Come learn how IBM Watson Workspace compares to Slack, Skype, Teams, Spark, Hangouts and other team space tools. The market continues to evolve quickly and this presentation includes information on the just-released Watson Workspace as well as current versions from the other vendors. In this session, we’ll discuss how small groups use the products, large groups use the products, groups across organizations (extranet/external) users, and what real users think. We’ll also discuss the product positioning with similar products from IBM such as Sametime. You’ll learn the competitive differences among the products, including how and where the various products can integrate together. Become more productive and learn how to leverage these tools!

1. Vienna, October 16-17 2017
The World of Team Space Tools: Watson
Workspace vs. Slack, Teams, Skype, and
othersAnn Marie Darrough, IBM @amdarrough http://watsonwork.me/amd@us.ibm.com
Daniel Lieber, IIUI @danlieber http://watsonwork.me/dlieber@iiui.com

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3. Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, October 16-17 2017
Acknowledgements and Disclaimers
Short version: This is our opinion based upon currently available information. Details below.
• © Copyright Innovative Ideas Unlimited, Inc. and IBM Corporation 2017. All rights reserved.
• U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP
Schedule Contract with IBM Corp.
• IBM, the IBM logo, ibm.com, and IBM Watson Workspace are trademarks or registered trademarks of
International Business Machines Corporation in the United States, other countries, or both. If these and
other IBM trademarked terms are marked on their first occurrence in this information with a trademark
symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at
the time this information was published. Such trademarks may also be registered or common law
trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and
trademark information” at www.ibm.com/legal/copytrade.shtml
• Microsoft, Windows, and Internet Explorer are trademarks or registered trademarks of Microsoft
Corporation in the United States, other countries, or both.
• IIUI, the IIUI logo, and the LEARN Methodology are trademarks or registered trademarks of Innovative
Ideas Unlimited, Inc. in the United States, other countries, or both.
• Other company, product, or service names may be trademarks or service marks of others.
• Forward-looking statements may change without notice.

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Acknowledgements and Disclaimers,
cont’d
Availability. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in
which IBM operates.
The workshops, sessions and materials have been prepared by IBM or the session speakers and reflect their own views. They are provided for
informational purposes only, and are neither intended to, nor shall have the effect of being, legal or other guidance or advice to any
participant. While efforts were made to verify the completeness and accuracy of the information contained in this presentation, it is provided
AS-IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise
related to, this presentation or any other materials. Nothing contained in this presentation is intended to, nor shall have the effect of, creating
any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license
agreement governing the use of IBM software.
All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may
have achieved. Actual environmental costs and performance characteristics may vary by customer. Nothing contained in these materials is
intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue
growth or other results.

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Agenda
• What IBM Thinks…
• The Competitors
• The Needs
• The Key Differentiators
• Industry Outlook

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Vienna, October 16-17 2017
What IBM Thinks…

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According to IBM…
IBM Watson Workspace Other Team Collaboration
Tools

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But you are thinking this…

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When the reality is probably more like this…

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How Analysts See this Market

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The Competitors
• IBM Watson Workspace
• Slack
• Microsoft Teams
• Skype
• Skype for Business
• Google Hangouts
• Cisco Spark
• Workplace by Facebook
• Atlassian HipChat
• WhatsApp

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The IBM Watson Work Vision
Redefine collaboration using Cognitive
Focus on what
matters most
Moments and
prioritization help
reduce your
collaboration noise
Take action
Complete work
in other apps
without switching
context
Streamline
business
processes
Train Watson
on your industry
and job roles

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Workspace does it better...
CRM
ERP
Email
Content
Management
Talent
Management
Online
Meetings
Business
Analytics
Marketing
Watson Workspace is a
better glue—a cognitive
conversational glue that
filters out the noise and
helps you focus on what
matters to you.

