The SoCal MRA newsletter announces upcoming events for the fall including a political polling panel in October, a San Diego networking event in November, and the annual holiday party in December. It also previews new programs for the year like a scholarship program and charity support. The newsletter provides the event calendar and introduces the new board of directors. It includes a member profile of Bob and Bill Davis of Davis Research and announcements from the national MRA organization.

1. SoCal MRA Newsletter Fall Issue - September 2012
M essage From the P resident
Upcoming Events
Hi SoCal Chapter Members,
Political Polling
Welcome to what will be an amazing year for the Southern California Chapter of the Oct. 23 Panel Event
MRA! We are anticipating an excellent line up of networking and educational events,
along with the introduction of some new special programs. San Diego Net-
Nov. 8
working Event
We have updated the format for several events, including our Annual Education
Event, which will now be held as an overnight get-away, with an evening networking Dec. 7 Holiday Party
event followed by a full day of educational sessions. Additional educational events
are also being planned, with themes such as Political Polling and Data Mining. Net- Feb. Annual Education
2013 Event
working opportunities, with locations to include San Diego, Orange and Los Angeles
counties, are also being scheduled. Of course, our Annual Holiday Party promises to
be a spectacular event. March LA/Orange County
2013 Networking Event
We have two new year-long programs this year including the implementation of a
Scholarship Program, in which we will award $1,000 to each of two students located April
Data Mining Edu-
within our chapter area, and a Charity Program, where we will support a specific char- cational Event
ity throughout the year, by donating monies from each of our events and volunteering
our time. The best part is that our membership will select the charity we will support, June MRA Annual Con-
so please keep your eye out for your invitation to vote for your preferred charity. ference
Our main goals for this year include an emphasis in member communication, involve-
ment, and feedback; along with more student and educational offerings.
Lastly, I would like to take this opportunity to thank you for your support and look for-
ward to your participation with the chapter this year.
Sincerely yours, LMU / LA
Ginger Blazier
SoCal MRA Chapter President Inside this issue:
SoCa l Me mber Profile —Tota l Me mbers 2 09 SoCal Chapter News & Activities 2
Member Spotlight— Davis Research 2
Geographic Breakdown Affiliation Breakdown
MRA National News & Activities 3
Southern CA—LA/Orange 74% Corporate Researchers 12%
Calendar of Events— check out 2 amaz- 4
Southern CA—San Diego 14% ing event drawings
Educational Institutes 4%
Hawaii 1% Independent Consultants 1%
2012—2013 Board of Directors 4
Northern CA 2% Marketing Services 1%
Other States 6% Related Research Services 12% SoCal Photo Gallery—MRA Annual Con- 4
Outside of US 3% Research Providers 70% ference in San Diego
“The only place success comes before work is in the dictionary.” - Vince Lombardi

2. Page 2
SoCal Chapter News & Activities
Jason Anderson- Blizzard Entertainment
Guo Chen– Individual Welcome Justine Lopez- I/H/R Research Group
Glisten Mc Crary - Siegel+Gale
Tighe Curran- Nelson Recruiting, Inc.
Jens Erickson- Authentic Response, Inc.
New Chapter Glen Naphy - Calign Inc.
Kimberlie Harmon- Listen Research, Inc. Members Andrea Salgado - CU Direct
Diane Wagner- Research Panel Asia
Susan Huey- USamp
Ken Kobayashi- Macromill, Inc. Carla Walter- California Lutheran University
Dan Lazar- Chatter, Inc. Allison Wilt- RESMR Inc.
Chapter Member Spotlight
Bill and Bob Davis—Davis Research
Starting all the way back in 1980 when my mom, Carol Davis, was one of the founding members of the chapter, it has always
been nice to see friendly faces at the chapter and national MRA events. Growing up in the industry and remembering all the
conferences over the past 30+ years, I have been particularly amazed at the technical changes we have seen (For those of you
who don't know me, I'm a geek at heart). I remember ripping out pages from the phone book so we could 'randomly' dial every 7th
number for phone studies and the day my dad Bill Davis Sr. rented computers for the first North/South MRA conference to dem-
onstrate this 'new' thing that we would all have in our offices one day (Carol was so afraid they would be stolen that she paid my
brother Bill to sleep in the room with the computers.)
As we all know a lot has changed since those days. We now have child labor laws that would have prohibited my mom from hav-
ing me tape quarters to surveys at age 4 and computers are indeed part of our everyday life. My day is ruined if I leave my phone
at home for the day (not mentioning that the phone is about 1,000,000x more powerful than those computers we rented). We
now collect surveys on the phone, on the web, and in person. Focus groups are held in person, in living rooms, and in chat
rooms. People can even instantly voice their opinion to the world, while on a plane at 30,000 feet travelling 400 miles per
hour. The only thing that hasn't changed is the quality and importance of the people driving that survey research. The SoCal
chapter of the MRA has always been a great place to exchange ideas, visit old friends, and make new ones.
It has been a pleasure to watch my mom, Carol Davis, serve the marketing research industry since 1970 and a pleasure to lead
Davis Research with my brother Bill over the past 12 years. Who knows what the future holds for our children, but I hope they
grow up as I did with warm memories of their parents working hard, having fun and making a difference. -Bob Davis
SAVE THE DATE
Political Polling and the 2012 Presidential Election
A Panel Discussion
Come join us for a valuable panel discussion regarding the upcoming elections,
which will prove to be significant in the future of our country.
When: Tuesday, October 23rd Where: Loyola Marymount University
6:30 pm until 8:00 pm—Panel Discussion 1 Loyola Marymount University Drive,
8:00 pm—9:30 pm—Reception Los Angeles, CA 90045
Cost for the evening for SoCal members is free / non-members $10
Stay Tuned for further information
“Coming together is a beginning; keeping together is progress; working together is success.” - Henry Ford

