMS, Varanasi. The conference was inaugurated by the
C h i e f G u e s t
Dr. David Oakley Faulkner, Professor Emeritus, University of London
(and formerly a management consultant – McKinsey). This
Conference was attended by more than 200 delegates from not only
India but also from the USA, UK, Mexico and Nepal. The PHD
Chamber and Eastern UP Exporters Association were the Associate
Partners of the Conference.

DIARYOFEVENTS
HI-LIFE LECTURE SERIES
The center for spiritualism and human enrichment at SMS, Varanasi
organized a series of hi-life lectures. These programmes are an effort to
bring out relevant things from our ancient Indian knowledge and rediscover
ideas relevant to modern times and contemporary management practices.
The lecture series entailed discussions on work life balance, stress
management, self-motivation, workplace spirituality and other relevant
aspects.
SMS STUDENT AT KBC
SMS, Varanasi's BCA student Mr. Sripriya Roy Chaudary participated
in the famous television reality show "KAUN BANEGA CROREPATI".
Ms. Chaudhary went on to win Rs. 3.20 Lacs in this game show.
INVESTOR AWARENESS PROGRAMME
A work shop on Investor Awareness was organized by Security
Exchange Board Of India (SEBI) at SMS, Varanasi for MBA 3rd
and PGDM students. The workshop focused on providing the
students with the knowledge of investments and to safeguard
them from fraudulent schemes. Dignitaries present on the
occasion were Mr. Naveen Sharma (AGM-SEBI, Lucknow) and
Mr. Arun Kumar Shukla (Manager SEBI, Lucknow).
SMS UNDERGRADUATE STUDENTS FEATURE IN THE TOP 10 LIST OF MGKVP
UNIVERSITY
SMS Undergraduate students had again proved their academic strength by attaining top
positions in the BBA & BCA programmes afﬁliated with Mahatma Gandhi Kashi Vidyapith
(MGKVP). SMS, Varanasi, upholding its tradition of giving best results has once again
achieved the distinction by having following 9 students 6 from BBA and 3 from B.C.A.
among the top ten students in the merit list of the University. These 9 students received
honour from Hon'ble Governor of U.P. Shri Ram Naik in the Convocation ceremony held
at Mahatma Gandhi Kashi Vidyapith, Varanasi. SMS, also honoured these students with
"Smt. Virendra Kumari Memorial SMS Medal" and Certiﬁcate.

SPORTSFEST
SPORTS FEST
Sports are an integral part of any
education system as it not only helps in
building the physical strength but
inculcates the sportsman spirit and the
team spirit which is indispensable part
in any walk of life be it academics or
corporate. Every year SMS, Varanasi
conducts a ﬁve day intra institute
competition in which teams from the
post-graduate and undergraduate
courses participate with great zeal,
verve and euphoria. The SMS Sports
Fest has a wide range of competitive
events from the indoor as well as
outdoor formats.
DIARY OF
EVENTS

ADHARSHILA – FOUNDATION DAY
Every Year School of Management
Sciences, Varanasi celebrates its
foundation day Adharshila with great zeal
and enthusiasm. On this occasion
invitations are extended to academic
institutions and universities to participate
in different types cultural and competitive
events. The day long events comprise of
Business Quiz, Mock Parliament,
Extempore, Solo Song, Solo Dance and
Antyakshari. At the end of program,
winners of different programs receive their
awards from the renowned guests. SMS
also facilitates its employees, who have
completed a decade of their service.
FOUNDATIONDAY
DIARY OF
EVENTS

