The success of Amazon’s recent Prime Day event is evidence, if any was needed, that Flash sales are a growing and important part of a retailer’s online armoury. The success or failure of these events however often rests on a few critical factors. Join SOASTA on 23rd September and discover the essential building blocks to creating a successful online Flash sale. In the first of this two-part webinar, SOASTA’s Kristian Sköld will share practical insights about: - The Single Point of Failure - How best to Optimise your site - Success factors behind better conversions

1. September 23, 2015 1CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.

2. Kristian Sköld
mPulse Solution Strategy Director
kskoeld@soasta.com
@kskoeld
Performance is Everything

3. September 23, 2015 3CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
4x baseline
3x in EU
97% revenue of last Black Friday

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Be prepared for Success

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DDoS
A distributed denial-of-service (DDoS) attack occurs when
multiple systems flood the bandwidth or resources of a targeted
system, usually one or more web servers.
Wikipedia

7. September 23, 2015 7CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
MDoS

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MDoS
A marketing denial-of-service (MDoS) attack occurs when a real user
traffic peak caused by marketing initiatives floods an untested or not
scalable online application causing severe performance degradation
or failures.
Kristian Sköld

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Tip #1
Test end-to-end
with full site functionality
in production

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Soasta
kissmetrics.com
adobe.com

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Revenue
Conversion/downloads
User Satisfaction
User retention
Time on site
Page Views
Bounce rate
Organic search traffic
Brand perception

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5.18 seconds

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Load Time Distribution
1 2 3 4 5 6 7 8 9
Load time in seconds

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Tip #2
Know your performance and
your users
What they do and how they react on
performance

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What-If we slow down?
Know the bottom line of how much you might be losing

20. © 2015 SOASTA. All rights reserved. September 23, 2015 20CONFIDENTIAL – Not for Distribution
What-If we would be faster?
Know the bottom line of how much you might be missing out on

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Tip #3
Know what performance you
can afford

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Have a real time view on performance and
business metrics

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How do we get faster?
• Focus on most relevant areas
Conversion Impact Score

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How do we get faster?
• Advanced correlation views
Shorten the time it takes
to identify the crucial
parameter

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How do we get faster?
• Advanced correlation views
Landing Pages

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How do we get faster?
• Advanced correlation views
Samsung Galaxy Tab 3

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Tip #4
Improve performance with
business optimization in mind

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29. September 23, 2015 29CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
3rd party Single Points of Failure
Single Request can destroy UX

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Tip #5
Have control over 3rd parties

32. September 23, 2015 32CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
#1 – Test end-to-end
#2 – Know performance and users
#3 – Know your performance budget
#4 – Improve performance – business driven
#5 – Control 3rd parties

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34. © 2014 SOASTA. All rights reserved. September 23, 2015 34CONFIDENTIAL – Not for Distribution
mPulse
“Voted Best Real User Monitoring (RUM) Solution by Top Web Professionals
at Velocity Conference”
Professional Services
OnDemand Testing, Strategy Workshops, Performance Assessments, Quickstarts, …
CloudTest
Gartner Magic Quadrant Leader

35. September 23, 2015 35CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
Webinar PART 2
Performance Optimization Tricks
October 13th
10:00 UK / 11:00 CEST

36. September 23, 2015 36CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.

37. Performance is Everything
www.soasta.com
Q&A
#SOASTA
@SOASTAInc
emeainfo@soasta.com