oin us for an exclusive webinar with Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for Every Small Business. This book and author discussion is the second for the Social Business Book Club, brought to you by Wiley and Social Media Today. Talk to the author and ask questions pertaining to their book. Built-In Social: Essential Social Marketing Practices for Every Small Business is a social media for business bestseller that delivers proven methods for converting social marketing best practices into profitable outcomes. Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains. #socbizbooks

1. Built-In Social: Essential Social Marketing
Practices for Every Small Business
@jeffkorhan
#SocBizBooks
Presented by Jeff Korhan, MBA
July 9th, 2014

2. Join the Conversation…
#SocBizBooks

3. #SocBizBooks
Our Speakers
Robin Carey founded Social Media Today LLC, a media company which brings
together many of the world’s best thinkers about business and policy topics, in
2007. Prior to that, she ran her own media consulting company for 16 years, and
worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team
that curates web-based content about social media and other topics, speaks
frequently about social media and business. @robincarey
Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing
Practices for Every Small Business (Wiley 2013), a Social Media for Business
bestseller that delivers proven methods for converting social marketing best practices
into profitable outcomes.He is a marketing and relationship selling expert helping
mainstream businesses adapt their traditional growth practices to a digital world. Jeff
is a syndicated publisher and regular content contributor to leading business
publications, with his own New Media and Small Business Marketing site ranking
among the Top 100 Small Business blogs in the world. He lives in suburban
Chicago, Illinois. @jeffkorhan

4. The Social Marketing Process
© Jeff Korhan 2014 @jeffkorhan on Twitter #SocBizBooks

5. 1. Business is Now Personal
2. Markets are Collaborative
3. Communities are the New Markets
The Trust Economy
© Jeff Korhan 2014 @jeffkorhan on Twitter #SocBizBooks

6. Jeff Korhan
@jeffkorhan
JeffKorhan.com
© Jeff Korhan 2014 @jeffkorhan on Twitter #SocBizBooks

7. Wiley Book Club
Sign up and you'll receive print and digital eBook copies
of 6 of this year's most important books in marketing and
communications (for a savings of 25% off list price) and
exclusive access to the authors behind them in book club
webinars and video hang-outs.
www.socialmediatoday.com/bookclub
#SocBizBooks
Join the Social Business Book Club!

8. Upcoming Webinars
July 15th
Fill Your Content Gap: Activate Advocates to Create
Authentic Content
#SocBizBooks