Webinar: THE ART OF OPPORTUNITY: Strategic Innovation Through Visual Thinking
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Slides from a webinar on The Art of Opportunity brought to you in collaboration with Mural
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Webinar: THE ART OF OPPORTUNITY: Strategic Innovation Through Visual Thinking
- 1. THE ART OF OPPORTUNITY: Strategic Innovation Through Visual Thinking Hosted by Jim Kalbach, @mural @artofopp #artofopp
- 2. Strategic Innovation Through Visual Thinking.
- 3. Example | Nine Inch Nails
- 6. 1st week
- 10. © Marc Sniukas - Doujak Corporate Development
- 11. ?HOW
- 12. ?How do established companies create new growth in innovative ways?
- 15. 2012 2018 2.4 billion 3.4 billion +42% Example | ProSiebenSat.1 +1 billion
- 16. Source: http://annual-report2014.prosiebensat1.com/index.html Example | ProSiebenSat.1
- 18. 2012 2018 2.4 billion 4.55 billion +~90% Example | ProSiebenSat.1 +2.15 billion
- 19. Example | ProSiebenSat.1 > 50% outside of traditional TV advertising
- 20. Old world vs. new world
- 21. Strategy Innovative Framework Fresh Mindset Cutting Edge Process
- 23. Traditional Approach Strategic Innovation
- 24. [ How to discover an opportunity ] Where to Play
- 25. THE FIRST PRINCIPLE OF FINDING NEW GROWTH IS THAT YOU’RE ALWAYS BETTER OFF GOING AFTER CUSTOMERS WHO ARE UNDERSERVED OR NEGLECTED. —DAVID BELL Professor
- 26. Example | ProSiebenSat.1 Start-ups and Small and Medium Sized Businesses What did Pro7 do?
- 27. MOST COMPANIES, UNFORTUNATELY, DON’T KNOW WHY CUSTOMERS DO OR DON’T DO BUSINESS WITH THEM.
- 28. • Cannot afford it • Don’t want to spend money on an uncertain outcome • Don’t have the experience with planning and executing TV media campaigns Example | ProSiebenSat.1 What did Pro7 do?
- 29. [ How to seize opportunities ] How to Play
- 30. OFFERING BUSINESS MODEL REVENUE MODEL How to Play Designing the New Venture
- 31. Example | ProSiebenSat.1 OFFERING BUSINESS MODEL REVENUE MODEL Access to media Media strategy Media planning Production Target selection Spot production Execution Specialized expertise Shared services Fixed Fee + Revenue Share + Equity What did Pro7 do?
- 32. [ How to create value ] How to Win
- 33. Fulfilling customers’ needs and making their life easier Offering your partners advantages Strategic Operational Financial How to Win FIRM VALUE CUSTOMER VALUE ECOSYSTEM VALUE
- 34. Example | ProSiebenSat.1 • New revenue streams • Becoming independent from existing customers • Building a portfolio of strategic investments • Use insights gained for traditional business • Access to media • Risk-free • Low upfront cash out • No need to deal with media Other investors profit from increased company value What did Pro7 do?
- 36. Analyse > Plan > Implement Act Learn Design 1 2 3 Strategic InnovationTraditional Approach
- 38. Fresh Mindset
- 39. Business Design Thinking Human-centered Visual Thinking Active Iteration Co-creation & Collaboration Holistic Perspective
- 40. Human-Centered Approach MRA: talking about the people not just the process (empathy) THDC personas? Session photo with big head?
- 41. Visual Thinking & Storytelling
- 42. Active Iteration
- 43. Co-Creation and Multi-Disciplinary Teams
- 46. Example | Nine Inch Nails
- 48. DO. OR DO NOT. THERE IS NO TRY. —YODA Jedi Master
- 49. Thank you.