Presentation by Valérie-Anne Bleyen and Leo Van Hove. FLEET-workshop Paying For News, 19th of March, 2009. http://www.fleetproject.be/nl/home/paying-for-news-workshop/

1. 19 MARCH 2009 VRIJE UNIVERSITEIT BRUSSEL PA¥ING FOR N€W$ INTERACTIVE WORKSHOP ON FLEMISH E-PUBLISHING TRENDS

3. Valérie-Anne Bleyen - Leo Van Hove 19 March 2009 Vrije Universiteit Brussel SESSION 1: HOW TO PA¥ FOR N€W$ ?

15. THE TOP 3 OF ACCEPTED PI S OVER THE PERIOD 2006-2008

17. THE TOP 3 OF ACCEPTED PI S OVER THE PERIOD 2006-2008 BE: - CREDIT CARDS AND CREDIT TRANSFERS STILL N° 1 - ONLINE BANKING REMAINS ACCEPTED BY ROUGHLY 90% - SMS  - DIRECT DEBITS  NL: - DIRECT DEBITS AND CREDIT TRANSFERS STILL MOST POPULAR - ONLINE BANKING REPLACED CREDIT CARDS AS N° 3 DE: - CLICKANDBUY IS N°3 ANNO 2008

18. II. CROSS TABLE 2006 THE BUNDLING OF ONLINE CONTENT VS. NATURE/INNOVATIVENESS OF PI S :

21. III. FOCUS IN SWOT-ANALYSIS MERCHANT (CUSTOMER) SUITABLE FOR MICRO/MACRO-PM S SECURITY CUSTOMER’S EXPERIENCE (ease of use, trust, anonymity...) REACH COST GUARANTEED PAYMENT

22. III.1 CREDIT CARDS

23. III.2 CREDIT TRANSFERS

24. III.3 DIRECT DEBITS

25. III.4 ONLINE BANKING

26. III.5 SMS

27. III. TO SUM UP...     ~ ATTRACTIVE TO CUSTOMERS  X X X X MICRO-PM S   ~   REACH X   ~ X COST   ~  X SECURITY   X  X GUARANTEED PM SMS ONLINE BANKING DIRECT DEBIT CREDIT TRANSFER CREDIT CARD