Dr. Harriet Nettles – Educational Psychologist &Dr. Harriet Nettles – Educational Psychologist &
Rev. Patric McCollum – Patric Foundation, USARev. Patric McCollum – Patric Foundation, USA
at the High Life Lecture Series organized by C-SHEat the High Life Lecture Series organized by C-SHE
Dr. Harriet Nettles – Educational Psychologist &
Rev. Patric McCollum – Patric Foundation, USA
at the High Life Lecture Series organized by C-SHE
Shri Shuddhaananadaa Brahmachari, Founder - Stress Management Academy conducting courseShri Shuddhaananadaa Brahmachari, Founder - Stress Management Academy conducting course
in mindfulness for corporates in collaboration with C-SHE, SMS - Varanasiin mindfulness for corporates in collaboration with C-SHE, SMS - Varanasi
Shri Shuddhaananadaa Brahmachari, Founder - Stress Management Academy conducting course
in mindfulness for corporates in collaboration with C-SHE, SMS - Varanasi
Mr.V P Singh, Ex Chairman, IFCIMr.V P Singh, Ex Chairman, IFCIMr.V P Singh, Ex Chairman, IFCI
Mr. Pramod Shah, Honorary Member,Mr. Pramod Shah, Honorary Member,
Bombay Management AssociationBombay Management Association
Mr. Pramod Shah, Honorary Member,
Bombay Management Association
Center for Spiritualism and Human Enrichment
was established by SMS, Varanasi in the year
2003 with the noble objective to create a strong
platform for all those who are interested in
contributing towards enriching human lives and
the modern management science through
spirituality. Since its inception, this Center is
making sincere efforts to fulfill the objective for
which it has been established. Organizing
conferences, seminars, workshops, research
publications, lecture series and e-content
development based on spiritualism, human
values, ancient Indian wisdom, and business
ethics has been a regular feature of the Center.
The response which the Center has received
from the people belonging to various fields
including academia and the corporate has been
overwhelming and is a continuous source of
inspiration and motivation for the dedicated
team involved in the development of this Center.
CENTERS OF
EXCELLENCE
CENTER FOR
SPIRITUALISM AND HUMAN ENRICHMENT (C-SHE)
Objectives of the Center:
• Blending Management with Spirituality for
awakening the conscience of Corporate World.
• Exploring the Relevance of Ancient Indian
Spiritual Foundations for Modern Management.
• Human Values and Management.
• Developing Models to Establish Harmonious
Co-existence of Materialism and Spiritualism.
• Studying the Role of Spirituality in Sustainable
development of World Society and Countering
Global Problems.
• To Promote Business Ethics, Organizational
Ethics, and Professional Ethics.

CENTER FOR
CONSULTANCY SERVICES
The Center for Consultancy Services is yet another
initiative taken up by SMS in bridging the gap
between the industry and the academic world. The
center offers its services into the unchartered
territories involving research, training and project
executions in diverse fields. SMS has the largest
resource pool of academicians, researchers and
industry trained professionals in this part of the
country with over 200 years of combined
experience in their respective fields. The center
offers its consultancy services in the field of Applied
Management and technology.
• To offer consultancy on all the major functions of
management at the stage an idea, a concept, an
organization or an entrant industry is about to
appear.
• To offer consultancy on Enhancement of
business or idea with the center’s enhancement
portfolio.
• To offer consultancy for re-kindling the business
opportunities with the center’s ignition portfolio.
• To offer consultancy on Operational
requirements.
• To offer consultancy on checks and control
mechanisms.
KNOWLEDGE MANAGEMENT CENTER
Knowledge Management is the backbone of any research, training and educational
institution. This center is responsible for providing information and knowledge services
to various stakeholders. Providing Online Management and IT Knowledge Bank is the
main objective of the center. This center helps the students and faculties in the
following manners:
• To explore the industry requirements with quality contents and proper
dissemination of information.
• To provide latest information about SMS Faculties’ contributions in different
National and International Journals and Magazines.
• To provide PPTs, Class Notes, Case Studies relating to different areas of
management to budding managers.
• Providing latest and relevant information of Managerial Happenings in Global
Corporate Arena.
• To enrich the students with new Tools and technologies used in the business
industries.
• To enrich the career prospects of the students.

