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Customer 2.0 is Mad as Hell Brought to you by
How to Participate Submit your questions in the GotoWebinar presentation window Follow along and share your thoughts on Twitter at #TCClive
About JosianeFeigon Josiane Feigon, CEO of TeleSmart Communications  Author of Smart Selling on the Phone and Online Email: Josiane@tele-smart.comPhone:415-543-6537 Voted Book of the year by AA-ISP TeleSmart Communications  All Rights Reserved 2011
Free Book Giveaway! “I have read 100+ sales books in 20 years and yours was the most practical and useful I have ever read. I am buying a copy for all my reps. Bravo!” TeleSmart Communications  All Rights Reserved 2011
Agenda for Webinar Yesterday’s Customer 1.0 Customer 2.0 Has Arrived Care Instructions #1-14
Customers are Mad as Hell! TeleSmart Communications  All Rights Reserved 2011 7
Yesterday’s Customer 1.0 They were loyal, dependable, predictable and patient.  They took the time to sort through lots of information and data They sat through long presentations, read through lengthy proposals and granted meetings and long lunches They answered their phones or returned messages They took risks on unknown companies with unknown products because they wanted to be the hero They requested follow-up and reminder sales calls to keep the sale moving along They rarely gave out their phone number or email address TeleSmart Communications  All Rights Reserved 2011 8
The Customer 2.0 Has Arrived TeleSmart Communications  All Rights Reserved 2011 9
Care Instructions- #1: They Travel Light TeleSmart Communications  All Rights Reserved 2011 10
Care Instructions- #2: They Check Out Your Social Graph 78%of consumers trust peer recommendations  14% trust advertisements TeleSmart Communications  All Rights Reserved 2011 11
Care Instructions- #3: They Know More than You Do TeleSmart Communications  All Rights Reserved 2011 12
Care Instructions- #4: They Prefer Their Own Purchase Channels TeleSmart Communications  All Rights Reserved 2011 13
Care Instructions- #5: They are Influenced by Peers TeleSmart Communications  All Rights Reserved 2011 14
Care Instructions- #6: They are Motivated by Fear TeleSmart Communications  All Rights Reserved 2011 15
Care Instructions- #7: They Like to Self-Educate ,[object Object]
White papers
Newsletters and Ezines
Blogs
Ebooks
Slideshare
Industry research
Case studies
Competitive benchmark
YouTube video
Podcast
Testimonials - Success stories9 out of 10 buyers say that when they are ready to buy, they will come looking for you TeleSmart Communications  All Rights Reserved 2011 16
Care Instructions- #8: They Cancel Appointments TeleSmart Communications  All Rights Reserved 2011 17

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Customer 2.0 Is Mad as Hell