On our way to IPTC rNews 1.0 - Inception and Design of a Standard

rNews
Embedded Data For
The News Industry

1

Hello!

§ Stuart Myles – @smyles
Lead of the IPTC Semantic Web WG &
Deputy Director of Schema Standards,
The Associated Press

§ Evan Sandhaus – @kansandhaus
Lead Architect, Semantic Platforms,
The New York Times Company

§ Andreas Gebhard – @agebhard
Managing Editor,
Getty Images
2

Story components which are obvious to a person…

STORY

PHOTO

...are not so obvious to a machine.

STORY

PHOTO

The Problem of Structured Data
§ Modern Web Sites
Built with 3 Tier
Display
Architecture
• Data Tier: Database
Tier
Where Content Lives.
• Presentation Tier:
HTML Document that is
sent to user.
• Logic Tier: Software
Logic
that reads from the Data
Tier and outputs the Tier
Presentation Tier.

Data
Tier
8

The Problem Of Structured Data:
Continued
Data Tier Logic Tier Display Tier

Label Type Value <html>
<head>
id number 1248069162607 <title>
Headline text New Web Code Draws Concern... New Web Code Draws Concern...
</title>
Byline text By TANZINA VEGA </head>
Date date 20101010 <body>
<div>
Body text In the next few years, a powerful... New Web Code Draws Concern...
Length number 1123 </div>
<div>
Tag text Privacy By TANZINA VEGA
Tag text Computers and the Internet </div>
<div>
Tag text Web Browsers October 10, 2010
</div>
<div>
In the next few years, a powerful...
</div>
</body>
§ Content very well structured on Data </html>

Tier, but all of this structure is lost in
translation to presentation tier.

9

The Problem Of Structured Data:
Continued

<html>
Display Tier ?
<head>
<title>
New Web Code Draws Concern...
</title>
</head>
<body>
<div>

=
New Web Code Draws Concern...
</div>
<div>
By TANZINA VEGA
</div>
<div>
§ Search engines, social
October 10, 2010 networks, aggregators and
</div>
<div> other sites only see the
In the next few years, a powerful...
</div> Display Tier, and cannot
</body>
</html>
leverage the underlying
structure of the data.

10

Semantic Markup Standards

Microformats RDFa Microdata JSON

§ First § Official § Unofficial § Official
§ Simple § Complex § Flexible § Developers
§ Rigid § OpenGraph § Schema.org § External

11

rNews Deﬁned

rNews is a data model for
embedding machine-readable
publishing metadata in web
documents and a set of
suggested implementations.

13

rNews is a data model

PostalAddress

address address address

geo
Coordinates Geo
Person Location Coordinates Organization

creator creator
editor name editor
contributor contributor
provider provider
copyrightHolder Concept copyrightHolder
accountablePerson sourceOrganization
about mentions

Comment

comment

NewsItem

associatedMedia

associatedArticle

ImageObject
VideoObject Article
AudioObject 14

for embedding machine-readable
publishing metadata in web
documents

Headline
Byline
Tags
Creator
...

15

and a set of suggested implementations

RDFa Microdata JSON

Today Very Soon Maybe?

16

rNews - Working Example

17

1<!DOCTYPE4html4PUBLIC4">//W3C//DTD4XHTML41.04Transitional//EN"44"http://www.w3.org/TR/xhtml1/DTD/xhtml1>transitional.dtd">44
2<html>
3<head></head>
4<body>
5444<div>
64444<div>
74444444<div>Allies4Are44Split...</div>
8444444<div>NATO4Takes44Command</div>
9444444<div>
1044444444<img44src="img/libya_sample_reuters.jpg"/>
1144444444<div>Credit:4Goran4Tomasevic/Reuters</div>
12444444444<div>Rebel4fighters44take...</div>
13444444</div>
14444444<div>By4STEVEN4LEE44MYERS</div>
15444444<div>WASHINGTON44|4March424,42011</div>
16444444<div>
1744444444<p>Having44largely4succeeded...</p>
18444444</div>
19444444<div>
2044444444<p><a44href="http://www.nytimes.com/content/help/rights/copyright/copyright>notice.html">
2144444444444©4Copyright442011
22444444444</a><span>The4New4York44Times44Company</span></p>
2344444444<p><a44href="http://www.nytimes.com/ref/membercenter/help/agree.html">
2444444444444Disclaimer
25444444444</a></p>
264444444</div>
274444</div>
2844444<div>
29444444<div>
3044444444<div>Section</div>
3144444444<div>World</div>
32444444</div>
33444444<div>Tags</div>
344444444<div>
3544444444<div>
364444444444<div>People</div>
374444444444<div>Qaddafi,4Muammar44el></div>
3844444444</div>
39444444</div>444444
40444444<div>
4144444444<div>Discussion44(3)</div>
4244444444<div>
434444444444<div>So4the4question44is..."</div>
444444444444<div>
454444444444<a44href="http://timespeople.nytimes.com/view/user/27242827/activities.html">Chuck</a></div>
464444444444<div>March425th,44201148:274am</div>
4744444444</div>
48444444</div>
494444</div>
50444</div>
51</body>
52</html>
18

