1. 22-10-2008
This Presentation Courtesy of the
International SOA Symposium
October 7-8, 2008 Amsterdam Arena
www.soasymposium.com
info@soasymposium.com
Founding Sponsors
Platinum Sponsors
Gold Sponsors Silver Sponsors
Master Data Management
Establishing a Strong SOA Foundation
Chris Madrid
cmadrid@microsoft.com
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Objectives & Takeaways
 Objectives  Takeaways
• Understand what • There are many
Master Data different
Management means in approaches.
the industry.
• This isn’t easy.
Agenda
 What problem does this solve?
 How are these problems
addressed?
 What are the implementation
options?
 What are the key differences?
 Start Making Investments
 Questions & Answers
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What problem does this solve?
 Distribution of Data
 Identification of Data
 Consistency of Data
 Quality of Data
 Availability of Data
N-tier Paradigm
Application Application
Owner Owner
UI UI
Logic Logic
Data Data
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Distributed Data
Friction Points
BUSINESS
R&D
Business
Focus on
siloed by
document
IT
exchange
Business model
Technology
model
IIS
ERP
Solutions
impose
Inward
constraints
technology
PLM
driven view CRM
TECHNOLOGY Applications
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How are these problems addressed?
BUSINESS
Business
Requirements & Solutions Aligned
Focus Architecture
on Processes
service
Business model
Service model IT Architecture
Soft boundaries and Strategy
Technology model
Focus
on
Outward Services contract
business- Solution
driven view
Architecture
TECHNOLOGY and Delivery
Enterprise Architecture
Composite Applications
Portals Smart Clients
Service Oriented Architecture
Services BPM EAI
Master Data Management
CDI EDW ODS
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Establish Master Data
 Trustworthiness, Trustworthiness,
Trustworthiness
 MDM is a set of capabilities
• Data Aggregation
• Data Mapping
• Data Normalization
• Data Standardization
Data Aggregation
 Includes the common attributes found in
each data store.
 Includes the unique attributes found in
each data store.
 Establishes a one stop shop for retrieving
data.
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Data Mapping
 Identification of data elements
representing the same entity attribute
• Surname
• LastName
• LName
• FamilyName
Data Normalization
 Improves the consistency of data.
• Phone Numbers
• Social Security Numbers
• Postal Code
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Data Standardization
 Data consistency is not enough.
• Date formats could very well be consistent
across systems, but could represent different
time zones.
Resulting Context
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What are the implementation
options?
 Topologies
 Merge Models
Topologies
 Centralized  Distributed
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Merge Models
 Single Updateable Node
• Central Master Data
• Local Master Data
 Multiple Updateable Nodes
Single Updateable Node – Central
Master Data
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Single Updateable Node – Local
Master Data
Single Updateable Node – Local
Data
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Multiple Updateable Nodes
Merge Methods
 Extract Transformation & Load
 Enterprise Application Integration
 Custom
• Queues
• Services
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Differentiating Data Concepts
 MDM is relational model.
 EDW is dimensional model.
 Having an ODS does not mean you have
adopted MDM.
 An EDW may use data from the MDM solution.
Start Making Investments
 Key to realizing potential of SOA.
 Many benefits of MDM can be realized
without vendor products.
 Identify systems of record.
 Move to single updates if possible.
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Questions & Answers
Chris Madrid  Microsoft Managed Services Engine on CodePlex
cmadrid@microsoft.com • http://www.codeplex.com/servicesengine
 Microsoft APO/SOA Self Assessment
• http://www.microsoft.com/soa/about/assessment.aspx
 Microsoft SOA & Business Process
• http://www.microsoft.com/soa/
 Microsoft Consulting Services APO Offerings
• http://www.microsoft.com/services/microsoftservices/srv_ap
o.mspx
© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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Widescreen Test Pattern (16:9)
Aspect
Ratio Test
(Should appear
circular)
4x3
16x9
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