3. Page 3 MRA News & Activities
2012 Corporate Researchers Conference—the second conference of its kind, with the
first one being in Chicago last year, (CRC) was held at The Fairmont Dallas, September 19-21.
The newly launched Corporate Researchers Conference included innovative programming,
speakers and networking events designed for corporate research practitioners, directors and
executives supported by research and related services providers. There were thirty-nine
exceptional speakers and 25 class-leading presentations. Make it a point to attending next
year.
2013 CEO Summit—February 24-26, 2013 at the Turnberry Isle Resort in Miami.
To further elevate the level and scope of MRA’s CEO Summit, we are shifting to a bi-annual schedule for this
extraordinary event.
MRA's CEO Summit is an exclusive event that provides an environment where leaders can share their in-
sights, experiences, and even their concerns in a setting of openness and trust.
The CEO Summit is for executives who want to be provoked, prodded and challenged. You will confront reality
and have significant opportunity to debate the issues. It is not an event for wallflowers.
It's time for you to clear your mind, distance yourself from the everyday worries, and dive into what you need to
do next for your company.
This high-level event is exclusively designed for C-level executives (CEOs, CFOs, COOs, business owners,
presidents, etc.) of marketing research companies. The event will challenge your thinking, expand your knowl-
edge and strengthen your business.
2013 MRA Annual Conference—Plan to join your colleagues for an exciting 2013 MRA
Annual Conference & Expo at the Walt Disney World Swan in Orlando, June 10-12,
2013.
FTC Publishes Mobile App Guidelines- Submitted by LaToya Lang on September 6, 2012
The Federal Trade Commission (FTC) has published guidelines for mobile application developers to facilitate best prac-
tices with truth-in-advertising and principles of privacy when marketing new mobile apps. The guideline is entitled,
“Marketing Your Mobile App: Get it Right from the Start”, and provides general principles for mobile app developers.
The principles covered the following guidelines:
• Be truthful about what the app is capable of doing: Once an app is distributed, a developer becomes an advertiser.
False claims in an advertisement can lead to additional liability—therefore, an advertisement must always tell the truth.
• Disclose Key Information Conspicuously: Disclosures must be clear and accurate;
• Consider Privacy Implications: Mobile app developers should limit information collection to a need-know-basis and if
the collection of certain information is not apparent, then user’s consent should be obtained;
• Provide and Offer Choices: Tools should be easy to find for users to make informed choices;
• Honor Privacy Promises: Honor practices and promises made regarding security practices;
• Protect Children’s Privacy: Mobile apps that are specifically designed for children may have additional requirements
under the Children’s Online Privacy Protection Act (COPPA);
• Only Collect Sensitive Information with Consent: The FTC stressed the importance of obtaining user consent before
collecting any sensitive data—such as, medical, financial or precise geolocation data; and
• Keep User Data Secure: The FTC references other obligations under the Gramm-Leach Bliley Act, the Fair Credit
Reporting Act, and the Federal Trade Commission Act as reminders of obligatory standards to maintain reasonable se-
curity practices.
“An economist is an expert who will know tomorrow why the things he predicted yesterday didn't happen today.”
-Laurence J. Peter

4. SoCal Chapter Calendar of Events 2012—2013
SoCal Board of Directors
Two Amazing Drawings for those members who attend the SoCal events!
Drawing #1—All attendees at the SoCal events scheduled October through November will have OFFICERS
their name put into a drawing for 2 tickets to the Holiday Party and one night’s lodging.
President - Ginger Blazier
Drawing #2—All attendees at the SoCal events scheduled December through April will have
their name put into a drawing for 1 paid registration for the Annual MRA conference in Or- President Elect – Tobin Bailey
lando, 6/10 - 6/12.
Past President—Myla Kovac
Date Event Location Treasurer – Lorei Musselman
Tuesday, October 23 Political Polling Event LMU Secretary – Carey Trotta Ragni
Thursday, November 8 San Diego Networking Event Red Pearl Kitchen DIRECTORS
440 J Street San
Diego, CA 92101 Angelique Uglow—Program/Events
(619) 231-1100
Anthony Patino—Education
Friday, December 7 SoCal Holiday Party Anza, Jessica Parada— Membership
West Hollywood
Mauricio Vasquez—Communications
Friday, February 22 & 23 SoCal Annual Education Event South Coast Win-
ery and Resort in
ADVISORS
Temecula
Friday Evening Networking event Lynn Stalone—Program/Events
with special honors to our Past
Presidents
Ben Sheck—Membership
Saturday all day sessions / Tony Blass—Communications
Saturday Reception
Rudy Yu—Education
April Data Mining Educational Event TBD
Join our Group, SoCal MRA,
January or March 2013 Los Angeles and Orange County TBD on LinkedIn and Facebook.
Networking Events
SoCal Chapter Photo Gallery - MRA Annual Conference in San Diego—June 2012 For more information check out our
SoCal Website:
http://socalmra.com