Are you overlooking brand advocates right in front of your eyes? Now that most brands have adopted basic social marketing strategies, marketers are looking to leverage brand advocates to tell their brand's story in social channels. But how do you empower your employees to become the kind of advocates who will see your brand as an extension of themselves? How do you leverage their preexisting social media presences without compromising their integrity? And how do you incentivize them to perform above and beyond their traditional roles? If you have a passionate employee base you’re looking to focus to become your company’s best ambassadors, this webinar is for you. In our employee advocacy webinar, you will learn: -Why employees are natural brand advocates -The value of turning your employees into advocates -How to develop a winning employee advocacy program -Why every department has potential brand advocates waiting to be turned on

2. Brought to you by
Empowering Employees:
Could Your Staff Be Your Best Brand Advocates?

3. Join the Conversation…

4. Thanks to Our Sponsor
@socialchorus
http://www.socialchorus.com/

5. Our Speakers
#smtlive
Jeff Bullas is blogger, author and strategist who works with companies and executives to optimize their
online personal and company presence and brand with digital marketing and social media. Achievements
include: Listed in the “Top 50 Social Media Power Influencers” 2013 on Forbes.com at #11. Huffington
Post – “Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow“ Author of the
book which is on several best selling lists on Amazon – “Blogging the Smart Way – How to Create and
Market a Killer Blog with Social Media.”
Scott Jaworski, Head of Buzz Marketing New Business, Intel. With more than a decade in interactive
marketing – from major web sites to grassroots social campaigns – Jaworski is a strategic leader who
knows how to get things done.. In just over a year, Jaworski was invited to join the Intel Ambassador
program and was tapped to head up buzz marketing for new business. It’s in this current role where
Jaworski is leading internal and external social influencer programs aimed at having a lasting impact on
Intel’s consumers.
Greg Shove has helped brands and consumers connect online since early Web. 2Market, a Silicon Valley
start-up that he co-founded, pioneered the development of interactive shopping before being acquired
by AOL in 1995. In the past, he has worked at Sun Microsystems, Apple Computer and. AOL. He likes to
play soccer, collect photos and cook. @gregshove
Paul Dunay, moderator is an award-winning B2B marketing expert with more than 20 years’ success in
generating demand and creating buzz for leading technology, consumer products, financial services
and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser,
a leader in web optimization and analytics, and author of five “Dummies” books. @pauldunay

6. 6
Lead by example
1. Must be agile
2. Digitally savvy
3. Embrace change
4. Comfortable with ambiguity
5. Impulse decision maker
6. Data-driven & analytically inclined
7. An educator
8. A resource and resourceful
9. Strong networker & collaborator
10. Willingness to experiment

7. 7
Steps for a successful
employee program
1. Set your objectives
2. Monitor conversations
3. Understand motivations
4. Identify how to add value
5. Select your platforms
6. Strategize your approach
7. Test and learn
8. Rinse and repeat
Make it

8. 8
Activate Employees
Sequence different activities to ensure
conversations evolve as desired
• Accessibility
• Weekly prompts
• Act as a curator
• Cross-promotion
• Leverage connections
• Amplify influencer content
• Mix things up – routine=boring
• Healthy competition
• Offer exposure
• Have FUN!

9. 9
Potential Roadblocks
• Time requirements
• Incentivizing
• Analytics
• Naysayers
• Longevity
• Scale
• KPIs
• Management expectations

10. 10
Value of an employee
advocate program
• Reach new audiences
• 92% of employee audiences
are new to the brand
• Lower risk
• Know brand guidelines
• More trusted
• Content shared employees
receives 8x the engagement
of content in branded
channels

11. Fortune 50 Technology Company
– Product Launch
Use employees drive demand generation for new product launch
- Create buzz and social word-of-mouth endorsements
- Drive preference and demand generation for new product launch
- Demonstrate ambassador program value through pilot program to support
demand generation
Results
99
Advocates
11K
Social
Endorsements
2.4M
Endorsements
Delivered
11
$177K
Earned
Media Value

12. Fortune 50 Communication
Company – Twitter Tribe
Enlist employees to spread the brand’s message
Drive Social Activity and Engagement
- Grow and mobilize employee community to
build customer awareness around news
and initiatives
- Empower employees to be thought leaders
and influential in social channels
Results
400
Advocates
24K
Social
Endorsements
5.4M
Endorsements
Delivered
12
$113K
Earned
Media Value

13.  The leading advocate solution
 Millions of social endorsements for
brands people love
 Comprehensive software
platform & expert services
 3-5x ROI, realized in weeks
Why SocialChorus?

14. Join us next week…
#smtlive
The SoMoLo Revolution:
Staying Ahead of the Mobile and Geo-Location Marketing
Curve
http://socialmediatoday.com/geo-location-mobile-webinar
18

15. Liked our webinar? Join us IN PERSON
We're super excited about our first-ever conference, The Social
Shake-Up...and that's due in no small part to the fact that we can't
wait to meet our SMT community (that's you!) face to face. Join us
in Atlanta as we bring together major thought leaders, many of our
bloggers, and community members to find out what they are doing
and how it can impact your business. All webinar attendees get 25%
using code: SMTLIVE
http://socialmediatoday.com/event
#socialshakeup