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Getting Results With Video:
What Makes a Successful Web Campaign?
Join the Conversation…
Thanks to Our Sponsor
Our Speakers
#smtlive
Maggie Fox is the founder, CEO and Chief Marketing Officer of Social Media Group, established
in 2006 and one of the world’s most highly respected independent agencies helping business
navigate the socially engaged Web. She was named one of the Top 100 Marketers in the 100th
anniversary edition of Marketing Magazine and sits on the Boards of both GetElevate.com and
the Heart and Stroke Foundation of Canada. Follow her on Twitter @maggiefox
Mike Proulx is co-author of the book Social TV and has spent the last 17 years working at various
digital media and hightech companies on the agency-side, client-side, and as an entrepreneur. At
Hill Holliday, a renowned advertising agency based in Boston, Mike is a Senior Vice President and
the Director of Digital Strategy where he leads a team with a focus on media integration
leveraging emerging and social media for the agency’s roster of clients. @McProulx
Colin M. Evans, Vice President of Content and Business Development Before joining
Spreecast, Colin founded Sandwith Ventures, LLC, an investment firm focused on early-stage
investments in the consumer internet and adtech sectors. He was the first employee and VP of
Sales and Business Development at StubHub.com, a successful online ticket exchange which sold
to eBay in early 2007. Prior to StubHub, he worked as an Associate at TA Associates, a venture
capital firm in Boston, as well as BT Capital Partners, the private equity group at Bankers Trust in
New York.
J. Scott Williford is the Founder & CEO, vLink Solutions. Scott has a passion to help businesses and
professionals differentiate themselves in their marketplace. His current project, vLink Solutions is
positioned as “The Video Marketing Authority”. vLink helps businesses CREATE cost effective, high
quality videos then CURATE these digital assets with a proprietary video marketing platform that
provides powerful metrics, video hosting and social media integration . @vlinksolutions
"VIDEO IS HIGH-BANDWIDTH FOR A
REASON. IT PACKS A HUGE AMOUNT
OF DATA, AND OUR BRAINS ARE
UNIQUELY WIRED TO DECODE IT.”
- Chris Anderson, Curator of TED Talks
“IT’S NOT TOO MUCH TO SAY THAT WHAT
GUTENBERG DID READING AND WRITING THAT
ONLINE VIDEO IS DOING FOR FACE TO FACE
COMMUNICATION AND THAT MEDIUM JUST
WENT GLOBAL.” – CHRIS ANDERSON
Showcase
Videos
Workhorse
Videos
Social Videos
CostPerMinute
# of Videos
MarketNeed
Video Types and Market Need!
Join us next week…
#smtlive
Empowering Employees:
Could Your Staff Be Your Best Brand Advocates?
http://socialmediatoday.com/employee-advocates-webinar
11
Liked our webinar? Join us IN PERSON
We're super excited about our first-ever conference, The Social
Shake-Up...and that's due in no small part to the fact that we can't
wait to meet our SMT community (that's you!) face to face. Join us
in Atlanta as we bring together major thought leaders, many of our
bloggers, and community members to find out what they are doing
and how it can impact your business. All webinar attendees get 25%
using code: SMTLIVE
http://socialmediatoday.com/event
#socialshakeup

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Getting Results With Video: What Makes a Successful Web Campaign?

  • 1.
  • 2. Brought to you by Getting Results With Video: What Makes a Successful Web Campaign?
  • 4. Thanks to Our Sponsor
  • 5. Our Speakers #smtlive Maggie Fox is the founder, CEO and Chief Marketing Officer of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. She was named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Boards of both GetElevate.com and the Heart and Stroke Foundation of Canada. Follow her on Twitter @maggiefox Mike Proulx is co-author of the book Social TV and has spent the last 17 years working at various digital media and hightech companies on the agency-side, client-side, and as an entrepreneur. At Hill Holliday, a renowned advertising agency based in Boston, Mike is a Senior Vice President and the Director of Digital Strategy where he leads a team with a focus on media integration leveraging emerging and social media for the agency’s roster of clients. @McProulx Colin M. Evans, Vice President of Content and Business Development Before joining Spreecast, Colin founded Sandwith Ventures, LLC, an investment firm focused on early-stage investments in the consumer internet and adtech sectors. He was the first employee and VP of Sales and Business Development at StubHub.com, a successful online ticket exchange which sold to eBay in early 2007. Prior to StubHub, he worked as an Associate at TA Associates, a venture capital firm in Boston, as well as BT Capital Partners, the private equity group at Bankers Trust in New York. J. Scott Williford is the Founder & CEO, vLink Solutions. Scott has a passion to help businesses and professionals differentiate themselves in their marketplace. His current project, vLink Solutions is positioned as “The Video Marketing Authority”. vLink helps businesses CREATE cost effective, high quality videos then CURATE these digital assets with a proprietary video marketing platform that provides powerful metrics, video hosting and social media integration . @vlinksolutions
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. "VIDEO IS HIGH-BANDWIDTH FOR A REASON. IT PACKS A HUGE AMOUNT OF DATA, AND OUR BRAINS ARE UNIQUELY WIRED TO DECODE IT.” - Chris Anderson, Curator of TED Talks
  • 19. “IT’S NOT TOO MUCH TO SAY THAT WHAT GUTENBERG DID READING AND WRITING THAT ONLINE VIDEO IS DOING FOR FACE TO FACE COMMUNICATION AND THAT MEDIUM JUST WENT GLOBAL.” – CHRIS ANDERSON
  • 20. Showcase Videos Workhorse Videos Social Videos CostPerMinute # of Videos MarketNeed Video Types and Market Need!
  • 21. Join us next week… #smtlive Empowering Employees: Could Your Staff Be Your Best Brand Advocates? http://socialmediatoday.com/employee-advocates-webinar 11
  • 22. Liked our webinar? Join us IN PERSON We're super excited about our first-ever conference, The Social Shake-Up...and that's due in no small part to the fact that we can't wait to meet our SMT community (that's you!) face to face. Join us in Atlanta as we bring together major thought leaders, many of our bloggers, and community members to find out what they are doing and how it can impact your business. All webinar attendees get 25% using code: SMTLIVE http://socialmediatoday.com/event #socialshakeup