CENTERS OF
EXCELLENCE
CENTER FOR
INTERNATIONAL RELATIONS
Prof. Kalyan Chakaraborty, Emporia State University, USAProf. Kalyan Chakaraborty, Emporia State University, USA
at SMS, Varanasiat SMS, Varanasi
Prof. Kalyan Chakaraborty, Emporia State University, USA
at SMS, Varanasi
Hennry S. Tisdale, President,Hennry S. Tisdale, President,
Claflin University, USA andClaflin University, USA and
Prof P.N.Jha, Director, SMS, VaranasiProf P.N.Jha, Director, SMS, Varanasi
Hennry S. Tisdale, President,
Claflin University, USA and
Prof P.N.Jha, Director, SMS, Varanasi
As the world is becoming a global village the exemplar of excellence has got a new budge. Keeping this thing in mind School of Management
Sciences also made a move towards the international tie-ups in different form. SMS has started a dedicated Center for International Relations to
develop convivial relations with educational institutions and Universities abroad. This center is also indulged in the activity of arranging short study
visits in India as well as abroad.
• To promote and assist the Faculty Exchange programs and Student Exchange with partner institutes.
• To arrange the Joint Research work with partners abroad.
• To make efforts in the Joint Conduction of Seminars, Conferences and Workshops.
• To arrange for short study visits in India.
CENTER FOR RESEARCH AND DEVELOPMENT
• Software intellectual property rights in
india Sponsored by Ministry of HRD, Govt
of India in year 2004
• Career Achievement Award given by
AICTE in Year 2001
• Linguistic Programming: A Psychological
Tool Sponsored by Department of
Science and Technology in Year 2005
• Consumer satisfaction Survey in Two
Wheeler Automobile Industry Sponsored
by TVS Motors in Year 2003
• Entrepreneurial Development Training
Programme Sponsored by MSME in Year
2004, 2005 & 2006
• Improving Effectivness in Industrial
Sector Sponsored by UPPCL in Year
2007
• Hi-Tech PG Diploma on GIS and Remote
Sensing Department Sponsored by C-
DAC Noida in Year 2008
• Rain Water harvesting Project Sponsored
by Coca-Cola India in Year 2009
• A study on Bike-engine that runs on Air.
• A study of logistics management practices
at Food Corporation of India.
• Problems and prospects of public
transportation in metro cities.
• Labour migration trends across the world: a
study with focus on Asia.
• A study on the micro-finance organism in
India.
• Analysis of the effect of polio campaign on
the willingness of mothers to get their child
treated.
• Customer satisfaction study to understand
the popularity of i next and check if it leads
to brand loyalty amongst readers.
• Analysis of the failure of small cinema halls in
the city and the alternative courses of action
for their revival.
• An awareness study of the traffic rules with
the general public and to understand if
there been a significant effect of the traffic
department's publicity campaign on it.
• Growth of medical tourism in India.
• Organised retailing in rural India.
• A study on social advertising of idea mobile.
Ongoing ProjectsProjects / Awards / Grants Received
Delegates from University of SingaporeDelegates from University of Singapore
at SMS, Varanasiat SMS, Varanasi
Delegates from University of Singapore
at SMS, Varanasi

Center for Advance Computing enriches the Information Technology
knowledge pool of a range of academicians, students, corporate
representatives and makes them aware of the recent upgradations,
innovations and modifications. This Center is fulfilling the educational
and training related needs of different aspirants, and on the other hand is
also engaged in IT consultancy and related research work.
To supply the quality input in various programs of Center, SMS has
already tied-up with academic and research institutions like IIT Kanpur, &
Software Companies like Adobe, Sun Microsystems, SPSS and
Microsoft.
CENTER FOR
ADVANCE COMPUTING
ADVANCED CENTER
FOR CORPORATE TRAINING
CENTER FOR FOREIGN LANGUAGES
In an increasingly connected world, foreign language proficiency is more
important than ever and we at SMS, Varanasi are determined to equip
our future managers to take on every possible challenge. Center for
foreign languages endeavours in exposing students to the foreign
languages and culture.
The courses are designed to enhance the basic skills in reading, writing
and speaking foreign languages with a friendly hand towards an almost
effortless Journey towards success.
Today India is at driving seat in terms of striking economic
growth. To transform India into world’s economic authority it
is imperative to establish all Indian business organizations
on global platform as highly trusted, productive and
endearing organizations. For the purpose there are sturdy
obligations to generate tremendous Psychological Energy
(Motivation) in the organizational environment as well as to
cultivate Leadership Excellence and Emotional
Competencies among executives (at all levels) of the
organization. With an objective to develop robust corporate
academia partnership, the Center for Corporate Training is
actively engaged in breeding different applicative models
based on most recent research outcomes in the field of
human behavior.
Following are the training modules offered:
• Leadership Development Programme
• Management Development Programme
• Motivation Development programme
• Development of Unconscious Competence
• Organizational Development Programme
• Employees Assessment Programme

