1. 10 Step Marketing Plan : Braun ThermoScan Rose Ann S. Palma Ateneo Graduate School of Business Ateneo School of Medicine and Public Health

2. The Print Ad Braun ThermoScan from Parents magazine January 2005 Braun ThermoScan | 10 Step Marketing Plan

3. Braun ThermoScan | 10 Step Marketing Plan

7. Needs, Wants, Demands of PTM CLICK HERE FOR MORE INFO Braun ThermoScan | 10 Step Marketing Plan We want the best for our child. We want him to always be in good shape and we want to be able to do everything we can for him when he is not feeling well. Step 2

9. Braun ThermoScan | 10 Step Marketing Plan Step 3

10. Braun ThermoScan | 10 Step Marketing Plan Competitive Position “ The New Standard in Peace of Mind… gives you what is most important when taking your baby’s temperature: confidence that you have taken an accurate reading … Unlike other thermometers, the Braun ThermoScan has unique ExacTemp technology with a Feedback System.” Step 2 Step 3 Step 4 Step 1 Step 5 Step 4

12. Major Brands of Digital Ear Thermometers CLICK HERE FOR MORE INFO Braun ThermoScan | 10 Step Marketing Plan Step 6

13. Braun ThermoScan | 10 Step Marketing Plan PRODUCT ExacTemp technology with a Feedback System “ confirms with a light and beep when the thermometer is securely positioned and an accurate measurement is taken. And it does this in just a few seconds.” Step 7 Step 8 Step 9 Step 6 Step 10 Step 6

21. Braun ThermoScan | 10 Step Marketing Plan SAMPLE ADVERTISEMENTS

24. 10 Step Marketing Plan : Braun ThermoScan Rose Ann S. Palma Ateneo Graduate School of Business Ateneo School of Medicine and Public Health