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IBM Watson Workspace:
Understands, reasons & learns from your conversations
IBM Watson Workspace
Conversations &
Collaboration Spaces
Understand Business
Conversations
Take ActionsTrainable Extensible
IBM Watson Workspace & Work Services / September 2017 / © 2017 IBM Corporation

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Cognitive APIs App APIs
IBM Watson Work Services
Understand
Business
Conversations
Take Actions
Conversations &
Collaboration Spaces
IBM Watson Workspace & Work Services / September 2017 / © 2017 IBM Corporation
The open platform: IBM Watson Work Services
IBM Watson
Workspace
Industries Applications
Healthcare, Retail, Distribution,
Industrial, Financial services, etc
Email, Social, IoT, Voice/Video, CRM
Talent Management, Marketing, etc

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Watson highlights what’s important with Moments
Pivot from a lengthy conversation
To a smart summary with ‘Moments’
Moments automatically summarize team
conversations, and highlight key action
items.
Actions are identified
and highlighted
Conversations are
summarized

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Watson identifes actionable language : Action
fulfillment
To a smart summary with ‘Moments’
Watson automatically recognizes key insights and actionable language in the conversation and recommends next
steps (in a private dialog) users can take in context, saving time and maintaining focus. Users decide what to share
back with the space.

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Learn the business dialect
Extend the platform’s understanding of the user’s
vocabulary, i.e., what does “opportunity” mean in this
context?
Train Watson
Refine definitions based on business context and user
community vernacular.
See it in action
The system applies what it learns as lenses within
Moments.

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Focus
The system highlights what it identifies as important to
you …
Take action
… and it gives you the means to act on it.

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Vienna, October 16-17 2017
The Competitors

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Slack
• Extremely well known
• Freemium model
• Many integrations with UX
• Solid apps for all common
platforms
• Proprietary data store
• Teamspace/channel sprawl
• Binary presence
• Single focus vendor (risk)
Warning: Enterprise Grid pricing

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Slack Overload!

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Microsoft Teams
• Product confusion within
Office365
• Yet another O365 silo (Yammer,
Outlook Groups, Sharepoint
sites, Exchange public
folders/distribution lists)
• Consistent UX across devices
• FAST development iterations
• Fun fact: Teams is based on
Exchange based conversation
architecture; it’s really an e-mail
distribution list!
• Guest access is complicated
(utilizes Azure AD)
• Lots of noise

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Jury is Out: Positive and Negative
reviews

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Skype
• Globally known
• Free
• Consumer use model
• History changes with
versions
• Requires two way
acceptance

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Skype for Business
• Familiar UX to Skype users
• Rebranded Lync client/service
with updated logos and
features
• Integration with Consumer
Skype is not consistently
stable
• Major product confusion
• Being replaced by Teams
• Requires Skype for Business
account

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Google G Suite Hangouts
• Requires Google+ or G Suite
account for full access
• Content types are limited
(text, video centric)
• Mobile First design
• More common for video
chat/direct consumer Skype
competitor
• Free and paid plans

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Cisco Spark
• Team centric
• Has optional Cisco Spark
Board integration
• Consistent UX across
many hardware
platforms (desktop,
mobile, wall monitors,
telephony devices)
• Limited integrations

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Workplace by Facebook
• Very Familiar UX for
workstream
• Disparate UX for
individual components
• Group Sprawl
• Inconsistencies with
consumer site
• Trusted(?) brand by nearly
2 billion people*

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Not #FakeNews

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Atlassian HipChat
• Team oriented
• Gets expensive, fast beyond
Basic service
• Licensing is term based,
including for on-premises
• Integrates with other Atlassian
products, e.g. Confluence, JIRA
• Product confusion is common
• Stride announced; likely
replacement for HipChat

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Vienna, October 16-17 2017
How to Analyze…

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The Needs
• Communication
• Context
• Files
• Notifications
• Presence Awareness
• External Users
• Integration
• Data Exchange
• Bots
• Programmability Services

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The Key Differentiators
• Network reach
• Capabilities
• Desktop
• Mobile
• Integration
• Summarization
• Presence Awareness
• Intelligent Actions
• Federated Search

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Industry Outlook
• Timing
• Integration

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So what is the right solution for you?
• Based on organizational priorities
• Short-term efficiencies
• Long-term efficiency
• Consistent process
• Integration with other systems
• Intentional separation or assimilation with consumer product
• Direct Costs/Total Cost of Ownership (Licensing, Implementation,
Support, etc.)
• Data ownership
• Data/transaction retention requirements
• User experiences and expectations across devices

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1 Open Conversational Collaboration
2 Cognitive at its core
3 Focus on what matters
4 Get work done
IBM Watson
Workspace

38. Questions, Comments, Feedback

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