CENTER FOR MANAGEMENT DEVELOPMENT
PROGRAMMES (C-MDP)
The C-MDP at SMS Varanasi imparts unique and practical learning experiences to
its participants through power packed Management Development Programs. C-
MDP is being managed by professionals possessing rich corporate experience
(including working with MNCs). These resource persons excel in designing as well
as delivering cutting edge Management Development Programs for the
executives who perform their roles to make organizations successful in all
respects.
An organization consists of employees possessing different skill sets, attitudes,
and perceptions. It is the responsibility of the organization to ensure that the
employees obtain the relevant Knowledge, Skills and attitudes which would
‘enable’ them to live up to the organizations’ expectations. The prime objective of
C-MDP is to meet the Learning and Development needs of organizations by
providing relevant training solutions to executives of all levels from a diverse set of
organizations including Private, Government and Non-Government sectors.
The participants are sent to us by our client organizations because they know that
we can ‘enable’ their executives as per their (client organizations) expectations.
After undergoing this enabling process the participants are better equipped to
shoulder their responsibilities individually and collectively leading to a positive
contribution to organizational growth.
The Center primarily offers 3 types of Programs
1) Management Development Programs (MDP)
2) Experiential Learning Programs (ELP)
3) Spirituality Based Learning Programs (SLP)
Some of the esteemed client organizations who have sent their executives to
attend our MDPs.
CENTER FOR
DATA ANALYSIS AND MANAGEMENT
Center for Data Analysis and Management has been instituted to
proactively design and implement programs, which prepare the student
managers for the industry. The center focuses in imparting skills in
database analysis and management and also to develop other
computing skills necessary for managers.
The practical, case oriented, workshop based training deals with project
management software like MS-Project, Personal Information
Management and productivity management software like MS-Outlook,
Presentation software MS-Power Point and Word processing software –
MS-Word.
The center emphasizes on ensuring that concepts are well understood
and competency to implement them in real life situation is developed.
• BASF
• BIS
• BMA
• EUEA
• ICMS
• IDBI
• IFCI
• LC Media House
Lions Club•
PepsiCo•
• Rotary Club
Sorreal Systems Pvt. Ltd.•
• TCS
Videocon•
CENTERS OF
EXCELLENCE

SMS LIBRARIES HAVESMS LIBRARIES HAVE
ACCESS TO OVER 32000ACCESS TO OVER 32000
BOOKS, 13000 TITLES,BOOKS, 13000 TITLES,
MORE THAN 210 NATIONALMORE THAN 210 NATIONAL
& INTERNATIONAL& INTERNATIONAL
JOURNALS LIKE HARVARDJOURNALS LIKE HARVARD
BUSINESS REVIEW.BUSINESS REVIEW.
PERFECT FOR MYPERFECT FOR MY
CASE STUDIES.CASE STUDIES.
SMS LIBRARIES HAVE
ACCESS TO OVER 32000
BOOKS, 13000 TITLES,
MORE THAN 210 NATIONAL
& INTERNATIONAL
JOURNALS LIKE HARVARD
BUSINESS REVIEW.
PERFECT FOR MY
CASE STUDIES.

RAINBOW
(SocialWelfareClub)
Social welfare
is
concerned
with
the
well-being
of
entire
community. It is not an individual work; it is an organized
effort
which
is
intended
to
advance
the
social conditions
of
a
community, and
especially of the
disadvantaged, by providing
psychological counseling, guidance, and assistance, especially
in the form
of social services. This club provides the opportunity
to the students to participate in the social cause of the society
andbearesponsiblecitizen.Theactivitiesundertakeninthisclub
are:
•BloodDonationCam
p
•FreeM
edicalcheck-upCam
p
•Plantation&otherEnvironm
entalM
arketing
•LiteracyDrive&otherSocialM
arketing
•Econom
ic&M
aterialAssistancetopoor
•CancerAwarenessCam
p
CONTRAST
(Creative
Club)
Creativity alone is what makes one stand out in a crowd. It is an
approach that transforms every blade of grass into a wonder of
life. Creative
Arts opens the
heart and
mind
to
possibilities &
fuels
the
imagination.
Contrast
club
undertakes
several
activitieslike:
•
Ad-Darshanam
•
Poster M
aking
•
Painting
Com
petition
•
Cartooning
•
M
ock Parliam
ent
•
Business M
odel Contest
(M
arketing/Hum
an
Resource/Finance)
STUDENT'SSTUDENT'SSTUDENT'S
CORNERCORNERCORNER

