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Intellectual Property Conference ISO 10668 (Brand Value) – Innovation in Practice Monday 24 th  October 2011 Simon Murrison  Twitter @simonmurrison
The Firm - Our Philosophy ,[object Object],@simonmurrison
About me! ,[object Object],[object Object],[object Object],[object Object],[object Object],@simonmurrison
Brand Valuation – set the scene ,[object Object],[object Object],[object Object],[object Object],[object Object],@simonmurrison
Brand Valuation – set the scene ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@simonmurrison
Brand Valuation – set the scene ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@simonmurrison
Brand Valuation – General requirements  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@simonmurrison
Brand Valuation – Specific requirements  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@simonmurrison
Brand Valuation – Specific requirements  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@simonmurrison
Brand Valuation – Specific requirements  ,[object Object],[object Object],[object Object],[object Object],@simonmurrison
Brand Valuation – Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],@simonmurrison
Brand Valuation – Income Approach ,[object Object],[object Object],@simonmurrison
Brand Valuation – Income Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@simonmurrison
Brand Valuation – Income Approach ,[object Object],[object Object],[object Object],[object Object],@simonmurrison
Brand Valuation – Market Approach ,[object Object],[object Object],@simonmurrison
Brand Valuation – Market Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@simonmurrison
Brand Valuation – Cost Approach ,[object Object],[object Object],[object Object],@simonmurrison
Brand Valuation – necessary valuation inputs  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@simonmurrison
Brand Valuation – Examples ,[object Object],[object Object],[object Object],@simonmurrison
Over to Ken & Nat after coffee .....  @simonmurrison
Email – simon@gillilandca.com  Tel - 0141 226 8484  Linkedin – Simon Murrison  Twitter - @simonmurrison  Check out our affinity scheme at – www.glasgowchamberofcommerce.com

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Ip Value 24.10.11

  • 1. Intellectual Property Conference ISO 10668 (Brand Value) – Innovation in Practice Monday 24 th October 2011 Simon Murrison Twitter @simonmurrison
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  • 20. Over to Ken & Nat after coffee ..... @simonmurrison
  • 21. Email – simon@gillilandca.com Tel - 0141 226 8484 Linkedin – Simon Murrison Twitter - @simonmurrison Check out our affinity scheme at – www.glasgowchamberofcommerce.com