HTML 5 Microdata
<!DOCTYPE HTML>
<html itemscope itemtype="http://schema.org/NewsArticle" >
<head>
! <style type="text/css">@import url(css/iptc_times2.css);</style>
! <meta itemprop="dateCreated" content="2011-03-23"/>
! <meta itemprop="description" content="The questions about the command..."/>
! <meta itemprop="inLanguage" content="en-US"/>
! <meta itemprop="thumbnailUrl" content="http://graphics8.nytimes.com/images/common/icons/t_wb_75.gif"/>
! <meta itemprop="genre" content="Current"/>
! <meta itemprop="id" content="1248069687395"/>
! <meta itemprop="version" content="2"/>
! <meta itemprop="publishingPrinciples" content="http://www.nytco.com/press/ethics.html"/>
! <meta itemprop="wordCount" content="879"/>!
</head>
<body>
! <div style="height:900px" class="article">
! ! <div class="a_column">
! ! ! <div itemprop="headline" class="headline">Allies Are Split on Goal and Exit Strategy in Libya</div>
! ! ! <div itemprop="alternativeHeadline" class="rider">NATO Takes Command</div>
! ! ! <div itemprop="associatedMedia" itemscope itemtype="http://schema.org/ImageObject">
! ! ! ! <img itemprop="URL" class="image" src="img/libya_sample_reuters.jpg"/>
! ! ! ! <div class="image_credit">Credit:
! ! ! ! ! <span itemprop="creator" itemscope itemtype="http://schema.org/Person">
! ! ! ! ! ! <span itemprop="name">Goran Tomasevic</span>
! ! ! ! ! </span>
! ! ! ! ! /
! ! ! ! ! <span itemprop="sourceOrganization" itemscope itemtype="http://schema.org/Organization">
! ! ! ! ! ! <span itemprop="name">Reuters</span>
! ! ! ! ! ! <meta itemprop="tickerSymbol" content="NYSE TRI"/>
! ! ! ! ! </span>
! ! ! ! </div>
19

RDFa
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML+RDFa 1.0//EN" "http://www.w3.org/MarkUp/DTD/xhtml-rdfa-1.dtd">
<html xmlns:rnews="http://dec.iptc.org/rnews/0.1/">
<head>
! <style type="text/css">@import url(css/iptc_times2.css);</style>
</head>
<body>
! <div class="article" style="height:623px">
! ! <div class="a_column">
! ! ! <div property="rnews:headline" class="headline">Allies Are Split on Goal and Exit Strategy in Libya</div>
! ! ! <div class="rider">NATO Takes Command</div>
! ! ! <div class="main_image">
! ! ! ! <img class="image" src="img/libya_sample_reuters.jpg"/>
! ! ! ! <div class="image_credit">Credit: Goran Tomasevic/Reuters</div>
! ! ! ! <div class="image_caption">
! ! ! ! ! Rebel ﬁghters take cover during a shelling near Ajdabiyah, Libya on Thursday.
! ! ! ! </div>
! ! ! </div>
! ! ! <div rel="rnews:createdBy" class="byline">By
! ! ! ! <span about="http://demo.iptc.org/per/steven_lee_myers" typeof="rnews:Person">
! ! ! ! ! <span property="rnews:name">STEVEN LEE MYERS</span>
! ! ! ! </span>
! ! ! </div>
! ! ! <div class="publication_date">
! ! ! ! <span property="rnews:dateline">WASHINGTON</span>
! ! ! ! |
! ! ! ! <span property="rnews:dateCreated" content="2011-03-24">March 24, 2011</span>
! ! ! </div>

20

The Way To rNews

§ June: Genesis of rNews - Evan at SemTech 2010
2010

§ November 5 - Rome: chartered
§ internal discussions about NYT draft
§ March 9 - Dubai: rNews 0.1
2011

§ lots of feedback, changes and additions
§ June 9 - Berlin: rNews 0.5
§ June 28: rNews 0.6
§ September 6: rNews 0.7 [aligned w/ schema.org]
§ October 7 - Vienna: rNews 1.0 22

Engaging Our Community

23


24


25


26

Feedback we incorporated...

§ In Person
• 3 Meetups: New York, Berlin, London
• Over a dozen one-on-one meetings with leading media and
technology companies.
§ Online
• Rnews.org forum
• Numerous Blog Posts
§ In The Standard’s Community
• W3C Community Group
• Media Standards Trust

27


point
circle
latitude elevation
longitude polygon
altitude box
line
Geo
Location Coordinates

28


editor

Person NewsItem

29

rNews
Beneﬁts
Or Why You Should Care
About rNews

Beneﬁt #1: Better Links

With Structured
Data
No Structured
Data

31

Beneﬁt #2: Better Analytics

Javascript can extract richer news metadata
Analytics per item, not just per page

32

Beneﬁt #3: Better Ad Placement

Leverage metadata
not just text

Avoid unfortunate
juxtapositions 33

rNews as a news API

Level the Playing Field
Encourage Open Innovation 34

How Can You Help Us Get to rNews 1.0?

§ Check out the rNews 0.7 spec
§ Mark up some pages using rNews
§ Extract rNews properties using your favourite distiller
§ Dream up The Next Metadata Killer App™

Let us know what you think
Let us know how we can help
@smyles • @agebhard • @kansandhaus

36

On our way to IPTC rNews 1.0 - Inception and Design of a Standard

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On our way to IPTC rNews 1.0 - Inception and Design of a Standard