SYNERGY
(Literary Club)
The importance of literary activities can never be ignored by a
premium Business School. This club provides a platform to the
students in bringing out the best in them, through the following
activities:
• Debate
• Quiz Contest
• Extempore
• Seminars / Workshops
• Role Plays
• Management Games
• Elocution
• Budget Analysis
• Poetry
SPARK
(Performing Arts Club)
This club was established with the objective to promote
performing art related activities. The following activities have
been among regular course of action by the students under the
banner of this club :
• Dance
• Song
• Dramas
• Vocal & Instrumental
• Mimicry
CONNEXIONS
(Media Club)
This Club provides ample of opportunities to the students to
show their talents in the field of Photography, Flash as well as
news collection and compilation in the form of Newsletter:
• SMS Flash
• Internal News Collection-SMS Newsletter
"THE STUDENTS AT SMS, VARANASI GET
SEVERAL OPPORTUNITIES TO SHOWCASE
THEIR TALENT THROUGH ORGANISING
SEVERAL COLOURFUL & MEANINGFUL
ACTIVITIES ALL THE YEAR ROUND UNDER
DIFFERENT CLUBS AND INITIATIVES."

STUDENT'SSTUDENT'SSTUDENT'S
CORNERCORNERCORNER
CREST
(SportsClub)
This club provides gaming facilities and platform
for competition
among students, inside the institute premises as well as outside
the institution. This club oversees all indoor and outdoor games
facilitiesandopportunities.
LIVEW
IRE
(TechnicalClub)
This club aims to inculcate creativity and to make students more
web
friendly.
This
club
organizes
competitions
and
quiz
programs
for better understanding
of IT
concepts
and
their
applications.
•WebDesigningCom
petition
•ITQuiz:Crossfire

“STRENGTHS ARE NOT ACTIVITIES YOU'RE
GOOD AT, THEY'RE ACTIVITIES THAT
STRENGTHEN YOU. A STRENGTH IS AN
ACTIVITY THAT BEFORE YOU'RE DOING IT
YOU LOOK FORWARD TO DOING IT; WHILE
YOU'RE DOING IT, TIME GOES BY QUICKLY
AND YOU CAN CONCENTRATE; AFTER
YOU'VE DONE IT, IT SEEMS TO FULFILL A
NEED OF YOURS.”
PANORAMA
(Photography Club)
Photography is both art and science. With modern equipment,
technology, and software; photography provides unlimited
potential to expression. Panorama provides an avenue to all
enthusiasts and passionate of photography to polish their craft,
and to initiate, interested uninitiated into the realm of images.
Box Office
(Film Appreciation Programme)
Box Office is an attempt to make the interested audience aware
of the potential of cinema and empower the artist and audience
aiming towards a more enriching experience.
This program offers a unique learning experience in developing
the knowledge of the language and aesthetics of cinema. It is
intended to explore the world of cinema, early film-history, a look
at 100 years of film-styles, genres and movements, the film-
making process and how it relates to understanding the films we
watch, film directors to know and how to read a film.
SHASTRA
(NGO)
SHASTRA NGO is the initiative of the PGDM students at SMS,
Varanasi supported by the management and the faculty
members. The term “Shastra” meaning a weapon is an
Endeavour to get rid of the prevailing social inadequacies,
primarily focusing on poverty alleviation, improving literacy as
well as other social causes.

• Full-ﬂedged nodal ofﬁces at Delhi and Mumbai, working round
the year, and maintaining constant interaction with industries.
• Hosting Interface sessions with representatives of business
organisations at different metros.
• Regular visits of Faculty Members to the various business
houses of repute in the country for creating industry-academia
linkages.
• Inviting top business executives and business magnets to
interact with the students.
• Arranging Summer Training for the students to groom their vision
for the forthcoming corporate life.
• Organising Seminars, Conferences and Industrial visits for the
students at various locations in India.
• Undertaking projects from the industry for providing practical
exposure to the students which forms an integral part of their
curriculum.
TRAINING&PLACEMENT
SMS, VARANASI HAS ALWAYS APPRECIATED AND GIVEN DUE IMPORTANCE TO ESTABLISHING
LINKAGES WITH INDUSTRY, FOR THE PURPOSE OF PLACING ITS STUDENTS. ACCORDINGLY, THE
INSTITUTE HAS ESTABLISHED A FULL-FLEDGED AND WELL-EQUIPPED TRAINING AND PLACEMENT
CELL WHICH PROVIDES ACTIVE SUPPORT TO THE STUDENTS OF VARIOUS COURSES IN GETTING
QUALITY SUMMER AS WELL AS FINAL PLACEMENTS. SMS, VARANASI HAS PROVIDED AN
OUTSTANDING PLACEMENTS FOR THE CURRENT BATCH. TRAINING AND PLACEMENT CELL OF THE
INSTITUTE IS INVOLVED IN THE FOLLOWING FUNCTIONS AND IS ENDOWED WITH THE FOLLOWING
DISTINCTIVE FEATURES:
TRAINING &
PLACEMENT

PLACEMENT
EMPLOYABILITY ASSESSMENT & GROOMING
Employability assessment and grooming is another signiﬁcant area of
activity for the training and placement cell at SMS, Varanasi. This
activity is executed to prepare the students well in advance for their
ﬁnal placement selection process.
The students are made aware of the important criterion employed by
different organizations so that they are equipped with the right attitude
and aptitude to face the forthcoming employment evaluation activities
resulting in their successful induction in any reputed organisation .For
this purpose the training and placement cell conducts various
personality assessment tests, evaluation sessions by industry
experts, and employability assessment tests.

TRAINING&
TRAINING &
PLACEMENT
TRAINING & PLACEMENT CELL
Mr. Dhritendra Kumar Tripathi
GM – Corporate Affairs
Mr. Rahul Singh
Manager- Training & Placement Cell
Ms. Namrata Tiwari
Officer -Training & Placement Cell
Mr. Devashish Mukherjee
Office Executive - Training & Placement Cell
Mr. Shambhu Sharan Srivastava
Asso. Professor, Member - Training & Placement Cell
Mr. Kartikeya Singh
Asst. Professor, Member-Training & Placement Cell
PLACEMENT

• ABG Shipyard
• Accenture
• Advent infosoft
• Alembic
• Air India
• Apollo Tyres
• Aircel
• Amul
• Anand Rathi
• Asian Paints
• Au Finances
• Axis Bank
• Bajaj Allianz
• Barklays Bank
• Bharti Air Tel
• Beacon Insurance
• Berger Paints
• Bhartiya International
• Bharti Telecom
• Birla Soft
• Cadbury
• Capital IQ
• Castrol
• Ceasefire
• Century Textiles
• Coca Cola
• Crayons Advertising
• Cryobank
• Dabur India Ltd
• Datamatics
• Dixon Utilities
• E- Value serve
• ELF Industries
• Essar Steel
• Everest Industries Ltd.
• Fortis Securities
• Genpact
• Glaxo Smithlkline
• Globus
• Go Air
• Goodyear
• Havells
• HCL
• HDFC Bank Ltd
• Hero Motors
• Hidden Brains Infotech
• Hindalco
• Hindustan Uni Lever
• Hotel Radisson
• IBM
• ICICI Bank
• ICICI Prudential Ltd
• ICICI Securities
• IDBI Bank Ltd
• Indian Oil
• Indigo Airlines
• IndusInd Bank
• Infopro
• Interra IT
• Inter-Solutions
• Ispat Industries Ltd
• ITC
• ITC Wills Life Style
• IUP Jindal
• J. K. Technosoft
• J. P. Associates
• Jakson Engineers
• JCB India
• Jet Airways
• Kajaria Ceramics
• Karvy
• Kamdhenu Ispat Ltd.
• Kotak Mahindra Bank
• Kotak Securities
• Larsen & Toubro
• Lupin Ltd.
• Macleods
• Mahindra Consultancy
• Mahindra Finance
• Max New York Life
• Media Transasia
• Mohan Meakins
• Motilal Oswal
• Mother Dairy
• Momentum Software
• Neilsen India
• Nestle India Ltd
• Network Programme
• Nilkamal
• Paras Group of Companies
• Pensa Media
• Polar Industries Ltd
• Polaris
• Prism Cement
• Pepsico
• Quinnox
• Reliance Capital Services
• Reliance Communications
• Reliance Industries
• Reliance Life Insurance
• Reliance Retail
• Religare Securities
• S C Johnson
• Samsung
• Satin Creditcare
• SBI Life Insurance
• SBI Mutul Fund
• Shopper’s Stop
• Siemens
• Safexpress
• Standard Chartered Bank
• Stock Holding
• Strategic Analysis India
• Sun N Sand Hotel
• Sundaram Finance
• Syntel INC
• Soft Pro India
• Tata Indicom
• Tafe
• Tata Automobile
• TCI
• TCG Hamilton
• TCS
• Trans Solutions
• Times Group
• Times of India
• Titan Industries Ltd.
• Unicon Real Estates
• UTI Securities
• Videocon
• Whirlpool
• Wipro Spectramind
• Wrigley
THE INSTITUTE HAS BEEN AWARE OF TWO MAIN IMPORTANT FACTS: FIRSTLY, THAT THE INTERACTION
WITH THE CORPORATE WORLD DURING SUMMER PLACEMENTHELPS THE STUDENTS TO SHARPEN
THEIR MANAGERIAL AND INCISIVE SKILLS AND, SECONDLY, THE PERFORMANCE OF A
PROFESSIONAL INSTITUTE IS GAUGED IN TERMS OF THE QUALITY OF PLACEMENTS TO ITS
OUTGOING BATCHES. AS SUCH, THE INSTITUTE HAS ESTABLISHED A FULL-FLEDGED AND WELL-
EQUIPPED TRAINING AND PLACEMENT CELL WHICH PROVIDES ACTIVE SUPPORT TO THE STUDENTS
IN GETTING QUALITY SUMMER TRAINING AS WELL AS FINAL PLACEMENTS. IN PAST, THE INSTITUTE
HAS HAD AN OUTSTANDING RECORD OF QUALITY PLACEMENTS. THE STUDENTS OF THE SMS ARE
ABSORBED BY LEADING NATIONAL AND MULTI-NATIONAL COMPANIES EVERY YEAR. SOME OF THE
PROMINENT COMPANIES THAT VISIT SMS REGULARLY FOR PROVIDING SUMMER TRAINING &
PLACEMENT TO THE PGDM,MBA& MCA STUDENTS .
LIST OF COMPANIES

TRAINING&
TRAINING &
PLACEMENT
PLACEMENT
2013-14
2012-13
2011-12
2010-11
2009-10
2008-09
2007-082007-08
0.00 1.00 2.00 3.00 4.00
Average Salary Package (in Lacs)
No. of Companies Visited
2013-14
2012-13
2011-12
0.00 20 40 60

AT SMS, THE UNIQUEAT SMS, THE UNIQUE
EMPLOYABILITYEMPLOYABILITY
ENHANCEMENT PROGRAMENHANCEMENT PROGRAM
HELPS THE STUDENTS TOHELPS THE STUDENTS TO
DEVELOP AND SHARPENDEVELOP AND SHARPEN
THE REQUISITE SKILLS FORTHE REQUISITE SKILLS FOR
SECURING A GOODSECURING A GOOD
PLACEMENT.PLACEMENT.
AT SMS, THE UNIQUE
EMPLOYABILITY
ENHANCEMENT PROGRAM
HELPS THE STUDENTS TO
DEVELOP AND SHARPEN
THE REQUISITE SKILLS FOR
SECURING A GOOD
PLACEMENT.

FACULTY@
SMS

Prof. PinakNathJha
Director
Dr. Alok Kumar
Dean (Research & Development)
Mr. Sandeep Singh
Dean (Development & Student’s Affairs)
Dr. Raj Kumar Singh
Associate Professor
Mr. Manish Asthana
Associate Professor
Mr. Rishi Raman Singh
Asst. Professor
Mr. Amit Kishore Sinha
Asst. Professor
Mr. Atish Khadse
Asst. Professor
Dr. Hemant Kr. Yadav
Asst. Professor
Mr. Krishna Kant Bajpai
Asst. Professor
Mr. Amitabh Pandey
Asst. Professor
Mr. Avinash C. Supkar
Asst. Professor
Mr. Shubhagata Roy
Asst. Professor
Mrs. Pallavi Pathak
Asst. Professor
Mr. Sunit Kr. Mishra
Asst. Professor
Mr. Anindo Bhattacharjee
Asst. Professor
Mr. Pankaj Srivastava
Asst. Professor
Mr. Rohit Mehta
Asst. Professor
Dr. A Shanker Prakash
Asst. Professor
Mr. Dhritendra Kr. Tripathi
Asst. Professor
Mr. Chandrashekhar Singh
Asst. Professor
Mr. Vijay Verma
Asst. Professor
Mr. Kartikeya Singh
Asst. Professor
Dr. Anchal Pathak
Asst. Professor
Mr. Veeresh Tripath
Asst. Professor
Mr. Vikas Kumar Srivastava
Asst. Professor
Mr. Ashish Tiwari
Asst. Professor
Ms. Shalini Singh
Asst. Professor
Mr. Anil Kumar Gope
Asst. Professor
Mr. Saurabh Kumar Srivastava
Asst. Professor
Mr. Kamal Sheel Mishra
Dean (Computer Sciences)
Mr. Shambhu Sharan Srivastava
Associate Professor
Mr. Rajiv Katare
Asst. Professor
Mr. Anand Prakash Dube
Asst. Professor
Mr. Ram Gopal Gupta
Asst. Professor
Mr. Abhishek Srivastava
Asst. Professor
Dr. Aditya Kr. Gupta
Asst. Professor
Mr. Praveen Kr. Gupta
Asst. Professor
Dr. Bireshwar Das Mazumdar
Asst. Professor
Mr. Ravi Kant Yadav
Asst. Professor
Mr. Saurabh Upadhyay
Asst. Professor
Mr. Rohit Singh
Asst. Professor
DEPARTMENT OF COMPUTER SCIENCE
DEPARTMENT OF MANAGEMENT & COMMERCE

Mr. Yogesh Kumar
Ex. VP – HR
Bhartiya International
New Delhi
Mr. Alok Agrawal
Ex. Executive Director
Polar Industries, Noida
Mr. Rajeev Gupta
Head – HR
Kajaria Group, New Delhi
Dr. B. R. Singh
Ex. Director – HR
Ispat Industries, Mumbai
Mr. Saugata Mitra
Chief People Officer & Group – HR Head
Mother Diary, Noida
Mr. Pankaj Kumar
Vice President
Relaince Industries Ltd.,
Mumbai
Mr. A. K. Gupta
VP – Retail banking
Axis bank, Mumbai
Mr. S. C. Mishra
Director – HR
Oberoi Group of Hotels, Kolkata
Mr. K. Gopal
Vice President – Finance
Price Water House Coopers
Mr. Rajeev Chandola
Head – HR & Admin.
ColdEx, Gutrgaon
Mr. Pankaj Mehrotra
President – Sales
Ceasefire Industries Ltd
New Delhi
VISITING &
GUEST FACULTY
Industry
Mr. Ashish Nigam,Mr. Ashish Nigam,
Director, Dr. Reddy’s Laboratories Ltd.Director, Dr. Reddy’s Laboratories Ltd.
Mr. Ashish Nigam,
Director, Dr. Reddy’s Laboratories Ltd.
Mr. Kumar Sahil, Unit HR Manager,Mr. Kumar Sahil, Unit HR Manager,
Hindustan Coca ColaHindustan Coca Cola
Beverages Private Ltd.Beverages Private Ltd.
Mr. Kumar Sahil, Unit HR Manager,
Hindustan Coca Cola
Beverages Private Ltd.
Mr. S Y Siddiqui, Chief Operating Officer,Mr. S Y Siddiqui, Chief Operating Officer,
Maruti Suzuki India Ltd.Maruti Suzuki India Ltd.
Mr. S Y Siddiqui, Chief Operating Officer,
Maruti Suzuki India Ltd.
Ms. ParulDarbari, Regional HR Head - SBI Life InsuranceMs. ParulDarbari, Regional HR Head - SBI Life InsuranceMs. ParulDarbari, Regional HR Head - SBI Life Insurance
Mr. PawanGulani, Head Product & Sales -Mr. PawanGulani, Head Product & Sales -
Shubham Housing Development FinanceShubham Housing Development Finance
Mr. PawanGulani, Head Product & Sales -
Shubham Housing Development Finance

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